XLAB Signs 2x ITU Long Course World Champion Caroline Steffen

January 24, 2013

Also 2x second place finisher at Ironman World Championships in Kona.

SAN DIEGO, California – January 24, 2013 – XLAB, a leader in aerodynamic hydration and storage systems, is pleased to announce the latest member to the growing list of XLAB Champions, Caroline Steffen. The 2x Ironman European Champion and 2x second place finisher at the Ironman World Championships in Kona will exclusively use XLAB products for her hydration and storage needs for multiple years.

Caroline Steffen has proven she is a strong cyclist and with this new partnership using XLAB aerodynamic hydration and storage for her bike, it solidifies her position, helping her go even faster. XLAB offers specifically designed aerodynamic hydration carriers and aero bags for Cervelo bicycles and with Caroline riding the extremely fast Cervelo P5, the partnership is a perfect fit.

“My nutrition in an Ironman is crucial for my performance. XLAB products allow me to secure my nutrition easily onto my bike, access it easily and they look great too,” said Caroline.

Craig Turner, XLAB’s founder and designer, couldn’t wait for an opportunity to support Caroline. “With such a rapid rise, while winning two World Championships and coming second twice in the Ironman World Championships, we are thrilled to have Caroline on board. Caroline, often known as ‘XENA’ represents the persistence that long distance events require.”

Caroline has already at a fantastic start to her 2013 season, with a second place finish at Ironman 70.3 Auckland. With Kona in her scopes and partnering with XLAB, a company that has garnered 24 World Championships in its 20-year history, Caroline hopes to put her name among the legends of this sport.

With her superb athleticism, determination and passion for the sport makes Caroline “XENA” Steffen a fantastic ambassador for XLAB for many years to come.


XLAB has been an innovator and important part of the triathlon industry for 20 years, helping athletes win 24 World Championships. Our engineers passionately design, analyze and test the hydration and storage systems allowing for extremely light and yet extraordinarily reliable products that are unmatched in design, technology and style. For more information about XLAB, visit www.XLAB-USA.com.