XTERRA & ACTIVE Network have entered into a Global Partnership as of 2020
January 2, 2020
DALLAS – January 2, 2020 – ACTIVE Network, the premier global marketplace for activities and events and the industry leading provider of intelligence solutions, announced today it has signed a multi-year agreement with TEAM Unlimited, LLC to be the exclusive online registration provider and event management solution for XTERRA events globally.
“After a rigorous review process of various registration platforms, we’re excited to partner with ACTIVE Network,” said Janet Clark, President of TEAM Unlimited, LLC. “This partnership was formed to assist with the continued global expansion of XTERRA while maintaining strong brand consistency and providing a world class experience for our athletes.”
ACTIVE’s, ACTIVEWorks Endurance Event Management platform, which is capable of transacting in 21 currencies and provides more than 30 languages, was a crucial element in the partnership. This provides support of XTERRA’s licensees around the world with a robust platform and athletes a consistent experience globally.
“Over the past several years we have been developing our ACTIVEWorks Endurance platform to be global in reach and scale, allowing us to support not only XTERRA in North America, but throughout the world,” said Toby Green, VP Business development ACTIVE Network. “It’s not just about providing a localized registration page for athletes, but providing a rich set of tools for the event organizer which can be deployed globally. We’re thrilled with this new partnership and to see XTERRA continue its growth as the premier outdoor endurance experience”
XTERRA® is a global lifestyle brand and off-road triathlon race series. What started in 1996 as the world’s first off-road triathlon in Maui, Hawaii, is now an endurance sports lifestyle with a racing presence in over 27 countries worldwide. XTERRA® cultivates a passionate and dedicated community, celebrated by intrepid triathletes, trail runners and outdoor adventurists around the globe. Learn more at XTERRAPlanet.com.
About ACTIVE Network:
ACTIVE Network® is the premier global marketplace for activities and events, connecting participants and activity organizers while offering intelligence solutions through its industry-leading data and insights platform. The enterprise-level ACTIVEWorks® platform offers organizers advanced SaaS technology that streamlines the administration of activities and events. Founded in 1999, ACTIVE Network is headquartered in Dallas, with offices throughout North America, Europe, Asia and Australia. For more information, please visit ACTIVEnetwork.com.