Ultra X and ASICS Announce Partnership to Elevate Multi-stage Ultra Marathon Events

March 9, 2023

/ENDURANCE SPORTSWIRE/ – Ultra X, leading ultra-marathon event company, has announced a new partnership with ASICS, the performance running brand. The partnership will see ASICS become the Official Footwear and Apparel Partner of Ultra X events for all UK events.

Ultra X was founded in 2018 and has quickly become known for organising some of the toughest and most iconic ultra-marathon races around the world, including events in the UK, Jordan, Slovenia, and Tanzania. With this new partnership, ASICS will provide runners with high-performance shoes and apparel designed to help them perform at their best in the most challenging environments.

“We are delighted to partner with ASICS, a brand that is synonymous with performance and innovation,” said Sam Heward, Ultra X co-founder. “Our aim is to provide the ultimate ultra-marathon experience for our runners, and ASICS’ commitment to creating top-quality gear makes them the perfect partner for us.”

We are delighted to be working with the Ultra X team within the UK. As a brand, trail and ultra-running are big focuses for us and we can’t wait to help provide the ultimate performance and experience for the participants taking part in these challenges.” – Lucy Greenhalgh, ASICS UK Marketing Manager

“We couldn’t be happier to be signing this UK sponsorship deal with Asics. The brand not only provides some of the best sporting kit on the planet, but they align totally with our values. Together, we look forward to bringing trail and ultra-running to as many people as possible!”, said Jamie Sparks, co-founder at Ultra X.

The partnership between Ultra X and ASICS promises to bring together two organisations committed to pushing the limits of human endurance and innovation, with community at the heart of what they do. This collaboration will undoubtedly elevate the global ultra-marathon community and inspire runners around the world to achieve their goals.

For more information on Ultra X and ASICS, please visit: www.ultra-x.co and www.asics.com.

Media Contact: Hannah Tyldesley, Ultra X Communications Manager – hannah@ultra-x.co

About Ultra X

Ultra X organise a series of multi-stage ultra marathons in some of the most exotic and exciting places on the planet. Their mission is to put on life-changing, transformative experiences and provide best in class support to participants to allow anyone to take on one of their events. Ultra X believe that the experience of a multi-stage race is one of the best experiences that anyone can have and their aim is to get more people participating.