Showcased News

September 16, 2025

San Juan, Argentina to Host its First Full-Distance IRONMAN and 5150 Triathlon in 2026

- The IRONMAN San Juan triathlon to make its debut on Sunday, November 1, 2026, with the new 5150 San Juan triathlon taking place on October 30, 2026 - General registration is scheduled to open in the coming months at www.ironman.com/races/im-san-juan and www.ironman.com/races/5150-san-juan SAN JUAN, Argentina / TAMPA, Fla. (Sept....

September 16, 2025

Wiley X Secures Exclusive Global License Agreement with Buzzworks for Revolutionary Wraith® Facial Protection System

FRISCO, Texas (September 16, 2025) /ENDURANCE SPORTSWIRE/ - Wiley X, a leading provider of premium protective eyewear and gear, is proud to announce it has signed a multi-year exclusive global patent and trademark license agreement with Australian-based Buzzworks to bring the revolutionary Wraith® design to market. Buzzworks, based in Australia,...

September 16, 2025

The Running Event Announces 2025 Education Program to Equip Retailers for Growth

PORTLAND, Maine (September 16, 2025) /ENDURANCE SPORTSWIRE/ - The Running Event (TRE), North America’s premier run specialty retail conference and trade show, today announced its 2025 education program, designed to equip specialty retailers with the knowledge and tools to navigate the evolving retail landscape. The program will center around the theme “Better Together: Uniting...

September 16, 2025

Outdoor Vitals Releases New Shadowlight Carbon 60L Backpack That Redefines Ultralight Comfort

CEDAR CITY, Utah (September 16, 2025) /ENDURANCE SPORTSWIRE/- Outdoor Vitals, the Utah-based performance outdoor brand, announced the release of their new ultralight 60L Backpack for backcountry enthusiasts and thru-hikers. A launch is expected on September 15, 2025. The Shadowlight Carbon 60 is a continuation of the original award-winning Shadowlight Ultralight...

September 16, 2025

Young Athletes Shine at First-Ever Zuma Beach Kids Triathlon in Malibu

Malibu, CA (September 16, 2025) /ENDURANCE SPORTSWIRE/ – The Zuma Foundation proudly hosted the first-ever Triathlon For Kids in Malibu on Saturday, September 13th, giving young athletes from across Los Angeles the chance to experience the thrill of swim, bike, and run on one of the world’s most iconic beaches....

September 16, 2025

CUBE expands partnership with Continental for 2026 lineup

CUBE has expanded its partnership with Continental to fit its 2026 models with Continental’s premium performance tyres. The collaboration also extends beyond mountain bikes into the gravel segment. CYCLING INDUSTRY NEWS

September 16, 2025

Wahoo Expands Ecosystem Offering with Science-Backed Nutrition from Momentous

Atlanta, GA. (September 16, 2025) /ENDURANCE SPORTSWIRE/ – Wahoo Fitness, the leading fitness technology company for endurance athletes, announces a new partnership with science-backed sports nutrition brand Momentous. Momentous products will now be available in the US market through WahooFitness.com, giving athletes direct access to the highest quality and clinically...

September 16, 2025

Top International Athletes and 35 Nations Set for Challenge Sanremo 2025

September 16, 2025 /ENDURANCE SPORTSWIRE/ - On 21 September, Challenge Sanremo returns with its middle-distance race. Now set in its brand-new home in Portosole, a field of over 50 professional athletes will tackle the course making this year’s edition is set to be a major highlight on the Challenge Family...

September 16, 2025

Shipwrecked Falmouth in the Fall Registration Opens Sept. 17

FALMOUTH, Mass. (Setember 16, 2025) /ENDURANCE SPORTSWIRE/ – The annual Shipwrecked Falmouth in the Fall (FITF) returns on Sunday, Nov. 2, and, with limited spots available, registration is expected to sell out quickly once again this year. 2025’s edition marks the 45th running of the race, which takes 1,500 participants...

September 16, 2025

SENA Announced as the Title Sponsor of Gran Fondo National Series

Gettysburg, PA. ( September 16, 2025) /ENDURANCE SPORTSWIRE/ – The Gran Fondo National Series today announced a new Title Sponsorship with SENA, the market leader in Bluetooth networked communications between motorcyclists, cyclists, and outdoor enthusiasts. SENA’s innovative Smart Helmets allow cyclists to communicate with each other, hear turn-by-turn directions, or...