Thule to Open First Brand Store in North America in Downtown Denver

February 16, 2021

Seymour, CT USA – February 16, 2020. Thule, a global leader in products designed for an active lifestyle, will be opening its first-ever brand store in North America in downtown Denver, Colorado. This new retail store will offer U.S. customers a first of its kind shopping experience by showcasing all of Thule’s product categories in one space. The new Thule brand store will open in Summer 2021.

While Thule has several dedicated brand stores throughout Europe, Asia, and Latin America, this new store will be the first in North America. Much like the other brand stores, this retail experience will feature Thule’s well-known vehicle accessory products for bike, water, and snowsports, as well as award-winning products from their newer categories, including child carriers and strollers, premium luggage, innovative daypacks, hiking & backpacking packs, and durable rooftop tents.

Located in downtown Denver’s newest retail space, Basecamp at Market Station, the new Thule brand store will be conveniently situated among other top outdoor and active brands. The 1,600 sq. ft. space will offer visitors the ability to explore the entire breadth of Thule’s active lifestyle portfolio and build awareness of newer categories.  “Now more than ever, consumers are focused on maintaining a healthy lifestyle and embracing the outdoors,” says Fred Clark, President, Region Americas, Thule Group. “We’re proud to be opening this new Thule store in Denver. This city has a large community of passionate outdoor enthusiasts and recreationists that perfectly aligns with the Thule brand.”

Thule will be working with longtime retail partner Rack Attack, North America’s premier rack specialty retailer, to facilitate staffing, point of sale logistics, and day to day management of the store. The dedicated staff will be trained in all categories and will be able to answer questions ranging from vehicle fits for their roof rack to finding the best accessory for their jogging stroller or which rooftop tent and hiking pack will be best for their next vacation.


For more information, please contact: 

Chris Ritchie, PR & Communications Manager
E-mail: Chris.Ritchie@thule.com
Phone: +617-435-2014

For more information on Thule products, visit: thule.com

About Thule

Thule is a global sports and outdoor activities brand established in 1942. Under the motto Bring your life Thule offers a wide range of premium products for active people worldwide that allows them to bring what they care most for – safely, easily and in style. With a sustainable mindset, Thule designs and manufactures roof racks and roof boxes, bike, water and winter sport carriers, luggage, laptop and camera bags, sports bags and backpacks and child-related products such as strollers, bike trailers, and child bike seats. The products are sold in more than 140 countries worldwide.

Thule is the largest brand within Thule Group.