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This Runner Couldn’t Find the Right Shoes for Races, So She Launched Her Own Women’s-Focused Brand

September 8, 2022

Hilma, was founded by Brooke Torres in 2019, when she could not find running shoes that fit her properly. Torres was disappointed with the one-fit shoes that were on the market, as well as the exclusion of women from product development in women’s running shoes and fits created off the men’s sizing.

Torres’ response was to create a brand that uses new fit technology and a personalized buying experience created specifically for women.  FN