North America’s most storied cycling publication returns to VeloNews in April issue
BOULDER – March 8, 2016 – North America’s oldest bike-racing title is back to its roots as VeloNews. After five years under the name Velo, the 44-year-old print publication has, with its April issue, rebranded as VeloNews. The issue, featuring Taylor Phinney on the cover, hits newsstands on March 8.
“VeloNews is officially back,” says editor-in-chief John Bradley, who took charge of both the magazine and VeloNews.com in June of 2015. “This brand has been such an integral part of American cycling culture, and now we’re back to the original name as we recapture the passion and energy that defined us for decades.”
Known as the “Journal of Competitive Cycling,” VeloNews has reported on and helped shape American bike racing culture for decades. The brand takes readers behind the scenes of all of cycling’s biggest races and most important stories, with breaking news, commentary, humor, and deep dives into cycling culture.
“Like the sport of cycling, VeloNews is constantly evolving but also steeped in history,” Bradley says. “And just like our readers—and the athletes we cover—our editors balance a love of racing and modern cycling technology with an appreciation for cycling’s deep traditions. That’s what this name change is about. It’s both an embrace of our past and a big, flying leap forward. This is going to be a lot of fun.”
Further information about VeloNews can be found at VeloNews.com.
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Publishers of the official North American guide to the Tour de France, VeloNews delivers the most authentic and authoritative editorial and marketing packages within the cycling industry, to a qualified and influential audience. VeloNews has more than 40-years of history delivering compelling content that informs and entertains cycling enthusiasts worldwide. VeloNews reaches serious bicycle competitors – present, past and future – as well as the retailers, suppliers, and service providers who are at the leading edge of cycling. Online since 1994, VeloNews.com delivers the most timely, trusted cycling content on the web. For the latest cycling news, race results and more, visit VeloNews.com or follow @VeloNews on Twitter.