USA Triathlon Partners with Blerter, Industry-Leading Event Production Platform
June 16, 2020
App streamlines communication to enhance participant safety, overall event experience
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with Blerter, a global industry-leading event delivery platform for sports, to support race-day operations at all USA Triathlon-owned events through May 2023.
Blerter specializes in centralizing communications, operations and safety processes, bringing race directors and an entire event production team together on one platform. The easy-to-use mobile and desktop application is designed to help event staff and volunteers quickly and effectively recognize and respond to issues that may arise on race weekend.
Blerter enables event organizers to plan for the unexpected while ensuring best-in-class safety standards and quality control throughout an event. Additionally, the cloud-based technology, which enables two-way communication across the entire event crew, helps reduce response times to incidents of all types.
The platform will be used for onsite operations at USA Triathlon’s four owned National Championships — Duathlon, Collegiate Club, Youth & Junior and Toyota Age Group Sprint- and Olympic-Distance — as well as the Legacy Triathlon and Toyota USA Paratriathlon National Championships.
USA Triathlon will also communicate with its more than 300 certified race directors across the country to drive awareness and encourage the adoption of best-practice operational standards through Blerter technology.
“Our partnership with USAT underlies our ongoing commitment to the development of triathlon, innovation and delivery of safe and impactful events,” said Richard Gill, Blerter CEO and Founder. “While COVID-19 has created significant challenges for events of all types, it provides an opportunity to re-think delivery and find innovative new mechanisms to manage both health concerns and increased budget constraints, while still providing a rewarding experience for participates.”
“The safety of athletes, spectators and volunteers is the highest priority at all USA Triathlon events. Blerter’s state-of-the-art platform will support USA Triathlon staff in safely executing our event plan, addressing incidents in real-time while keeping all necessary parties informed,” said Brian D’Amico, USA Triathlon Director of Events. “In addition, streamlined communication will help us maximize the athlete experience as a whole, from aid stations to expo, as we recognize and respond to minor issues throughout race weekend. We look forward to working with Blerter to elevate our owned events, while promoting the platform to our community of multisport race directors.”
Blerter has also created a COVID-19 Hub, which offers resources, leadership and insights for event organizers in light of the COVID-19 pandemic. The technology will support the implementation of USA Triathlon’s Safe Return to Multisport Initiative, as event organizers face the challenge of incorporating enhanced physical distancing, self-screening and sanitation protocols at their events.
Blerter’s partnerships in the endurance sports industry also include the International Triathlon Union (ITU) and Challenge Family. For more information about the platform, visit blerter.com.
Blerter is a powerful, easy-to-use Event Delivery Platform that helps event organizers centralize communications, operations, and safety processes – connecting the entire team in one place.
Founded in New Zealand, Blerter also has offices in Portland and underpins delivery of events across the globe. Streamline your delivery, be prepared for things that can go wrong and increase crew engagement at your next event.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic & Paralympic Committee (USOPC).
– usatriathlon.org –