SAINT-LAURENT, Quebec/TAMPA, Fla. (July 21, 2017) – IRONMAN, a Wanda Sports Holdings company, in conjunction with TRAVELWAY Group International, announced today a partnership as the Official Provider of the IRONMAN® North American Series Athlete Bags. With over 40 years of experience, TRAVELWAY is a global leader in the design, manufacture, sale and distribution of luggage, backpacks, duffels, reusable shopping bags and more.
The partnership will provide TRAVELWAY with an opportunity to support IRONMAN’s top-performing athletes by delivering them an exclusive athlete bag upon athlete registration in each IRONMAN-owned IRONMAN North American Series event.
“We know athletes want to carry the IRONMAN identity wherever they go and at the same time,” said Gerry Shadeed, Executive Vice President of TRAVELWAY Group International. “We are aware that aspirational athletes trust the quality and integrity of the IRONMAN brand.”
TRAVELWAY has been an IRONMAN partner since 2015 and has produced a variety of licensed backpacks and duffels at mass market retail stores including Walmart Canada, Meijers USA and Costco.com.
“Having a durable and functional bag for travel and training is extremely important to our athletes,” said Stuart Selig, EVP Global Partnerships, North America with IRONMAN. “Through our partnership with TRAVELWAY, we are confident they will outfit our athletes with innovative products and impeccable designs to support their evolving needs.”
TRAVELWAY has partnered with IRONMAN to build products that exceed industry standards. As a veteran in the sporting goods industry, TRAVELWAY designs each bag to support the user’s needs as they move from one challenge to the next; from training to the finish line. Focusing on function, versatility and top of line materials, TRAVELWAY bags are built to go the distance.
For more information on TRAVELWAY brand and products, visit www.travelwaygroup.com.
A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races including the Absa Cape Epic, premier marathons including the Standard Chartered Singapore Marathon and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN ® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit www.ironman.com.
About Wanda Sports Holdings
Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.
ABOUT TRAVELWAY Group International
TRAVELWAY Group International was founded in 1976 as a luggage company. With offices in New York, Montreal, Toronto, Hong-Kong and Shanghai, the company has expanded into multiple categories of products that they export to the global market place. Firmly established in Asia since 1984, TRAVELWAY is committed to upholding fair manufacturing processes and sound quality management. With an international presence and in-house design team, TRAVELWAY has full visibility on emerging trends in sports, technology and lifestyle which is used to engineer competitive and innovative product. Notably, over the past five years, they have become a leader in the environmentally-friendly and reusable shopping bag market. Not a small undertaking, TRAVELWAY has embraced new technologies to support global sustainability efforts and those within their organization. For more information, visit: http://www.travelwaygroup.com/en/
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