Tread Labs Partners with Press Forward as PR and Communications Agency
August 25, 2020
WOBURN, Mass. (August 25, 2020)— Performance insole developer Tread Labs is happy to announce it has entered a partnership with Press Forward PR to further the company’s messaging, communications, and media relations. Tread Labs was founded in 2015 by Mark Paigen, who also founded, and has since sold, Chaco sandals in 1989. Mark brings decades of footwear and industry experience to the insole company.
“I’ve been messing around with footwear since the earth cooled”, says Tread Labs founder Mark Paigen. “At Chaco sandals, customers told us we were changing their lives with exceptional footwear. I started Tread Labs to deliver those same experiences, this time by improving the support of the footwear already in people’s closets. Hearing our customers describe how transformational our insoles are to their active lifestyles is incredibly rewarding.”
Tread Labs currently offers three insole series – Comfort, Pain Relief, and Performance. Ramble, part of the Comfort series, is designed to improve comfort in everyday shoes by adding arch support. Pace, part of the Pain Relief series features a firm, flexible arch support that aims to relieve foot pain from plantar fasciitis and other conditions. Dash, part of the Performance series, is built on a carbon fiber arch support that provides exceptional support and optimizes biomechanics for high performance activities.
Each insole features a replaceable top cover that can be removed from the arch support, allowing customers to choose from an array of sizes and thicknesses to dial in the perfect fit. This system is also a sustainable option as people can simply replace the cover once it wears out as opposed to buying a whole new insole.
“Tread Labs combines the firm support and accurate fit of custom orthotics, the simplicity of over-the-counter inserts, and a two-part system that changes the value equation for insoles,” Paigen states. “Our customers love that our insoles are easy to refresh with new top covers, saving them money and reducing waste. It makes them feel good about their purchase.”
About Press Forward
Press Forward connects with the active lifestyle market through public relations, media buying, and thoughtful content creation. To learn more about Press Forward work and clients, visit www.pressforwardpr.com.