TYR Sport Inc. Introduces Charlie Siracusa as Executive Vice President of Sales
January 8, 2021
Seal Beach, CA – January 8th, 2021 – TYR Sport Inc, America’s leading swim and triathlon brand, announced Charlie Siracusa as Executive Vice President of Sales.
Prior to joining TYR, Siracusa enjoyed a storied career in apparel and sales leadership, accelerating sales for Timberland PRO as Director of Apparel, and for Carhartt Inc. as Senior Director of Strategic Sales, where he spent 21 years.
In his new role, Siracusa will be responsible for the direction of worldwide sales efforts and strategic growth for the TYR brand. He will report to Matthew DiLorenzo, Chief Executive Officer.
“Charlie’s record of success speaks for itself. His expertise will undoubtedly strengthen the TYR brand, and I am confident that with him as a member of the team we will continue to push the boundaries of performance for all athletes,” said DiLorenzo.
“I am excited to begin this new journey with a brand that has been a part of my life both in and out of the water. No other American swim brand has achieved what TYR has and trust me, this is just the beginning. I truly look forward to the journey ahead and to the continued evolution of TYR,” said Siracusa.
Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete.
From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.