Transamerica Returns as Title Partner for Rock ‘n’ Roll San Francisco

April 1st, 2016

Transamerica Returns as Title Partner for Rock ‘n’ Roll San Francisco

Annual race returns to the Bay Area on Sunday, April 3 with over 9,000 runners

Competitor Group, Inc. (CGI), operators of the Rock ‘n’ Roll Marathon Series are renewing their sponsorship contract with Transamerica as the title sponsor of the Transamerica Rock ‘n’ Roll Half Marathon San Francisco.

“We are thrilled to partner again with Transamerica in San Francisco and across all of our Rock ‘n’ Roll races.” said John Smith, senior vice president of sales at CGI. “They provide a truly important registration refund service to our runners. We look forward to working with them to put on another great running event in the Bay Area.”

Located in the heart of the Financial District, the Transamerica Pyramid has become a recognized landmark worldwide that celebrates the company’s attributes of innovation and strength.  The Pyramid building and logos featuring it are registered trademarks of Transamerica Corporation and the iconic building stands as a source of great pride for Transamerica.

“Transamerica has a strong commitment to living and encouraging an active lifestyle, and our continued partnership with Competitor Group will enable us to reach more people with our array of innovative financial services geared specifically to the endurance community,” said Tim Drabek, marketing director at Transamerica. “Our core offering of products are designed to help individuals and families build, protect and preserve their assets – whether on race weekend or in everyday life.”

The event is returning to San Francisco for its fourth year with the half-marathon distance. The race concludes with a headliner concert and finish line festival at Civic Center Plaza where alternative pop duo MS MR will rock the post-race Toyota Rock ‘n’ Roll Concert Series. In addition to the headliner, runners will enjoy live entertainment stationed along the course as they make their way to the finish line.

Race weekend kicks off April 1 with the free two-day Health & Fitness Expo at the Moscone Center where runners can pick up their race weekend packet. Exhibitors and vendors will offer free samples, showcase the latest in running gear, sports apparel, health and nutritional information and much more. The expo takes place on Friday, April 1, from 3:00 pm to 7:00 pm and Saturday, April 2, from 10:00 am to 5:00 pm and is free and open to the public.

Registration for the event is sold out. For more information on the Transamerica Rock ‘n’ Roll Half Marathon San Francisco, visit or follow @RunRocknRoll on Twitter.  

Rock 'n' Roll Marathon Series

Transamerica Returns as Title Partner for Rock ‘n’ Roll San Francisco

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Dan Cruz

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