Toyota Announced as Title Sponsor of the 2023 Starlight Run in Portland

May 30, 2023

• Nighttime 5K set for Saturday, June 3 on the CareOregon Starlight Parade route through the illuminated streets of downtown Portland, finishing at the Rose Festival’s CityFair; Family-friendly fun run features a costume contest and thousands of cheering spectators

Portland, Oregon – May 30, 2023 /ENDURANCE SPORTSWIRE/ – It’s Portland’s most fun summer run. The 45th annual Starlight Run today announces Toyota as the title sponsor and official automotive partner for the 2023 event on Saturday, June 3.

The Toyota Starlight Run is an annual summer tradition following the CareFirst Starlight Parade route that offers participants a unique opportunity to run through Portland’s illuminated streets and showcase their creativity through costumes. One of Portland’s most popular 5K races, the event is open to runners of all ages and fitness levels, encouraging a diverse range of joggers, walkers, and families to join the festivities.

“The Starlight Run is a beloved community tradition for Portland families and features a top-notch costume contest before the race starts at CityFair,” said Phyllis Blanchard, head of partnerships for the race. “We are thrilled to have Toyota join us as the title sponsor of the 2023 Starlight Run. Toyota’s commitment to excellence, community involvement, and sustainability resonates strongly with our mission to create an unforgettable experience for our participants while supporting local charities and initiatives. Together, we will bring even more joy, energy, and excitement to this iconic event.”

The partnership between Toyota and the Starlight Run aligns perfectly with their shared values and dedication to promoting active lifestyles, fostering community connections, and enhancing the overall well-being of Portland residents. As part of its sponsorship, Toyota vehicles will be onsite to lead the race and enhance the event experience.

“We are delighted to partner with the Starlight Run and support such a unique event in the heart of Portland,” said Michael Kahn, General Manager of Toyota of Portland. “Not only is Toyota in the business of making great vehicles, but we also work every day to benefit the community and our planet to build a better tomorrow – and this partnership with the Starlight Run is no different. We look forward to celebrating and sharing this experience with all participants and spectators.”

Toyota Starlight Run is known for its festive atmosphere and thousands of cheering spectators alongside the CareOregon Starlight Parade route. The event will take place on the west side of the Willamette River, starting on Naito Parkway, and end on SW 14th Avenue to total 3.1 miles of fun. Registration for the 2023 Toyota Starlight Run is now open, and with or without costumes, participants can still register for the 5K at motivrunning.com/starlight-run/.

About Pacific Northwest Toyota Dealers Association

The Pacific Northwest Toyota Dealers Association consists of all 23 Toyota dealers within the Southwest Washington area and state of Oregon. For more information, please visit toyota.com/pacificnorthwest.

About the Toyota Starlight Run

The Toyota Starlight Run will take place on June 3, 2023, finishing at the Portland Rose Festival’s CityFair. Known for its unique costumes, thousands of spectators, and vibrant community spirit, the Toyota Starlight Run celebrates active lifestyles, creativity, and togetherness. The 5k race starts at 6 pm and winds its way through the illuminated streets of downtown Portland, providing a unique and unforgettable experience for all participants. The event is open to participants of all ages and fitness levels, welcoming runners, walkers, and families to experience a course with thousands of cheering spectators along the CareOregon Starlight Parade route. All Toyota Starlight Run participants will receive a finish medal plus free entry to the Rose Festival CityFair ($8 value). It’s guaranteed Family fun for all ages, register today at motivrunning.com/starlight-run/.

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