Tough Mudder Announces 2022 Partnerships with Leading Global Brands

May 17, 2022

2022 Partners Include Bob’s Red Mill, Craft, Every Man Jack, Fabletics, Gatorade, Reign Total Body Fuel and Yukon Jack

BOSTON, Mass. (May 17, 2022)/ENDURANCE SPORTSWIRE/ – Tough Mudder, the global leader in obstacle course adventures, today announced its season launch roster of 2022 partnerships with leading global brands including Bob’s Red Mill, Craft, Every Man Jack, Fabletics, Gatorade, Reign Total Body Fuel and Yukon Jack.

“Tough Mudder is all about teamwork, and we’re excited to team up with several of the best brands in the world for 2022,” said Tough Mudder CEO Giles Chater. “These partnerships not only help Mudders take on the course by fueling and equipping them for whatever challenges they might face, but also support their year-round adventures beyond our course & festival.”

Bob’s Red Mill – Official Snack Bar and Oats Cracker Partner

Bob’s Red Mill provides participants with wholesome, on-the-go snack bars made from simple ingredients on the course and at the finish line, with cracker samples available at future events.

Craft – Official Performance Apparel, Accessories & Footwear Partner

Craft provides official performance apparel, accessories and footwear available for purchase onsite at Tough Mudder events and online. Craft’s footwear includes the Tough Mudder MaxGrit shoe, which helps participants conquer the course with maximum grip and comfortable cushioned support.

Every Man Jack – Official Men’s Grooming Partner

Every Man Jack is bringing their Naturally Derived and Outdoor Inspired body wash to the elevated Rinse Stations to get Mudder Nation clean after the course. Every Man Jack is continuing the fun with a beard contest in the village.

Fabletics – Official Activewear & Loungewear Partner

After conquering the course, participants can relax in style with co-branded Tough Mudder X Fabletics apparel available for purchase at Tough Mudder events and online. Fabletics also offers massage therapy guns for post-finish recovery and main stage contest prizing at Mudder Village.

Gatorade – Official Electrolyte Sports Drink Partner

Formulated for farther, Gatorade Endurance has 2x the sodium and 3x the potassium compared to traditional Gatorade, providing Mudders with an electrolyte blend on course and at the finish line of Tough Mudder events.

Reign Total Body Fuel – Official Energy Beverage

Reign Total Body Fuel helps you fuel, refresh, and recover with pre-event and post-event energy.. Reign Total Body Fuel’s partnership with Tough Mudder features festival activities including full-can samplings of top flavors, free Tough Mudder X Reign neck gaiters, photo activations and contest prizing.

Yukon Jack – Official Whiskey Partner

Tough Mudder’s official whiskey partner, Yukon Jack, provides participants with a 100 proof whiskey shot with every finisher drink. At every Tough Mudder event, you can grab Yukon Jack swag, participate in ax-throwing and contest prizing, and win games with special branded giveaways.

For more information about Tough Mudder partnerships and partnership opportunities, visit toughmudder.com/partnership-opportunities.

About Tough Mudder

Founded in 2010, Tough Mudder is a leading global sports and active lifestyle brand that creates the world’s most extraordinary adventures and champions the power of teamwork. With more than 6 million participants, the company hosts more than 130 challenges (Tough Mudder Kids, Tough Mudder 5K, Tough Mudder 10K, and Tough Mudder 15K) and endurance (Tough Mudder Infinity, Toughest Mudder and World’s Toughest Mudder) events annually in 10 countries. The company’s content studio fuels a global movement of people who work together to uncover their hidden potential, providing millions of engaged online brand enthusiasts with wellness, nutrition and inspirational content delivered daily across social and digital platforms. More than 500,000 new participants are welcomed to the global Tough Mudder community every year. The company is part of the Spartan global family of extreme endurance properties. For more information visit www.toughmudder.com.


Emily Escovar: emily.escovar@toughmudder.com