Sho-Air International continues partnership with long-standing US women’s program
(Boise, Idaho) January 3rd, 2018 —The new year brings a new name and title sponsor for TWENTY20 Cycling, to Sho-Air TWENTY20. Sho-Air International is expanding its sponsorship of TWENTY20’s women’s cycling program for the 2019 season to include the UCI road team, two high-performance mountain bike athletes, para-athletes and a junior development team. Sho-Air TWENTY20 is redoubling its commitment to deliver medals at the 2020 Tokyo Olympics and expand TWENTY20’s development program.
Sho-Air TWENTY20’s program will invest in the expanding sectors of gravel and off-road racing to stay fluid in the evolving cycling landscape while continuing to support athletes focused on Olympic medals in road and track events.
Sho-Air initially partnered with the team five years ago as their official transportation and shipping partner and their support has continued to grow and expand. With the aligned cultures of Sho-Air and TWENTY20 and their shared values and vision, their partnership has grown to address the evolving opportunities in women’s cycling. “We expect to capitalize on the growing off-road sector as well as the core disciplines of the sport. Our program will support track, mountain bike, gravel and e-sport events to maximize opportunities for our athletes and our partners,” said Sho-Air TWENTY20 General Manager, Nicola Cranmer.
“Supporting TWENTY20 and these great female athletes is an easy decision for me ” said Scott Tedro CEO of Sho-Air International. “It’s not about a men’s or women’s program, it’s recognizing the results of Nicola’s vision and organization. Since founding TWENTY20 15 years ago, her program has delivered more Olympic medals and developed more World Tour pros and outstanding athletes than any other women’s team, Tedro continued, “We are a global company serving multiple continents and verticals with multicultural professionals dedicated to excellence, sustainability and leadership in diversity. Our partnership with TWENTY20 offers unique international brand exposure and a meaningful way for us to promote inclusion and empower female athletes as they prepare for the Tokyo 2020 Olympics.”
“I am grateful to Scott and the Sho-Air International brand for their continued support of the team,” commented Cranmer. “The program will be in its 15th year and we have accomplished many goals, the next two years are important for us as we build to Tokyo along side our firm commitment to supporting the growth of women riding, on the road, track, trail and living a healthy balanced lifestyle.”
Four of the team’s athletes will be representing their nations in the upcoming UCI Track World Cups followed by the UCI Track World Championships. The road squad will kick off the season in January with Arizona training and a media camp in Southern California in February.
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About Sho-Air International
Established in 1985, Sho-Air International proudly operates as a transportation and asset management company specializing in the transport of Tradeshow and Event Material. The professionals at Sho-Air International are logistics experts. We have an unbeaten delivery track record, around-the-clock availability, a worldwide network and special services to meet all your event and asset management needs. As a premier and diversified forwarder, Sho-Air is uniquely capable of creating and executing a complete and customized package of service specific needs. We understand there is a lot at stake for our clients Events. Our job is to ensure our clients success! We succeed by adjusting to the ever changing needs of our clients by creating and delivering short, mid, and long term solutions. We execute and deliver by providing perfect service without exceptions or excuses. Although Sho-Air may not have invented transportation and asset management, we have perfected it.
About Sho-Air TWENTY20
When the team was formed in 2005, TWENTY12 had a definite goal of taking athletes to the 2012 London Olympics. London resulted in 2 Olympic medals; gold and silver, the only U.S based road program to achieve this. The team replicated its success with a gold and silver in Rio 2016 Olympics. Youth cycling is an important component to the program, supporting 14 of the top juniors in the nation ranging in ages 11-18. These young women learn essential skills such as teamwork, sacrifice and commitment that they can carry over to the work place if a professional athletic career is not pursued. In 2001 TWENTY16 was the first American team to recruit a Para-Cycling athlete to the roster of a professional squad and is still the only professional team to have an integrated junior program. After the success of Rio 2016 the team now focuses on Tokyo 2020 with TWENTY20.
About the Ride 4 Education Scholarship Program
The Ride 4 Education program, co-founded by Barry Bonds, TWENTY20 General Manager Nicola Cranmer and Team Director Mari Holden began in 2015. The program offers scholarships to members of the TWENTY20 junior development program. TWENTY20 has successfully developed junior athletes and connected them with colleges as they graduate from high school. TWENTY20 then enables these athletes to race with the development and professional race programs while attending college and fulfilling collegiate academic and race obligations. The ethos of the Ride 4 Education Program aligns with the education mission of the TWENTY20 program – allowing the athletes to obtain the best education possible for life after cycling. Ride 4 Education