Under Armour Launches First-Ever Loyalty Program As It Looks to Improve North American Business

August 1, 2023

Under Armour, Inc. today announced the launch of its first-ever loyalty program, “UA Rewards,” for U.S.-based consumers 16 years and older.

Eligible customers can enroll for the program for free on Under Armour’s website or digital apps and platforms. Once enrolled, they can earn points through purchases, product reviews, and challenges on the MapMyRun app. Members will also have early access to new products and collections as well as resources from sports experts to learn how to improve performance. They will also be able to enter sweepstakes for exclusive items and donate to charitable organizations by using their points. Yahoo Life