USA Cycling Partners with Endurance Zone to Launch Member Benefits Platform

May 26, 2022

USA Cycling Partners with Endurance Zone for the next 3 years

COLORADO SPRINGS, Colo. – Endurance Zone has partnered with USA Cycling for the next 3 years launching ‘USA Cycling Rewards’ – a platform full of benefits tailored for USA Cycling’s active members.

Through Endurance Zone’s white label technology and API integration, USA Cycling Rewards will house over 150 cycling and sports rewards, branded, and integrated into the user journey. This includes all of USA Cycling’s partners like Hyperice, CUORE, Vittoria, Skratch Labs, POC, Training Peaks, WHOOP, and more!

The partnership comes at an exciting time, with Endurance Rewards close to releasing its 2.0 version with enhanced features including wearable integrations and a sleeker design for their white label partners and their users to enjoy a more tailored and curated user experience of which USA Cycling will benefit.

David Birch, CEO & Founder of Endurance Zone had this to say “It’s been a real pleasure to work with the USA Cycling team over the past few months to make this happen, USA Cycling does so much for the cycling community already. Their new membership benefits platform not only adds significant value to their members, but it also provides more opportunities for USA Cycling to engage their members with a host of exclusive and relevant rewards. We’ll be working hard with the leadership team at USA Cycling to further develop out their platform with relevant and industry leading brands. Ultimately another reason for each member to stay a member.”

Scott Usher, Chief Commercial Officer of USA Cycling said “We are really excited to have a streamlined process for our members to take advantage of the top-notch benefits provided by our trusted partners.”

Visit USACycling.org for more information on the athletes, events and membership programs, and follow @USACycling across all channels for the latest on Team USA.

For more information, please contact Angelina Palermo at apalermo@usacycling.org.


USA Cycling is the national governing body for the sport of cycling and oversees the disciplines of road, track, mountain bike, cyclocross, and BMX. USA Cycling’s mission is to champion accessibility, participation, and excellence in the sport of cycling to make more Americans healthier, happier, and better on two wheels while achieving sustained international racing success. USA Cycling supports cyclists at all levels, from those just beginning in the sport and participating in fun rides to international caliber racers. The organization identifies, develops, and selects cyclists to represent the United States in international competition through the support of kids’ and interscholastic programs, amateur bike racing and grassroots development programs, and the provision of critical infrastructure to run organized racing. USA Cycling has a membership of 100,000, annually sanctions over 2,500 events, and is a proud member of the Union Cycliste Internationale (UCI) and United States Olympic & Paralympic Committee (USOPC).