USA Triathlon Announces Partnerships with NormaTec, Selle Italia and Siliconcoach

February 20th, 2013

Supplier-level agreements benefit USA Triathlon members and programs

COLORADO SPRINGS, Colo. — USA Triathlon today announced supplier-level sponsorship agreements with endurance sports industry leaders NormaTec, Selle Italia and Siliconcoach. The partnerships will directly benefit USA Triathlon members and programs alike.

A medical and technology company which created a device to help treat circulation-related disorders, NormaTec plays a key role in athlete recovery. The NormaTec MVP (Most Valuable Pump) Sports Medicine Technology mimics normal physiology with its patented Sequential Pulse pneumatic waveform to get athletes back into play quickly.

NormaTec will provide its NormaTec MVP systems to the USA Triathlon National Team program and will make its systems available for use at the USA Triathlon Age Group National Championships throughout 2013. Additionally, NormaTec will sponsor the Recovery Zone at All USA Triathlon-owned national championship events. Visit for more information.

Named the Official Bike Saddle Supplier of USA Triathlon through 2013, Selle Italia is a manufacturer of Italian bicycle saddles whose sole aim is to provide maximum performance and comfort. In addition to providing the USA Triathlon National Team Program with an annual allotment of bike saddles, Selle Italia offers a discount to USA Triathlon certified coaches and elite athletes. Visit for more information.

Siliconcoach video analysis software is utilized by a number of the world’s top footwear companies, national academies and institutes of sport. The Siliconcoach software also has been adopted within classrooms, giving instructors the ability to visually convey the principles of movement, biomechanics and functional anatomy. Siliconcoach has proven to be a dynamic tool that ultimately leads to a greater understanding for coach and athlete.

Siliconcoach will provide the USA Triathlon National Team program a number of software programs for use on an annual basis. Additionally, USA Triathlon certified coaches are eligible to receive a 15 percent discount on the Siliconcoach software system. This discount program will give age group athletes access to the same video analysis software used by the nation’s top triathletes. Visit for more information.

About USA Triathlon Founded in 1982, USA Triathlon is proud to serve as the National Governing Body for triathlon – the fastest growing sport in the U.S. Olympic Movement – as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. USA Triathlon sanctions more than 4,300 races and connects with more than 510,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Summer Olympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).


USA Triathlon

USA Triathlon Announces Partnerships with NormaTec, Selle Italia and Siliconcoach

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John Martin

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