Virtual Runs Do’s and Don’ts: Learn Best Practices at Data Insight Series Webinar No. 9 from Running USA + imATHLETE

December 23, 2019

On Thursday, Jan. 16 at 11am PST the mystery behind virtual runs best practices will be revealed

Since it began in 2018, the Running USA and imATHLETE Data Insight Series Webinars have become a must-attend for event producers.  Each webinar reveals best practices, data insights and industry trends that lead to immediately implementable actions to grow your business.

Presented by imATHLETE CEO and Running USA Board of Directors president Jeff Matlow, the ninth installment in the series is set for Thursday, Jan. 16 at 11am PST. Sign up here to join – it’s free, it’s fun and it’s open to everybody who wants to attend.

“Our webinars are just one piece of our industry-leading education programming, but if you haven’t had the chance to check out the Data Insight Series yet, you’re missing out,” said Christine Bowen, vice president of programming, partnerships and operations for Running USA. “Jeff does an exceptional job of focusing on hot topics and not only making them relatable, but really fun and entertaining too.”

“I agree with what Christine just said” Matlow commented. “We get so many questions about virtual runs, there appears to be a mystery about how to do it best.  I’m super excited to talk about how you can create value and engagement from participants you never even see.”

Sign up for this webinar and learn best practices about virtual runs!

The first DIS webinar focused on data and best practices around runner retention, setting the standard for what is expected. The second DIS webinar focused on how far runners will travel to participate in different distances of events. In DIS No. 3, Matlow revealed when runners will register based on how far they travel to an event. DIS No. 4 tackled discount code best practices and insights. DIS No. 5 educated attendees on comp code best practices. DIS No. 6 was all about the ways to create a successful Ambassador Program. DIS No. 7 covered pricing strategy best practices. DIS No. 8 honed in on how to deliver the best customer service around.

Anyone interested can get up to speed by accessing the recordings of past DIS presentations at RunningUSA.org


imATHLETE blends registration, coaching and e-commerce technology with the social communities inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. Their technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit www.imATHLETE.com. Better yet, visit their blog at blog.imATHLETE.com/blog. imATHLETE also can be found on Twitter by following @IAmAthlete and by liking the imATHLETE Facebook page.

About Running USA

Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members’ events and businesses. For more information, visit RunningUSA.org