Tough Mudder Makes Giving Back Easier Than Ever
September 19, 2019
New platform streamlines participant involvement and offers multitude of benefits for participating charities
BROOKLYN, N.Y. – September 19, 2019 – Tough Mudder, the global fitness, teamwork and active lifestyle brand, today announced a new fundraising platform through which participants can run for free while fundraising for the charity of their choice, offering charities added benefits such as 360 marketing, personalized lead generation, dedicated support and seamless event management. The program revamps Tough Mudder’s existing charity platform, which has raised over $10 million to date.
“We’ve built this program in-house to provide best-in-class service and growth opportunities for existing and new charity partners,” said Kyle McLaughlin, CEO of Tough Mudder. “Our brand of inclusive, non-competitive teamwork events provides charities a new platform to engage their base and attract new fundraisers, who may be growing weary of traditional individual endurance fundraising.”
By partnering with Tough Mudder, charities will have the benefit of seamlessly recruiting and forming teams to elevate fundraising efforts. As teamwork is a requirement to complete a Tough Mudder event, it gives charity teams the ability to not only fundraise together, but actually complete the event as a group—a unique experience when compared to traditional marathon and triathlon charity teams.
With the full range of event types available at every Tough Mudder weekend, charity teams can include youth ages 5-12 participating in Mini Mudder, and participants 13 and up in the Tough Mudder 5k or Tough Mudder Classic. The more extreme Toughest Mudder series of 12- and 24-hour challenge events provides a compelling offering for charities to tap into their existing endurance fundraiser communities.
Charities will additionally benefit from a variety of added perks, including:
- 360 Marketing – Exposure through Tough Mudder’s vast email and social networks, website integration, and other potential add-on packages
- Personalized Lead Generation – Direct leads from ToughMudder.com, along with branding and background information incorporation on website
- Dedicated Support – Dedicated account and customer service support, and customized resources for participants
- Seamless Event Management – Hassle-free event coordination and participant support, with multiple options for add-ons including customized hospitality, training programs, and concierge services
“These benefits offer a ton of value for participating charities and help make it easier for participants to find a cause they want to support,” continued McLaughlin. “Supporting our community and all of the causes that motivate them to take on a Tough Mudder is core to our values and mission, and we’re excited to grow the impact of our tribe.”
About Tough Mudder, Inc.
Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports and active lifestyle brand. With more than 5 million participants, the company hosts more than 130 challenge (Mini Mudder, Tough Mudder 5K and Tough Mudder Classic) and endurance (Tougher Mudder, Toughest Mudder and World’s Toughest Mudder) events annually in 19 countries including the United States, Canada, United Kingdom and Germany. The company’s content studio provides millions of engaged online brand enthusiasts with wellness, nutrition and inspiring content delivered daily across social and digital platforms. Other NAM sponsorship partners include 3M’s Nexcare™ and ACE™ brands, CELSIUS, Soap & Glory, EveryManJack, Navy Federal Credit Union, Alanic, Chipotle, MuscleTech, Endoca, FitKitchen, CHEWY and Viewsport. UK and Germany partners include Lucozade Sport, Brewdog, Snickers Protein, Toyo Tyres, Black Tower Wine, Burger King, Rawbite, Strandgut and Endoca. Tough Mudder’s brand of teamwork-based challenge events are unique in the endurance and obstacle course racing industries, and over 500,000 new participants are welcomed to the global Tough Mudder tribe every year. For more information visit www.toughmudder.com.