Transamerica Named Title Sponsor of Rock ‘n’ Roll Denver

July 6th, 2016

Transamerica Named Title Sponsor of Rock ‘n’ Roll Denver

–  Financial services company signs 2-year sponsorship agreement
–  Race weekend features 5K, 10K and half marathon distances on October 15-16
–  G. Love & Special Sauce to headline at finish line concert at Civic Center Park

Denver, Colo., July 6, 2016 – Competitor Group, Inc. (CGI), organizers of the Rock ‘n’ Roll Marathon Series, today announced an expanded partnership with Transamerica as the new title sponsor of the Transamerica Rock ‘n’ Roll Denver Half Marathon. Colorado’s premier half-marathon returns the weekend of October 15 – 16, featuring live bands performing along the route and a concert at the finish line.

“Transamerica has a longstanding relationship with the Rock ‘n’ Roll Marathon Series and we’re thrilled to have them join us in Denver,” said John Smith, SVP at CGI. “Their involvement always brings a positive benefit to our races and most importantly, to our runners.”

“We have a strong commitment to encouraging active and healthy lifestyles,” added Blake Bostwick, chief operations officer for Transamerica.  “We know that good health supports long-term wealth.  This great event is another opportunity for the community and our Denver employees to get fit and have fun.”

The Transamerica Rock ‘n’ Roll Denver Half Marathon weekend includes a 5K on Saturday, October 15 followed by the main event on Sunday, October 16. Races will start and finish in Civic Center Park, and run through Denver’s scenic downtown and several parks as cheerleaders and live bands offer an entertaining atmosphere all the way to the finish line. On Sunday, runners will celebrate with a post-race concert featuring G. Love & Special Sauce in Civic Center Park. All runners will receive a finisher’s medal, Brooks technical t-shirt and personalized finisher certificate.

Race weekend kicks off with a free Health & Fitness Expo on Friday, October 14 and Saturday, October 15. Dozens of retailers will be on hand, offering the latest in nutrition and fitness apparel.

For more information, or to register, please visit

About Transamerica

With a history that dates back more than 100 years, the Transamerica companies are recognized as leading providers of life insurance, savings , retirement and investment solutions, serving millions of customers throughout the United States. Transamerica works to Transform Tomorrow® for those who entrust its dedicated professionals with their financial needs, helping them take the necessary steps to achieve their long-term goals and aspirations. Transamerica’s 10,000 employees serve nearly every customer segment, providing a broad range of quality life insurance and savings products, individual and group pension plans, as well as asset management services. In 2015, Transamerica fulfilled its promises to customers, paying more than $6.9 billion in insurance and annuity benefits, including return of annuity premiums paid by the customer. Transamerica’s corporate headquarters is located in Baltimore, Maryland, with other major operations in Cedar Rapids, Iowa. Transamerica is part of the Aegon group of companies. Aegon is one of the world’s largest providers of life insurance, pension solutions and asset management products, operating in more than 20 markets worldwide. For the full year of 2015, Aegon managed $768 billion in revenue-generating investments. For more information, please visit For more information about Transamerica’s sponsorships, please visit 

About Transamerica Rock ‘n’ Roll Denver Half Marathon

A Competitor Group Inc. event, the 7th annual Transamerica Rock ‘n’ Roll Denver Half Marathon will take place on Sunday, October 16, 2016. Live bands and cheerleaders will entertain participants along every mile of the scenic course, which starts near the State Capitol in downtown Denver and travels past many of the city’s major landmarks and parks. The race concludes with a finish line festival at Civic Center Park and post-race concert. A two-day Health & Fitness Expo kicks off race weekend on Friday, October 14 and Saturday, October 15. The free expo is open to the public and will feature the latest in running apparel and nutrition products. For more information, or to register online, please visit

Rock 'n' Roll Marathon Series

Transamerica Named Title Sponsor of Rock ‘n’ Roll Denver

Contact Info

Dan Cruz

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