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White Industries acquires iconic Rolf Prima and Astral Cycling in all-American takeover

January 11, 2023

White Industries is expanding into complete wheels through the acquisition of totemic hoop maker Rolf Prima and its sister brand Astral Cycling.

The parts manufacturer has custom-built hubs for rim and wheel makers Rolf Prima and Astral Cycling since 2004 and 2017 respectively. Bike Radar