Unit Nutrition Once Again Brings Cognitive Fueling to Columbia Threadneedle Investments Boston Triathlon

May 22, 2019

BOSTON – Unit Nutrition, a revolutionary nutrition brand that launched a first-to-market carbohydrate rinse, has once again stepped up to sponsor the Columbia Threadneedle Investments Boston Triathlon, scheduled for July 27-28, 2019 on the South Boston waterfront.

UNIT RINSE, the first product from Unit Nutrition, is a carbohydrate-rinse based on over a decade of extensive research from universities and sports institutes globally, demonstrating conclusive evidence that rinsing a carbohydrate solution in the mouth for 5-10 seconds improves performance.  Carb rinsing has become a prevalent practice amongst Olympians and elite athletes, providing a unique performance boost; one that is instantaneous with no side effects, and if discharged, no calories.

The benefits of carb-rinsing are achieved by the stimulation of carbohydrate receptors in the mouth. These sensors send signals to the brain, activating areas associated with reward, motivation and motor control. This in turn reduces the athlete’s perception of fatigue and increases power output, resulting in a performance boost.

“We know that our brain is often what is limiting our performance.  We formulated UNIT RINSE to maximize the cognitive benefits of carb-rinsing, without including added sugar, caffeine or any artificial ingredients. It’s Organic and comes in 3 delicious flavors designed to drink after your rinse” said Julia Bechtolsheimer, founder and CEO of Unit Nutrition.  “The Boston Triathlon is an ideal venue to showcase the benefits of UNIT RINSE and we are thrilled to be back.”

More than 2,000 athletes are expected to participate in the Columbia Threadneedle Investments Boston Triathlon. The two-day event offers both Olympic and Sprint distance triathlons, the Boston Corporate Cup competition, an all-ages kids’ fun run and a USA Triathlon-sanctioned Splash & Dash event for children ages 7 to 15. Additional information is available at BostonTri.com.

“For the second year in a row, we are thrilled to have Unit Nutrition onsite at the Columbia Threadneedle Investment Boston Triathlon,” said Michael O’Neil, president of the Boston Triathlon. “Their strong commitment to innovation and a focus on science-driven, health-conscious products are the perfect fit for the athletes who compete in the Boston Triathlon.”

For more information and to order on-line, visit www.unitnutrition.com

About Unit Nutrition

Unit Nutrition is a sports nutrition brand working closely with the scientific community to adapt cutting-edge research into revolutionary, athlete friendly products. Unit Nutrition’s mission is to help bridge the gap between the science world and consumers through education, simplicity and transparency, and to remain at the forefront of the latest in research.  In addition to Unit Nutrition’s science focus, the Company strives to support local communities and places great emphasis on promoting access to sport and nutrition classes for young children.   More information can be found at www.unitnutrition.com

About the Boston Triathlon 

The Columbia Threadneedle Investments Boston Triathlon is the only triathlon to take place in the City of Boston.  The race draws athletes from all around the world, the country, the state and the city of Boston. Each summer, athletes descend on the South Boston waterfront for two days of racing.  Now in its 11th year, the Columbia Threadneedle Investments Boston Triathlon is a fixture in the community, with Olympic and sprint distance triathlons, the Boston Corporate Cup competition and an all-ages Kid’s Day.  The race is produced by ethos, a mass participation event organization created to bring athletes together through challenging and unique sporting events.  ethos also produces the Lobsterman Triathlon in Freeport, Maine.  For more information about the Columbia Threadneedle Investments Boston Triathlon or to register, visit www.Bostontri.com