USA Cycling announces Matt Heitmann as Chief Marketing Officer and Commercial Team Realignment

March 3, 2021

Industry veteran Matt Heitmann will lead a consumer-focused team responsible for Marketing and Membership. Bouker Pool remains as Chief Commercial Officer leading business development focusing on partners, sponsors and the USA Cycling Foundation.

COLORADO SPRINGS, Colo. – USA Cycling President and CEO Rob DeMartini has named Matt Heitmann as Chief Marketing Officer, overseeing Marketing and Membership. Heitmann joins the organization after leading marketing efforts of multiple industry organizations, including The Pro’s Closet, Canyon and BMC. Heitmann will begin with USA Cycling March 8th.

“Dividing our commercial group to have clear focus on two separate growth areas is a continued investment in commercial opportunities. Having a team focused on our members and growth of new members; and the other driving business-to-business development with partners, sponsors and elevating the USA Cycling Foundation’s work will allow the organization to address the return to racing and riding, Tokyo Olympics and the overall growth of cycling in the past year,” said Rob DeMartini. “Matt brings significant marketing and ecommerce experience and success from some of the most successful cycling brands in the industry in The Pro’s Closet, Canyon and BMC. We are excited to have him take the reins on the We Champion messaging to build greater relevance for the USA Cycling brand with all cyclists.

“Having been in and around the sport of cycling for most of my adult life, I’m excited for the chance to join USA Cycling and give back to something that’s given me so much,” said Heitmann. “I am thrilled to work with the team to continue their awesome work. USA Cycling is a powerful brand and champion of all the great work the cycling community is doing to improve accessibility, encourage participation, and foster excellence to make more Americans healthier, happier and better on two wheels.”

Bouker Pool, Chief Commercial Officer, will add leadership of the USA Cycling Foundation and continue to lead the team building USA Cycling through partnerships with media, events, organizations, and corporate sponsors.

“Our goal to champion all the things that make cycling great in America can only be achieved by strengthening and aligning our resources,” said Rob DeMartini. “Matt provides us with significant experience from marketing and ecommerce, and giving Bouker greater oversight on revenue generation and expand key partnerships and initiatives will help USA Cycling grow and champion the industry.”

Visit USACycling.org for more information on the athletes, events and membership programs, and follow @USACycling across all channels for the latest on Team USA.

For more information, please contact Bouker Pool at bpool@usacycling.org.

ABOUT USA CYCLING (usacycling.org)

USA Cycling is a proud member of the Union Cycliste Internationale (UCI) and United States Olympic & Paralympic Committee (USOPC). Within the United States, USA Cycling is the national governing body for the sport of cycling and oversees the disciplines of road, track, mountain bike, cyclocross, and BMX. With a mission to develop the sport of cycling in the United States and to achieve sustained international racing success, USA Cycling supports cyclists at all levels, from those just beginning in the sport and participating in fun rides to seasoned professionals. The organization not only identifies, develops, and selects cyclists to represent the United States in international competition, but also supports amateur bike racing through grassroots development programs and the provision of critical infrastructure to run organized racing.

USA Cycling is headquartered in Colorado Springs, Colorado, and will celebrate its 100th anniversary in 2020. In 1920, the organization began as The Amateur Bicycle League of America and evolved to become the United States Cycling Federation in 1975 and ultimately USA Cycling, Inc. in 1995. USA Cycling’s 100,000+ members are comprised of racers and cyclists of all ages and abilities, coaches, officials, mechanics, and race directors.