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January 20, 2021
Everything runners need to know about caffeine
Here’s a breakdown of the International Society of Sports Nutrition's official report on the favourite pre-run pick-me-up. Canadian Running
January 20, 2021
Tokyo Olympics “looks unlikely,” says London 2012 chief
Sir Keith Mills, the deputy chairman of the organising committee for the 2012 Olympic Games, is doubting whether the delayed Tokyo Olympics will take place, insisting rising coronavirus rates make it “unlikely” to happen. However, Tokyo organisers and the International Olympic Committee (IOC) are adamant the Games will start in...
January 20, 2021
Lululemon Ranks Eighth On Glassdoor’s Best Places To Work List List
Lululemon Athletica was the only company in the active lifestyle space to land in the Top 10 of Glassdoor’s Annual Ranking, coming in at No. 8. Other companies in the industry landing on the list include Vans, 36; REI, 48; and Nike, 49. SGB Media
January 20, 2021
A-Squared Bikes Hires SIMBOL Communications as PR Agency of Record
Lake Oswego, Oregon (January 20, 2021) — After making a name for itself over the last few years as a direct-to-consumer purveyor of high-quality but affordably priced triathlon and aero road bikes, A-Squared Bikes (A2) has partnered with the long-time bike-industry insiders at SIMBOL Communications as their PR agency of...
January 20, 2021
deboer wetsuits partners with Ironman 70.3 World Record Holder Kristian Blummenfelt
Stamford, CT, Release: January 20, 2021. deboer wetsuits is thrilled to announce a multi-year partnership with Kristian Blummenfelt. At only 26 years-old Blummenfelt has already set the Ironman 70.3 World Record (3:29:04), won the WTS Grand Final, and represented Norway at the 2016 Olympics. deboer wetsuits is very excited that Blummenfelt has chosen...
January 20, 2021
Challenge Family and ABUS conclude three-year agreement
In a year in which the safety of athletes plays a more prominent role than ever before, CHALLENGE FAMILY and ABUS are more than satisfied to announce a three-year partnership to take athletes' safety to the next level. This safety that comes with this partnership logically has nothing to do with the...
January 20, 2021
RunSignup | GiveSignup Releases Photos 2.0 to Increase Participant Engagement
RunSignup | GiveSignup has released the 2.0 version of their free photo platform for endurance events and nonprofit ticket events. With hybrid events (those with both in-person and virtual elements) overtaking the 2021 event scene, Photos 2.0 creates a central hub for an event celebration including all participants. The free...
January 20, 2021
Running USA 2020 Global Runner Survey Results Highlight Runners’ Desire to Return to Live Events
(January 20, 2021) – There was no question of the devastating impact of the COVID-19 pandemic on the running industry. But the good news is that most runners are looking forward to racing in person again this year. That’s just one top takeaway from the 2020 Global Runner Survey. Results...
January 20, 2021
Zwift Appoints YuChiang Cheng As Chief Product Officer to accelerate its product and customer experience
(LONG BEACH) - Zwift, the online training platform for cyclists, runners and triathletes worldwide, has today announced the appointment of YuChiang Cheng who joins as Chief Product Officer where he will own the end-to-end customer experience of Zwift’s products; driving customer value, innovation and quality. Cheng will lead Product Design...
January 20, 2021
The Trans-Texas Virtual Run is Back for 2021 with Two Additional Distance Challenges and More Ways to Participate
Houston, Texas – Trail Racing Over Texas (TROT), the largest trail racing company in Texas and host of the epic Trans-Texas Virtual Run announces that Trans-Texas is back and is better than ever. The 2021 version of this event adds a new “River to River” (North to South) route and...
January 20, 2021
Race Roster introduces ability to collect waiver signatures from participants who did not register themselves
London, ON (Wednesday, January 20, 2021) - Race Roster has introduced the ability to allow participants who did not register themselves to sign their own waiver outside of registration. “We often see people completing a registration for someone else, or participants who are registering themselves and multiple other people in...
January 20, 2021
Wattbike announce integration with virtual cycling platform ROUVY
Wattbikers are now able to connect their Atom, AtomX, Nucleus, Pro or Trainer with the ROUVY app to benefit from an immersive indoor cycling experience. With easy connectivity to ROUVY’s popular smart training app, the Wattbike Atom and AtomX smart bikes automatically adjust resistance to mimic the feel of real-world...
January 20, 2021
EnMotive Announces America’s Shamrock Run as way to Help Support the Endurance Industry
Jan 20, 2021 (Chicago, IL)– EnMotive, the leading provider of full-service solutions for the event industry, is excited to announce America’s Shamrock Run – a virtual event focused on leveraging EnMotive’s resources to help support organizations impacted by the pandemic. Following the success of the Virtual America’s Turkey Trot, in...
January 19, 2021
How Covid-19 Has Permanently Changed the Fitness Industry
Virtual classes and mental health options were turbocharged by the pandemic. Gym chain executives expect that to continue. Bloomberg
January 19, 2021
Shimano takes over neutral support at Tour de France
Shimano will be taking over the neutral support role at the Tour de France and other marquee races in 2021, replacing longtime partner Mavic that began race support with its distinctive yellow vehicles in the 1970s. VeloNews
January 19, 2021
2021 Spartan World Championship in Abu Dhabi Offers $115,000 USD Prize Purse for Elite Endurance Athletes
BOSTON, Mass. (January 19, 2020) – SPARTAN®, the world’s leading endurance sports and extreme wellness brand, has announced a $115,000 USD prize purse for the 2021 Spartan World Championship™, taking place December 3-5, 2021 in Abu Dhabi, UAE. The purse will be split evenly across the men’s and women’s fields,...
January 19, 2021
Endurance Exchange Industry Conference Starts Thursday
COLORADO SPRINGS, Colo.— The second annual Endurance Exchange, an industry-wide conference for endurance sports, will take place as a virtual event this Thursday, Jan. 21, through Saturday, Jan. 23. More than 800 race directors, coaches, brands and retailers, medical professionals, athletes and others in the multisport community set to attend....
January 19, 2021
USA Triathlon Dives in with Zone3 as Exclusive Swimwear Partner Through 2024
COLORADO SPRINGS, Colo.— USA Triathlon today announced a partnership with Zone3 as the organization’s Exclusive Swimwear Partner through 2024. Zone3 will provide open water accessories, goggles, swimwear, swim accessories, transition packs and bags to athletes on the U.S. National Team and Toyota U.S. Paratriathlon National Team and will also support...
January 19, 2021
LIV Cycling Grows Commitment to Women in Professional Cycling
NEWBURY PARK, Calif. (Jan. 19, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today announced the expansion of Liv Racing and their 2021 roster, officially welcoming Linda Indergand (SUI), Sarah Hill (RSA), and Dani Johnson (USA) to the team. This news comes on the heels...
January 19, 2021
STREAKING in 2021! Mermaid Series kicks off the new year with a NEW virtual challenge hosted on Sodisp.com
San Jose, CA (January 19, 2021) The Mermaid Series, a women’s focused triathlon and running race series kicked off the new year with a NEW virtual challenge where participants STREAK together consecutive days of movement. Hosted on Sodisp.com, the innovative challenge encourages participants to log 30 minutes or 60 minutes...
January 19, 2021
CTS Welcomes 5 New Coaches Specializing for Ultrarunning, Triathlon, and Cycling
(Colorado Springs, January 19, 2021) – CTS, a pioneer in the endurance coaching and camps industry, today announced five new additions to their staff of 50+ professional coaches. Patrick McGlade, Jackson Brill, Tamara Kozulina, Matthew Wisthoff, and Harley Nunan bring unique strengths to the CTS Coaching Staff and are available...
January 19, 2021
Race to Equality 5K, 10K, Half Marathon and 54-mile challenge returns to make a difference and unite for change
Portland, OR The virtual Race to Equality Walk/Run was launched in 2020 with a mission to do something tangible, positive and impactful to reduce racial inequality in our community. In its inaugural year, the event had 346 participants and raised over $5000 for educational scholarships for local youth of color. In...
January 18, 2021
Update on the 2021 Race Season
After speaking to dozens of race organizers, influencers on the ground in key regions, and after having polled Slowswitch readers, here is their best current guess on the landscape of triathlon for 2021. Slowswitch
January 18, 2021
Kristin Armstrong and Partners to Launch Women’s Cycling Lifestyle and Coaching Community
BOISE, ID - January 18, 2021 - Co-founded by mom, wife, entrepreneur, coach, and 3-time Olympic gold medalist, Kristin Armstrong, KX3 Lifestyle + Coaching (KX3) officially launches on Tuesday, January 19 at 6:10 a.m. PST / 7:10 a.m. MST in conjunction with a new weekly KX3 Women’s Freestyle Group Training Ride...
January 18, 2021
Tour of Sufferlandria Raises Funds for The Davis Phinney Foundation for Parkinson’s
Mythical Nation, Worldwide — Oh we are so ready for this. The 2021 virtual Tour Of Sufferlandria is ready to launch. Join The Wahoo SUF Training app and the Davis Phinney Foundation’s Team DPF for a week of inspiring (and challenging) indoor cycling workouts and a great event to raise...
January 16, 2021
Here’s why Joe Biden might not have his Peloton bike in the White House
Indoor training bike's camera, microphone and internet connection could pose security risk, say experts. VeloNews
January 15, 2021
Gainful Receives $7.5 Million in Series A Funding
Gainful, which offers personalized subscriptions for protein powder blends and hydration products, received the funding led by BrandProject and Courtside Ventures, with participation from AF Ventures, Round13 Capital, Barrel Ventures and the founder of Polaris Sports. Front Office Sports
January 15, 2021
RRW: Boston Marathon Race Director Now Directing Mass Vaccination Sites
With mass-participation running events on hold, longtime Boston Marathon race director Dave McGillivray has shifted his event-organizing skills to perhaps the most important race of the 21st century: getting every American vaccinated against COVID19, aiming to vaccinate a whopping 7,000 people a day. Lets Run
January 15, 2021
Organizational Development continues within The IRONMAN Group: Thomas Siebert and Matt Wikstrom promoted to Senior Vice President
TAMPA, Fla. (January 15, 2021) – The IRONMAN Group is pleased to announce several senior level promotions within the company, including Thomas Siebert to Senior Vice President, Head of Finance – EMEA and Matt Wikstrom to Senior Vice President, Global Partnerships. Additionally, Marieka Barnard, Peta Bell, Dan Berglund, Joanna Jordan,...
January 15, 2021
Osprey Designated the Official Bag Supplier of Trek-Segafredo Cycling Teams
Cortez, CO– January 15, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, announced it has been designated the Official Bag Supplier of Trek-Segafredo Men’s and Trek-Segafredo Women’s cycling teams for the 2021 season. The USA-registered World Tour team competes internationally from January through October. Asthe Official Bag...
January 15, 2021
Hyland’s Brings Cycling into Focus with Great Rides Powered by Hyland’s
LOS ANGELES – January 15, 2021 – Hyland’s, a century-old leader in products to support a healthy, active lifestyle, is announcing a series of cycling videos that feature some of the most beautiful and challenging routes in the United States. The new Great Rides Powered by Hyland’s series celebrates epic rides around...
January 15, 2021
Run Mt. SAC Website Launches
WALNUT, Calif. – Mt. SAC Athletic Special Events has announced the launch of its new website: runmtsac.com. The site includes features and sections on the new Hilmer Lodge Stadium, History of the Mt. SAC Relays, Upcoming Events, News & Media, Visitor Info and Partners. “We are thrilled to launch the...
January 15, 2021
Race Management Companies Above The Fold Events & Sport Promotions and Team Magic Announce Merger, Restructuring
Nashville, TN – Tennessee-based race management companies Above The Fold Events & Sport Promotions and Team Magic today announced the merger of their companies effective January 14, 2021. Team Magic, founded in the late 1980s and now one of the nation’s largest full-service race management companies, will add to its...
January 15, 2021
Race Roster makes advancements to their results platform
London, ON (Friday, January 15, 2021) - Race Roster starts off the new year with some new enhancements to their results platform! Their latest updates to virtual challenges, finisher certificates, and participant results will give event organizers more control over their result settings, ensuring they will feel confident in their...
January 15, 2021
Innerforce’s Rebranding Focused on Climate Change and Social Impact
Redefining Innerforce’s brand identity. How and why brands do things is just as important as what they do. Innerforce began 2021 with a transformational process. Understanding the need to evolve towards new things that matte, the brand matched these new mindsets and goals with their visual elements - logo, fonts,...
January 14, 2021
Adidas Reveals the UltraBoost 21 — Here’s How the Brand Improved the Beloved Running Shoe Franchise
The sneaker features Primeblue upper, a recycled material that incorporates at least 50% Parley ocean plastic, and an all-new Adidas LEP (Linear Energy Push) torsion system which provides a 15% increase in forefoot bending to produce a more responsive stride. Footwear News
January 14, 2021
The science behind cold weather and running performance
Here is the physiology behind why the cold weather can make one slow down - and how to counteract it. Canadian Running
January 14, 2021
OnePlus reveals budget fitness tracker Band
The OnePlus Band can track fitness and sleep, as well as blood oxygen saturation and heart rate, with a battery life of up to two weeks, in an 1.1-inch AMOLED display with touch controls. It can also link up to phones to display notifications, control music playback and other features....
January 14, 2021
Group Fitness Trends Set To Shape The Next Decade
What trends will define the 2020s? A new book from EuropeActive, “HORIZON 2030 – The future of the health and fitness sector,” sets out to address that very question, combining expert insights with the latest industry data to chart the course ahead - predicting continued expansion for clubs over the...
January 14, 2021
Nike Sues Nearly 600 Websites For Selling Counterfeit Sneakers
The lawsuit was filed against 589 websites allegedly selling counterfeit versions of its Nike and Converse shoes online, including the owners of 676 social media accounts and more than 100 unidentified companies and individuals for alleged counterfeit activity. SGB Media
January 14, 2021
The Best Fitness Tech of CES 2021
The fitness cupboard was hardly bare at this week's virtual Consumer Electronics Show, which showcased not only some excellent at-home fitness tech, but also promising releases for shaping up outside. Here are some eye-catching trends and items with the potential to have a big impact on your fitness ambitions in...
January 14, 2021
Google completes purchase of Fitbit
Google has completed its $2.1 billion acquisition of Fitbit, its devices, not data. The deal won’t affect how third-party fitness trackers work with Android, or how Fitbit works with other non-Google services. The Verge
January 14, 2021
ASICS Joins Falmouth Road Race as Title Sponsor in 2021
Falmouth, MA (January 14, 2021) – Falmouth Road Race, Inc. today announced that ASICS, a leading sport performance brand, has committed to a multi-year partnership to become title sponsor of the Falmouth Road Race beginning with its 49th running this summer. Over 70 years ago, ASICS was founded with the...
January 14, 2021
Kitzuma Cycling Logistics Goes National with Coast-to-Coast Shipping
Asheville, North Carolina (January 14, 2021) — Only a few months after their official launch – and well ahead of schedule due to high demand – Kitzuma Cycling Logistics will begin offering national coverage on January 25th with its fully-built, ready-to-ride bike shipping service. After operating a successful pilot program...
January 14, 2021
Grandma’s Marathon Will Keep Half Capacity Field Limit For 2021
(DULUTH, MINN.) --- Grandma’s Marathon-Duluth, Inc. today announced the in-person capacity for its 2021 race weekend will not be increased due to continuing public health and safety concerns surrounding the novel coronavirus (COVID-19) pandemic. Registration initially opened October 1 at half capacity for Grandma’s Marathon, the Garry Bjorklund Half Marathon,...
January 14, 2021
P3R Awards $10,000 in Grants to Pittsburgh Fitness Studios as Part of the MOVE Local Series
PITTSBURGH (January 14, 2021) – This past weekend, P3R kicked off its brand new 10-week MOVE Local Series, partnering with 10 local fitness studios to bring free cross-training workouts to the running community. The series kicked off with a virtual workout class taught by Pure Barre Fox Chapel that was...
January 14, 2021
Saucony Runs with Backbone Media
WALTHAM, MASS. (Jan. 13, 2021)– Saucony, the global running lifestyle brand, has teamed up with Backbone Media to run point on its public relations efforts. As Saucony’s PR agency of record, Backbone will help bolster the brand’s storytelling and drive awareness for Saucony’s performance footwear, versatile apparel and “Run for...
January 14, 2021
OutsidePR Adds Emily Banks to Strengthen Account Teams
SAUSALITO, Calif. (January 14, 2021)– OutsidePR, an integrated marketing agency for outdoor and active lifestyle brands, appoints Emily Banks to the position of Account Director. Banks joined the California-based agency on January 11th and will contribute leadership to the account teams working with HOKA ONE ONE, Tracksmith, CamelBak and Injinji....
January 14, 2021
Join the inaugural Abbott World Marathon Majors Global Marathon
Join runners from around the world in a virtual setting, open to all ages (18+) and abilities. Runners aged 40+ can qualify for 2022 Age Group World Championships Live leaderboard for all finishers to measure performance against global marathon community The Abbott World Marathon Majors (AbbottWMM) Global Marathon opened for registration...
January 14, 2021
Colorado Classic plans a return to racing in 2022, cancels 2021 event
Denver, Colo. (January 14, 2021)— The Colorado Classic® presented by VF Corporation, America’s premier women’s only racing event, today announced its plans to return to racing in 2022 and not hold an event in 2021. Following an overwhelming success in its debut as a women’s standalone event in 2019, racing worldwide...
January 14, 2021
Leslie Jordan, Inc ‘Warms Up’ 2021 with New Fleece-Bottom Gaiters
Portland, OR – Jan. 14 , 2021 - Leslie Jordan Inc, the brand that race directors count on, is adding a NEW Fleece-Bottom Gaiter to their line of face coverings. In 2020 they added reusable branded cloth masks to their product line. For 2021 they are adding fleece to the...
January 14, 2021
ChronoTrack launches industry podcast for Race Directors and Timers
ChronoTrack has just released “The Chrono Show”, an endurance industry podcast for Event Producers, Race Directors, Timers, and a variety of industry insiders...the people that make endurance sports competitions possible for all of us to enjoy. The show focuses on the history of this industry, the individuals that created it,...
January 14, 2021
2021 Jack’s Generic Triathlon Opens Registration
AUSTIN, Texas, January 14, 2021 -- Registration is open for 2021 Jack’s Generic Triathlon, also known as JGT. It’s one of the longest-standing triathlons in Central Texas and will celebrate its 18th anniversary at Walter E. Long Metropolitan Park in northeast Austin. JGT is produced by High Five Events and...
January 13, 2021
Big 5 Q4 Comparable Sales Jump 10.5%
Big 5 Sporting Goods Corporation reported sales results for the fiscal 2020 fourth quarter and full year ended January 3, 2021. Net sales were $290.5 million compared to net sales of $244.1 million for the 13-week fourth quarter of fiscal 2019. Same store sales increased 10.5% for the fourth quarter...
January 13, 2021
The science behind the runner’s high
Recent research suggests endorphins may not be behind the mood-boosting effects of running. Canadian Running
January 13, 2021
Lights & helmets that talk to cars? Trek & Specialized get closer w/ B2V prototypes
Still in the prototype phase, but Trek and Specialized have come up with intriguing prototypes that include B2V integration. Trek is working on a prototype Flare RT+B2V tail light, while Specialized is working on integrating the technology into their Ride App and ANGi helmet impact monitors. BikeRumor!
January 13, 2021
Muncie, Indiana to Host Full-Distance IRONMAN Triathlon in 2021
MUNCIE, Ind. / TAMPA, Fla. (January 13, 2021) – Following the sellout of all 12 full-distance IRONMAN® triathlons across the United States and Canada in 2021, The IRONMAN Group today announced the addition of a new full-distance IRONMAN triathlon that will take place in the long-standing IRONMAN partner city of...
January 13, 2021
Elite Paratriathlete Joel Rosinbum Elected President of USA Triathlon Board of Directors
COLORADO SPRINGS, Colo.— Elite paratriathlete Joel Rosinbum was today announced as the newest USA Triathlon Board of Directors President, following the Board’s 2021 officer elections. Rosinbum is the first paratriathlete in USA Triathlon’s history to be elected to the position. Kevin Haas, a Board member since 2013 and Treasurer from...
January 13, 2021
Zwift Named As A Top Place To Work By Built In LA
(January 13, 2021 - Long Beach, CA) - Zwift, the global online training platform, has today been awarded a top ten position on Built in LA’s 100 Best Places to Work in Los Angeles for 2021. Zwift is heavily invested in their people and in the experience they bring to their...
January 13, 2021
Cycle Force Group Now Shipping Expanded Joey Kid’s Bike Line-up
Ames, Iowa: Joey Bikes, a dedicated children’s bike brand of Cycle Force Group, has released an expanded line up of kids’ bikes for 2021, which are in stock and ready to ship. The new models include new 8-speed geared options as well as a lower price point line of 12”,...
January 13, 2021
Storied La Ruta Mountain Bike Race Sells Out Field for 2021 Event
SAN JOSE, COSTA RICA (January 13, 2021) - Following the first cancelation in its 28-year history, organizers of the La Ruta mountain bike stage race have announced that the 2021 event, scheduled to take place November 4-6, 2021, is sold out. This marks the first sellout for La Ruta in...
January 13, 2021
Renowned Miami Marathon Set for Virtual Execution in 2021 – #VirtuallyMiamiFamous
MIAMI, Fla., Jan. 13, 2021 — With thousands already registered and only a few spots remaining, #VirtuallyMiamiFamous, the first-ever digital experience of the Life Time Miami Marathon and Half Marathon presented by cbdMD, has proven to be popular with runners as they kick off the New Year. Participants can complete...
January 13, 2021
Inaugural GFNY Oaxaca to wow with another exciting racing experience in Mexico
NEW YORK CITY, January 13, 2021 – GFNY Oaxaca will become the 4th GFNY in Mexico. Located in the foothills of the Sierra Madre mountains, Oaxaca Valley is steeped in in history, tradition and archaeological wonders that will wow visitors to Mexico’s southern region. Climbing legs will be required as...
January 13, 2021
Easy Day Sports Names Brian Ulery Director of Operations
Coronado, CA – January 13, 2021 – Easy Day Sports, a boutique event production company, today announced the addition of events industry leader Brian Ulery as Director of Operations. In his new role, Ulery will lead and manage all aspects of the company’s operations department, including planning, logistics, sponsorship activations...
January 12, 2021
Onewheel Receives GOOD DESIGN Award for Pint
SANTA CRUZ, CA., January 12, 2021 – Future Motion, maker of the popular Onewheel electric boards, today announced that it has received the prestigious Chicago Athenaeum’s 2020 GOOD DESIGN® Award for the Onewheel Pint. Founded in Chicago in 1950 by Eero Saarinen and Charles and Ray Eames, GOOD DESIGN remains...
January 12, 2021
What does it take to qualify for the Boston Marathon?
The Boston Qualifier Questionnaire offers some insight into what runners who’ve qualified for Boston do that separates them from the rest. Canadian Running
January 12, 2021
This ‘smart mask’ is like a fitness tracker for your environment and lungs
We track our steps, our heartbeats, our sleep. Now, the mask company AirPop has unveiled a product and companion app that tracks our breath, our air quality, and our mask filter's effectiveness. Mashable
January 12, 2021
Saucony® Introduces All-New Peregrine 11 Trail Collection
WALTHAM, MASS. (Jan. 12, 2021) – Global performance running lifestyle brand Saucony has unveiled the all-new Peregrine11Collection, a triad of grippy, protective trail shoes built on a trusted foundation of PWRTRAC™ rubber lugs and PWRRUN™ cushioning that feels both aggressive and responsive. Named for the fastest bird on Earth, the...
January 12, 2021
BASE Performance Announces 2021 Apparel Partnership with Team Red, White, & Blue
Boulder, Colorado – BASE Performance, LLC, industry-leading provider of endurance sports apparel announced today that it will be the exclusive 2021 triathlon apparel partner for Team Red, White, & Blue. This partnership will commence immediately and continue through December 2022. "BASE Performance is joining Team RWB as our exclusive triathlon...
January 12, 2021
Pinarello Accelerates: A New Organization for a Sustainable Future
Fausto Pinarello, together with majority shareholder L Catterton, announced today key investments in top management creating an organizational structure which has been designed to boost growth initiatives and accelerate the brand’s development. The objective is to take full advantage of the awareness and reputation of the brand in the world...
January 12, 2021
COROS Launches Seasonal COROS VERTIX Color – Desert Sol
Tustin, CA, January 12, 2021 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the introduction of the new seasonal color variant for its award winning COROS VERTIX Premium GPS Adventure Watch – Desert Sol. Desert Sol is inspired by the sun-soaked desert towers of Southern Utah...
January 12, 2021
Hand in hand: INSCYD collaborates with famous company Carmichael Training Systems (CTS) to revolutionise performance diagnostics in the US
Two of the most innovative and best performing companies have joined forces. The coaching company Carmichael Training Systems (CTS) brings on board the analysis software and the unique training science tool INSCYD to support their performance diagnostic work. Carmichael Training Systems is the premier destination for world-class coaching in endurance...
January 12, 2021
2021 Kerrville Triathlon Festival Opens Registration
AUSTIN, Texas, January 12, 2021 - Registration is open for Kerrville Triathlon Festival, also known as The Most Scenic Triathlon in Texas. The popular destination triathlon is produced by High Five Events. It’ll celebrate its 10th anniversary on September 25-26th, in Kerrville, Texas. In 2019, more than 1800 triathletes competed...
January 12, 2021
EnMotive gives over $130,000 back to the industry
Jan 11, 2021 (Chicago, IL)– EnMotive, the leading provider of full-service solutions for the event industry, is excited to be delivering one hundred thirty thousand dollars to event organizations that were partners in the Virtual America’s Turkey Trot. With 30,000 participants, the 2020 Virtual America’s Turkey Trot is the largest...
January 11, 2021
Leadership Changes, Mass Layoffs Continue at NYRR
New York Road Runners (NYRR) made another round of large-scale staff cuts following the cancellation of almost a year’s worth of road races amid the pandemic. Jim Heim, race director of the New York City Marathon and Chris Weiller, SVP of media, public relations, and pro athletics will also be...
January 11, 2021
Tracksmith Made Running Culture Something You Can Buy
The brand's ethos signals a departure from an apparel industry that has been dominated by giant shoe companies. But can it stay true to the soul of the sport? Outside
January 11, 2021
Lululemon Adds Another Nike Veteran to its Exec Team
Blanca Gonzalez will join the fitness company on Feb. 1 as its head merchant, SVP, global merchandising. Gonzalez was most recently VP and GM of Nike North America’s Los Angeles/West territory. Footwear News
January 11, 2021
Keep’s $2B Valuation
Keep, China’s most popular fitness app, closed a $360 million Series F financing round, putting Keep’s current value at approximately $2 billion. SoftBank’s Vision Fund led the round, which also included Hillhouse Capital, Coatue Management and Tencent. GGV Capital, Bertelsmann Asia Investments, 5Y Capital and Jeneration Capital also participated. Front...
January 11, 2021
iFit® Introduces Fitness Breakthrough: Personalized and Automatic Heart Rate Training with iFit ActivePulse™
(Logan, UT) - January 11, 2021 - iFit, a global leader in interactive connected fitness technology, today announced the upcoming release of iFit ActivePulse automatic heart rate training. iFit’s cutting edge technology uses complex algorithms so an iFit subscriber’s heart rate controls the treadmill in real time, automatically adjusting the...
January 11, 2021
Chris Mosier to Present Keynote at Endurance Exchange, Slate of Speakers Added
COLORADO SPRINGS, Colo.— Chris Mosier, the first transgender athlete to compete in the U.S. Olympic Trials in the gender with which they identify and the first transgender member of USA Triathlon’s age group Team USA, was today announced as a keynote speaker at Endurance Exchange, a virtual endurance sports industry...
January 11, 2021
CAKE and Dometic Announce Collaboration to Launch Electric Food Delivery Box
(Stockholm, Sweden – January 11, 2020) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today a partnership with mobile living experts, Dometic, to bring to market The Dometic Food Delivery Box. This purpose-built, temperature-controlled electric-powered box is designed specifically for use with CAKE’s Ösa model to keep...
January 11, 2021
Giro Hires Josh Reid as Giro Snow Brand Manager
(January 11, 2021 - Park City, UT)-- Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced that Josh Reid has joined the team as the Giro Snow Brand Manager. Reid will oversee all aspects of snowsports marketing communications, advertising, and public relations while also boosting Giro’s...
January 10, 2021
TREK sued for $5 million over Wavecel helmet claims.
Treks claims that the Wavecel’s honeycomb-like design was found to be 48 times more effective in preventing concussions from cycling accidents. The suit, however, states Trek’s claims of improved safety are “false, deceptive and misleading” as the helmet does not perform adequately in most situations. Road Bike Action
January 9, 2021
IRONMAN Virtual Club Kicks off the New Year with You Vs. You Campaign along with a Series of Virtual Races Designed to Prepare Athletes for the year ahead
TAMPA, Fla. – Following the culmination of its inaugural year that saw the platform grow to over 126,000 members, the IRONMAN® Virtual Club™ has kicked off 2021 with the IRONMAN VR You vs. You campaign designed to encourages athletes to set their goals and chase their dreams with precision and...
January 9, 2021
Humana Rock ‘n’ Roll Virtual Running Club Presses Play on 2021 Virtual Racing Schedule and New Features
TAMPA, Fla. – With 2020 in the rear-view mirror, set the bar high in 2021 and aim for a record year. Through the Humana Rock ‘n’ Roll® Virtual Running Club™ (VRC™), participants will be able to take on fun, inspiring, and motivating monthly community challenges as they track how far...
January 8, 2021
NY man charges that Trek’s Bontrager WaveCel helmet safety claims are misleading
Trek Bicycle is being sued for $5 million by a New York man who says the company is making misleading claims that its Bontrager WaveCel helmets are safer than other brands. Bicycle Retailer
January 8, 2021
TYR Sport Inc. Introduces Charlie Siracusa as Executive Vice President of Sales
Seal Beach, CA - January 8th, 2021 - TYR Sport Inc, America’s leading swim and triathlon brand, announced Charlie Siracusa as Executive Vice President of Sales. Prior to joining TYR, Siracusa enjoyed a storied career in apparel and sales leadership, accelerating sales for Timberland PRO as Director of Apparel, and...
January 8, 2021
MYLAPS hosts webinar about event industry trends
Haarlem – MYLAPS Sports Timing organizes a live webinar on Thursday 14 January (10:00-11:00 AM EST) with a group of experts in the sports event industry. They will discuss the event outlook for 2021 and share their knowledge and ideas. The panelists have various backgrounds like event organization, timekeeping, registration,...
January 8, 2021
The Pickle Juice Company Partners with Peace Cycling Performance and Paracycling Champion Steven Peace
MESQUITE, TX (January 8, 2021) — Pickle Juice – the original creators of the pickle beverage formulated to relieve muscle cramps and replenish electrolytes – has partnered with Peace Cycling Performance, Paracycling Champion Steven Peace’s coaching organization. Through the mutual partnership, Pickle Juice will support the coaching and racing teams...
January 8, 2021
XTERRA Partners with Zwift to take Off-Road Training & Racing Online
Minneapolis, MN (January 8, 2021) – The XTERRA community has joined forces with Zwift, the fitness company born from gaming, to take the fun and challenge of its action-packed racing series online with the XTERRA x Zwift Off-Road Series starting January 11 that builds into a full week of racing...
January 8, 2021
CAKE launches CAKE Connect, a Mobile App and Connectivity Platform
(Stockholm, Sweden – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today the launch of CAKE Connect. This mobile app integrates with a brand-new connectivity module on CAKE’s motorbikes to enable various connectivity-based features and remote software updates. All new CAKE bikes come standard with this connectivity feature,...
January 7, 2021
IOC reconfirms commitment to Olympic Games following Tokyo’s state of emergency
Tokyo announced today that it would be transitioning into a Stage 4 shutdown. Despite a state of emergency being declared in Tokyo, the host city of the Olympic Games this summer, the International Olympic Committee (IOC) has remained committed to making sure the games continue as scheduled. SwimSwam
January 7, 2021
Ironman Organizers Get Win In COVID-19 Cancelation Suit
A Florida judge on Thursday ended a proposed class suit accusing the company behind Ironman triathlons of not refunding fees for races canceled because of the COVID-19 pandemic, ruling that the "no refunds" clause of the participant contract is both clear and not unconscionable. Law360
January 7, 2021
New AI ‘smart’ cycling shorts equipped with sensors and wires that emit electrical currents into rider’s muscles to improve performance
While technology had previously been used to enhance other areas of cycling equipment, riding shorts have remained largely unchanged. The company also plans to utilise the same technology for other activities too, such as for runners and gym-goers. Daily Mail
January 7, 2021
Pro Triathlete Braden Currie Joins Forces With Felt Bicycles For Three Seasons
Rancho Santa Margarita, California (January 7, 2021) — Felt Bicycles is excited to announce that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails from New Zealand, has become a regular presence near the front of many a race...
January 7, 2021
2021 Spartan Trail World Championship announced with new format and events reaching the global trail running community
BOSTON (January 7, 2021)– Spartan, the world’s leading endurance sports and wellness brand, has stepped up to the trail running world in a complicated year. Having cancelled its inaugural season as a result of the global pandemic, the Spartan Trail World Championship kicks-off with some of the most prestigious races...
January 7, 2021
Super League Triathlon appoints Sport Collective GV6 to develop commercial strategy roll out
Super League Triathlon, the world’s premier elite swim-bike-run series, has appointed Sport Collective GV6 to support the development and implementation of its commercial strategy. Super League Triathlon pitches the very best athletes against each other in quick and exciting race formats in destinations across the globe. It’s game-changing race formats have...
January 7, 2021
UTMB® Mont-Blanc: registration is open
Everything’s ready for the 18th edition of the UTMB® Mont-Blanc. Registration will open in January, and will take place over 3 phases. This is the moment where runners and organization start preparing for the new edition of the event. After the cancellation of the 2020 UTMB® Mont-Blanc, the whole community...
January 7, 2021
Liv Cycling Debuts as Exclusive Title Sponsor for New Liv Racing Women’s WorldTeam and Unveils Kit for 2021
OOSTERHOUT (the Netherlands) – Jan. 7, 2021 – The Liv Racing Women’s WorldTeam, formerly CCC-Liv, will unveil its new team kit to the public for the first time on Sunday, January 10 when new team member Lotte Kopecky competes in the Belgian Cyclocross Championship. The UCI Women's WorldTeam, with Liv...
January 7, 2021
United Endurance Sports Coaching Academy Launches First Ever Ultrarunning Coach Certification
Highlands Ranch, CO – January 7, 2021 – United Endurance Sports Coaching Academy (UESCA), in partnership with renowned ultrarunning coach and author, Jason Koop has developed the first ever ultrarunning coach certification. The certification launched on 1/1/21 and is 100% online, including the testing. As a leader in endurance sports...
January 7, 2021
B.O.A. Begins Year with Strategic New Hires
B.O.A. (Brea, CA), known for its cheeky print running shorts, is kicking off 2021 optimistically with two new strategic positions. Louise Chan, Activewear Designer, has experience in high fashion, athleisure, and sports apparel design. She’s prepared to refresh the product range with style and function. Christy Slye, EVP Sales &...
January 6, 2021
Emerald Acquires Company Behind Elastic Suite
Emerald, the parent company of Surf Expo and Outdoor Retailer announced that it has acquired PlumRiver, the company behind Elastic Suite, a digital B2B platform for a total purchase price at closing $34 million, including $30 million in cash and the rest in stock. Shop Eat Surf
January 6, 2021
Endurance Exchange request for proposal for 2021-23 conference now available
USA Triathlon has released the Request for Proposal for the next Endurance Exchange, set to occur in late 2021 or early 2022, then again in late 2022 or early 2023. This is open to all convention and visitors bureaus, sports commissions, and event venues interested in hosting USA Triathlon's premier...
January 6, 2021
More Than Ever, Triathlon Clubs Matter
When COVID-19 restrictions put a halt to workouts and adventures with training buddies, what did that mean for triathlon clubs? Here are four clubs who are doing it right from which we can all learn from. triathlete
January 6, 2021
Bike brands suspending distribution to the UK due to Brexit
The United Kingdom’s exit from the European Union on Dec. 31, 2020 has produced effects that have impacted the cycling industry. The UK imposed new rules for taxation on foreign imports, thus steering some brands away from distributing in the UK entirely. VeloNews
January 6, 2021
ATRA celebrates 25 years with a new and refreshed look
Colorado Springs - To celebrate the 25th Anniversary of the American Trail Running Association (ATRA), the non-profit is evolving its brand identity. Today ATRA unveils a new logo, colors and font on its website and social media accounts. Founded in Colorado, ATRA has always been a user-driven and grassroots organization...
January 6, 2021
US Trail Running Conference launches webinar series
Estes Park, CO– Active at Altitude, organizers of the US Trail Running Conference, announces a webinar series geared to trail race directors that will feature monthly presentations on key subject areas that are critical for race directors to manage successful, viable, and sustainable events. The first of nine webinars will be...
January 6, 2021
USA Triathlon to Host #DreamingSeason Virtual Challenge Presented by Amp Human
COLORADO SPRINGS, Colo.— USA Triathlon today announced it will host the first-ever #DreamingSeason Virtual Challenge presented by Amp Human— a virtual swim, bike and run event offering beginner and veteran triathletes alike the chance to start 2021 on an active and healthy note. Registration is open now for the individual...
January 6, 2021
MYLAPS and Le Champion extend partnership
Haarlem/Alkmaar - After 25 years of cooperation, MYLAPS Sports Timing and sports organization Le Champion have signed a new agreement for 4 years. This means that all participants of Le Champion cycling, running and walking events until 2024 are ensured of the latest developments in timekeeping, live tracking and personal...
January 6, 2021
Swim for Alligator Lighthouse Registration is Open
Islamorada, Florida – In 2021, the Friends of Pool will again host its annual Swim for Alligator Lighthouse on Saturday, September 11th. Swim for Alligator Lighthouse was established by the non-profit, Friends of Pool, in 2013 to create awareness of the historic Alligator Lighthouse and raise funds for aquatic program...
January 6, 2021
Professional Triathletes Organisation Announces Appointment Of Tim Godfrey As Chief Marketing Officer
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) announced that it has appointed Tim Godfrey as Chief Marketing Officer. Godfrey will be a part of the leadership team at the PTO, reporting directly to CEO, Sam Renouf and will be responsible for heading the organisation’s global media and marketing strategy. Throughout...
January 5, 2021
A OnePlus fitness tracker is on the way — here’s what we know
OnePlus Band is launching on January 11 in India, and here are some of its specs: 24/7 heart rate + SpO2 blood saturation monitoring, sleep tracking, 1.1" touch amoled display, 14 days battery, IP68 and 13 exercise modes. PLUGG
January 5, 2021
Most Fitness-Friendly Places for 2021
To locate the most fitness-friendly places for 2021, Smart Asset compared 301 metropolitan areas across the following metrics: percentage of residents who walk or bike to work, fitness professionals per 10,000 workers, fitness establishments per 10,000 establishments, the percentage of restaurants that are fast-food establishments and the average wage of...
January 5, 2021
There’s a New Way to Choose the Right Running Shoe
Pronation - ensuring that your shoe enabled your foot to roll inward with the right amount with each stride - is out, comfort is too vague, but measuring “habitual motion path” can guide one to a shoe that minimizes injury risk. Outside
January 5, 2021
Bikerumor Editor’s Choice Awards are Live!
Greensboro, NC - Bikerumor’s annual Editor’s Choice posts are live, honoring the best road, gravel, and mountain bikes of the year. Additionally, Bikerumor’s team each listed their picks for the top components, gear, accessories, clothing, and more from the past year. “These are always some of my favorite posts we...
January 5, 2021
Old Man Winter Rally offers a unique and safe event format for IRL Cycling and Running adventure.
Boulder, CO. (January 5, 2021) – The event industry has been one of the hardest hit during the COVID pandemic with most events either being cancelled or produced virtually. Adventure Fit, a Boulder-based event marketing and production company saw many of their events cancelled in 2020, yet was determined to...
January 5, 2021
World Champion Emma Coburn Joins COROS Pro Athlete Team
Tustin, CA, January 5, 2021 – COROS Wearables Inc., makers of innovative performance GPS watches is introducing World Steeplechase Champion, Emma Coburn, to its Pro Athlete Team. This partnership solidifies the brand's commitment to all runners, irrespective of distance or surface. COROS is dedicated to creating a comprehensive training platform...
January 5, 2021
Speedo USA Named Title Sponsor of Salty Sports Society’s SALT Series
Saint Augustine Beach, Florida – In 2021, Salty Sports Society will again host its SALT Series across the State of Florida with Speedo USA as its title sponsor. Five events have been planned to begin in February and end in December, making the Speedo SALT Series the only multi-destination open...
January 5, 2021
‘Fermare la Duchenne’ – DataSight Announces A Charitable Cycling Challenge on ROUVY To Fight for a Cure for Duchenne Disease
Antwerp, Belgium / January 5, 2020 - Datasight, a Google Cloud and Looker partner with offices in Belgium and The Netherlands, is devoted to support charity organizations that collect funds to stimulate scientific research. The company organized a charity challenge together with ROUVY to raise awareness and help the Duchenne...
January 5, 2021
New Survey: More than 2/3 of Respondents Say Their Health and Fitness has been Negatively Impacted During 2020
Chanhassen, Minn. – According to a new survey, a majority of people have reported gaining weight, losing muscle and struggling with their mental health during the past year.Life Time, the nation’s premier healthy lifestyle brand which owns and operates more than 150 health club destinations and produces more than 30...
January 5, 2021
The RunnerBox Named Best Overall Running Subscription Box of 2020 by Verywell Fit
January 5, 2021 - The RunnerBox has been named the “Best Overall” running subscription box of 2020 by Verywell Fit, a top health publisher dedicated to empowering its 30 million users with credible and up-to-date advice on all diet, weight loss, and exercise topics. The RunnerBox received top honors among...
January 4, 2021
New 10-year study confirms super shoe effect
A new analysis of the last 10 years of results from four World Marathon Majors races adds much evidence to the idea that super shoes produce faster times. Podium Runner
January 4, 2021
Tokyo 2020 domestic sponsors agree to contract extensions for 2021
Although a poll finding that a majority of the Japanese public oppose holding the Games in 2021, organizers of the Tokyo 2020 Olympic and Paralympic Games have announced that all 68 domestic sponsors have agreed in principle to extend their contracts for the delayed event. SportsPro
January 4, 2021
Asics closes flagship store In Manhattan
Asics shuttered its New York City flagship store on Fifth Avenue in Manhattan in December 2020 amid the prolonged impact of COVID-19. Asics said it expects to record approximately $22 million as the loss on the cancellation of the lease contract and the loss on the impairment of the related...
January 4, 2021
New details emerge on COVID-19 ‘bubbles’ for cycling and other sports at Tokyo Olympics
Athletes must clear COVID-19 tests upon arrival and will be placed into a pre-competition ‘bubble’ for 14 days, creating hurdles for many Tokyo-bound cyclists. VeloNews
January 4, 2021
The Best of the Best: Endurance Sportswire Announces Its Most Popular Press Releases and Industry News Items of 2020
San Diego, Calif. – As we embark upon 2021, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. Congratulations go to iFit. Thanks to SEO and a great news topic, the company's press release was opened 4,021 times....
January 4, 2021
2016 U.S. Olympic Gold Medalist Gwen Jorgensen to Present Keynote at Endurance Exchange
COLORADO SPRINGS, Colo.— USA Triathlon today announced that Gwen Jorgensen— the first U.S. athlete to win an Olympic triathlon gold medal, current professional runner and Tokyo Olympic hopeful — will serve as a keynote speaker for the second annual Endurance Exchange, a virtual endurance sports industry conference hosted by USA...
December 31, 2020
The RunnerBox and RiderBox Debuts Winter Edition with Only 450 More Subscription Spots Remaining
The RunnerBox and RiderBox, a leader in the endurance gift and subscription industry, has debuted its most highly anticipated box of the year: The Winter Edition. After selling out of limited-edition holiday gift boxes and reaching maximum subscriber limits in conjunction with the release of this edition in past years,...
December 30, 2020
Spartan Plans Return to Competitive Racing with Schedule Release for 2021 US National Series Presented By USANA
BOSTON, Mass. – Spartan, the world’s leading endurance sports and wellness brand, has announced the return of its US National Series (USNS) Presented by USANA for the 2021 race season. The competitive five-event obstacle course racing (OCR) series will see some of the sport’s best female and male athletes vie...
December 30, 2020
Nike Has Two New Running Shoes Releasing in Early 2021 Made to Reduce Injuries and Help You Run Faster
The pair of road-ready shoes, the ZoomX Invincible Run and the React Infinity Run 2, are part of its mission of creating a future where no runner gets injured and every runner gets faster. Footwear News
December 30, 2020
Olympic Games quarantine could disrupt rider plans for Tour de France and Giro Rosa
Reports emerged that athletes will have to quarantine in Japan for 14 days before the 2021 Tour de France competition starts, causing some participants travelling from other countries to miss the race. Cycling News
December 30, 2020
Anything Is Possible – The Series to Launch Sunday, January 3 on NBC: Showcases Chris Nikic’s Historic Journey of Becoming the First Person with Down Syndrome to Complete a Full-Distance IRONMAN Triathlon
WHAT: The IRONMAN Group will premiere the first episode of Anything Is Possible® – The Series on NBC starting with Chris Nikic’s story to launch the new series. The 60-minute series debut features Chris’s journey of becoming the first person with Down syndrome to even attempt and complete a full-distance IRONMAN triathlon –...
December 30, 2020
ChronoTrack Timing Partner Big River Race Management Hosts 98 Athletes at The Marathon Project
(Chandler, AZ) December 30, 2020- One 4-mile multi-loop marathon course. 9 timing points. 24 ChronoTrack controllers. 98 elite athletes from around the world. 30,732 tag reads. The Marathon Project was a one-of-a-kind event, created in challenging times, for professional marathoners training in North America. The event was organized by Ben...
December 29, 2020
2021 Boston Marathon Still in Limbo Amid Surge in Mass. Cases, BAA Says
The 2021 Boston Marathon was already postponed from its traditional date in April until at least the fall, given that it would be impossible to safely hold the event until Massachusetts reaches Phase 4 of the state's reopening plan, when the vaccine is widely distributed and road races are again...
December 29, 2020
Nike Confirms No Employees Were Injured in Memphis Logistics Center Shooting
Local reports indicated that there was a shooting at the athletic brand’s Memphis-based distribution center on 3100 New Frayser Blvd, but no one was hurt in the incident, which is possibly related to city-wide car theft activity. Footwear News
December 29, 2020
100%® Launches Bevo Comfort™ PPE Goggle
SAN DIEGO, Calif. – December 29, 2020– 100%®, the San Diego-based sports performance company, has announced a breakthrough in PPE goggle technology with the debut of the Bevo Comfort™ PPE Goggle. Designed based on feedback from doctors, nurses and other healthcare workers, the Bevo Comfort has been built for all-day...
December 29, 2020
Elevation Cycles to Sponsor Team Evergreen for 2021 Season
EVERGREEN, COLO, Dec. 29th 2020 — Team Evergreen, the largest, longest-running cycling club in Colorado, is proud to announce Elevation Cycles as a new sponsor in 2021. In addition to being a welcoming bike team along the front range, Team Evergreen also puts on a wide variety of organized bike...
December 29, 2020
AdventureCORPS announces Badwater 267 VR
Death Valley, CA - In 2021, AdventureCORPS® - organizers of the world-famous Badwater® ultramarathon running races in Death Valley, across the USA, and beyond – will host a new event called Badwater® 267 VR on January 1 through 31, 2021. Unlike other Badwater races held in remote locations and generally limited to a...
December 29, 2020
The Pikes Peak APEX presented by RockShox Announces Partnership with The Warner Group
Colorado Springs, Colorado—Sports Strategies announces a partnership between The Warner Group, and Pikes Peak APEX presented by RockShox. The Warner Group, a team of licensed real estate agents led by Sean Warner, serving the El Paso County area has joined as a Founding Sponsor of the 4-day mountain bike challenge...
December 28, 2020
Runner at The Marathon Project tests positive for COVID-19
The race organizers of The Marathon Project put several COVID-19 testing protocols in place to keep athletes and support personnel safe. Unfortunately, despite the best efforts of race officials, one athlete tested positive for the novel coronavirus after the race. Canadian Running
December 28, 2020
Adidas Plans to Make 17 Million Pairs of Shoes With Recycled Plastic Waste in 2021 — Here Are Its Other Sustainability Goals
The German athletic powerhouse stated that more than 60% of its products will be made with sustainable materials in 2021, marking the next step in Adidas’ mission to end plastic waste. It will also produce 17 million pairs of shoes with recycled plastic waste from beaches and coastal regions. Footwear...
December 28, 2020
Echelon Fitness Raises $65 Million
The financing is led by Goldman Sachs Growth, along with participation from existing investor, North Castle Partners. Echelon produces over 30 live classes daily and offers a library of nearly 5,000 on-demand, led by its team of trainers. SGB Media
December 28, 2020
ReSport offers $350 Special for 2021 Virtual Events
Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, announces a year-end special for organizations that would like to hold a virtual event in 2021. All orders placed before January 15 cost $350 for events up to 1,000 participants, with...
December 27, 2020
Yes, Walking Is Sometimes Faster than Running Uphill
Top trail runners mix running and walking on steep terrain, but even scientists aren’t sure how to choose which is better. Outside
December 27, 2020
Covid-19: Concerns over ‘insane’ mass start at Cornwall half-marathon
The Indian Queens Half Marathon held on Sunday in Cornwall did not feature a staggered start as recommended by Covid-19 safety advice. Although promised, apparently, the staggered start did not happen when an insane mass start of around 250 runners congregated for the half-marathon. BBC News
December 26, 2020
The US wasn’t equipped for 2020’s cycling boom. Its failures stem from a century of leaving bikes behind.
When COVID-19 hit last spring, transportation departments began designating temporary bike lanes to accommodate a pandemic-era surge in cycling. Although the pandemic highlighted some cities' ability to innovate, it also forced the US' longstanding lack of good biking infrastructure into the spotlight. yahoo!news
December 23, 2020
Dawna Stone Named CEO of Running USA
(Dec. 23, 2020) – Running USA, the leading trade association for the running industry, announced today that Dawna Stone has been hired as the organization’s fourth CEO in its 22-year history. Stone is a mom of two, the author of ten books, a certified health coach, motivational speaker and successful...
December 23, 2020
Kane Footwear Names Purple Orange Brand Communications as Public Relations Agency of Record
Westport, CT — Kane Footwear, a new name in active recovery footwear, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Kane’s flagship slip-on shoe, the Revive, will launch on February 2, 2020 and is the company’s first...
December 23, 2020
Sasquatch Racing to Host Their Next Virtual Running Adventure: The Great Sasquatch Road Trip
San Francisco, CA (December 23, 2020) – Sasquatch Racing, the production company behind The Sasquatch Scramble, The Rattlesnake Ramble, and The Krampus Cross Country 5K/10K (& Brewfest) is rolling out their second “Virtual 2.0” event, The Great Sasquatch Road Trip. This virtual running adventure starts on January 11, 2021. “The Great Sasquatch...
December 22, 2020
Ex-employee sues Specialized for wrongful dismissal, alleges sexual harassment
The graphic designer is charging that she was terminated in violation of federal and state civil rights and employment laws, claiming she endured a hostile work environment where women were treated as less competent than men and as sexual playthings for upper management. Bicycle Retailer
December 22, 2020
Triple Bypass Ride and Mt. Evans Hill Climb Join the Gran Fondo National Series as Partner Events in 2021
EVERGREEN, COLO, Dec. 22nd 2020 — Two legendary Colorado-based cycling events (The Triple Bypass Ride and the Bob Cook Memorial / Mt. Evans Hill Climb) will have “partner status” with the Colnago Gran Fondo National Series for the 2021 season. Both events are offering the opportunity to earn Gran Fondo...
December 22, 2020
Will the Home Fitness Boom Stretch Beyond the Pandemic?
What will be the new “normal” for fitness? Are people are going to rush back to crowded gyms? With the surge in sales of home fitness equipment and the popularity of home and gym workouts, it looks like people have adapted to new fitness and workout habits. Front Office Sports
December 22, 2020
24 Hour Fitness Sees Bankruptcy Emergence By Year End
The U.S. Bankruptcy Court for the District of Delaware late Tuesday confirmed the reorganization Plan for 24 Hour Fitness, reducing approximately $1.2 billion of funded debt and expects to emerge from Chapter 11 by December 31, 2020. SGB Media
December 22, 2020
They Went Out for a Bike Ride. They Never Came Home.
In 2020, Outside tracked every cyclist who was killed by a driver. And as the end of the year nears, the death toll is at 675 - mothers, fathers, sons, daughters, friends, husbands, wives, coworkers - who were riding for fitness, for fun, for transportation, but none of them returned...
December 22, 2020
Announcing ultra-flexible multi-sport support for virtual challenges
We are proud to announce the sodisp platform now supports an extremely flexible solution of hosting multi-sport events. The new features can be combined with our existing feature set bringing a unique virtual experience to virtual multi-sport events. Our unique auto-sync from a multitude of GPS watches and apps are...
December 22, 2020
RunSignup | GiveSignup Opens Registration for 2021 Virtual Winter Symposium
RunSignup | GiveSignup, the leading technology provider for US races, opened registration for their 2021 Virtual Winter Symposium taking place January 19-21st.This virtual event includes two days of sessions designed to share cutting edge technology with event organizers and nonprofits, with an optional third day for timers interested in RaceJoy...
December 22, 2020
Topeak Partners with Toolbox Wars for Instagram Holiday Giveaway
TAICHUNG CITY, TAIWAN (December 22, 2020) —The tool battle is on! Hoping to share some bike-mechanic-joy this holiday week, Topeak is partnering with Instagram's ToolWars to give away a Topeak D-Torq Wrench to one lucky fan. With 20,000 followers and growing, the @toolboxwars instagram page is the place where bike...
December 22, 2020
The RunnerBox and RiderBox Sellout of Limited-Edition Holiday Box and Unveil Instantly Downloadable Gift Cards
The RunnerBox and The RiderBox, the leading provider of athletic gift and subscription boxes, recently announced the sellout of their highly anticipated Holiday Box. Despite increased inventory ahead of the COVID-19-induced heavy online shopping year, the seasonal Limited Edition sold out in a matter of weeks. “Our team has a...
December 21, 2020
2020 Tour De France Winners Could be First Vaccinated in Sports
The 2020 Tour De France champion UAE Team Emirates will likely be the first major professional sports organization in the world to receive COVID-19 vaccines. The team’s cyclists and support staff — about 100 people — are considered relatively “high priority” due to the value Emirati authorities place on the...
December 21, 2020
UCAN Fuels Sara Hall to 2nd Fastest Marathon Ever Run by an American Woman
Sara Hall did it again! One of the United States’ most accomplished marathon runners set a new personal best at The Marathon Project, on her way to winning the race and running the second-fastest marathon time for an American woman (2:20:32). Hall’s time was less than a minute shy of...
December 21, 2020
Forward Motion Events Announces Melissa Stockwell as one of the Women Contributors for Unique Women’s Winter Experience
Forward Motion Events announced today Melissa Stockwell, U.S. Army Veteran, Paralympic triathlete and author will be one of the many women contributing to the one-of-a-kind The Women’s Winter Experience. Melissa will be a guest on Wednesday January 27 where she will share her story of tragedy to triumph. Melissa Stockwell...
December 21, 2020
Peloton shares soar after company announces $420 million deal for fitness equipment maker Precor
Peloton shares soared Monday after the company announced it plans to acquire the exercise equipment manufacturer Precor for $420 million, with its stocks jumping more than 6% in after-hours trading. CNBC
December 21, 2020
New Holland Brewing Medal Haul at US Open Beer Championships
Holland, MI (Dec. 21 2020) - New Holland Brewing of Holland, MI is proud to announce that it is a recipient of three medals at the prestigious 2020 US Open Beer Championships. New Holland, known for its innovative and unique approach to brewing, was up against breweries from Luxembourg to...
December 21, 2020
The Abbott World Marathon Majors Global Run Club members embrace a year of extraordinary running
Runners from 109 nations track 4.3million miles in first three months 63% of member’s running behaviors impacted by COVID 72% of members ready to run with others again when events return The Abbott World Marathon Majors (AbbottWMM) Global Run Club launched in August 2020 and within the first three months it...
December 21, 2020
Acapulco, Mexico announced as Host City for the new Mazda IRONMAN 70.3 Acapulco Riviera Diamante presented by Mundo Imperial
ACAPULCO, Mexico/TAMPA, Fla. (December 21, 2020) – Following the success of IRONMAN®70.3® events in Cozumel, Monterrey, and Los Cabos, The IRONMAN Group today announced the addition of a new IRONMAN 70.3 event that will take place in Mexico's largest beach and resort city, Acapulco, Mexico. The inaugural Mazda IRONMAN 70.3 Acapulco...
December 21, 2020
ROAD iD and Team Novo Nordisk Team Up to Promote Active Lifestyles
ROAD iD, leading manufacturer of wearable ID products and Team Novo Nordisk, the world’s first all-diabetes professional cycling team, announce a partnership that will bring the two organizations together around a shared goal to promote active, healthy lifestyles. All of Team Novo Nordisk’s athletes compete with type 1 diabetes and...
December 21, 2020
St. Jude Memphis Marathon Weekend Virtual Experience becomes global celebration of heroism, hope
MEMPHIS, Tenn. – Thousands of supporters worldwide collectively took part in the 19th annual St. Jude Memphis Marathon® Weekend Virtual Experience presented by Juice Plus+® on Saturday, Dec. 5, the first time the beloved Memphis event has gone entirely virtual, encouraging participants in communities around the world to take part...
December 21, 2020
Momentous Welcomes World Champion and Leading Female Runners Emma Coburn, Emma Bates and Molly Seidel to the Team
(JACKSON HOLE, WY—DECEMBER 21, 2020)- Momentous, a premium sports nutrition company known for its line of NSF-certified protein powders and supplements, has partnered with Steeplechase World Champion and Olympic Medalist, Emma Coburn, 12-time All American Marathoner Emma Bates, and 2020 Olympic Marathon Qualifier Molly Seidel. These 3 leading female runners...
December 21, 2020
iFit Celebrates the Holiday Season with Festive Workouts and a Santa-Themed 5K
(LOGAN, Utah, December 21, 2020)—iFit, the patented, interactive, connected fitness platform, celebrates this holiday season with a collection of festive workouts. iFit members can embrace this joyous time of year with a cycling series in snowy Alaska, a walking and jogging tour of Germany during the holidays, and a Santa-themed...
December 20, 2020
Writer and adventurer Roy Wallack dies after mountain biking accident
Wallack, a longtime contributor focusing on fitness and the outdoors to the Los Angeles Times, was an avid hiker, runner and cyclist who completed extreme challenges. Wallack was biking with friends on the Guadalasca Trail, when he crashed while riding down a steep trail and hit his head on a...
December 19, 2020
Yahoo Finance Digital sales and China emerged as the twin pillars lifting Nike’s Q2 earnings
The sportswear giants’ Q2 revenue came in at $11.2 billion vs. $10.55 billion expected and $10.33 billion year over year. Earnings per share came in at 78 cents vs. 62 cents expected and 70 cents year over year. Digital sales and China emerged as the twin pillars lifting Nike’s Q2...
December 18, 2020
Grandma’s Marathon Voted to BibRave’s All-Decade List
(DULUTH, MINN.) - Grandma’s Marathon-Duluth, Inc. has been included on the “Top 20 Marathons of the Decade” list, as voted on by participants and published by popular running website BibRave. Already named by BibRave voters as one of the top five marathons in the country in 2018, Grandma’s Marathon this...
December 18, 2020
DUI charges filed against box truck driver who killed five cyclists
The Clark County District Attorney’s office filed a criminal complaint against Jordan Barson for operating a vehicle with methamphetamine in his system when he drove off the road and onto the shoulder where he struck five cyclists, and resulting in substantial bodily harm to one other. VeloNews
December 18, 2020
Dick’s SG Partners For Same-Day Delivery
Dick’s Sporting Good and Instacart announced that the companies have partnered to launch same-day delivery from more than 150 stores to provide another safe and convenient shopping option for its customers during the holidays and beyond. Stores impacted include Dick’s locations in Connecticut, Delaware, Georgia, Maryland, New Jersey, New York,...
December 18, 2020
Launch of BRÈINFÚEL Ignites Functional Beverage Category with High-Performance Nootropic Beverage
Chicago, IL (December 18, 2020) – Officially launched and available for purchase online, BRÈINFÚEL (Breinfuel) evolves from coffees, energy drinks, and nootropics to help the brain respond with focus, alertness, and productivity. Developed by Dr. Gerald Horn, a Lasik surgeon with a background in pharmaceutical science and disruptive drug development,...
December 18, 2020
USA Triathlon Foundation Names 2021 Ambassador Team Powered by Newton Running
COLORADO SPRINGS, Colo.— The roster for the 2021 USA Triathlon Foundation Ambassador Team Powered by Newton Running was announced today, featuring 46 age group ambassadors and three U.S. elite athlete captains. Team members will raise awareness for the mission of the USA Triathlon Foundation and encourage triathlon participation in their...
December 18, 2020
The IRONMAN Group returns to Kenting, Taiwan with New IRONMAN 70.3 Event for 2021
TAIWAN / TAMPA, Fla. (December 18, 2020) – After a five-year hiatus, the IRONMAN Group announced today it will once again return to Kenting, Taiwan with the addition of IRONMAN®70.3® Kenting through licensee Taiwan Triathlon Corporation. Taking place on April 25, 2021, IRONMAN 70.3 Kenting, Taiwan will serve as an early season...
December 18, 2020
National Blind Running Unity Day Connects Runners Across Nation
(COLORADO SPRINGS, Colo.) -- In late September, runners across the nation received the dreaded news that the 2020 California International Marathon was canceled due to health and safety guidelines associated with the COVID-19 pandemic. For United States Association of Blind Athletes’ runners and guides, it also meant the cancellation of...
December 18, 2020
P3R and Pittsburgh Brewing Co. Announce New Partnership, Establishing I.C. Light as the Official Beer of the DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH (December 18, 2020) – P3R and Pittsburgh Brewing Co. announced their new two-year partnership as part of both companies’ efforts to create amazing experiences for Pittsburgh’s runners. I.C Light will be the official beer for the DICK’S Sporting Goods Pittsburgh Marathon weekend of events, and will pop-up to help...
December 18, 2020
New Venue, New Name for Spring 2021 Half Marathon
The Kings and Queens Half Marathon is getting a new venue and a new name. Since 2015 Pewaukee, WI has played host to the Mother’s Day Race. After acquiring the event in 2019 from Lighthouse Events and having a virtual event in 2020, Race Day Events decided the race deserved...
December 18, 2020
Garmin UNBOUND Gravel and Major Taylor Association Commit to Growing Inclusion in Gravel Racing
EMPORIA, Kans., (Dec. 18, 2020) — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin UNBOUND Gravel event, is pleased to announce a new partnership with Major Taylor Association as part of Life Time’s ongoing commitment to growing diversity at gravel cycling events. This partnership...
December 18, 2020
2XU named Official Compression Apparel Partner of XTERRA in U.S.
Honolulu, HI (December 18, 2020) – XTERRA today announced 2XU, one of the world’s most advanced technical apparel companies, has agreed upon a multi-year commitment to become the official compression partner of the XTERRA US Tri and Trail Tour. The alliance allows 2XU, creators of the proprietary PWX compression fabric,...
December 18, 2020
Beyond Monumental Donates $65,000 To Local Public Education
INDIANAPOLIS – (December 18, 2020) – Beyond Monumental has announced 2020 donations totaling $65,000. Receiving donations are IPS Education Foundation ($50,000), Lawrence Township Education Foundation ($10,000) and Pike Township Educational Foundation ($5,000). Donations are made in line with Beyond Monumental’s mission of educating Indianapolis youth on the benefits of exercise,...
December 18, 2020
Endurance Magazine Raises over $500,000 to Support Food Security Through Fitness Challenges
Chapel Hill, NC — Chapel Hill-based Endurance Magazine has motivated over 26,000 people across North America to raise over $500,000 for local food banks and hunger relief programs. Since May, in the midst of COVID-19 business closures, quarantines, and unprecedented social distancing, Endurance launched a portfolio of virtual challenges that...
December 17, 2020
ARCHER Components adds an exciting new Gravel system with New Drop Bar Remote
Scotts Valley, California (December 17, 2020) —ARCHER Components’ proven wireless electronic system is shifting the paradigm of electronic componentsin the bike industry, and they’ve widened their reach with the launch of their eagerly awaited Drop Bar Remote (DBR). The new remote follows on the heels of the highly successful mountain bike...
December 17, 2020
Will We See an American Record Fall at The Marathon Project?
When COVID-19 postponed or canceled all of the year’s major marathons in the U.S., Ben Rosario, the coach of NAZ Elite in Flagstaff, and Josh Cox, an agent to many marathoners, brainstormed a way for some of the country’s fastest athletes to race. The result is The Marathon Project, an...
December 17, 2020
Thieves nab $160,000 in bikes from Specialized headquarters
Thieves made off with museum pieces and bikes owned by employees of Specialized Bicycles last Dec. 13, with bikes valued at more than $160,000 taken from its headquarters during a daytime break-in and robbery. VeloNews
December 17, 2020
Will the Gym Industry Embrace Apple Fitness+?
The launch of Apple Fitness+ has already been embraced by one of the largest gym chains in North America. Life Time will offer the $9.95 per month Apple Fitness+ subscription free to all its more than 1.5 million members, part of a renewed digital push by the chain that has...
December 17, 2020
Credit Union Cherry Blossom Ten Mile and 5K Run-Walk Rescheduled for September 12, 2021
December 17, 2020, Washington, DC: Credit Union Cherry Blossom Run organizers announced today that their 2021 in-person events have been moved from the previously scheduled dates of April 9-11, to September 10-12, 2021. The Health & Fitness Expo will take place at the National Building Museum on September 10 and...
December 17, 2020
Russia gets its doping ban reduced but will miss next 2 Olympics
Russia has been banned from fielding a national team in the next two Olympics and any world championship sporting event for the next two years, a decision that reduces the length of Russia's suspension issued by the World Anti-Doping Agency last year. Individual Russian athletes who compete will not be...
December 17, 2020
THRU’s Proprietary Bike Delivery Service Upgrades Customers’ Experience
Your Bike. There. THRU’s new flagship “Ready to Roll” service delivers a professionally assembled bike instead of a bike in a box. New bike owners are ready to ride immediately and don’t have the headache of assembling - or finding a bike mechanic to assemble - their new bike for...
December 17, 2020
TZP Group Provides Strategic Investment in Xero Shoes
BROOMFIELD, CO– (December 17, 2020) -TZP Group announced a strategic investment and partnership with Feel The World, Inc. dba Xero Shoes, a leading provider of natural movement footwear. Launched in 2009 by Lena Phoenix and Steven Sashen, Xero is a leading name in the growing natural movement footwear segment, offering...
December 17, 2020
Team MPI Adds Maria Netherland to Senior Leadership and Celebrates A Successful Challenge Series
Boise, ID (December 2020)– Despite all the difficulties 2020 brought, Team MPI is finding ways to grow and help athletes continue getting smarter, stronger, and faster! Team MPI bolstered its senior leadership team by adding Maria Netherland to the staff. Maria has been on the coaching team for more than...
December 17, 2020
Why Racing Events attributes key relationships to success in 2020
Vancouver, WA - Entrepreneur, author and motivational speaker Jim Rohn once famously stated, “You are the average of the five people you spend the most time with.“ In terms of business success, this couldn’t be more true, especially in 2020. Why Racing Events host a series of running, triathlon, multisport...
December 16, 2020
Life Time to Launch New Digital Membership December 19 – Delivering Company’s Premier Programs, Performers and Content to Members – Wherever They Are, Whenever They Want
Chanhassen, Minn., (December 18, 2020) – Life Time, the nation’s premier health, fitness and lifestyle brand which owns and produces more than 30 premier athletic events and continues to shape the way consumers move, work, live and play – digitally and physically – has announced the launch of its new...
December 16, 2020
Zwift sponsors L39ION team to help drive diversity
To celebrate multi-year sponsorship, Zwift and L39ION will be hosting two social rides on December 22. Like L39ION, Zwift isn’t afraid to challenge the norm, promoting women’s cycling and offering complete gender parity for all. CyclingNews
December 16, 2020
2020: A Year in Fitness Like No Other
The novel coronavirus crept into and transformed every aspect of our lives, including how people work out, their choice of running shoes, and bone health. NY Times
December 16, 2020
Americans exercised more in 2020, according to Strava
Strava reviewed data from more than 73 million users in 2020 for their year-end-report and found that despite working from home, social distancing and shelter-in-place restrictions, the virtual community became stronger than ever. ESPN
December 16, 2020
Wahoo SUF Launches Inspiration Video Series
ATLANTA, December 16, 2020 - With the indoor training season in full swing, the Wahoo SUF Training App wants to help you get motivated to ride with the new Inspiration series of video-based workouts. Inspiration is a curated collection of 31 of the most inspiring films in cycling and endurance...
December 16, 2020
All 12 Full-Distance IRONMAN Triathlons in United States and Canada Sold Out for 2021
TAMPA, Fla. (December 16, 2020) – After a challenging 2020 race season, athletes have shown they cannot wait to get back to in-person racing as general registration for all 12 full-distance IRONMAN® triathlons across the United States of America and Canada for 2021 have now sold out. The 2021 full-distance...
December 16, 2020
Rock ‘N’ Roll Virtual Running Club Celebrates the Holiday Season with Three New Challenges Offering 12 Days of 5KS, The Final Countdown To 2021 and the Resolution Run Series
TAMPA, Fla. (Dec. 16, 2020) – As the excitement of Rock ‘n’ Road Trip wraps up following its final stop in San Diego, California, the Rock ‘n’ Roll® Virtual Running™ (VR™) Club is kicking off three new challenges to help participants stay active and in the holiday spirit throughout December...
December 16, 2020
Unique Florida-inspired iSUP and open water swim brand launches in Tampa Bay, Florida
(TAMPA, DECEMBER 16) — For many entrepreneurs, a new business idea usually comes from sensing a need and finding a way to meet it. For retired professional triathlete Rich Allen, it was something in the water — literally. “Although I’m not originally from Florida, I have been coming here three or four...
December 16, 2020
The Giant Race Series Presented by Alaska Airlines Announces 2021RUN, Year-long Virtual Fitness & Wellness Series
-Popular Giants Baseball-focused fitness series expands with new, year-long virtual wellness concept. -Monthly themed challenges, including virtual registration to the Giant Race Series’ 4 pillar events. -Participants receive unique monthly collectibles and engagement with SF Giants Baseball Training & Support Staff, focused on health & wellness topics. December 16, 2020...
December 16, 2020
US Trail Running Conference returns to Arkansas in 2021
Estes Park, CO– Active at Altitude, organizers of the US Trail Running Conference has announced that the 2021 edition of the industry-leading Conference will return to Fayetteville, Arkansas, October 27 - 30, for the second year in a row. The Conference provides high quality content, networking and actionable practices to help race...
December 16, 2020
IRC Tire Introduces The Boken DoubleCross Tire
Davis, CA— IRC Tire introduces the all-new Boken DoubleCross tire line up. As its name implies, the Boken DoubleCross is a dual-sport tire. Depending on the size, it’s an aggressive all-conditions gravel tire or a CX race tire. DoubleCross tires offer a more aggressive tread than the original IRC Boken...
December 16, 2020
PeopleForBikes Coalition Board Meets to Discuss Plans for 2021, Welcome New Board Members and Giant’s An Le as Vice Chair
BOULDER, COLO. (Dec.16, 2020)— The PeopleForBikes Coalition Board of Directors, composed of 18 of the bike industry’s top leaders, met virtually for their semi-annual gathering on December 15. The board discussed the effects of the COVID-19 pandemic on bicycle participation, access and the industry; the organization’s workplan for the upcoming...
December 16, 2020
Running into a New Year of World Rankings and Races
Third edition moves to calendar year schedule - starts January 01, 2021 Places for 2022 World Championships now available through virtual qualifying events and AbbottWMM Global Marathon. Additional qualification options for all runners across the calendar, wherever they might be. The third edition of the AbbottWMM Wanda Age Group World...
December 16, 2020
Ultimate Tri Camp 2021
Clermont, Florida, December 16, 2020 – The 11th annual Ultimate Tri Camp, a 6-day event guaranteed to improve your triathlon physical and mental limits. It’s the perfect venue in sunny and warm Florida March 23-28th to amplify your training and get you race ready for a strong 2021! Presented by...
December 16, 2020
The launch of RACE EXPLORER – Innovation in Race Results
After a tough year for mass participation events, many race directors are looking for an edge to generate more engagement in their event for 2021. The launch of RACE EXPLORER– a visual race analytics service for all event types – provides an exciting and interactive way for competitors to review...
December 16, 2020
New in 2021: GFNY Mazatlán
NEW YORK CITY, December 16, 2020 – Known as the pearl of the pacific, GFNY Mazatlán will offer athletes an exciting springtime race with all the frills and party atmosphere that GFNY Mexico events have become renown for on May 2, 2021. Mazatlán is a resort town located on the...
December 16, 2020
haku selected as the preferred fundraising platform of the 2021 Bank of America Chicago Marathon
As endurance event technology continues to evolve, the organizers of the Bank of America Chicago Marathon have continued to stay at the forefront of innovation through their work with industry-leading technology partner, haku. To institute more cutting-edge technology and further expand their partnership, the event has selected haku as its...
December 15, 2020
USA Cycling just overhauled its youth development system. Here’s why.
The new Olympic Development Academy system charges riders $10,500 to participate, but offers high-performance coaching and racing opportunities to a wider group of cyclists. VeloNews
December 15, 2020
Canyon bicycles set to be acquired by Groupe Bruxelles Lambert
Canyon sought a new equity partner after its relationship with TSG Consumer Partners concluded earlier in 2020. Canyon founder Roman Arnold still however remains the largest individual shareholder in Canyon, with 40% of its shares. VeloNews
December 15, 2020
Maurizio Fondriest and Marco Melandri Will Race Virtually in The PEDALITALY XMAS Cycling Series on ROUVY
December 15th, 2020 - With the indoor season in full swing, PEDALITALY has created a special XMAS circuit: four 'virtual races' with the aim to give cycling enthusiasts around the globe the chance to enjoy and discover insights of four beautiful destinations in Italy via ROUVY. -PEDALITALY Campiglio Virtual Race...
December 15, 2020
NordicTrack powered by iFit Partners with GearJunkie for the 2021 Adventure Grant Contest
(Logan, Utah—December 15, 2020) —NordicTrack powered by iFit and GearJunkie announce the third annual Adventure Grant, a partnership that provides the cash and tools to train for and take on an outdoor dream adventure. The grand prize winner will win $7,500 cash, NordicTrack fitness equipment of their choice—a value up...
December 15, 2020
Master Spas Brings Together Athlete Panel As Part of Virtual Dealer Meeting
FORT WAYNE, Ind. — DECEMBER 15, 2020 — Top professional athletes and influencers joined Master Spas for its first ever virtual dealer meeting in November. Master Spas, the world’s largest swim spa manufacturer, hosted a panel discussion with professional triathletes Ben Hoffman, Mirinda Carfrae, Tim O’Donnell and Meredith Kessler; professional...
December 15, 2020
World cycling elites endorse Anfi Challenge Mogán Gran Canaria 2021
The most eagerly awaited triathlon of the season will be held on 25th April 2021 Anfi becomes new name partner The race expects over 500 participants The competition will take place under an exhaustive sanitary protocol Elites from the world of cycling promote Anfi CHALLENGE MOGAN-GRAN CANARIA 2021, which will take place...
December 15, 2020
Original foldable antenna by RACE RESULT still the market leader
Five years ago, RACE RESULT first introduced the foldable antenna. This innovation revolutionized the timing industry and quickly became one of the biggest draws of timing companies to switch to RACE RESULT technology. Timing crews could spend less time laying out antenna mats and connecting cables; race directors could close...
December 15, 2020
Beyond Monumental Launches The Road To Lady Victory – A Monumental Challenge
INDIANAPOLIS – (December 15, 2020) – Beyond Monumental has launched a new virtual fitness challenge for 2021. The Road To Lady Victory – A Monumental Challenge, is a 331-mile, 5-month virtual event that encourages participants to run, walk, bike or swim their way through 330 miles of activity before completing...
December 15, 2020
iFit Connected Fitness Launches “Train With a Pro” Series with NFL Star Tiki Barber
(LOGAN, Utah, December 15, 2020)—iFit, the leading interactive, connected fitness technology, has launched its “Train With a Pro” series, bringing world-class athletes into the homes of iFit members. Tiki Barber, former New York Giants running back, kicks off the series in his six-part program, available on all iFit-enabled treadmills and...
December 15, 2020
Ecuadorian Professional Byron Guama takes GFNY Ecuador title for 2nd year running
NEW YORK CITY, December 15, 2020 – GFNY Ecuador closed out the 2020 GFNY Calendar with a successful COVID-Safe race on Sunday December 6. The COVID-Safe route was touted as a tougher challenge - and it did not disappoint. As race day dawned, the weather was hotter than expected, resulting...
December 15, 2020
Pocket Outdoor Media hires former POWDER leadership to bolster snowsports category
Boulder, Colorado, USA — December 15, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced two new leadership additions that will further solidify the company’s place in the snowsports category. On January 4th, Micah Abrams and Sierra Shafer will join the POM team. Micah...
December 14, 2020
Under Armour Sued Over Claims About Rush Workout Fabric
Under Armour Inc.’s claims about performance-enhancing technology in its UA Rush line of workout wear are allegedly fraudulent. The sports-apparel manufacturer says materials in the Rush fabric absorb energy emitted by the body and reflect it back into tissues and muscles, improving endurance and strength. Bloomberg
December 14, 2020
Walmart Goes Big for Bicycling: Corporation Joins PeopleForBikes Coalition
BOULDER, COLO (Dec. 14, 2020) —The PeopleForBikes Coalition, the national bike industry trade association representing nearly 300 companies that manufacture and sell bicycles, is pleased to announce that Walmart signed on as one of their newest members. PeopleForBikes members are united to improve bicycling across the U.S. and get more...
December 14, 2020
Spinning creator files patent infringement lawsuit accusing Peloton of stealing its technology for their stationary bikes
Peloton Interactive has been hit with a patent infringement lawsuit from a company credited with sparking the world's indoor cycling craze over half a century ago. Daily Mail
December 14, 2020
Runners safely take over the Coast for the 5th Annual Mississippi Gulf Coast Marathon as course records fall.
BILOXI, MS. – The 5th Annual Mississippi Gulf Coast Marathon took over Coastal Mississippi this morning as runners from 47 states, Canada, Columbia, Venezuela, Poland, Bolivia, and Mexico competed. The event was held with COVID Mitigation and Safety Protocols. The marathon (26.2 miles), which started at Hwy 90 & Henderson Point...
December 14, 2020
Running Insight Announces Return of Market Week in 2021
PORTLAND, Maine (December 14, 2020) - Running Insight, the leading industry news source for businesses in the sport of running, announced today the 2021 dates and format for the second Market Week, a free event that connects run specialty retailers with industry experts and leading brands. It will take place...
December 14, 2020
Yuengling Shamrock Marathon Weekend Embraces The Unknown With A Brand New Shamrock Experience
December 14, 2020 – VIRGINIA BEACH, VIRGINIA – The Yuengling Shamrock Marathon Weekend has been welcoming nearly 25,000 runners to Virginia Beach, Virginia since 1973. This year’s event, the 49th running, will look like no other race in the event’s history. As one of the first large running events in...
December 14, 2020
Why genetics is a poor predictor of athletic talent
You've probably heard people say some athletes have "the right genes" for running, but it turns out that's not very accurate. Canadian Running
December 14, 2020
First Look: Apple’s new Fitness+ streaming workouts
Outside tests out a preview build of Fitness+, along with the numerous workout and health functions of the Series 6 Watch, which debuted in September.
December 14, 2020
New Holland Brewing Announces New Vice President of Marketing
(Holland, MI) Dec. 14, 2020 -- New Holland Brewing, the leading craft brewery and distillery based in Holland, MI, is proud to announce Arturo Rojas as Vice President of Marketing. Rojas comes to New Holland Brewing with over 20 years of marketing experience, most recently as Marketing Director, at Amway...
December 14, 2020
Documentary ‘The Infinite Race’ examines hard truths about the people who run Mexico’s most controversial foot race
The Infinite Race highlights the complicated relationship between the sport and an indigenous people who, for better or worse, have had their very identity enveloped in a unique manner by their mere association with running. Forbes
December 14, 2020
Celebrating A New Era in Sports Inventions, A Timely Solution For Golfers
BibBoards INC – a company that has introduced the original race bib fasteners BibBoards to the Sports community, came up with an innovative approach to their product. golfSNAPS - the wearable golf ball markers are convenient and innovative for numerous golf enthusiasts who don`t want to lose their ball marker...
December 14, 2020
Human Potential Running Series Becomes Only Major Race Series in The World to Host Full Calendar of Events in 2020
Arvada, CO – On Saturday December 12th Colorado’s Human Potential Running Series (HPRS) successfully hosted their final event of 2020 in Golden, CO. Even though the participation limit for their Sawmill Trail Runs was reduced from 200 to 75 runners, it marked the completion of hosting their full schedule of...
December 11, 2020
Here’s When Lululemon Will Launch Its First-Ever Shoe Collection
Lululemon Athletica Inc. has confirmed the upcoming debut of its inaugural shoe line as it plans to enter the footwear market in the back half of 2021, and will begin selling in early 2022. Footwear News
December 11, 2020
Mark Allen, Scott Molina, Dave Scott and Scott Tinley to Reunite at Endurance Exchange
COLORADO SPRINGS, Colo.— USA Triathlon today announced that the “Big Four” — the iconic powerhouses who dominated triathlon’s golden era of the 1980s and ‘90s — will reunite for a panel at the 2021 Endurance Exchange, a virtual triathlon industry conference set for Jan. 21-23. Mark Allen, Scott Molina, Dave...
December 11, 2020
Registration open for ATRA’s 25th Anniversary Challenge – winter edition
Colorado Springs, CO ----------- The American Trail Running Association (ATRA) was founded in 1996 in Colorado Springs, a city located along the Front Range of Colorado at the base of Pikes Peak – America’s Mountain. ATRA will celebrate its founding and honor this iconic landmark by offering a distance and...
December 11, 2020
What’s In the Bag? SylvanSport Unpacks Two New Hacky Pack Travel Packs
Brevard, NC – December 11, 2020 –SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is excited to announce two new additions to their line of Hacky Pack packable packs: the Hacky Pack Duffle and the Hacky Pack Hip. The original pack in the Hacky Pack line, the...
December 11, 2020
Professional Triathletes Organisation 2020 Championship At CHALLENGE DAYTONA® To Be Seen On NBCSN & NBC
Daytona Beach, Florida: The PTO 2020 Championship at CHALLENGE DAYTONA® served up a thrilling end to a challenging year for professional triathletes as over 100 of the world's best triathletes, the strongest field ever assembled, battled it out at CHALLENGE DAYTONA® for a share of the $1.15 million prize purse on offer -...
December 11, 2020
First-ever ‘Sports Backers Marathon’ set to take place March 12-14, 2021, at Dorey Park, Virginia Capital Trail
RICHMOND, VA – The first-ever ‘Sports Backers Marathon’ will take place over the weekend of March 12-14, 2021, at Dorey Park and the Virginia Capital Trail, Sports Backers announced this week. The event will feature measured, marked courses for a marathon, half marathon, and 5k, allowing participants to train confidently...
December 10, 2020
Lululemon’s Quarterly Revenue Jumps 22% as Online Sales Soar
Athleisure giant Lululemon reported $1.1 billion in net revenue for its 2020 fiscal third quarter after markets closed on Dec. 10. Quarterly revenue jumped 22% as the as an online sales surge more than compensated for a dip in company-operated store sales. Front Office Sports
December 10, 2020
Louis Garneau Completes Financial Restructuring
The Louis Garneau Sports Group, which filed for creditor protection in Canada in March, announced a new investor to complete a reorganization and has set a brand relaunch. Its company founder, Louis Garneau, remains the majority shareholder. SGB Media
December 10, 2020
Exercise Blocks Pain, But Only For Believers
A new study explores the links between exercise and pain perception, and how easily they can be manipulated. Outside
December 10, 2020
Peloton grows Plano Campus by more than 100,000 square feet
The additional space allows the company to significantly expand its current business presence and supports Peloton's plans to bring up to 1,600 more jobs in a variety of corporate functions and experience levels to the North Texas location. PR Newswire
December 10, 2020
5 bicyclists killed, 4 injured after truck hits group on ‘retirement ride’ in Nevada
On a highway ride to celebrate a cyclist's retirement, four male one female bicyclist were killed and four others were injured in a crash involving a truck, which struck the group of about 20. USA TODAY
December 10, 2020
IRONMAN Racing Returns to Maastricht-Limburg
MAASTRICHT / LONDON / TAMPA (December 10, 2020) – Twice is a charm. After a two-year hiatus in 2019 and 2020, IRONMAN racing will be returning to the community of Maastricht-Limburg in 2021 with the inaugural IRONMAN® 70.3® Maastricht-Limburg to be held on August 1, 2021. The community in the southeastern...
December 10, 2020
USA Triathlon Renews Longstanding Partnership with TrainingPeaks Through 2023
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has renewed with TrainingPeaks, one of the organization’s longest-standing corporate partners, through 2023. Through the agreement, TrainingPeaks will elevate its commitment to coaches with a strong focus on coaching education and exclusive resources, while continuing to provide USA Triathlon annual members with...
December 10, 2020
Supersapiens Gives Athletes Visibility Into Glucose, Redefines Fueling in Sport
ATLANTA, GEORGIA, December 10, 2020 --For any human, proper glucose management can mean the difference between feeling good or feeling lackluster. For athletes, the stakes are even higher: Dial in your optimal fuel intake and you can feel strong, fast, and agile in athletic situations. On the other hand, get...
December 10, 2020
FitRankings Pushes Connected Fitness Innovation with Enhanced Capabilities
Austin, TX – December 10, 2020 –FitRankings, the fitness industry’s first to market universal health platform, is expanding its capabilities with new features, including milestone triggered messaging and interactive mapping. With these advancements, FitRankings partners can better leverage the world of connected health devices and wearables to build the most...
December 10, 2020
USA Triathlon Drives Forward with Toyota
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has extended its partnership with Toyota as the organization’s Exclusive Mobility & Automotive Partner. The company will directly support USA Triathlon’s top elite athletes in the lead-up to the postponed Tokyo Olympic and Paralympic Games next summer and will continue its groundbreaking...
December 10, 2020
Run Austin Virtual Series Continues with Jackalope 10-Miler
AUSTIN, Texas, December 10, 2020 - The Run Austin Virtual Series hops into this month with the Jackalope 10-Miler. The popular series was created by the Ascension Seton Austin Marathon presented by Under Armour and 3M Half Marathon presented by Under Armour. It began with the Wildflower Mile in July....
December 10, 2020
Napa Valley Marathon Kicks Off Virtual Race Experience
NAPA, CA -- On Thursday morning, the Kaiser Permanente Napa Valley Marathon and Half Marathon opened registration for their new wine-themed virtual experience, The Perfect Pairing. The announcement comes after the organization made the difficult decision to cancel their 2021 in-person events last month. The Perfect Pairing is a collection...
December 10, 2020
Advocate and Elite Runner Jordan Marie Daniel Partners with rabbit
Santa Barbara, California - Jill Deering and Monica DeVreese were two dreamers with a simple vision when they co-founded rabbit less than five years ago: they wanted to create running apparel that is functional but fashionable, comfortable yet practical, all while building an amazing community of runners surrounding it all....
December 10, 2020
LEOMO Launches Remote Bike-Fitting Service in U.S.
Boulder, CO (Dec. 10, 2020) — LEOMO Inc. has launched its innovative remote bike-fitting service in the U.S. using its wearable motion analysis technology. The service, the first of its kind in the world, debuted in Japan in September using LEOMO’s TYPE-S Sensor Kit Pro. Utilizing LEOMO’s revolutionary technology and its...
December 10, 2020
Parcours Unveil New Gravel Wheelset – The Parcours Alta – 650b
British-brand Parcours are pleased to announce the addition of a 650B Alta gravel wheelset; a versatile offering for those seeking a ‘one wheel’ setup for their gravel bike. Performing at its very best off the beaten-track, the lively and dynamic Alta 650B thrives on exploring the most rugged of trails, and...
December 10, 2020
Maryland Cycling Classic Launches New Apparel Line
BALTIMORE, Maryland – The Maryland Cycling Classic supported by UnitedHealthcare, America’s biggest and highest-ranked one-day professional men’s bike race, is launching a new apparel line with technical apparel and jerseys from Athlos and a casual apparel line from DMC Sport. The inaugural event, which takes place September 5, 2021, will...
December 9, 2020
The king of Strava art is back with another amazing Christmas drawing
Anthony Hoyte has impressed us all yet again with his creativity and patience, as he creates a 127km bike route which spells out a simple message: Merry Christmas. Cycling Weekly
December 9, 2020
Greg LeMond receives Congressional Gold Medal
The 59-year-old Californian has now become the first American cyclist and 10th athlete to win the honor, which is regarded as the highest civilian accolade in the U.S. VeloNews
December 9, 2020
Peloton shares briefly fall as Apple announces cheaper rival fitness service launches Dec. 14
Apple announced Fitness+, a digital fitness subscription service, will launch on Dec. 14 at $9.99 per month. With this, shares of Peloton fell 2% in pre-market trading on the news but recovered after markets opened. CNBC
December 9, 2020
Rock ‘n’ Road Trip Caps Off Virtual Tour with Bose Rock ‘n’ Roll VR San Diego, Host Location of The Original Rock ‘N’ Roll Marathon Series Event
SAN DIEGO, Calif. / TAMPA, Fla. (Dec. 9, 2020) – Following a four-month virtual running tour across the United States which has brought Rock ‘n’ Roll® Marathon Series destinations to the global running community, the Rock ‘n’ Road Trip tour bus prepares for its final stop in San Diego where...
December 9, 2020
Pittsburgh Natives, Fans, and Hometowners Moved Throughout the Month of November for This Year’s Virtual EQT Pittsburgh 10 Miler, Creating Mini Pittsburgh Celebrations Across America
PITTSBURGH (December 9, 2020) – The 2020 Virtual EQT Pittsburgh 10 Miler and Kids Virtual 10 presented by DICK'S Sporting Goods made it possible for people of all ages and locations around the country to celebrate everything Pittsburghers love about Pittsburgh while getting active. With mini finish line kits shipped...
December 9, 2020
Team USA Races Inaugural Cycling Esports World Championships
COLORADO SPRINGS, Colo. – The 2020 UCI Cycling Esports World Championships, taking place in the virtual Watopia, commenced Wednesday, December 9th, 2020 with 17 riders representing Team USA. Racing the 31-mile course with over 1500-feet of climbing, this course proved to be difficult in the starting field of 53 women...
December 9, 2020
Forward Motion Events Launches Unique Three Month Series for Women to Head into 2021 Mentally and Physically Strong
December 9, 2020 - Rachel Martin, Founder and CEO of Forward Motion Events has created a first-of-its-kind series for women who are looking to launch into this winter with optimism and strength. The Women’s Winter Experience is designed to keep women connected, moving forward towards a goal and sane during...
December 9, 2020
361° Announce Launch Of Fierce Trainer – The Perfect Every Day Running Shoe
The team at 361° (https://www.361europe.com/) are pleased to launch the newest trainer in their range, the Fierce. An innovative new style for 2020, the 361° Fierce is the perfect all-round trainer, making it a versatile option for runners and fitness enthusiasts alike. The Fierce is packed full of great technical...
December 9, 2020
Giro Announces Renewed Partnership with U.S. Ski & Snowboard
(December 9, 2020 - Park City, UT)-- Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced a new four-year commitment to support athletes of the U.S. Ski & Snowboard as an official competition supplier of race helmets and goggles. In addition, Giro announced that Land Rover...
December 9, 2020
Instead of cancelling events, Why Racing adds races during 2020
Vancouver, WA – Why Racing Events virtual “Shuffle for Share” Leftovers-themed 5K Run/Walk Nov. 21 to 29 raised $17,410 to benefit Share. The event had no registration fee; instead a minimum $10 donation to Share was requested. The event drew 771 participants from across 15 states in the United States,...
December 9, 2020
High Five Events Ranked #35 on 2020 Inner City 100 List
AUSTIN, Texas, December 9, 2020 - The Initiative for a Competitive Inner City (ICIC) announced that Austin’s High Five Events is a winner of the 2020 Inner City 100 (IC100) award which recognizes the 100 fastest-growing firms in under-resourced communities across America. The winners were picked based on revenue growth...
December 9, 2020
Returning to Racing: With 2021 in Sight, Next Running USA Webinar to Focus on Building Consumer Confidence through Refund and Registration Polices
As 2020 draws to a close, the running industry is preparing to enter uncharted territory in 2021. With the hope that vaccine access can lead to larger field sizes and more group events returning next year, event producers must rethink their strategies for attracting runners. To help you prepare, Running...
December 9, 2020
History Written at PTO 2020 Championship at CHALLENGE DAYTONA®
Daytona Beach, Florida: The PTO 2020 Championship at CHALLENGE DAYTONA® served up a thrilling end to a challenging year for professional triathletes as over 100 of the world's best triathletes battled it out over a 100-kilometre course at CHALLENGE DAYTONA. The world-famous Daytona International Speedway® delivered an electrifying race with the 2km...
December 8, 2020
Triathletes Set to Race in Inaugural Esports World Championship
The start list for the event includes pro triathletes Lionel, Angela Naeth, and former pro Holden Comeau—the current Zwift national champion. The Zwift-hosted event is 50km long and takes place in the virtual world of Watopia - a Figure 8 Reverse route on Zwift, which covers 50km and 483m of...
December 8, 2020
Apple Fitness+: The future of fitness launches December 14
Apple announced Fitness+, the first fitness experience built around Apple Watch, brings studio-style workouts to iPhone, iPad, and Apple TV, intelligently incorporating workout metrics from Apple Watch. It offers a first-of-its-kind personalized and immersive experience users can complete wherever and whenever is convenient for them. Apple.com
December 8, 2020
Olympic Games to reach equal gender participation for 2024 event
The UCI and IOC (International Olympic Committee) confirmed there will be an equal number of female and male cyclists taking part at the Paris Olympic Games in 2024, with 90 athletes from each gender participating in road events. VeloNews
December 8, 2020
Pocket Outdoor of Boulder raises additional $5.27M
Pocket Outdoor Media LLC raised $5 million more within its Series A round, bringing its total funds raised in the round to just less than $16.5 million, according to filings with the U.S. Securities and Exchange Commission on Friday. The funds came from an additional 22 people and groups, bringing...
December 8, 2020
Certified Piedmontese IRONMAN Tulsa and Intermountain Healthcare IRONMAN 70.3 St. George Selected to Host 2021 North American Championships
TAMPA, Fla. / TULSA, Okla. / ST. GEORGE, Utah – The IRONMAN Group today announced that the Certified Piedmontese IRONMAN® Tulsa and Intermountain Healthcare IRONMAN® 70.3® St. George have been selected to host the respective IRONMAN and IRONMAN 70.3 North American Championships for 2021. Both events will enter an elite...
December 8, 2020
IRONMAN Brings World Class Triathlon Racing to the Land of the Pyramids with new IRONMAN 70.3 Egypt
HURGHADA / LONDON / TAMPA (December 8, 2020) – The Red Sea town of Hurghada has long been a magical place for tourists and now, it will extend its fame to a new group of guests: triathletes. Enter IRONMAN®70.3® Egypt on November 19, 2021, the first-ever IRONMAN 70.3 event in the land...
December 8, 2020
The 30th Annual YMCA of Greater Pittsburgh Turkey Trot Presented by UPMC Health Plan Receives Record Donations
PITTSBURGH, PA (December 8, 2020) – More than 2,500 runners from 35 states and four different countries participated in this year’s virtual YMCA of Greater Pittsburgh Turkey Trot Presented by UPMC Health Plan, keeping the 30 year Thanksgiving tradition strong. “The Turkey Trot has been a hallmark event of the...
December 8, 2020
USA Cycling Champions the Programs, Participation, and Performances Essential to Cycling in America with New Board Members
COLORADO SPRINGS, Colo. – USA Cycling announced the approval, by vote, of new organizational bylaws and Board of Director members. In an overwhelming vote of confidence and after working in close alignment, the USA Cycling Board of Directors has given a full endorsement to the next 100 years of championing...
December 8, 2020
Wahoo Announce Official Partnership with Challenge Family
(London – Tuesday, 8th December 2020) – Wahoo- the global leader in smart training - has officially launched a new partnership with CHALLENGE FAMILY, one of the leading global triathlon event organisers. Wahoo joins CHALLENGE FAMILY in a three-year commitment, which will see them as the ‘Official Global Training Partner' and...
December 8, 2020
Launch Your Own Comeback with Matt Fitzgerald’s THE COMEBACK QUOTIENT
Boulder, CO, USA — December 8, 2020 — Everyone loves a great comeback. In this inspiring new guide, The Comeback Quotient, best-selling sports journalist Matt Fitzgerald examines the science and stories behind some of the most astonishing comebacks in sport. He digs deep into the science of why some athletes...
December 8, 2020
Richmond Marathon Delivers Hybrid Race Experience
December 8, 2020 – Moorestown, NJ – RunSignup | GiveSignup announces Richmond Marathon delivers a hybrid race experience utilizing its RaceDay platform of technology products. Richmond Marathon’s 2020 event, held this November with 5,500 registrants, adjusted its typical race structure to accommodate concerns associated with Covid-19. This included offering three...
December 7, 2020
Nine “health” foods that can be very unhealthy
Check out these nine foods that have earned a healthy reputation, but can undermine your diet if you aren’t careful. PodiumRunner
December 7, 2020
PeopleForBikes Announces New Coalition Members and Subcommittee Volunteers
BOULDER, COLO (Dec. 7, 2020) — Despite the many challenges our nation faced in 2020, PeopleForBikes was hard at work this year supporting the bike industry and getting more people on bikes. Working to ensure bicycling and local bike shops were considered essential at the beginning of the COVID-19 pandemic,...
December 7, 2020
Bikes projected to outsell cars in Europe two-to-one by 2030
Three cycling associations this week announced a new forecast for the cycling sector, which showed that Europeans are expected to buy an extra 10 million bikes per year by 2030, a whopping 47% more than in 2019. Cyclingtips
December 7, 2020
Cotopaxi and Wolfgang Man & Beast Partner Launch GoodDog Holiday Gifts
(Salt Lake City, UT.) Dec. 7, 2020 –Impact-driven outdoor gear brand and B Corp Cotopaxi has teamed up with fellow Salt Lake City brand Wolfgang Man & Beast to announce a unique and coveted brand collaboration, launching today, just in time for the holiday gifting season. Wolfgang designs and manufactures...
December 7, 2020
Smiling faces and amazing battles: Challenge Daytona was a huge success!
With over 2500 Age Group athletes participating, smiles on the faces of all the athletes and amazing battles between the absolute best athletes in the world, it’s safe to say that last weekend’s CHALLENGEDAYTONA was a huge success. On Friday, amateur athletes could team up with the professional athletes during...
December 7, 2020
HEXR Launches Smartphone Fitting App to Make Bespoke Helmets Accessible to Over 600 Million People Globally
LONDON – December 7, 2020 – HEXR has developed a smartphone fitting app utilising the latest methods in Machine Vision to capture over 250,000 data points of a customer’s head shape. The app uses the most accurate 3D scanning technology available on a smartphone, able to measure details finer than...
December 7, 2020
ROAD iD’s Pink With a Purpose Campaign raises more than $40,000 in the fight against breast cancer.
In honor of national breast cancer awareness month, ROAD iD donated $10.00 from every limited-edition pink iD purchased during the month of October to the American Cancer Society, totaling $40,410 to support the Society’s breast cancer programs, research and initiatives. “Support from corporations like ROAD iD enables the American Cancer...
December 7, 2020
Professional Triathletes Organisation 2020 Championship at CHALLENGEDAYTONA® to be Seen in Over 100 Countries
LONDON - The PTO 2020 Championship at CHALLENGEDAYTONA® is set to take place at the iconic Daytona International Speedway® on December 6th and will be shown in over 100 countries around the world, following broadcast deals secured by IMG. The highlight of the year will see the world’s top triathletes...
December 6, 2020
Gustav Iden wins $100,000 dollar at PTO 2020 Championship after epic battle: ‘I was thinking this is torture’
In a race that grew to epic proportions, where favourites dropped out but outsiders in some cases showed unexpected things, there was just one supreme winner at the PTO 2020 Championship: Gustav Iden from Norway. "I raced smart once again. I felt like I had pretty good control during the...
December 6, 2020
Outstanding Paula Findlay strikes at PTO 2020 Championship, crowns herself $100.000 champion
With a huge force majeure Paula Findlay just won the PTO 2020 Championship, bringing home an astronomical amount of $100,000. The Canadian, who also won Challenge Daytona last year and thus prolonged her title, was on fire the whole day, leading the race almost completely. "I was so shocked. In...
December 5, 2020
Challenge Daytona Pro-Am Relay: ‘This was the best with the best’
For lots of athletes it's a dream that comes true: racing with world-class athletes, who are heroes to many of them. Today this dream came true for every participant of the CHALLENGEDAYTONA Pro-Am Relay. In this Sprint Distance race, pro athletes completed the swim part, while Age Group athletes took...
December 5, 2020
Challenge Daytona: ‘Grateful for such an epic event and responsible measurements’
It was generally known that CHALLENGEDAYTONA was going to be the final race of the season, but not many people would have thought that it was also going to be one of the first races of the year. After a successful start of the weekend with the Pro-Am Relay yesterday,...
December 4, 2020
PTO 2020 Championship pro press conference: ‘Let’s not make it a gunfight, but a nuclear war’
With what is going to be most likely the most spectacular pro field ever seen in a Middle Distance race, tension is growing every day at Challenge Daytona. The PTO 2020 Championship (2-80-18) will take place upcoming Sunday and some of the most interesting pro athletes just came together already...
December 4, 2020
The Great Spartan Games are here: Watch Episode 1 now
Despite the ups and downs of 2020, the Spartan Games are on. The lineup includes ultramarathoners, CrossFitters, swimmers, adventure racers, triathletes, and more competing for $100,000. Gear Junkie
December 4, 2020
New Balance is laying off several dozen employees as it shutters Boston factory
The footwear and apparel brand revealed that 63 employees at its Boston-based factory will be affected. Footwear News
December 4, 2020
A new challenge for professional triathletes: Toppling Ironman Inc.
For decades, the Ironman and other races filled with weekend warriors have dominated triathlon. Now, the elites are trying to take control with a new series. NYT (subscription)
December 4, 2020
P3R Named One of Pittsburgh’s 2020 Best Places to Work
PITTSBURGH (December 4, 2020) – P3R, the engine behind Pittsburgh’s greatest races – including the DICK’S Sporting Goods Pittsburgh Marathon – was named one of Pittsburgh’s 2020 Best Places to Work by the Pittsburgh Business Times. In addition to Pittsburgh’s annual marathon weekend, P3R also runs a variety of other...
December 4, 2020
Made in the Mitten – A Story of Snowboarding
(Holland, MI) Dec. 5 2020 -- New Holland Brewing of Holland, MI is partnering with Vermont-based iconic snowboard brand, Burton, to support director Zeppelin Zeerip’s new short film, Made in the Mitten. Harkening back to the original days of Snurfing, as popularized by inventor Sherman Poppen in 1965 in Muskegon,...
December 4, 2020
2021 United Airlines NYC Half Canceled Due to Pandemic-Related Health and Safety Concerns
New York, December 4, 2020 –The 2021 United Airlines NYC Half is canceled due to health and safety concerns related to the ongoing coronavirus pandemic. The race, which takes place annually in March, is one of the world’s largest half marathons. The decision was made in consultation with the Mayor’s...
December 4, 2020
Live Road Racing Available Now with Orbiter
SPANAWAY, Wash. - Live micro-races are back, and approved in most states, as long as mandates and guidelines are followed. With Orbiter, Inc.’s patented technology and system, all state guidelines regarding social distancing, wave starts and safe finishes can easily be followed. Anyone can plan and put on races of...
December 4, 2020
The 2021 NYC Half Marathon has been canceled because of COVID-19 concerns
The race was among the first to be canceled in 2020, making this the second straight year that the race will not be held. Runner's World.
December 4, 2020
Tis the Season to Tri: IRONMAN Virtual Club Caps off Successful First Year with a Series of Challenges and Workouts Designed to Reward Athletes as They Stay Fit throughout the Holiday Season
TAMPA, Fla. (December 4, 2020) – With the holiday season here, the IRONMAN® Virtual Club™ will wrap up its successful inaugural year by offering athletes the perfect way to challenge themselves and stay fit throughout the month of December with Tis The Season To TRI. Following the culmination of 34...
December 4, 2020
Master Spas Unveils New Challenger Pro Swim Spa at Challenge Daytona
FORT WAYNE, Ind. — DECEMBER 4, 2020 — Master Spas, the world’s largest swim spa manufacturer, unveiled the all-new H2X Challenger Pro swim spa at Challenge Daytona. The 18-foot swim spa is the ideal training partner for competitive age group and elite athletes, helping them to maximize efficiency and performance....
December 4, 2020
Leading Event Management Company Becomes Leading Shipper
With 2020 being a year we all want to put behind us, there are instances within the endurance sports industry where companies have taken on tasks that go beyond their normal scope in order to support other businesses and be able to stay afloat themselves. Race Day Events is one...
December 3, 2020
Research suggests that dogs experience runner’s high, just like humans
A study of treadmill-using dogs, ferrets and humans reveals that dogs might feel better after they run. Canadian Running
December 3, 2020
Refunds requested for 18% of Tokyo 2020 tickets.
Refunds for roughly 810,000 tickets have been sought, out of a total of 4.45 million initially sold during the domestic lottery. Ticket holders in Japan were given the option in November to ask for their money back after the Games was postponed to summer 2021 due to Covid-19. SportsPro
December 3, 2020
Dave DeSantis XTERRA Legacy Grant award winners announced
December 3, 2020 (Honolulu, HI) - Jessica Culver-Tapp and Bill Daley were named the 2021 Dave DeSantis XTERRA Legacy Grant recipients, enabling the two to pursue their boldest XTERRA travel dreams in 2021. Made possible by 2015 XTERRA Warrior award honoree Dave DeSantis, the grant provides one man and one...
December 3, 2020
IRONMAN 70.3 Augusta Triathlon Extended through 2025
TAMPA, Fla. / AUGUSTA, Ga. – The IRONMAN Group in partnership with Augusta Sports Council (ASC) have agreed to extend their partnership with the continuation of the IRONMAN® 70.3® Augusta triathlon through 2025. “For over a decade, Augusta has continued to be one of the most popular destinations on the...
December 3, 2020
Rock ‘n’ Road Trip High Tails it to Central Texas for Science In Sport Rock ‘n’ Roll VR San Antonio, Offering Participants a Virtual Running Tour of The Alamo City
SAN ANTONIO, Texas / TAMPA, Fla. (Dec. 3, 2020) – After some Thanksgiving dinner, a Turkey Trot, and a bit of recovery, the Rock ‘n’ Road Trip tour bus packs up and heads south to a popular Rock ‘n’ Roll Marathon Series early December destination in Central Texas. Science in...
December 3, 2020
IRONMAN announces Frankfort, Michigan as new host city for IRONMAN 70.3 Michigan Triathlon
FRANKFORT, Mich. / TAMPA, Fla.(December 3, 2020) – The IRONMAN Group announced today that Frankfort, Michigan will serve as a multi-year host venue for the IRONMAN®70.3® Michigan triathlon, relocating from Traverse City. The IRONMAN 70.3 Michigan triathlon will take place on Sunday, September 12, 2021. General registration for the 2021 IRONMAN...
December 3, 2020
IRONMAN’s Response to False and Misleading Statements Regarding Andrew Starykowicz Anti-Doping Rule Violation
IRONMAN’s Anti-Doping Program IRONMAN has been a World Anti-Doping Agency (WADA) Code Signatory since 2005, and as such IRONMAN is obligated to operate its Anti-Doping Program in compliance with the WADA Code like other private and public WADA Code Signatory’s. IRONMAN is committed to complying with its obligations as a...
December 3, 2020
Anton Villatoro Launches ProFormance Training For Super Humans
San Diego, CA – December 3, 2020 Anton Villatoro, a former Olympic and Professional Cyclist that earned his way onto and raced - clean - for the U.S. Postal Service Professional Cycling Team during the Lance Armstrong era, announced today the launch of an exclusive cycling & fitness training program...
December 3, 2020
The German Cycling Classic ESCHBORN-FRANKFURT Releases Virtual Race Locations of Mammolshain and Feldberg on ROUVY
Frankfurt, Germany / December 3d, 2020 - ROUVY and GFR announce a virtual challenge on three iconic and newly released ESCHBORN-FRANKFURT routes to take place Dec 7 - Dec 31. Thanks to the 1:1 simulations by ROUVY, the professionals and amateurs alike can now ride the Feldberg, known as the TISSOT...
December 3, 2020
SCOTT-SRAM MTB Racing’s Nino Schurter Partners with Topeak for Instagram Holiday Giveaway
TAICHUNG CITY, TAIWAN (December 3rd, 2020) — Topeak, leaders of innovative cycling accessories and SCOTT-SRAM MTB Racing Team, the most successful Cross-Country team on the World Cup circuit, are teaming up to spread a bit of holiday joy this December on Instagram. Three lucky fans will have themselves a happy...
December 3, 2020
Hospital Hill Run Announces Official 2021 Charity Partner in Children’s Mercy.
Hospital Hill Run is proud to announce Children's Mercy as its 2021 official charity partner. Runners will have the option to fundraise in 2021 to raise awareness and funds for the I love Children's Mercy Fund, which provides advanced medical treatments, compassionate care and world-class research to kids across the...
December 3, 2020
Core-Tex Fitness Reactive Trainer Is Like Christmas For Your Hips
(San Diego, CA – December 3, 2020) Reactive Training, a company known for manufacturing fitness and therapy used by gyms and professional leagues worldwide, answers the call to home gym fitness monotony with the consumer launch of the Core-Tex Reactive Trainer. Core-Tex is known for their products that are used...
December 3, 2020
GFNY Ecuador already GFNY’s 4th race during pandemic
NEW YORK CITY, December 3, 2020 – GFNY Ecuador will already be GFNY’s fourth race held during the pandemic. Moving the start and finish away from Ecuador’s highly populated Manta has allowed GFNY Ecuador to create a more isolated and by that COVID-Safe race this Sunday December 6. The race...
December 3, 2020
The Texas Distance Challenge wins The Bib Rave 100 “Best Virtual Race Experience”
Texas – The Texas Distance Challenge, a virtual initiative created for participants to run, walk or ride around or across Texas while supporting the open spaces of the great State of Texas, is honored to be listed among the races with the “Best Virtual Race Experience” by The Bib Rave...
December 3, 2020
BibRave Announces Winners of The BibRave 100 for 2020
Portland, OR – BibRave, the running industry leader in grassroots digital marketing, announced the winners of the 4th edition of The BibRave 100: A Definitive List of the Best Races in America. In light of all the cancellations related to the pandemic, the 2020 list is a “A Decade in...
December 3, 2020
Statement of the PTO on Andrew Starykowicz Case
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it will be appointing counsel to investigate what appears to be structural irregularities in the anti-doping case against Andrew Starykowicz. The PTO has written to USA Triathlon and World Triathlon, the applicable recognised not-for-profit governing bodies, to communicate its concerns and...
December 2, 2020
Champion ultrarunner, Andrea Huser, dies in tragic accident
Swiss ultrarunner Andrea Huser, 46, has died after slipping and falling on a training run. According to Police, Huser fell 140m when crossing a stream. Runner’s World
December 2, 2020
How WorldTour riders use motorpacing to simulate the demands of racing
Motorpacing is a training technique where cyclists are paced by a motorized vehicle. Riders use motorpacing in training to simulate what they’ll face in a race: Spinning high cadence at high speed and lower torques, experiencing quick accelerations, improving responsiveness, getting used to “playing with the wind,” and saving energy....
December 2, 2020
11 Minutes of Exercise a Day May Help Counter the Effects of Sitting
Walking for at least 11 minutes a day could lessen the undesirable health consequences of sitting for hours and hours, according to a new study of the ways in which both inactivity and exercise influence how long we live. Findings reveal that those who were the most sedentary faced a...
December 2, 2020
USA Triathlon Renews with HotelPlanner as Official Booking Partner Through 2023
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has extended its partnership with HotelPlanner, a leading online provider of group hotel bookings and individual hotel stays worldwide, as the organization’s Official Booking Partner through 2023. The partnership encompasses support for USA Triathlon high performance programs and USA Triathlon National Championships,...
December 2, 2020
Tour de France Champion Greg LeMond Launches New Carbon Fiber eBikes
KNOXVILLE, Tenn. - LeMond Bicycles, Inc. (https://lemond.com- “LeMond”), a company that encapsulates Greg LeMond’s legendary cycling career and 30 years of building the most game-changing innovations in cycling, is announcing the launch of its first models: eBikes that reflect the LeMond team’s meticulous approach to design, technology, and innovation. With...
December 2, 2020
Colorado Classic Jersey Challenge Culminates in Leading the Charge Yellow Jersey Contest
Denver, Colo. (December 2, 2020)— For the past three months, people have logged commuter miles, climbed like mountain goats, played a guessing game of speed, and shown that the cycling stars of tomorrow are nothing short of inspiring. Now that December is here, it’s time for the fifth and final...
December 2, 2020
USA Cycling partners with Hyperice for World-Class Recovery
COLORADO SPRINGS, Colo. – USA Cycling and Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration, and thermal technology, today announced that Hyperice has been named an Official Partner of USA Cycling. The partnership will make Hyperice products available to the USA Cycling Elite Athletics teams,...
December 2, 2020
Challenge Family adds Challenge Gdansk to portfolio: ‘Highlight finish on the pier’
With an iconic location next to the Baltic Sea, a lightning fast course and a breathtaking finish on the beautiful city pier, CHALLENGE FAMILY is already looking forward to the newest race on the calendar: on June 20th, 2021, CHALLENGE GDANSK will take place for at least 1750 athletes. "I'm very proud and happy...
December 2, 2020
RunSignup | GiveSignup Opens Registration for Virtual 2021 Planning Kickoff
RunSignup | GiveSignup, the leading technology provider for US races, opened registration for their 2021 Planning Kickoff on December 9, 2020.This virtual event includes three fast-paced, high level sessions to help race organizers use the lessons of 2020 to prepare for an unconventional 2021. Registration for the event is free,...
December 2, 2020
LEOMO Launches Remote Saddle-Fitting Service for Cyclists and Triathletes
BOULDER, CO (Dec. 2, 2020) — LEOMO Inc. and Tokyo-based Nalsima Friend Co., Ltd., which operates Japan's premier bike specialty shop, have jointly launched the world’s first remote cycling saddle-fitting service. This service is aimed at helping cyclists and triathletes select the optimum saddle by combining the rental saddle service...
December 2, 2020
Lake Sonoma 50 Expands with New 100K Distance and 2-Day Race Series in 2021
HEALDSBURG, Calif (December 2, 2020) - Today Lake Sonoma 50, a favorite and mainstay in the trail running community since 2008, announced the addition of a 100K distance to make a 2 day race series. Originally created by “Tropical” John Medinger to prepare elite athletes for the Western States Endurance...
December 2, 2020
Race Roster introduces digital medals
London, ON (Wednesday, December 02, 2020) - Race Roster recently introduced the ability for event organizers to create digital medals. With this new feature, organizers can create a custom medal design and award it to their participants upon completed segments or a finished race. Digital medals are bound to be...
December 2, 2020
DMSE Sports Announces New Event that Aims to Motivate and Spread Holiday Cheer
Boston (December 2, 2020) - The DMSE Sports’ Merry-Thon has kicked off its 26-day streaker challenge of fitness and holiday spirit. The Merry-Thon promises to keep participants moving, even as the weather gets colder, and to spread a bit of holiday joy, even in the midst of a pandemic. For...
December 1, 2020
Michael Capiraso To Step Down As NYRR President & Chief Executive
Kerin Hempel, a former New York Road Runners executive and consultant, has been named interim CEO. Capiraso’s departure was preceded by a tumultuous time for the 62 year-old NYRR, hit hard by the pandemic, thus forcing a complete halt to in-person running events, and necessitating the reduction of its staff....
December 1, 2020
Running writer Matt Fitzgerald details months-long struggle with PACS-like symptoms
Fitness and running writer Matt Fitzgerald posted an article outlining his struggle with what he thinks is post-acute COVID-19 syndrome, or PACS. Fitzgerald believes he contracted COVID-19 in March after the Atlanta Marathon. Eight months later, he claims the virus negatively affected him both mentally and physically. Canadian Running
December 1, 2020
Running USA Welcomes Craft as Official Apparel Partner
(December 1, 2020) – Running USA announces that Craft Sportswear NA, Inc is partnering with Running USA, effective immediately, as the non-profit trade organization’s Official Apparel Partner. Craft has been expanding its presence in the global running marketplace over the last several years with continuous development of innovative running apparel,...
December 1, 2020
Kitzuma Cycling Logistics Launches; Offers Fully Built Bike Delivery
Asheville, North Carolina (December 1, 2020) — A team of cycling industry logistics veterans with decades of experience in the field is rethinking the way bikes are shipped for every purpose with their new brand Kitzuma Cycling Logistics (www.kitzuma.com). The over-the-road shipping service officially launched on December 1st offering dock-to-door,...
December 1, 2020
Mountain Hardwear and American Alpine Club Extend Deadline for Women’s Climbing Grant
Richmond, Calif. (December 1, 2020)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes in partnership with the American Alpine Club (AAC) have extended the deadline for the McNeill-Nott Award through December 31, 2020. With the untimely death of Mountain Hardwear athlete, Sue Nott, and...
December 1, 2020
Snowbasin Partners with Roosters Brewing for 80th Anniversary Beer
Snowbasin, Utah (December 1, 2020) – Snowbasin Resort, known as ‘Ogden’s Winter Playground’ and one of oldest continuously running resorts in North America, is excited to announce its collaboration with Roosters Brewing to release the Snowbasin Pale Ale in celebration of the resort’s 80th official winter season. A crisp combination...
December 1, 2020
Registration Challenge Family The Championship has opened: ‘Happy to focus on 2021’
With enthusiasm, passion and an enormous drive to create a beautiful event, CHALLENGE FAMILY is looking forward to 22nd/23rd May 2021: at these dates, CHALLENGE FAMILY THE CHAMPIONSHIP will take place. Registration for this flagship event has just opened. "We are delighted that after this bizarre year and having to cancel the 2020 edition, we can...
December 1, 2020
RACE RESULT publishes case study about contact tracing at Switzerland Marathon
RACE RESULT has developed an easy solution for contact tracing at larger events to help make sporting events safer under pandemic circumstances. Athletes can safely follow social distancing restrictions on course in most running races, but crowds of people are almost inevitable at the start and finish area, aid stations...
December 1, 2020
Gourdy’s Pumpkin Run: Virtual Raises Near Quarter of a Million Dollars for Girls On The Run
NEW YORK - Gourdy’s Pumpkin Run, the popular and award-winning fall race, raised over $230,000 for Girls on the Run in the first year of their partnership together. Gourdy’s had an initial goal of raising $50,000 for the nonprofit through the Virtual Run, but was able to raise this goal...
December 1, 2020
Crohn’s & Colitis Foundation and Zwift Ride on for the Start of Awareness Week
Zwift and the Crohn's & Colitis Foundation are excited to come together for two rides on a very important Giving Tuesday (Dec 1). Ride with IBD patient and professional cyclist Cory Greenberg to help the foundation reach their goal of $15,000 as they raise awareness for Crohn’s & Colitis Awareness Week (December...
December 1, 2020
The Paul Sherwen Project Announces Funding for the Matany Girls’ Vocational School and 2nd Annual Paul Sherwen Classic Bike Race
The Chairman of the Board for the Paul Sherwen Project, legendary cycling commentator Phil Liggett, and fellow Board members, announce the launch of the official site for the Paul Sherwen Project. “The Paul Sherwen Project is up and running and we are delighted to be making our first two monetary...
December 1, 2020
Master Spas Heads to Daytona Beach as Exhibitor at Challenge Daytona
FORT WAYNE, Ind. — DECEMBER 1, 2020 — Master Spas, the world’s largest swim spa manufacturer, will be a part of the excitement at Challenge Daytona as triathletes descend on the iconic speedway. The events will take place December 4, 2020, through December 6, 2020. One of just a few races in...
November 30, 2020
Tokyo 2020 delay set to cost organisers US$1.9bn
Organisers of the rescheduled Tokyo 2020 Olympic and Paralympic Games are estimating that the event’s postponement will cost 200 billion yen (US$1.9 billion). Additional costs include expenses related to securing Games venues, equipment rental and storage fees, and expenditures on labour. SportsPro
November 30, 2020
Tokyo Olympic organizers plan to host 18 test events
The postponed Tokyo Olympics local organizers announced a series of 18 test events, including swimming, gymnastics, diving and volleyball. The announcement is the latest in a campaign to convince a global audience, sponsors and the Japanese public that the Olympics and Paralympics will take place despite the COVID-19 pandemic. KSN
November 30, 2020
iFit Connected Fitness Adds Bluetooth® Headphone Connectivity on NordicTrack, ProForm and Freemotion Equipment
(LOGAN, Utah, December 1, 2020) — iFit, the patented, interactive, connected fitness platform, adds Bluetooth® headphone connectivity on all iFit-enabled equipment, such as NordicTrack, ProForm and Freemotion treadmills, cycles, elliptical and rowers. All brands of Bluetooth headphones are compatible. With this feature, iFit members using the embedded tablet on their...
November 30, 2020
iFit Connected Fitness Adds Bluetooth® Headphone Connectivity on NordicTrack, ProForm and Freemotion Equipment
(LOGAN, Utah, December 1, 2020) — iFit, the patented, interactive, connected fitness platform, adds Bluetooth® headphone connectivity on all iFit-enabled equipment, such as NordicTrack, ProForm and Freemotion treadmills, cycles, elliptical and rowers. All brands of Bluetooth headphones are compatible. With this feature, iFit members using the embedded tablet on their...
November 30, 2020
Kilian Jornet’s 24-Hour Attempt Ends After 10 Hours
OGDEN, Utah (Nov. 30, 2020) – After 10 hours and 83 miles of running during the Phantasm-24 challenge, Kilian Jornet was forced to halt his 24-hour running attempt due to the sudden onset of dizziness and chest pain. Jornet had been targeting this record attempt—completing as many laps as possible...
November 30, 2020
Six Americans Elected to World Triathlon Committees, Including Gallegos to Executive Board
COLORADO SPRINGS, Colo. — Six leaders within the United States multisport community were elected to various positions within World Triathlon Sunday at the XXXIII World Triathlon Congress, highlighted by the election of Gabriela Gallegos (El Paso, Texas) to the World Triathlon Executive Board. The U.S. had four female candidates successfully...
November 30, 2020
With the help of J&A Racing, Nuun delivers a memorable virtual half marathon for its ambassador team
November 30, 2020 – J&A Racing, a nationally recognized race management company based in Virginia Beach, Virginia, utilized it’s nearly 20 years of experience in the running industry to help Nuun deliver a memorable virtual Half Marathon for the Nuun ambassador team. With in-person races disappearing from every runner’s 2020...
November 30, 2020
Altra Partners with Still I Run to Promote the Benefits of Running for Mental Health
Denver, Colo. (November 30, 2020) – Altra, an innovator in the performance footwear category, is excited to announce its partnership with Still I Run, a running community and non-profit with a mission to promote the benefits of running for mental health, defeat the stigma through running, and create a safe...
November 30, 2020
Road Runners Club of America Welcomes Newly Designated Runner Friendly Communities
Arlington, VA – The Road Runners Club of America (RRCA) is pleased to announce and welcome the following communities as newly designated Runner Friendly Communities® for fall 2020: San Antonio, Texas Terre Haute, Indiana Runner Friendly Communities have shown that they meet the program’s criteria, which includes community infrastructure, community...
November 30, 2020
Sansego Launches Executive Athlete and Competitive Women’s Team Programs in 2021
2021 Sansego Exclusive Team Programs Sansego is excited to announce two, new one of a kind athlete programs for 2021. Sansego is starting out 2021 with a strong focus on both the executive athlete and female athletes, which is the fastest growing segment in triathlon. Craig Alexander’s Sansego coaching is...
November 29, 2020
Shanghai marathon defies coronavirus with 9,000 runners
Around 9,000 runners - some wearing face masks - took part in the Shanghai International Marathon on Nov 29, a rare mass event in a year when coronavirus laid waste to most sports. Runners had to pass a coronavirus test in order to take part and were ordered to wear...
November 29, 2020
Nike Unite
Nike is testing a chain of new shopping experiences called “Nike Unite,” which are tailored to local communities in select locales around the world. Each store will have unique decorations that represent the local culture, including a community wall that highlights local partnerships. Products will be specifically curated for the...
November 27, 2020
Sodisp is the first Virtual Challenge Platform with Polar, Suunto and COROS integrations
Auto-sync with all major fitness brands enables the best possible experience Following our popular - and unique - auto-sync integration with Strava, Garmin, and Fitbit we are releasing three more integrations with popular GPS watch brands. Using the new Polar, Suunto, and COROS integrations owners of these devices can automatically sync...
November 26, 2020
WHO announces new physical activity guidelines
The World Health Organization announced their physical activity guidelines, taking aim at the inactivity caused by the global pandemic. WHO is recommending up to 300 minutes of activity a week in adults and 60 minutes a day for children and adolescents. Running Magazine
November 26, 2020
Parcours wheels partner with Crank n’ Chain in Singapore
British wheel brand Parcours will be coming to the Singapore market, working with recently-opened luxury bicycle concept store Crank n’ Chain for local distribution, sales and support. Crank n’ Chain will be featuring Parcours wheels in their Sentosa Cove store, as well as working to build a B2B offering in...
November 26, 2020
ROUVY releases Standard Chartered Singapore Half Marathon routes
November 26, 2020 – For the culmination of the Standard Chartered Singapore Marathon (SCSM) virtual racing series, ROUVY released two SCSM courses for augmented group running. Athletes will run through the streets of Singapore virtually, creating a world-class experience for runners around the world. This new format will be free of charge...
November 25, 2020
Brooks Has a New Ugly Sweater-Inspired Running Shoe Coming Soon — Here’s When You Can Get a Pair
Throughout the years, Brooks has delivered ugly holiday sweater takes of its acclaimed running shoes — and this year is no different. The new Christmas-inspired shoe for 2020 - the Run Merry Revel 4 - keeps up with the ugly sweater theme with its velvet-lined laces, ugly sweater plaid uppers...
November 25, 2020
“Alexa, Start My Run”
Amazon is deepening its health and wellness involvement as fellow big tech companies Apple and Google fight for fitness-related dollars. “Alexa, start my run,” will now trigger the company’s Echo Buds headphones to start tracking the basics of runs and walks, like distance and pace. Voice commands will dictate those...
November 24, 2020
IRONMAN Foundation Continues Community Support Over Holiday Season
TAMPA, Fla. (November 24, 2020) – The IRONMAN Foundation® is continuing its efforts to combat hunger needs during the Holiday season through initiatives, including Kahiau Together, Operation IRONAID Nutrition, and the Rock This Town® Turkey Trot. “Food insecurity has become one of the most emergent needs caused by the pandemic across all...
November 24, 2020
Dick’s Earnings and Sales Blast Past Forecasts, Names New CEO
Dick’s Sporting Goods announced that its board of directors unanimously elected president Lauren Hobart to the post of CEO, effective Feb. 1. Dick’s also posted stronger-than-anticipated quarter: For the three months ended Oct. 31, it logged profits of $182.2 million, or earnings of $2.01 per share, compared with the prior...
November 24, 2020
Athleta’s Q3 Sales Jump 35 Percent
Net sales were flat year-over-year at $4.0 billion, above Wall Street’s consensus estimate of $3.80 billion. The performance reflected a 61% increase in online sales, offset by a 20% decline in store sales. Notably, 40% of the company’s sales were online in the third quarter. Athleta operated 198 stores at...
November 24, 2020
Keira D’Amato Shatters American Record At Up Dawg Ten Miler
November 24, 2020, Washington, DC: What a difference a day makes. If the Up Dawg Ten Miler had been run yesterday morning, as originally planned, Keira D’Amato would have faced steady NW winds of 23 mph, with gusts up to 37 mph on the multi-loop course in DC’s Anacostia Park....
November 24, 2020
Ready.Set.MOVE. is Bringing the Holiday Spirit to Runners’ Doors with its First-Ever, Limited-Edition Holiday Box
PITTSBURGH, PA (November 24, 2020) – The best-value running subscription box, Ready.Set.MOVE., announces the launch of the first-ever Holiday Box. With four shipments throughout the year to runners throughout America, Ready.Set.MOVE. gets athletes ready for each season, and now, for the first time ever, Ready.Set.MOVE. has partnered with some incredible brands to...
November 24, 2020
One-Off Custom Cervélo to be Raffled for Charity
A special, one-off Cervélo S3 designed by the endurance cyclist Chris Hall is to be raffled off for charity throughout December in aid of The Pace Centre and November. Having just ridden 107 miles everyday during the 107th Edition of the Tour De France, Chris is hoping to top up...
November 24, 2020
COROS Wearables announces partnership with Fastest Marathoner on Earth Eliud Kipchoge and the NN Running Team
Tustin, CA, November 24, 2020 – COROS Wearables Inc., makers of innovative performance GPS watches is introducing World Marathon Record Holder Eliud Kipchoge as its newest Pro Athlete Ambassador. In addition to the individual sponsorship of Eliud, COROS has also announced that they will become the official GPS Watch partner...
November 24, 2020
CAKE Announces Collaboration with Northvolt
(Stockholm, Sweden – November 24, 2020) – CAKE, the Swedish manufacturer of lightweight electric performance motorcycles, today signed a letter of intent with the Swedish battery developer and manufacturer, Northvolt, to form a long-term partnership for the supply of sustainable battery cells for their line-up of electric motorcycles. With large-scale...
November 24, 2020
Introducing rnnr, A New Premium Running Brand
ATLANTA, Georgia – November 24, 2020 – rnnr, the newest name in premium performance running gear, has released its debut collection of ultra-comfortable hats, beanies and socks. rnnr [ruhn-er] launched at a local run series in Atlanta last year, selling out their inventory at their very first event. As soon...
November 24, 2020
Team MPI Partners with Team HoldTheCarbs, Canada
Boise, ID (November 2020)–Team MPI is proud to announce their partnership with Team HoldTheCarbs as the organization launches a new triathlon and endurance sports team for amateur and elite athletes. The partnership establishes Team MPI as the premier endurance coaching company of Team HoldTheCarbs. Viktoria Brown, the founder of Team...
November 24, 2020
RunSignup Survey Forecasts a Hybrid Approach to 2021, with In-Person and Virtual Events Expected
RunSignup | GiveSignup, the leading technology provider for US races, released the results of a survey of the endurance industry indicating that both virtual and in-person race elements are expected to important in 2021. The simple survey created a snapshot of revenue and event expectations for the industry in 2020...
November 23, 2020
Adidas releases first road cycling shoe in more than 15 years
Inspired by “iconic silhouettes of the sport”, the mid-range shoe is aimed at a young and burgeoning generation of cyclists. Simply called ‘The Road Shoe’, these new kicks from Adidas are compatible with all common three-bolt road cleats. bikeradar
November 23, 2020
New Board of Directors Named for USABA
(COLORADO SPRINGS, Colo.) - The United States Association of Blind Athletes (USABA) is pleased to announce its new board of directors, which includes seven new appointees and three returning board members. Prodigy Search, a national leader in executive recruitment, helped to lead the search process for the board member positions....
November 23, 2020
The IRONMAN Group Announces It Will Not Host Any Further Events in The United States During 2020
TAMPA, Fla. (November 23, 2020) – It was announced today that for the remainder of 2020, the IRONMAN Group will not host any further events in the United States leading to the cancelation of IRONMAN® 70.3® Florida triathlon in Haines City. Additionally, no other events will be rescheduled during 2020....
November 23, 2020
ATRA publishes podcast resource
Colorado Springs---- Fifteen years after Apple launched 3000 free podcasts on iTunes, there are now over 700,000 active podcasts and over 55 percent of Americans have listened to a podcast. Trail runners are no exception to this trend. In fact, two of the earliest – UltraRunnerPodcast and Trail Runner Nation...
November 23, 2020
Creators of Fast Talk Podcast Launch Fast Talk Laboratories, a New Coaching and Education Membership
November 23, 2020 – Boulder, Colorado, USA – Trevor Connor and Chris Case, creators of the Fast Talk podcast, have launched a new endurance sports coaching, education, and community membership called Fast Talk Laboratories at www.fasttalklabs.com. Tapping world-class experts and podcast guests, Fast Talk Laboratories helps cyclists, triathletes, and runners...
November 22, 2020
Banned Zwift racer issues statement of defense: ‘I have always been a transparent athlete’
Banned Zwift racer Lizi Duncombe explained the circumstances that led to her suspension from ProAM racing. She was banned earlier this month after a ZADA investigation had discovered that her data file only contained 90 seconds of information and that the file from Duncombe’s power meter did not match numbers...
November 20, 2020
JFK 50 Mile criticized for COVID risks as cases surge in rural Maryland
With close to 1,200 runners set to race, the JFK 50 Mile is getting negative press this week due to the local surge in COVID-19 cases. Its existence is being questioned within the ultratrail community as well as the wider public, seeing that this is not the best time to...
November 20, 2020
USA Cycling Launches The Olympic Development Academy To Grow Discipline Development Pathways
COLORADO SPRINGS, Colo. – On Friday, USA Cycling announced the Olympic Development Academy (ODA), a unique semester-based program to create a new, consistent, and sustainable development model across all cycling disciplines; BMX Racing, BMX Freestyle, Cyclocross, Mountain Bike, Road, and Track. Athletes enrolled in the academy will be part of...
November 20, 2020
The Last Weekend of ‘LA VUELTA VIRTUAL’ with the Pros from Burgos BH and Caja Rural – Seguros RGA
Madrid, Spain / November 20, 2020 - The last two races of the 4-stage virtual grand finale of the digital version of La Vuelta 20’, organized by UniPublic and ROUVY, will be held on the 21st and 22nd of November 2020. Pro riders from the UCI Continental teams will compete with other...
November 20, 2020
XTERRA Wild Forest VR powered by COROS, December 3-7
HONOLULU, HI (November 20, 2020) - The XTERRA Wild Forest VR Trail Runs and Duathlons powered by COROS, to be held over five days from December 3-7, 2020, are the seventh in a series of XTERRA VR events to engage the endurance community and their families as they train to stay...
November 20, 2020
Pittsburgh Area Corporate Employees Participate in the First-Ever Explore Your Parks Adventure
PITTSBURGH, PA (November 20, 2020) – The first annual Explore Your Parks Challenge, spanning throughout the month of October, inspired local corporate employees participating in the FedEx Corporate Challenge to explore the nine Allegheny County Parks; Boyce Park, Deer Lakes Park, Harrison Hills Park, Hartwood Acres Park, North Park, Round...
November 20, 2020
RunSignup | GiveSignup Releases New Deferral Feature For an Easier 2021
RunSignup | GiveSignup released a new feature to streamline the process of deferring registrations from one year to another. With thousands of races cancelling throughout 2020, this tool simplifies logistics for the many events that offered deferrals as a resolution for participants. The feature makes the process of completing a...
November 20, 2020
Race Roster introduces virtual team relays using the ASICS Runkeeper™ app
London, ON (Friday, November 20, 2020) - Race Roster recently released NEW team-based features, allowing event organizers to host virtual team relay events using the ASICS Runkeeper™ app. Using these tools, event organizers can display detailed team results including rankings by team, rankings by leg, custom filters, team finisher certificates,...
November 20, 2020
Run Local® Welcomes Community to Free Virtual Santa Barbara Half Marathon & 5K Benefiting Local Youth Runners
Santa Barbara, Calif. (November, 2020) – Run Local’s latest addition to its event portfolio, welcomes runners to the American Riviera for a free, virtual Santa Barbara Half Marathon & 5K benefiting local youth runners in partnership with the Santa Barbara Athletic Association (SBAA). Registration opens on Wednesday, November 18 and...
November 19, 2020
PTO adopts Maternity Leave Policy for female pro athletes
Under the policy, a woman PTO Professional athlete shall be entitled to take up to 15 months of maternity leave, beginning from her pregnancy date and ending six months after birth. At the time of her pregnancy, the athlete’s PTO World Ranking will be fixed, and during her maternity leave...
November 19, 2020
Japanese study finds 1 case of COVID-19 linked to running
Of the close to 700,000 people involved in 787 races since July, there has only been one reported case of coronavirus. One reported case doesn’t mean there weren’t other cases that went unreported or that were asymptomatic, but the results are still impressive. Canadian Running
November 19, 2020
Zwift bans two riders from racing for modifying data
Zwift has banned the two riders for six months each after virtual races. The online training platform has issued suspensions for riders Lizi Duncombe and Shanni Berger, after the two riders were found to have falsified evidence after two separate women’s races on Zwift. Cycling Weekly
November 19, 2020
ATRA shares survey results regarding trail running trends during the pandemic
Colorado Springs - To better understand trail running and racing trends during the pandemic, the American Trail Running Association conducted a survey to find out how people have been competing, how they are staying connected, and if they are spending more or less time on the trails. The survey was...
November 19, 2020
Despite Cancellation of Rock ‘n’ Roll Nashville Marathon & ½ Marathon, Participants From Around the World able to Take Part in St. Jude Rock ‘n’ Roll VR Nashville Through the Virtual Rock ‘n’ Road Trip
NASHVILLE, Tenn. / TAMPA, Fla. (Nov. 18, 2020) – Despite not being able to physically join each other at the Rock ‘n’ Roll Nashville Marathon and ½ Marathon start line for the first time in over 20 years due to the recent impacts of COVID-19, the Rock ‘n’ Road Trip...
November 19, 2020
USA Triathlon Foundation Partners with Professional Triathletes Organisation, CHALLENGE DAYTONA on COVID-19 Triathlon Relief Fund
COLORADO SPRINGS, Colo. —The USA Triathlon Foundation, in partnership with the Professional Triathletes Organisation, today announced the launch of a COVID-19 Triathlon Relief Fund leading into the PTO 2020 Championship at CHALLENGE DAYTONA®,taking place next month in Daytona Beach, Florida. Donations contributed to the COVID-19 Triathlon Relief Fund will be used...
November 19, 2020
Triple Bypass Announces 2021 Plan, Returns to Vail
EVERGREEN, COLO, November 19th 2020 — The Triple Bypass Ride (a Colorado-based cycling event, presented by Team Evergreen) is pleased to announce an exciting development to its legendary course. It will celebrate its 32nd anniversary ending in the iconic and welcoming Town of Vail, CO on August 21st, 2021. No...
November 19, 2020
Why Racing Events offers 31-day FIT-MAS Challenge
Vancouver WA – Washington state has just put on another 4-week lockdown with business closures and strict restrictions on personal behaviors. Sherri McMillan explains “These recent shutdowns will be so tough on Washingtonians, especially as we head into the holidays. The feelings of isolation and the associated depression, anxiety and...
November 19, 2020
Run Matters Launches New Podcast Episode with Edward Cheserek
Run Matters Powered by Skechers Performance is a new podcast that offers a unique take on the sport of running during the pandemic era. The six-episode series, which debuted earlier this fall, is quickly gaining traction with runners thanks to exclusive segments featuring Skechers elite runners Meb Keflezighi and Edward...
November 19, 2020
High Five Events Postpones Austin Marathon, Cancels 3M Half Marathon
AUSTIN, TX, November 19, 2020 - High Five Events postpones the 2021 Ascension Seton Austin Marathon presented by Under Armour and cancels the 2021 3M Half Marathon presented by Under Armour. The collaborative decision was made after meetings with the City of Austin and Austin Public Health. Registered participants of...
November 19, 2020
Pro Triathlete Tim O’Donnell Joins Master Spas Brand Ambassador Program
FORT WAYNE, Ind. — NOVEMBER 19, 2020 — Master Spas, the world’s largest swim spa manufacturer, is excited to announce a partnership with professional triathlete and IRONMAN champion Tim O’Donnell. “We couldn’t be more excited to welcome Tim to the Master Spas family,” says Kevin Richards, Vice President of Sales and Marketing....
November 18, 2020
How do we track COVID spread at triathlons?
As large events start again, protocols are in place to mitigate risk during the race—but what happens before and after? Triathlete
November 18, 2020
Brooks Running Gains New Runners with 49% Global Growth in Q3
Brooks Running reported record third quarter global revenue up 49 percent year over year, leading to a 2020 outlook of 27 percent growth. Brooks’ digital sales flexed from less than 35 percent of sales in 2019 to a peak of 82 percent of all sales this past April, and has since...
November 18, 2020
PEAR Sports Announces the Appointment of Robert Falkenberg to Board of Directors
NEWPORT BEACH, CA -- PEAR Sports announced today that it has appointed Robert C. Falkenberg, CEO UnitedHealthcare of California, to its board of directors effective October 20, 2020. This brings PEAR’s total board membership to 8. “We are very excited to welcome Rob to our board of directors. He brings...
November 18, 2020
Ride for Racial Justice and SBT GRVL Announce Groundbreaking Partnership and Athlete Program for 2021
DENVER (Nov. 18, 2020) – Ride for Racial Justice and SBT GRVL today announce a new, trailblazing partnership and athlete program that will bring greater diversity, equity and representation to one of the world’s most premiere gravel races. Launching today, the joint program offers 25 secured spots for Black, Indigenous...
November 18, 2020
IRONMAN VR World Tour Culminates with a Trip to Oceania for IRONMAN VR33 Taupō and IRONMAN VR Global Triclub Championship
IRONMAN® VR World Tour™ The IRONMAN VR World Tour: Spotlight on Oceania The five-week long IRONMAN VR® World Tour focusing on specific regions of the world kicked off Oct. 19 and runs through Nov. 22. Participants have had the unique opportunity to virtually travel to 20 stunning race locations around...
November 18, 2020
Air Force Marathon‘s new virtual race series creates way to honor the Air Force’s rich history and heritage of aviation
WRIGHT-PATTERSON AIR FORCE BASE, Ohio – Unveiling next year’s newest event, the History and Heritage Race Series, the Air Force Marathon aims to highlight retired aircraft that have shaped U.S. Air Force air power throughout history. On Dec. 1, registration will open for the first race in the six-part series...
November 18, 2020
USA Cycling and Interscholastic Cycling Leagues Announce Partnership to Get More Kids on Bikes and Keep Them Riding
COLORADO SPRINGS, Colo. - USA Cycling and the Interscholastic Cycling Leagues of Arizona and Georgia are pleased to announce a new partnership. In an ongoing effort to get kids on bikes and keep them riding through life, these groups are committed to advancing opportunities for youth riders to ensure a...
November 18, 2020
RaceRaves announces Best Racing Cities in the U.S.
Los Angeles, CA (November 18, 2020) — RaceRaves, the leading online race finder and reviews community for runners and endurance athletes, has announced the winners of its 2020 “Best Racing Cities in the U.S.” poll. The company’s authoritative new guide spotlights the top 10 large, midsize and small racing cities...
November 18, 2020
Polar Partners with #1 Esports Team Ahead of 2020 World Championships
(Boulder, CO – November 18, 2020) - Zwift’s top eRacing team, Saris + The Pro’s Closet, today announces a new partnership with Polar, the world leader in heart rate and biometric monitoring technology. For decades, Polar has been universally recognized as the gold standard in heart rate measurement. By joining...
November 18, 2020
Sea to Summit Welcomes Sally McCoy to the Global Leadership Team
Perth, Australia (November 17, 2020) — Sea to Summit, the adventure equipment manufacturer headquartered in Western Australia, is thrilled to welcome Sally McCoy, a seasoned outdoor industry executive, to the company’s global leadership team. McCoy will occupy the newly created position of Executive Chair of Sea to Summit and will...
November 18, 2020
ROAD iD and Corrigan Sports Team Up to Provide a Safer Training and Racing Experience
ROAD iD, the leading manufacturer of wearable ID for runners, is thrilled to announce a new partnership with Corrigan Sports Enterprises. The two companies share a common mission to promote active, healthy lifestyles through training and participating in events. Their new partnership is designed to improve runner safety. “We are...
November 18, 2020
RunSignup | GiveSignup Welcomes Bruce Kratz, VP of Development
RunSignup | GiveSignup welcomes Bruce Kratz as their new VP of Development. Kratz joins the team as a part of the growth plan that led to a Series A funding in September. He will manage and expand the development team to meet the technology needs of a growing customer base...
November 18, 2020
The RunnerBox Unveils 2020 Limited Edition Holiday Box
The Runner and The RiderBox, leaders in the endurance sport gift industry, have released Limited Edition Holiday Boxes which are available for sale on a first come, first served basis beginning November 16th. Staying true to the company’s mission of providing fuel, gear, and motivation in a fun and economical...
November 17, 2020
Mars to buy Kind bars maker to push into healthy snacks market
Candy manufacturer Mars Inc will buy Kind North America, the company that makes healthy granola and energy bars, as the Snickers and M&M maker looks to extend its global reach. Kind will operate as a separate business within Mars globally, the companies said. Reuters
November 17, 2020
POM hires former Bike editors, will launch mountain bike title
Pocket Outdoor Media is adding scale to its Active Pass membership by hiring five Bike magazine editors who were furloughed this fall. The crew will lead the effort to launch a new mountain bike title in 2021. A360 Media also announced in October that it will “pause” the magazine as...
November 17, 2020
Harley-Davidson Unveils E-Bike Models: The First Serial 1s Are Available Now
A couple weeks ago, motorcycle manufacturer Harley-Davidson announced its spinoff bicycle brand, Serial 1 Cycle Company. A first look at the new e-bike models is now here. GearJunkie
November 17, 2020
Up Dawg Ten Miler — Chasing 52:12, the American Record for Women
Washington, DC: Organizers of the Credit Union Cherry Blossom Ten Mile (CUCB) announced today the list of American women who will join Oakton, VA native and former American University standout Keira D’Amato on the starting line of the Up Dawg Ten Miler on Monday morning, November 23 for the race...
November 17, 2020
Atlanta Track Club and Their Technology Partner haku Carry on the Tradition of the AJC Peachtree Road Race Through an Immaculate Virtual Experience
With a long and respected legacy of hosting Atlanta's most prestigious endurance events, Atlanta Track Club will be hosting this year’s Running of the AJC Peachtree Road Race virtually for the first time in its 51-year history. Despite not running or walking down Peachtree Road with 60,000 other participants in...
November 17, 2020
Mountain Hardwear Bolsters European Presence With New Distribution Partners
Richmond, Calif. (November 17, 2020) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce the expansion of their international distribution to include four new distribution partners in Europe including MnO International, 2Pure, E.Tremmel Marketing and Amwear. “The value of having...
November 17, 2020
icebreaker to plant a tree for every holiday purchase
DENVER, CO. (November 17, 2020)-- Icebreaker, the New Zealand-based apparel brand and leader in sustainable clothing, is giving back to nature this holiday season by planting one tree for every purchase made through icebreaker.com in the North American region. The initiative begins on Giving Tuesday, December 1, and will continue...
November 17, 2020
USA Triathlon Announces “Race Local, Compete Nationally” Initiative Presented by TriBike Transport to Support Race Directors
COLORADO SPRINGS, Colo. — USA Triathlon today announced its “Race Local, Compete Nationally” initiative presented by TriBike Transport, which provides USA Triathlon race directors with resources, payment flexibility and promotional support as in-person racing returns to the calendar. The initiative includes a new COVID-19 Safety Certification, which grants “Certified Safe...
November 17, 2020
Mermaid Series launches the next episode of virtual challenges on sodisp.com
San Jose, CA (November 17, 2020) The Mermaid Series, a women’s focused triathlon and running race series has partnered with sodisp.com to provide an engaging and enhanced virtual experience for participants from across the globe with the RACE TO 2021. The 61 day challenge is leveraging the technology and virtual...
November 17, 2020
Race Roster and the ASICS Runkeeper™ app introduce audio cues
London, ON (Tuesday, November 17, 2020) - Race Roster’s NEW audio cues feature provides event organizers with a fantastic way to engage with participants at exactly the right moment as they track their event progress using the ASICS Runkeeper™ app. Event organizers can set up recordings and sounds to play...
November 16, 2020
Running Shoes are part of an environmental crisis. Is change coming?
A look at the environmental impact of a pair of sneakers and how a few companies are making the running shoe industry more sustainable. PodiumRunner
November 16, 2020
Cotopaxi and MiiR Create Sustainable New Partnership And Drinkware Collection
(Salt Lake City, UT.) Nov 16, 2020 – Outdoor brands Cotopaxi and MiiR have created a powerful partnership to not only tackle the single use plastics crisis, but also to reinvent corporate expectations of “collaboration before competition”. The brands, both certified B Corps dedicated to giving back and doing good,...
November 16, 2020
Emerald appoints Hervé Sedky as President and Chief Executive Officer
Sedky brings three decades of experience including, most recently, six years as President of Reed Exhibitions Americas. Before that, he was an executive for 20-years at the American Express Company, where he held the title of Senior Vice President and General Manager of American Express Business Travel.
November 16, 2020
Lululemon to sell Mirror devices in stores, add community features
After acquiring the company over the summer, Lululemon will now offer Mirror devices at its stores across the U.S., beginning with 18 stores this holiday season. The athletics retailer is also introducing a range of new engagement features for the tech, including letting users turn on a built-in camera to...
November 16, 2020
‘I am committed to keep learning’: Chloe Dygert apologizes for controversial social media conduct
The American rider issued the apology after joining Canyon SRAM, having apparently liked a transphobic tweet from Donald Trump, as well as posts stating 'white privilege doesn't exist.' Cycling Weekly
November 16, 2020
Strava raises $110 million, touts growth rate of 2 million new users per month in 2020
The Series F round was led by TCV and Sequoia, and including participation by Dragoneer group, Madrone Capital Partners, Jackson Square Ventures and Go4it Capital. The funding will be used to propel the development of new features, and expand the company’s reach to cover even more users. Tech Crunch
November 16, 2020
Kilian Jornet sets his sights on 24-Hour Running Challenge
OGDEN, Utah (November 16, 2020)– Today, Kilian Jornet, the most decorated athlete in the history of the trail running, embarks on a new challenge: completing as many laps as possible around a 400-meter track in Måndalen, Norway for 24 consecutive hours. The Phantasm 24 running challenge, named after the new...
November 16, 2020
The 2021 Napa Valley Marathon Has Been Cancelled
NAPA, CALIFORNIA -- The 43rd Annual Kaiser Permanente Napa Valley Marathon and Half Marathon has officially been cancelled as an in-person event for 2021. The NVM board of directors made this difficult decision as they continued to monitor updates from county and state agencies regarding the global coronavirus (COVID-19) pandemic....
November 16, 2020
Chris Nikic, IRONMAN finisher – trains with Dr. Don Wood, CEO/Founder – Inspired Performance Institute
[Orlando, FL - November 16, 2020] - Triathlon is a sport that requires physical and mental strength. Nik Nikic, the father of Chris Nikic, the recent IRONMAN medalist said “Chris worked with Dr. Don Wood at the Inspired Performance Institute (IPI) and he taught him the power of programming his...
November 16, 2020
Gran Fondo National Series Launches 2021 Calendar with 13 U.S. Events
(Gettysburg, PA – November 16, 2020) – The largest series of one-day gran fondo cycling events in the United States, the Colnago Gran Fondo National Series (GFNS) today announced their 2021 calendar with eight of their own fondos and five additional partner events. 2021 Calendar Starting with Gran Fondo Florida...
November 16, 2020
THRU Launches a New Bike Shipping Service
Your Bike. There. With bicycle sales booming, a new shipping service promises retailers, manufacturers, private sellers and cyclists a worry-free way to get bikes to customers and ride destinations. THRU – from the TriBike Transport™ team – offers fast, reliable, safe and cost-effective shipping, backed by solid bike transport experience,...
November 16, 2020
All you need to know about the 2021 and 2022 UTMB® Mont-Blanc entry process
2020 was unfortunately marked by the cancellation of the UTMB® Mont-Blanc, but it now is time to look ahead to the next edition of the event. The 2021 UTMB® Mont-Blanc will take place from August 23 to 29 and will include all 7 races: UTMB® (170km 10 000m D+), CCC®...
November 16, 2020
New President Named at OutsidePR
Sausalito, CA, November 2020– OutsidePR, which last month celebrated its 25th Anniversary, is proud to announce that Jess Smith has assumed the title of President of the agency. Founder and current President, Gordon Wright, will remain in a leadership role while assuming the title of Partner. Associated with the leadership...
November 13, 2020
USA Triathlon Promotes Safe Return to Multisport with “Travel Like a Pro” Resources
COLORADO SPRINGS, Colo.— USA Triathlon today unveiled its “Travel Like a Pro” resources, the latest addition to its comprehensive Safe Return to Multisport initiative. The documents and infographics are designed for use by age-group and elite athletes to guide their travel to and from multisport races amid the COVID-19 pandemic....
November 13, 2020
JP Sportswear Celebrates One Year at New Facility
LYNWOOD, California (November 13, 2020)– JP Sportswear; a leading Southern California based premium active apparel and accessory manufacturing company with more than four decades of experience, reaches the one-year mark at their new facility in Lynwood, CA. This year has been full of challenges (for everyone!) and here are a...
November 13, 2020
2200 riders at 7th GFNY Cozumel
NEW YORK CITY, November 13, 2020 – Against all odds, GFNY Cozumel was able to organize the 2020 edition of the GFNY North American Championship. Race organization and local government faced a lot of pressure to get the route ready following three hurricanes, with the last hurricane hitting just ten...
November 13, 2020
Turkey Trot Los Angeles Presented by UAE-USA United announces first-ever virtual event benefiting The Midnight Mission
(LOS ANGELES; November 9, 2020) – Turkey Trot Los Angeles presented by UAE-USA United is announcing its first-ever virtual 5k/10k run and walk benefiting The Midnight Mission. The United Arab Emirates (UAE) Consulate in Los Angeles is returning as sponsor and host of the race for a fifth year. Thanksgiving...
November 13, 2020
6-12-24 Hour World Time Trial Championships Go Virtual For 2020
Boulder, CO (November 13, 2020) – For the first time in 10 years the 6-12-24 Hour World Time Trial Championships (WTTC) was not held. The announcement was made with heavy hearts and it left a void for every ultra-racer in the world. When adversity appears, so does opportunity. Thanks to...
November 12, 2020
San Antonio Rock ‘N’ Roll Marathon canceled
Organizers of San Antonio’s Rock ‘N’ Roll Marathon & Half Marathon, scheduled for Dec. 5 and 6, have decided to postpone the 2020 events due to concerns about COVID-19. Following a recent spike in COVID cases in the area, the decision was made to call off the event. Read more...
November 12, 2020
Tokyo Olympics could look to secure own vaccine supply, says Thomas Bach
International Olympic Committee (IOC) president Thomas Bach has not ruled out seeking to source a supply of coronavirus vaccine doses to ensure the safe staging of the Tokyo Games in 2021. He will visit the Japanese capital between Nov. 15 and 18, his first trip there since the Games were...
November 12, 2020
Hustle Clean Helps Everyone Reach Their Human Potential At National High-performance Conference This Weekend
Justin Forsett and Wale Forrester, co-founders of Hustle Clean, are some of the world-class experts speaking to every facet of performance at Performance Reset 2020. Featuring CEOs, mindset masters, live coaching and engaging sessions through an immersive online event, the event offers 25 sessions and 15 speakers including Paralympic medalist...
November 12, 2020
USA Cycling Announces New Programs for Youth and Collegiate Cycling
COLORADO SPRINGS, Colo. – USA Cycling has announced plans for two initiatives that further the organization’s commitment of championing efforts to get more kids on bikes, strengthen the development pipeline through collegiate cycling and welcoming all riders to be a part of the future of American cycling. With the assistance...
November 12, 2020
Forbes Review Calls NordicTrack S22i Studio Cycle “An Exercise Bike With An Amazing Feature Peloton Lacks”
(LOGAN, Utah, November 12, 2020) — A patented combination of interactive connected fitness technology and intuitive, one-of-a-kind hardware puts NordicTrack ahead of Peloton’s Bike+, according to Forbes’ recent review of the NordicTrack S22i Studio Cycle. Forbes kicks off with praise for the amazing feature Peloton’s Bike+ lacks — a 20%...
November 12, 2020
Rock ‘n’ Road Trip Hits the Strip for Rock ‘n’ Roll VR Las Vegas, Offering Participants a Virtual Running Tour of the City of Lights with Marathon, Half Marathon, 5K, and Remix Challenge Options
LAS VEGAS, Nev. / TAMPA, Fla. (Nov. 12, 2020) – After the first multi-stop virtual race weekend that saw over 14,000 participants get their run on in two popular Rock ‘n’ Roll destinations virtually, with Bose Rock ‘n’ Roll VR® Savannah and United Airlines Rock ‘n’ Roll VR Washington DC,...
November 12, 2020
Big City Mountaineers Announces Summit for Someone 2021 Fundraising Adventures
GOLDEN, Colo. (November 12, 2020) – Big City Mountaineers (BCM), a leading provider of outdoor experiences for youth from unfairly marginalized communities announces Summit for Someone 2021 fundraising campaign. The BCM Summit for Someone program gives everyone the opportunity to challenge themselves while helping to support the youth that BCM serves every year. Each...
November 12, 2020
Life Time Launches Virtual FitGiving Challenge During November
CHANHASSEN, Minn., Nov. 12, 2020 —While most Turkey Day 5Ks and Turkey Trot races are flying the coop in 2020 because of COVID-19 precautions, Life Time, the nation’s premier healthy way of life brand, has launched the Life Time FitGiving Challenge presented by Invisalign in an effort to keep people...
November 12, 2020
The Dragon x 686 Collaborative Jacket and Goggle – A cross-inspired dual camo colorway
SAN CLEMENTE, CA, (November 12, 2020) –Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, and 686, an apparel company known for uniquely crafted designs and collaborations, has introduced a new capsule collection for the Winter 2020 season. Inclusive of the 686...
November 12, 2020
Running Industry Unites to Honor Icon
Portland, OR - On October 14th, the running industry lost a treasured friend and invaluable supporter of the sport. Tony Banovich, Race Director for the Missoula Marathon and Executive Director of the nonprofit Run Wild Missoula, was kind, generous, and encouraging of all, welcoming countless new runners over the years....
November 12, 2020
Introducing GFNY Coaching
NEW YORK CITY, November 12, 2020 – GFNY Coaching is a new resource to train riders to be ready for their best GFNY race day. The plans are designed with the athlete’s schedule, goals and budget in mind and are based on the idea that every athlete can improve with...
November 12, 2020
Bikerumor reveals every last detail of Shimano’s 12-speed MTB groups
Greensboro, NC - Bikerumor, the world’s largest cycling tech blog, has published the reference technical comparison of Shimano’s latest 12-speed mountain bike groups. “We knew our readers were wondering what the key differences were between each group, but there wasn’t a good overview available anywhere,” said Bikerumor founder Tyler Benedict....
November 12, 2020
Challenged Athletes Foundation and National Wheelchair Basketball Association Host Panel Discussion to Empower Female Adaptive Athletes
SAN DIEGO, CA – (November 12, 2020) – Challenged Athletes Foundation (CAF) and National Wheelchair Basketball Association (NWBA) are set to co-host an engaging discussion on the importance of female participation in sports. Moderated by Paralympian Andrea Woodson-Smith, the panel will be held virtually on November 18 at 1:00pm PST...
November 11, 2020
Defamation suit against USA Cycling dismissed
A federal judge has dismissed former congressional candidate and Olympic gold medal cyclist Marty Nothstein’s lawsuit against the sport’s governing body over its disclosure of a sexual misconduct allegation against him. Nothstein alleged USA Cycling damaged his reputation and invaded his privacy by placing him on a list of cyclists...
November 11, 2020
Fourth Stop on IRONMAN VR World Tour Visits the Southern Coast of Africa Offering IRONMAN VR32 South Africa
IRONMAN® VR World Tour™ The IRONMAN VR World Tour: Spotlight on Africa The five-week long IRONMAN VR® World Tour focusing on specific regions of the world kicked off Oct. 19 and runs through Nov. 22. Participants have the unique opportunity to virtually travel to 20 stunning race locations around the...
November 11, 2020
Sun Valley Takes Gold In Prestigious Resort Awards
Sun Valley Resort, the fabled, prestigious and original North American destination ski resort, is proud to announce it has been named as the top ski resort in the 2021 Annual Ski Resort Awards by SKI Magazine. This is the first time the Resort has won this award. The annual Resort...
November 11, 2020
Brompton Bicycle Launches Campaign for Movement
NEW YORK (November 11, 2020) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, launches its Campaign for Movement initiative today along with a partnership with Transportation Alternatives, a New York City-based advocacy group leading the movement for safe, equitable streets. “Campaign for Movement is a call...
November 11, 2020
Super League Triathlon Moves Into USA With Acquisition Of Malibu Triathlon
Super League Triathlon (SLT) is set to establish itself in the USA with the acquisition of the Malibu Triathlon. The prestigious event has welcomed world class athletes as well as Hollywood stars such as Matthew McConaughey and Zac Efron during its long and illustrious history and secures Super League Triathlon...
November 11, 2020
PKRS Launches Endurance Athlete Ambassador Program
(Santa Monica, CA – NOVEMBER 11, 2020) — PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today launches an all-new ambassador program to motivate people around the world to reach their peak potential through sports. PKRS is now accepting applications to join the ambassador program online at pkrs.ai/ambassadors....
November 11, 2020
Feeling Patriotic? Retro Stars-and-Stripes Kit Raises Funds for Military Athletes
US Military Endurance Sports (USMES) Boulder, CO – Nov 11, 2020 – In honor of Veterans Day 2020, USMES and Pactimo introduce the USMES Retro Kit, honoring the US Military. The limited-edition stars-and-stripes design raises funds for US Military Endurance Sports, a 501(c)3 supporting endurance sports for active duty and...
November 11, 2020
2021 CapTex Triathlon Opens Registration
AUSTIN, Texas, November 11, 2020 - High Five Events, one of the largest privately owned event production companies in the United States, opens registration for the CapTex Triathlon presented by Life Time today, November 11th. Every year on Memorial Day weekend, triathletes from around the country participate in Austin’s only...
November 11, 2020
Organizations Raise More than $30 Million on RunSignup | GiveSignup’s Challenge Platform
RunSignup | GiveSignup released a new Virtual Challenge platform in Spring, 2020 to provide nonprofits and race directors with an interactive way to engage supporters from a distance. In November, the platform reached an impressive milestone, with 1,800+ virtual challenges raising more than $30 Million and registering more than 410,000...
November 11, 2020
Following the Successful 124th Boston Marathon Virtual Experience, the Boston Athletic Association Launches its Next Virtual Event with haku
The Boston Athletic Association (B.A.A.) has shown not only resilience through the ongoing pandemic, but also innovation by introducing a truly unique experience to a global stage when they hosted the 124th Boston Marathon Virtual Experience last month. The world-renowned virtual experience lasted from September 5-14 and included 16,157 finishers—90...
November 11, 2020
Bikerumor founder launches Content Marketing Newsletter for Outdoor Brands
Key Points: Bikerumor founder launches weekly content marketing newsletter Informed by 20+ years experience in marketing, publishing & product development Cycling & outdoor industry specific concepts Real world examples and big ideas brands can use immediately Pro Tips from top content marketing experts Join here: https://sendfox.com/bitesizecontent Greensboro, NC - Aimed...
November 10, 2020
The 2020 Outsiders of the Year
Typically, the annual Outsiders of the Year package highlights only people, but because 2020 was unusual, Outside took a different approach to its latest edition of the list. Items, trends, plus two very good dogs made this challenging year a little more bearable. Here are their picks for the 2020...
November 10, 2020
Peloton, Beyoncé Ink Multi-Year Content Partnership
Connected fitness company Peloton and 24-time Grammy award-winning singer Beyoncé have a multi-year content partnership that includes elements to honor Historically Black Colleges and Universities. The first initiative between the parties is a series of classes to commemorate “homecoming season,” the annual fall tradition at HBCUs. Read more on Front...
November 10, 2020
Adidas Earnings Recover in Q3, But Lockdowns Could Affect Outlook
The German-based sportswear company reported that income for the three months ending Sept. 30 was $683 million down from $761.5 million a year earlier. Revenues in Q3 decreased 7% to $7.04 billion; Q2 revenue decreased 34%. In the first nine months of 2020, revenues decreased 18% on a currency-neutral basis....
November 10, 2020
PeopleForBikes Unveils Toolkit for Improving Bicycle Networks in Cities and Towns
BOULDER, CO. (Nov. 10, 2020) — PeopleForBikes is launching the Advocacy Academy, an extensive online toolkit of educational resources to help city leaders, local advocates and other stakeholders improve bicycle networks and programs in their communities. “We’ve been working with cities and towns for years to build protected bike lanes,...
November 10, 2020
The Right Stuff® (NASA-developed hydration) Announces Exclusive Partnership with Endurance Zone
Boulder, CO November 10, 2020: Wellness Brands, marketers of The Right Stuff® hydration formula from NASA, is thrilled to announce it has entered into a strategic partnership as the exclusive Hydration Partner with Endurance Zone™ “When we learned of EZTV, we were immediately excited about the need this streaming service fills...
November 10, 2020
Snowbasin to Open for 80th Winter Season
With the recent foot of fresh snow, Snowbasin, one of the longest operating resorts in the United States, is looking forward to celebrating its 80th season with a target opening in late November/early December, pending snowfall and available terrain. As the 2020-21 winter season approaches, Snowbasin is pleased to share additional...
November 10, 2020
The IRONMAN Group adds two new events in Poland for 2021
WARSAW / GDYNIA / LONDON / TAMPA (November 10, 2020) – The signs of high-flying ambitions turned heads right from the beginning: The 2015 Enea IRONMAN®70.3® Gdynia triathlon in Poland started with a bang – not from the starter’s gun, but with an IRONMAN-branded airliner making a flyover of the swim course...
November 10, 2020
Mallorca 140.6 Triathlon and ROUVY join forces and release a virtual edition of the race bike course
Palma de Mallorca / November 10, 2020 - The cycle leg of the Mallorca 140.6 Triathlon is a stunning 90 or 180km course with 357m of elevation change and crosses traditional mediterranean and balearic villages such as Muro, Santa Margalida, Maria de la Salut, Sineu, Llubi, Sa Pobla, Alcudia… This bike course...
November 10, 2020
Stronger Together: She.is.beautiful partners with Black Girls RUN!
She.is.beautiful 5k and 10k presented by Dignity Health Dominican Hospital, a women founded, women produced, race series and lifestyle brand in California partners with nationwide Black Girls RUN! to amplify inclusivity, compassion, and inspiration in the running and fitness industry and in life. It is not enough for the running...
November 10, 2020
Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing Partner to Bring Winter Sport Development to the Next Level for Athletes with Physical Disabilities
BOISE, Idaho – (November 10, 2020) – Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing (USPN) today announced a partnership to develop adaptive athletes from their first-time experience to the top levels of Nordic skiing and biathlon. In his new position as development coach, Wilson Dippo will lead the...
November 10, 2020
RunSignup’s RaceDay Scoring Releases Intelligent Dashboard
November 10, 2020 – Moorestown, NJ – RunSignup | GiveSignup announces RaceDay Scoring’s advanced dashboard with real-time reporting features. RaceDay Scoring now offers industry timers quick access to valuable data and instant insights through RaceDay Scoring’s race dashboard and reporting metrics for timed events. By curating the most important data...
November 9, 2020
Somewear Labs’ Athlete Christin Douglas Records Fastest Known Time for Grand Canyon R2R2R-alt.
Grand Canyon, AZ — Somewear Labs’ ambassador athlete, Christin Douglas, joined colleagues Lexi Miller and Suzanne “Sunny” Stroeer to become the first females to finish the Grand Canyon Rim to Rim to Rim-alt route (R2R2R-alt). The unsupported trio completed 42miles, 15,000’ of elevation gain and two human-powered crossings of the...
November 9, 2020
Pocket Outdoor Media Acquires Paleo Magazine Assets
Boulder, Colorado, USA — November 9, 2020 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the asset acquisition of Paleo Magazine and all of the digital assets that accompany the brand. Paleo Magazine joins POM’s existing stable of active lifestyle brands: Climbing, Backpacker,...
November 9, 2020
Des Linden and Grayson Murphy to Run in 2020 Mississippi Gulf Coast Half Marathon
COASTAL MISSISSIPPI (November 9, 2020) – The FRESHJUNKIE Racing team has announced that running champions Des Linden and Grayson Murphy will be traveling to Coastal Mississippi to participate in the 2020 Mississippi Gulf Coast Half Marathon on Sunday, December 13, 2020. In 2018, Des Linden was the first American female...
November 9, 2020
Dorel Sports reports continued growth, new pandemic wave expected to impact Q4
Dorel Sports has seen its sixth consecutive quarter of revenue growth, with third-quarter revenue at $305.6 million, an increase of 22.1%. Read more on BikeBiz.
November 9, 2020
Peloton and some bike stocks trade down on vaccine news
Major stock indexes soared Monday, apparently on Pfizer's announcement before markets opened in New York that its COVID-19 vaccine candidate was achieving 90% effectiveness in trials. However, some bike-related stocks that have been booming during the pandemic were trading down on the news. Peloton, Fox Factory, Dorel, GoPro, Vista Outdoor and Garmin. Read...
November 9, 2020
New survey reveals 25 per cent of female professional riders earn zero salary
Wage disparity is growing between the highest and lowest paid riders, according to The Cyclists' Alliance annual survey. Read more on Cycling News.
November 8, 2020
From One Push-Up to an IRONMAN: Chris Nikic Makes History as The First Person with Down Syndrome to Finish a Full-Distance IRONMAN Triathlon
PANAMA CITY BEACH / TAMPA, Fla. – Today, Chris Nikic crossed the finish line at the 2020 Visit Panama City Beach IRONMAN® Florida in 16:46:09, making history as the first person with Down syndrome to complete a full-distance IRONMAN triathlon. Chris Nikic, a 21-year old recent high-school graduate, keynote public...
November 6, 2020
Virtual Timer Symposium, from Running USA and Race Roster, Set for Tuesday, Nov. 17
(November 6, 2020) – Running USA is pleased to announce its next virtual education event, the Timer Symposium, presented by Race Roster. The online learning opportunity is set for Tuesday, Nov. 17 at 11 am PST/ 2 pm EST. It will include three 45-minute long discussions on topics including remote...
November 6, 2020
Why Racing Events saves Halloween
Washougal WA – Halloween was cancelled due to Covid-19 and kids were devastated. With no ‘trick or treating’, parents were scrambling to try and create a festive celebration that their kids could look forward to. Swooping in to save the day, on October 15th, Why Racing Events announced they would...
November 6, 2020
HOKA Postal Nationals Announces 2020 National Champions after Record Turnout
(PORTLAND, OR.), November 6, 2020 — HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), and RunnerSpace announce the girls of Mt. Prospect XC Club (IL) and the boys of the Satellite XC Club (FL), as the winners of the 2020 HOKA Postal Nationals Championship. Reviving a tradition from...
November 6, 2020
XTERRA unveils 2021 World Tour Schedule on Aloha Friday LIVE
November 6, 2020 (Honolulu, HI) - XTERRA will announce its 2021 XTERRA World Tour schedule and celebrate Maui on what would have been the XTERRA World Championship weekend with an "Aloha Friday" LIVE show on November 6 at 8am Hawaii time (10a PT, 1p ET, 7p CEST) on Facebook.com/XTERRAPlanet. Hosted...
November 5, 2020
Peloton Nets Another Bump in Revenues, Subscribers
Peloton’s drive for two million subscribers by next fall for its connected bikes and treadmills is ahead of schedule, reporting a gain of another 240,0000 users after markets closed on Nov. 5. Peloton reported revenues of $757.9 million for its first fiscal quarter, a 20% increase over last quarter and...
November 5, 2020
Wolverine Eyes Market Share Gains At Saucony And Merrell Amid Pandemic
In the third quarter ended Sept. 26, revenues declined 14.1% to $493.1 million due to the pandemic’s ongoing impact. On a constant-currency basis, revenue was down 14.6%. Net earnings fell 55.3% to $21.7 million. Reported operating margin was 8.6% compared to 11.9% in the prior year. Adjusted operating margin was...
November 5, 2020
Study shows running can boost mental acuity
A recent study out of the University of Calgary found that running has cognitive benefits and performing other aerobic exercises on a regular basis for just six months can boost brain function by 5.7%. The study suggests that new runners of all ages should experience at least some improvements after...
November 5, 2020
British Cycling suspends all cycling activities and events
British Cycling has taken the decision to suspend all cycling activities and events in England, as new national restrictions come into force. The suspension will last until Dec. 3. However, there are new restrictions to encourage cycling and being active. Here’s a summary of the rules riders will need to...
November 5, 2020
Climbing with Refugees: Mammut Becomes a Partner of the Non-Profit Organization Climbaid
United by their shared passion for mountain sports and climbing, MAMMUT and the Swiss non-profit organization ClimbAID are embarking on a partnership designed to allow people affected by war, poverty and displacement to discover the joy of climbing. This long-term cooperation will focus on the implementation of humanitarian projects in...
November 5, 2020
A look back as The IRONMAN Group continues its safe return to racing with two successful IRONMAN 70.3 Triathlons in North America and Latin America
TAMPA / TEMPE, Az. / COZUMEL (November 5, 2020) – As triathletes around the world eagerly await the opportunity to compete, The IRONMAN Group took another successful step in its Safe Return to Racing, with events officially taking place once again in Latin America and North America. On September 27,...
November 5, 2020
Elk Grove Village Named Exclusive Entrepreneur Community of USA Triathlon Through Unique Partnership
COLORADO SPRINGS, Colo.— USA Triathlon today announced a first-of-its-kind partnership with Elk Grove Village, as the Illinois municipality was named the Exclusive Entrepreneur Community and Exclusive Making Dreams Come True Partner of USA Triathlon through September 2021. The sponsorship program is the first of its kind between a municipality and...
November 5, 2020
Enduro MTB Training Launches eMTB Training Plan
November 5, 2020: In order to best prepare athletes joining the ranks of eMTB riders, Coach Dee Tidwell, founder of Enduro MTB Training, is launching eMTB Ultimate, the first comprehensive eMTB specific strength and fitness training program. The program is designed for racers and recreational riders alike to meet the...
November 5, 2020
After Celebrating Young Riders and Climbers in October, the Colorado Classic Jersey Challenge Continues with a Test of Speed
Denver, Colo. (November 5, 2020) — The onset of fall didn’t keep hundreds of riders from competing in the Colorado Classic Jersey Challenges in October, and four lucky fans rode off with a 2019 Colorado Classic jersey signed by cycling star Chloe Dygert. On Monday, the team at Colorado Classic...
November 5, 2020
7th Edition of GFNY Cozumel to welcome over 2000 riders
NEW YORK CITY, November 5, 2020 – The team of GFNY Cozumel in Mexico has been taking a number of precautions to ensure riders are kept safe in the lead up to race day this Sunday 8th November. An ongoing pandemic is not all that has tried to stand in...
November 5, 2020
Don’t Stop Be-Leafing with the Fall Edition RunnerBox and RiderBox
On October 1st, The RunnerBox and The RiderBox debuted their Fall Edition box, boasting a mix of seasonal items to help subscribers fuel and recover from training while warming the soul with high-quality nutrition inspired by the season’s favorite flavors. Fall usually brings rest and recovery, however this year virtual...
November 5, 2020
Rock ‘n’ Road Trip Makes First Multi-Stop Weekend with Visits to Two Rock ‘n’ Roll Favorites in Savannah, Georgia and Washington D.C. Available Free to the Global Community
SAVANNAH, Ga. / WASHINGTON, D.C / TAMPA, Fla. (Nov. 4, 2020) – Following another running fueled weekend that saw over 6,500 participants take to the streets of the Emerald City during the Rock ‘n’ Roll VR® Seattle, the Rock ‘n’ Road Trip tour bus will hit up two popular Rock...
November 4, 2020
Weight Training May Help Ease Anxiety
According to a timely new study of anxiety and resistance training, which involved healthy young adults, barbells and lunges, regular weight training substantially reduces anxiety, a finding with particular relevance during these unsettling, bumpy days. Find out how from the New York Times.
November 4, 2020
Fitbit’s Q3 Revenues Expand 5 Percent
Fitbit Inc., which reached an agreement to be acquired by Google, reduced its loss in the third quarter as sales grew 4.8%. Revenue reached $363.9 million against $347.2 million a year ago. The net loss shrunk to $54.5 million, or 20 cents a share, from $51.9 million, or 52 cents,...
November 4, 2020
Breakaway professional cycling union launches for men’s peloton
A new representative body for pro male cyclists has officially launched this week with the intention of securing top road riders a greater say in how the sport is run. The Riders Union is spearheaded by a five-member board including cycling agents Andrew McQuaid, Michael Rutherford and Thibault Hofer, and...
November 4, 2020
Endurance Exchange: ‘Athlete Insider’ track, keynote and Mike Reilly to emcee
USA Triathlon has announced Olympic speedskater Apolo Anton Ohno as a keynote speaker for the second annual Endurance Exchange. The 2021 edition will be hosted by USA Triathlon on Jan. 21-23, 2021 and will be held virtually to offer greater flexibility, reduce costs and eliminate the need for constituents to...
November 4, 2020
IRONMAN VR World Tour Makes a Stop in Asia Highlighting the Tropical Destination of Langkawi for IRONMAN VR31 Malaysia
IRONMAN® VR World Tour™ The IRONMAN VR World Tour: Spotlight on Asia The five-week long IRONMAN VR® World Tour focusing on specific regions of the world kicked off Oct. 19 and runs through Nov. 22. Participants have the unique opportunity to virtually travel to 20 stunning race locations around the...
November 4, 2020
LEOMO Launches World’s First Fully Remote Running Form Analysis Service
Boulder, CO (Nov. 4, 2020) — LEOMO Inc. conducts various tests in collaboration with the world’s top endurance athletes, coaches and sports scientists using its revolutionary motion analysis technology. Its portable TYPE-S system has the proven ability to track the precise motion of cyclists and runners and determine how to...
November 4, 2020
Professional Triathletes Organisation announces $15,000 Prize Purse for The People’s Triathlon in South Africa
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it will provide a $15,000 professional prize purse for The People’s Triathlon on 15th November 2020 in Nelson Mandela Bay, South Africa. This is as a direct response to the recent news that the PTO Supported Sun City Ultra Triathlon, set to take place...
November 3, 2020
The 50 Best Places to Work in 2020
Work life got turned upside down this year, and many people are just thankful they have any job at all. But some companies have gone above and beyond to not just survive, but thrive. Outside lists the 50 places which topped the list.
November 3, 2020
Big Data Reveals New Marathon Training Approaches
Tracking what successful marathoners actually do reveals new optimal training patterns of hard weeks and easy weeks. Read more on Women’s Running.
November 3, 2020
Nike Is Now Laying Off 700 — Not 500 — Workers at Oregon HQ
The Swoosh, which indicated in a WARN notice in July its plans to lay-off 500 HQ workers, has upped that number to 700 job cuts, and expects to complete the staff reductions by Jan. 8, 2021. Read more on Footwear News.
November 3, 2020
Barebells Expands Line of Bestselling Protein Bars with Hazelnut and Nougat
LOS ANGELES (November 3, 2020) – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – has expanded their line of bestselling protein bars to welcome Hazelnut & Nougat, the brand’s sixth flavor profile to hit U.S. markets. Wrapped in milk chocolate with a creamy nougat center and...
November 3, 2020
USA Cycling Announces Medical Advisory Board
COLORADO SPRINGS, Colo. – Following the appointment of Dr. Michael Roshon as USA Cycling’s Chief Medical Officer, Dr. Roshon has developed a Medical Advisory Board appointing six members to the board for USA Cycling. The primary purpose of the Medical Advisory Board is to provide expert advice to support Dr....
November 3, 2020
iFit-Powered NordicTrack Treadmill Awarded PCMag’s Editors’ Choice
(LOGAN, Utah, November, 3 2020) — iFit, the patented, interactive, connected fitness technology, is the key feature that led PCMag to award its coveted Editors’ Choice to the NordicTrack Commercial 2950 treadmill. “[iFit technology] is really what sets NordicTrack's machines apart. Instead of having to push a button or turn a...
November 3, 2020
Run Austin Virtual Series Cooks Up Fifth Event, Taco 10K
AUSTIN, Texas, November 3, 2020 -- In July, the Ascension Seton Austin Marathon presented by Under Armour and 3M Half Marathon presented by Under Armour created the Run Austin Virtual Series. Everyone is invited to participate in the 6-month-long virtual series. The events provide monthly milestones as participants train for...
November 3, 2020
The Wasatch All-Road Bicycle Race Announced
(Heber City, UT) The inaugural Wasatch All-Road Bicycle Race will debut on August 28, 2021, challenging athletes to a 100-mile or 35-mile gravel race in Utah’s hidden gem of Heber Valley. Registration is now open for the event, which will offer a $10,000 prize purse for top female and male...
November 3, 2020
Road Runners Club of America Announces 2020 Kids Run the Nation Grant Recipients
ARLINGTON, Virginia – The Road Runners Club of America (RRCA) is pleased to announce the 2020 Kids Run the Nation grant recipients. Since the grant fund’s inception in 2007, the RRCA has distributed more than $300,000 to youth running programs nationwide. This year, 11 programs from ten states serving nearly...
November 2, 2020
What does the future of road racing look like during a pandemic?
The coronavirus pandemic has already changed road racing, maybe irrecoverably. It's a sport that brings together tens of thousands of everyday athletes in tandem with elite runners -- on a single course, often for the duration of a day. So while just about every major sport has been able to...
November 2, 2020
Emerald Holding takes earnings beating on cancelled shows
You know them for your favorite trade shows that didn't happen this year including Outdoor Retailer, SurfExpo and others. The company reported revenues of $8.5 million in the third quarter ending September 30 compared to revenues of $75.6 million for the third quarter of 2019, a decrease of 88.8 percent....
November 2, 2020
Tour de France 2021 route revealed
Next year's course for the world's most watched cycling event has been announced. Scheduled to begin on June 26, 2021, riders will tackle Mont Ventoux twice on stage 11 before finishing down in the town of Malaucène. A summit finish in Tignes will also take place on stage nine, two...
November 2, 2020
Under Armour is selling MyFitnessPal and exiting stores
While other companies are "all in" on fitness platforms primarily resulting from the growing online workout boom, Under Armour is taking a loss on its MyFitnessPal acquisition it made just five years ago for $475M. The company is selling the diet- and exercise-tracking app to investment firm Francisco Partners for...
November 2, 2020
Pocket Outdoor Media Acquires FinisherPix, Global Sports Photography Provider
Boulder, Colorado, USA — November 2, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the acquisition of FinisherPix, a global provider of endurance sports photography. Since its founding in 2010 by Robbie Little and Thomas Reichhold, FinisherPix has photographed over 4.5 million runners,...
November 2, 2020
2020 US Trail Running Conference sets new standards for content quality
Estes Park, CO– The 8th annual US Trail Running Conference was held October 21-24, in Fayetteville, Arkansas, and provided four days of presentations, networking, vendor displays, morning trail runs, and panel discussions that inspired and educated a varied audience of both in person and virtual participants. The industry leading event...
November 2, 2020
The Charlottesville Marathon and Half Marathon are moving to Knight’s Gambit Vineyard and the stunning Albemarle wine country.
Looking to the new running landscape of 2021 and beyond, providing a safe environment is Bad to the Bone Sports’ first priority. Therefore, the Charlottesville Marathon & Half Marathon- produced by Bad to the Bone Sports- has chosen Knight’s Gambit Vineyard of historic Albemarle wine and horse country as the new...
November 2, 2020
Sportstats Grows Again, Launching New Brands and Services
Created in response to the cancellation of events by the COVID-19 pandemic, VirtualRun.World keeps people active and engaged by offering the ability to race virtually. Currently shipping in Canada, the United States, and Australia, the brand continues to grow its global presence. VirtualRun.World strives to offer a premier virtual racing...
November 2, 2020
INCUS launch Nova Run for Performance tracking
INCUS Performance are delighted to release the first running performance integrations for INCUS | NOVA as a BETA, after the success of their swimming launch in February 2020. The INCUS | NOVA is a small wearable device, worn in compatible apparel at the top of the spine, that measures detailed...
November 2, 2020
Skylar Schneider, Kendall Ryan & Justin Williams to lead 2021 L39ION of Los Angeles Co-Ed Domestic Elite Team
LOS ANGELES, November 2, 2020 – Williams Racing Development, the company that uses marketing to promote and increase diversity within cycling, today announced the roster for their 2021 L39ION of Los Angeles USA Cycling Domestic Elite Team and the establishment of a Men’s UCI Continental Team, L39ION of Los Angeles....
November 2, 2020
Professional Triathletes Organisation announces $150,000 Increase to Prize Purse at PTO 2020 Championship
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it has increased the prize purse at the PTO 2020 Championship at CHALLENGE DAYTONA® by $150,000 to $1,150,000. Originally the $1,000,000 prize purse was to be paid to the top 20 male and female finishers but given that the racing calendar for...
October 31, 2020
iFit Celebrates the Halloween Season with Virtual, Spooky Haunted Tours and a Live 5K Race
(LOGAN, Utah, October 31, 2020) — iFit, the patented, interactive, connected fitness platformcelebrates the Halloween season with a collection of spooky workouts and a live 5K race. iFit members can embrace the season with eerie walking tours in New Orleans, Nevada and Romania, where they’ll learn about the supernatural activity...
October 30, 2020
Challenge Kaiserwinkl-Walchsee decor for 2021 Middle Distance Triathlon, Aquathlon and Aquabike European Championships
With pride, passion and lots of enthusiasm CHALLENGE KAISERWINKL-WALCHSEE announces that next year the 2021 Middle Distance Triathlon, Aquathlon and Aquabike European Championships will be organized at the iconic race in Austria. "After a year in which we had to cancel a lot of races, including CHALLENGE KAISERWINKL-WALCHSEE, it is even more special...
October 30, 2020
Tough Mudder Launches Tough Turkey, A Free Virtual Turkey Trot
Thanksgiving is a holiday of traditions. Tailgating at football games, jogging in your local turkey trot, waiting in crowded lines for Black Friday sales, travelling to see family. For most of us, all of these are cancelled in 2020. The team at Tough Mudder believes it’s time for a new...
October 30, 2020
GFNY Florida Sebring breaks records
NEW YORK CITY, October 30, 2020 – Sebring, Florida delivered a successful event under the new normal to the delight of the 700 riders who were able to travel in for the inaugural event last Sunday 25th October. The majority of riders at GFNY Florida Sebring were local to the...
October 30, 2020
Race Roster invests heavily in Customer Success
London, ON (Friday, October 30, 2020) - Speed is no stranger to Race Roster’s growing Customer Success team. They’re not only quick to answer your call, but they’re also likely to be one of the first runners at your finish line. Race Roster’s Customer Success team takes pride in their...
October 29, 2020
Skechers (SKX) Tops Q3 Earnings and Revenue Estimates
Skechers came out with quarterly earnings of $0.53 per share, beating the Zacks Consensus Estimate of $0.35 per share. This compares to earnings of $0.67 per share a year ago. Skechers posted revenues of $1.30 billion for the quarter ended September 2020. Read more on Zacks.
October 29, 2020
Harley-Davidson unveils a gorgeous new electric bike called Serial 1
The stunning new electric bike that it says will go on sale in March 2021 - and the motorcycle manufacturer is also spinning out its e-bike division as a separate company, called Serial 1 Cycle. Read more on The Verge.
October 29, 2020
Life Time Reveals New Brand for Emporia Gravel Event: UNBOUND Gravel
EMPORIA, Kans., October 30, 2020 — Life Time is pleased to announce the new name for its wildly popular Emporia, Kans.-based gravel event. UNBOUND Gravel will carry on the 15-year history, legacy and energy of the original event with a new identity. Garmin will remain on as title sponsor of...
October 29, 2020
Wall Street suddenly loves bike companies thanks to cycling boom
In October, Canyon, a high end, direct-to-consumer bike brand, announced that it was in talks with private equity and buyout firms. A sale could bring in $592 million and start a trend. Find out what other companies are making waves here.
October 29, 2020
Lululemon Wants to Achieve Full Pay Equity for Gender and Race by 2022
The athletic apparel and accessories chain announced today that it has developed a long-term strategy to become a more equitable business through inclusion and diversity, as well as minimize its environmental impact. It set 12 ambitious goals, which involve commitments to invest $75 million into wellbeing programs by 2025, expand...
October 29, 2020
Hoka Drives Stellar Quarter for Deckers Brands
Deckers Brands posted a monster quarter with sales rising 14% in constant currency, driven by 83% growth in its running brand Hoka One One. The brand, which has been on a tear for quite some time, increased 83% to $143 million. Nearly every brand in the company portfolio grew during the...
October 29, 2020
Sea to Summit Provides all US Employees a Paid Day Off to Vote on November 3rd
Boulder, CO (October 29, 2020) — Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is encouraging civic responsibility by providing its entire US-based staff a paid day off on Tuesday, Nov. 3. The company made the announcement last week that it would provide everyone the...
October 29, 2020
Eversource Hartford Marathon & Half Marathon Raises More Than $420,000 in 2020 Movement With Purpose
October 2020 - Glastonbury, CT– The Hartford Marathon Foundation (HMF) created a widespread community movement with nearly 5,000 participants at the 2020 Eversource Hartford Marathon and Half Marathon earlier this month. The movement with purpose brought the community together virtually and raised $420,712 for local charities (reported to date). Together...
October 29, 2020
Tracksmith Introduces New York Pioneer Club Collection
BOSTON (Oct. 29, 2020) – Inspired by the legacy of New York Pioneer Club athlete Ted Corbitt and in celebration of 50 years of New York’s marathon, Tracksmith today introduces the New York Pioneer Club Collection, a capsule collection designed in collaboration with writer, coach, and Black Roses NYC founder...
October 29, 2020
The world comes together virtually on the streets of Singapore for the Standard Chartered Singapore Marathon 2020
SINGAPORE / TAMPA, 29 OCTOBER 2020 – The IRONMAN Group, event organiser of the Standard Chartered Singapore Marathon (SCSM), today announced the launch of registration for the 2020 SCSM that will feature a unique hybrid race format for participants to run through the streets of Singapore virtually, creating a world-class...
October 28, 2020
Whoop, maker of the fitness tracker that pro athletes love, is now valued at $1.2 billion
Some of the biggest names in sports are investing in the wearable company Whoop amid a global pandemic. The fitness tracking company announced it closed a $100 million financing round. Whoop is the fitness tracker of choice for a number of pro athletes, now used to help monitor potential symptoms...
October 28, 2020
Shimano’s Earnings Climb In Nine Months
Shimano Inc. reported earnings rose 10.4% in the nine months ended September 30 despite a 2.0% dip in sales. Earnings reached ¥47,231 million, up from ¥42,799 million a year ago. Sales were ¥264,174 million against ¥269,523 million. Operating income increased 7.7% to ¥54,300 million and ordinary income increased 5.7% to...
October 28, 2020
How to Run a Race in a Time of Surging Coronavirus
Runners registered for races must decide whether they feel comfortable racing in-person and, if so, how they can best protect ourselves and other runners. To learn more and gather cautions and reassurance about racing safely, New York Times spoke with race officials and infection-control researchers. This is what they had...
October 28, 2020
Next year’s Boston Marathon will be postponed, BAA announces, with eye toward Fall 2021 date
The marathon will not be held on its traditional Patriots' Day date in 2021, but the org is aiming to reschedule the race later in the year. Massachusetts' reopening plan, which prohibits road races until the state can enter Phase 4, is cited as one of the reasons for the...
October 28, 2020
Garmin (GRMN) Q3 Earnings and Sales Beat Estimates, Up Y/Y
GRMN has reported third-quarter 2020 pro-forma earnings of $1.58 per share, beating the Zacks Consensus Estimate by 56.4%. Moreover, the bottom line improved 24.4% on a year-over-year basis and 73.6% sequentially. Net sales were $1.11 billion, which surpassed the Zacks Consensus Estimate of $907.4 million. The figure increased 19% from...
October 28, 2020
Electrolit Donates Nearly One Million Dollars in Hydration Beverages to Support COVID-19 Frontlines
CERRITOS, Calif. (October 28, 2020) – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has donated over $230,000 worth of product to frontline COVID-19 medical care professionals and nurses throughout Illinois, New York and Florida. The donation marks the brand’s second massive contribution to frontliners...
October 28, 2020
Nelson joins Grandma’s Marathon as Program Director
(DULUTH, MINN.) --- Grandma’s Marathon-Duluth, Inc. is pleased to announce the hiring of Alivia Nelson as its new Program Director, effective immediately. Among her primary responsibilities will be overseeing Grandma’s Marathon’s sustainability initiative, volunteer coordination, and kids programming throughout the year. She will provide marketing and administrative support and assist...
October 28, 2020
IRONMAN Mallorca returns to The Balearic Island in 2021
PALMA / LONDON / TAMPA (OCTOBER 28, 2020) – Some things take time, and five years after its last edition in 2016, the Balearic island of Mallorca will once again host an IRONMAN® triathlon event – IRONMAN Mallorca on May 15, 2021, the IRONMAN Group announced today. Originally held in September from...
October 28, 2020
Akagiyama Hill Climb Race hosts its first virtual edition on ROUVY on October 31st
Since 2010, Akagiyama Hill Climb has been a cycling road race from Maebashi, Gunma/Japan. Maebashi (only 120km North from Tokyo) is an famous cyclist-friendly city in the heart of Japan with a “Keirin” dome. The 10th edition could not take place because of the enforced quarantine measures. However, the virtual...
October 28, 2020
Running USA Launches 2020 Global Runner Survey
(October 28, 2020) – Running USA, the non-profit trade organization for the sport of running, has revamped and rebranded its annual runner survey, which will now be global. Running events and businesses of all kinds, worldwide, are encouraged to share the survey for widest possible response. The 2020 survey edition...
October 28, 2020
Western North Carolina Companies Announce Bike Raffle To Support Pisgah Forest
Oct. 28th, 2020 - For the fourth consecutive year, Cane Creek Cycling Components has brought together a group of cycling component manufacturers to build a very special bike with a noble purpose. The bike will be raffled with all proceeds directly benefiting the Pisgah Conservancy and their mission to support the...
October 28, 2020
Without Limits™ Launches COVID Safe In-Person Events
October 28, 2020 - Wilmington, North Carolina. After months without in-person racing, the Without Limits team is thinking outside the box to produce safe events that are COVID-19 compliant. “We eat, sleep and breath races, so when it became necessary to shut down live events we immediately went to work...
October 27, 2020
Mind Body Tri presented by Hyperice Announces Successful Inaugural Event Featuring World Class Yoga, Famous Race Announcer and Top Notch Prizes
October 27, 2020 – Organizers of the Mind Body Tri presented by Hyperice celebrates its successful inaugural virtual event held on October 24, 2020. Participants from 26 states and six countries exercised their bodies and calmed their minds at this one-of-a-kind online event that brought together families, friends, triathlon clubs,...
October 27, 2020
Triathlon Apparel Brand HUUB Secures Pre-Launch £575,000 Crowdfunding After 681% Sales Lift
The British triathlon apparel brand secured the investment in a 48-hour private launch ahead of the public release of a crowdfunding campaign on Oct. 28. HUUB had set a minimum target of £250,000 on the Crowdcube platform and blew past this within hours. Read more on Forbes.
October 27, 2020
The Cyclists’ Alliance: Women’s cycling faced unique set of challenges due to COVID-19
A new survey conducted by advocacy group The Cyclists' Alliance shows inequity in medical support for women's teams. Read more on VeloNews.
October 27, 2020
Coronavirus’s Toll on Marathons and Other Races: A 95% Drop
Last Sunday’s four-mile race in New York’s Central Park had no runners bunched shoulder-to-shoulder, no cowbell-clanging spectators. This race used to draw about 5,000 runners, but on Sunday, it capped at 300. This is what recovery looks like in the road-race industry. Read more on The Wall Street Journal.
October 27, 2020
Second stop on IRONMAN VR World Tour Visits the Americas offering IRONMAN VR30 Chattanooga
IRONMAN® VR World Tour™ The IRONMAN VR World Tour: Spotlight on Americas The five-week long IRONMAN VR® World Tour focusing on specific regions of the world kicked off Oct. 19 and runs through Nov. 22. Participants have the unique opportunity to virtually travel to 20 stunning race locations around the...
October 27, 2020
Rock ‘n’ Road Trip heads to the Pacific Northwest for St. Jude Rock ‘N’ Roll VR Seattle, offering participants a Virtual Running Tour of the Emerald City with Marathon, Half Marathon, 5K, and Remix Challenge Options
SEATTLE, Wash. / TAMPA, Fla. (October 28, 2020) – After a run in the sun that included over 6,500 participants hitting the virtual sugar sand beaches and crystal-clear waters of Florida’s Gulf Coast for the Rock ‘n’ Roll VR® Clearwater, the Rock ‘n’ Road Trip tour bus heads to the...
October 27, 2020
Running Tour Company Expanding Across U.S.
October 27, 2020 – Nashville Running Tours, a tour operating company based in Nashville, Tennessee specializing in running and walking tours, has rebranded to Running Tours USA and is expanding operations to markets across the United States. In addition to Nashville, Running Tours USA will be setting up operations in...
October 27, 2020
Trail Runner Day Concludes the US Trail Running Conference
On Saturday, October 24, the 2020 US Trail Running Conference came to an end in Fayetteville, Arkansas. After three days of contact geared to event directors, the conferences annual “Trail Runner Day” included presentations and panel discussions to help trail runners learn more about the sport they love. The Conference...
October 27, 2020
RunSignup’s Geographic Shipping Feature Expands Virtual Race Opportunity
Moorestown, NJ – RunSignup | GiveSignup, the leading all-in-one platform for in-person and virtual endurance events, unveiled a new shipping charge feature to help race directors manage the cost of shipping internationally. As the virtual event market has grown throughout 2020, races have found themselves with a new opportunity: international...
October 27, 2020
Introducing: #VirtuallyMiamiFamous wired by 2021 Life Time Miami Marathon and Half Marathon presented by cbdMD
MIAMI, Fla., Oct 27, 2020 — Following the cancellation of the 2021 Life Time Miami Marathon and Half Marathon presented by cbdMD and Life Time Tropical 5K, Life Time today announced #VirtuallyMiamiFamous, a virtual experience available to U.S. and international participants. The event offers a trio of distance options including...
October 27, 2020
Sea to Summit Announces New Highly-Anticipated Tent Lineup for Spring 2021
Boulder, CO (October 27, 2020) — Sea to Summit, the globally recognized adventure equipment brand headquartered in Perth, Western Australia, is pleased to announce the company’s entry into technical backcountry tents. Following more than three years of rigorous research and design, Sea to Summit will be releasing two lightweight tent...
October 27, 2020
Phelps Brand Ninja Goggle Now Available Worldwide
VISTA, Calif. October 27, 2020 — Phelps Brand, a global swim brand offering best-in-class, innovative swim products, today announced its all-new Ninja competition goggle is now available worldwide. The latest evolution of the Phelps Brand’s top-of-the-line competitive racing goggle, the Ninja offers swimmers the ultimate high-performance racing goggle on the...
October 26, 2020
2021 Running USA Industry Conference cancelled
Running USA made the difficult decision to cancel its 2021 Industry Conference, which was previously set for February 2021 in New Orleans. All registered attendees have received communications with their follow-on options laid-out. Read more on Endurance.Biz.
October 26, 2020
Women Are Better Runners Than Men [2020 Analysis]
An analysis that covers 2,348,505 marathon results achieved during the 2009-2019 period sought to see the differences in pace throughout a marathon between women and men. The data has shown that women are 18.33% better at keeping an even pace than men. They burn out less in the 2nd half...
October 26, 2020
TRUE Communications Builds Leadership Team
(Sausalito, CA — 26 October 2020) Integrated communications agency TRUE Communications recently announced a series of promotions to better service their rapidly expanding roster of clients and suite of services. TRUE has promoted Peter Nicholson to Partner, Greg Fisher to Partner, Garin Fons to Vice President, Marketing & Strategy, and...
October 26, 2020
Thule rides bike boom to 45% growth in Q3
Sales for the third quarter ending in September were SEK 2,436 million ($278 million), up from SEK 1,682 million ($192.1 million) from the third quarter 2019. The COVID-19 pandemic caused Thule's sales to decrease 4.9% in the first quarter and 11.6% in the second quarter. Read more on Bicycle Retailer.
October 26, 2020
Giro d’Italia stage 19 shortened by 100km after riders refuse to race full course.
The refusal was due to the length of the planned 258km in dreary conditions, coming after a tough week of mountainous racing in cold weather and before a tough final test up the Sestriere tomorrow. Read more on Cycling Weekly.
October 26, 2020
Mary’s Gone Crackers Announces Senior Research and Development Manager Kaitlin Sass to Join Team
Reno, Nev. (October 26, 2020) – Mary’s Gone Crackers– the leading organic, gluten free, and plant-based snack brand – has welcomed Kaitlin Sass as Senior Research and Development Manager. In this role, Sass will plan and implement new research programs, oversee the development of new products, and leverage her previous...
October 26, 2020
Ocean Spray and the Valley Preferred Cycling Center Honor Mandy Marquardt
BREINIGSVILLE, Pennsylvania, October 26th, 2020. The 2020 track racing season at the Valley Preferred Cycling Center, like so many other aspects of daily life, was interrupted and impacted by the COVID-19 pandemic but that did not stop local athlete and Olympic Long Team athlete, Mandy Marquardt from keeping her eye...
October 26, 2020
Pocket Outdoor Media Joins Time to Vote Movement
Boulder, Colorado, USA — October 26, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, is the latest company to join the business-led, nonpartisan coalition, Time To Vote, which aims to increase voter participation in the U.S. elections. Voter turnout in the U.S. is one of the...
October 26, 2020
CAKE To Host “CAKEMA” – “The Not in Milan Motorcycle Show”
(Stockholm, Sweden – October 26, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that in lieu of the cancellation of the 2020 EICMA motor show in Milan, Italy, the CAKE team will instead host a virtual event to showcase 2021 novelties and model updates and share...
October 25, 2020
Los Angeles Marathon Rescheduled For May
The 36th edition of the marathon had been scheduled to run March 21 and the LA Big 5K for March 20. The McCourt Foundation also announced Tuesday format changes to two other races it operates: The 2021 Rose Bowl 5K will be run Jan. 16-17 and the Rose Bowl Half-Marathon...
October 23, 2020
bluerub partners with Professional Triathlete Angela Naeth
Loveland, CO: Today, bluerub, a natural body care company for all athletes, announced a new partnership with world-class triathlete Angela Naeth, and the organization she founded, IRACELIKEAGIRL. This partnership supports and encourages women of all ages and abilities to enter and compete in triathlons. “We are delighted and humbled to...
October 23, 2020
RunSignup Announces RaceJoy for Challenge Events
October 23, 2020 – Moorestown, NJ – RunSignup | GiveSignup announces RaceJoy’s mobile, interactive race experience is now fully integrated with RunSignup’s virtual Challenge Platform. RunSignup, the foremost technology provider for U.S. endurance events, has quickly become the chosen challenge platform provider for fitness and nonprofit communities. The integration of...
October 23, 2020
Professional Triathletes Organisation announces Lucy Hall, Chris Leiferman, Simone Mitchell and James Cunnama as Final Wildcard Selections for PTO 2020 Championship
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that Lucy Hall, Chris Leiferman, Simone Mitchell and James Cunnama have been selected as the final wildcards for the PTO 2020 Championship at CHALLENGEDAYTONA®. In the final round of wildcard selections, the PTO’s focus was on Categories 2 and 3 of the...
October 23, 2020
900 riders registered for inaugural GFNY Florida Sebring
NEW YORK CITY, October 23, 2020 – Under strict Covid-19 safety measures approved by local authorities, riders are extremely excited to be taking part in the race this Sunday, with many loyal GFNY riders saying it will be the highlight of their year. Riders registered from 25 countries will, however,...
October 23, 2020
Race Roster shares how ‘Jordan’s Run the Runway’ executed a safe and successful COVID-secure event
London, ON (Friday, Oct 23, 2020) - In an attempt to organize an in-person 5K event during a global pandemic, the Jordan’s Run the Runway team came across a series of challenges they were not expecting to face. Determined to carry on the traditional experience of running down the Diamond...
October 22, 2020
Is Adidas Selling Reebok?
The German sportswear giant is reportedly looking to sell the athletic brand and could decide in the next few months whether to move forward with the process. An internal review is said to be in the early stages, while Germany’s Manager Magazin indicated that Adidas plans to complete the sale...
October 22, 2020
OutsidePR Adds To Client Roster
Sausalito, CA, October 22, 2020– OutsidePR, one of the outdoor industry’s leading public relations agencies, is going into the end of the year with three new clients added to its roster. Sun Valley and Snowbasin Resorts are two of the agency’s favorite ski areas, and OutsidePR is thrilled to announce...
October 22, 2020
Rockstar All Access Announces Winter Classic 2020
October 22, 2020; Grenada, MS – Rockstar All Access announces today it has secured a multi-year deal with the Grenada Tourism Commission to develop a series of sporting events at Grenada Lake in Mississippi. The series will kick off with the Winter Half-Marathon Classic scheduled for December 05 of this...
October 22, 2020
Gerber Launches Reserve Program Featuring Exclusive American-Made Knives
PORTLAND, Ore. (Oct. 22, 2020) – Gerber, an industry-leading manufacturer of knives and multi-tools, launches the Gerber Reserve® program featuring premium, American-made products exclusively available on gerbergear.com/reserve. Proudly made in Portland, this new line of small-batch knives sold directly to consumers will be produced and built with premium grade materials,...
October 22, 2020
XTERRA Maui No Ka Oi Celebrations set for Nov. 5-9, 2020
Honolulu, HI (October 22, 2020) – XTERRA is celebrating what would have been the 25th edition of the XTERRA World Championship weekend from November 5-9, 2020 with “Maui No Ka Oi” themed VR races - a benefit for the Surfrider Foundation, and an Aloha Friday Live Show on Facebook. Maui...
October 22, 2020
Machines For Freedom x Filmed By Bike Accepting Applicants for BIPOC Filmmaker Grant
Los Angeles, Calif. (Oct 22, 2020) – Machines For Freedom®, the inclusive women’s cycling apparel brand is proud to announce the new BIPOC Filmmaker Grant in partnership with Filmed By Bike. The grant program is now accepting applicants and is open to Black, Indigenous and all People of Color, and requires...
October 22, 2020
Ready, Set, Gold! Launches Enhanced Eight-Week Virtual Classroom Series featuring Top Olympians and Paralympians
LOS ANGELES – Ready, Set, Gold! has announced the launch of a new, eight-week digital classroom series designed to help kids stay active while distance learning from home. The series will be made available for free online to all students through the support of The Foundation for Global Sports Development...
October 22, 2020
QT2 Systems LLC launching VIRTUAL EDUCATION SUMMIT for Triathlon Coaches
Are you a USA Triathlon Certified Coach looking for recertification* this upcoming 2021 season? Or are you a coach or athlete looking to stay informed and educated on the most important and relevant industry trends and triathlon coaching education as we launch into next year? QT2 Systems, LLC is excited...
October 22, 2020
Girlfriends prove that nothing, not even a global pandemic, can stop a bunch of women on a mission.
Vancouver WA – Breast Cancer didn’t stop during Covid-19, so Why Racing Events was determined to stay the course for the Girlfriends run/walk in 2020. Karissa Schoene, event director for Why Racing Events explains “We started Girlfriends 14 years ago to honor my mom, Joleen Skarberg, who had been diagnosed...
October 21, 2020
Canyon Bicycles Draws Takeover Interest From Carlyle, KKR.
Canyon Bicycles GmbH has drawn takeover interest from private equity giants. Investors are looking to capitalize on renewed enthusiasm for one of Europe’s favorite pastimes. The bike maker is working with bankers at Robert W. Baird & Co. on a sale that could fetch more than 500 million euros ($592...
October 21, 2020
Tailwind Athlete Courtney Dauwalter Wins U.S. Big’s Backyard Ultra, Running 283+ Miles Over 3 Days
Durango, CO (October 21, 2020) - Tailwind athlete Courtney Dauwalter wins the 2020 U.S. Big’s Backyard Ultra, two years after a second place finish in 2018. This year, the ultrarunner also tied the record for most loops on the official Bell Buckle, Tennessee course. She completed 68 loops (283.33 miles),...
October 21, 2020
Run Show USA landing in Boston in January 2022
Raccoon Events, the company behind the award-winning National Running Show in the UK, has announced it will be expanding its flagship event into the USA. The first in a series of Run Show USA events will take place in Boston, MA, at the Hynes Convention Center on January 29-30, 2022....
October 21, 2020
Courtney Dauwalter Runs 283.3 Miles, Setting Big Dog’s Backyard Ultra Records
This year’s Big Dog’s Backyard Ultra was held a little differently due to COVID-19 - conducted in groups organized by country. Courtney Dauwalter was the last runner standing, becoming the second woman ever to win at Big Dog’s Backyard Ultra. Dauwalter ran for an impressive 283.3 miles in 68 laps...
October 21, 2020
The US Trail Running Conference leads the way to a more sustainable 2021 in Trail Running.
BOSTON (October 21, 2020) – Fayetteville (Arkansas) is hosting the 2020 US Trail Running Conference, which Spartan Trail is proud to partner and support, taking the lead in two topics that will certainly gain visibility and action for the following season and upcoming years: climate action and sustainability. As a company,...
October 21, 2020
Rock ‘n’ Road trip heads to the Sunshine State for Rock ‘n’ Roll VR Clearwater, offering participants a Virtual Running Tour of the Gulf Coast with Half Marathon, 5k, and Remix Challenge Options
TAMPA, Fla. (October 21, 2020) –After another weekend of virtual racing that included over 10,000 participants touring the virtual streets of the Mile High City for the Rock ‘n’ Roll VR®Denver, the Rock ‘n’ Road Trip tour bus heads south for some fun in the sun making its inaugural visit...
October 21, 2020
USA Triathlon Aligns with TicketSocket as Exclusive Online Registration Partner
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has aligned with TicketSocket, an innovator in fully customized white label ticketing solutions, as the organization’s Exclusive Online Registration Partner for the next five years. The partnership gives race directors of USA Triathlon-sanctioned events access to discounted rates for TicketSocket’s industry-leading platform...
October 21, 2020
Blyss Running Celebrates Five Years of Styling Women for the Long Run
Asheville, NC – Oct 21, 2020 –Blyss Running, the Asheville-based maker of women’s athletic apparel, is excited to celebrate five years in business. Founded in October of 2015 by entrepreneur Alyson Neel, Blyss Running has become an underground cult favorite for many women runners, from beginners to ultrarunners. Neel’s story...
October 21, 2020
Race Directors Use RunSignup’s Free Email Marketing to Send 25 Million Communications in September
Moorestown, NJ – Race Directors and nonprofits using RunSignup | GiveSignup’s free technology for endurance events reached a new milestone in September by sending more than 25 million emails to their contacts in a single month. Though the endurance industry is still recovering from the impact of COVID-19, the record...
October 21, 2020
The RunnerBox Named to Runner’s World “Best Gift Subscription Boxes for Runners” List
The RunnerBox has been named to “The Best Subscription Boxes for Runners” by Runner’s World Magazine, an authority in the running community and essential guide for everyone who runs. Published ahead of the holiday season, the exclusive list contains 14 subscriptions ranging from coffee and beer to runner-centric goods and...
October 21, 2020
Date for World-Class Maryland Cycling Classic Announced for 2021
BALTIMORE, Maryland – The Maryland Cycling Classic, America’s top one-day professional race, has announced the inaugural event will take place September 5, 2021 and will feature several events over the course of Labor Day Weekend. The event also revealed a new composite logo featuring its supporting sponsor, UnitedHealthcare. The inaugural...
October 21, 2020
The Clermont Clay 15K Partners with Outside Interactive to Bring an Exact Treadmill Simulation of its Famous Course to Runners Across the Globe
Hopkinton, MA – October 21, 2020 – Today it was announced that the Clermont Clay 15K has partnered with Outside Interactive to create and offer an exact treadmill simulation of its 9.3-mile course to runners and walkers around the globe. On November 1st, remote participants will be able to take...
October 21, 2020
IRONMAN Foundation Awards Wildfire and COVID-19 Relief Effort Grants to 44 Charitable Organizations
TAMPA, Fla. – The IRONMAN Foundation® has announced the fourth distribution of its IRONAIDTM COVID-19 Support Fund grants to 40 charitable organizations. To date, over $400,000 has been distributed to 160 health-related charitable organizations through the IRONAID COVID-19 Support Fund grants. An additional 70 organizations have received support through Operation IRONAID...
October 21, 2020
Professional Triathletes Organisation Announces Sam Long, Danielle Dingman, Magnus Ditlev and Renee Kiley as Wildcard Selections for PTO 2020 Championship
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that Sam Long, Danielle Dingman, Magnus Ditlev and Renee Kiley have been selected as wildcards for the PTO 2020 Championship at CHALLENGEDAYTONA®. In Sam Long and Magus Ditlev we see the young guns of the sport, rightfully stepping up to a championship...
October 21, 2020
Elite Cycling Welcomes Applicants for Worldwide Ambassador Program
FONTANIVA, ITALY — Elite Cycling is now taking applications for its official 2020/2021 Worldwide Ambassador Program. This initiative is aimed at all cycling enthusiasts and professionals who would be interested in promoting the Elite brand philosophy on their social media platforms and within their community. Anyone who shares a passion...
October 21, 2020
Running Insight Announces Launch of Footwear Week December 1-4, 2020
PORTLAND, Maine (October 21, 2020) — Running Insight, the leading news source focused on the business and sport of running, today announced the launch of Footwear Week, a new event that connects specialty retailers with the running industry’s leading footwear brands. It will take place virtually from December 1-4, 2020;...
October 20, 2020
Ignik Introduces State-of-the-Art Line of Active Heating Products
Seattle, WA – October 20, 2020 – Ignik, a Seattle-based brand committed to improving the sustainability of outdoor heating products, proudly introduces a new line designed to elevate cold weather activities to a new level of comfort. Featuring their patent-pending Radiant Carbon Strand (RCS) active heating elements, the new Heated...
October 20, 2020
Outdoor Editors and Publishers Form Outdoor Media 4 Inclusion
A group of publishers and editors who oversee consumer and B2B outdoor media titles have formed the working group Outdoor Media 4 Inclusion (OM4I) to provide more opportunities for journalists and contributors who are Black, Indigenous, people of color, and members of other marginalized communities. Teresa Baker, founder of the Outdoor...
October 20, 2020
ROUVY announces Digital “LA VUELTA GRAND TOUR FAN SERIES” Start on Oct 22nd
October 20, 2020 - Starting this week, the global cycling community will be competing virtually on the official real-life race courses of La Vuelta just like the pros. Following up on the announcement of “La Vuelta Virtual” by Unipublic, ROUVY has released the 8-stage digital version of the Spanish Grand...
October 20, 2020
PeopleForBikes’ Work on Section 301 Tariffs Saves Bike Industry Millions
BOULDER, CO (Oct. 20, 2020) — PeopleForBikes, with the assistance of their nearly 300 member companies, saved the bike industry more than $130 million in Section 301 tariffs since September 2018. Section 301 tariffs represent additional duties paid on nearly all imported goods from China. The United States Trade Representative...
October 20, 2020
BikeFlights.com Introduces New Reusable Bike Box, A Pro-Level Solution for Protecting Bikes in Transit
PORTLAND, OR (October 20, 2020) - Drawing from 11 years of experience shipping bicycles to every corner of the world, the bicycle shipping experts at BikeFlights.com have developed an entirely new, reusable bike box system. The BikeFlights Bike Box is a collapsible, cardboard-based shipping case that integrates the protective benefits...
October 20, 2020
Impacts of COVID-19 on professional athletes: study by Strava and Stanford University
To better understand the challenges professional athletes have faced, Strava partnered with Stanford University for a study of 131 professional athletes in the US. The new study shows the mental, physical and financial effects the pandemic has had on the athletic community. Check out the results on Endurance.biz.
October 20, 2020
Former pro cyclist Bradley Wiggins liquidates businesses with debts of over £1m
Two of Bradley Wiggins’s companies are being wound up with debts in excess of £1m and look set to leave creditors hundreds of thousands of pounds out of pocket. Read more on Cycling Weekly.
October 20, 2020
Bike thefts spike across U.S. as cycling becomes more popular
From March 1 to September 21, New Yorkers filed 4,477 complaints related to stolen bicycles, including electric bicycles. That's up nearly 28%, from 3,507 complaints over the same period a year earlier. An uptick in theft has occurred in other cities across the U.S., too. Bicycle makers also recognize theft is an...
October 20, 2020
Wiley X® Continues to Expand Donations of PPE to American Red Cross to Further Fight Against COVID-19
Livermore, CA (Oct 20, 2020) - Wiley X®, the leading premium protective eyewear brand to retail, safety, and government markets, has been hard at work creating and distributing personal protective equipment (PPE) to protect those on the front lines of the COVID-19 pandemic. Building upon its initial effort of more than...
October 20, 2020
EY Announces Davis Smith and Stephan Jacob of Cotopaxi as an Entrepreneurs of The Year® 2020 Utah Region Award Winner
SALT LAKE CITY, UT 10/20/2020 – Ernst & Young LLP (EY US) recently announced that CEO and co-founder Davis Smith and COO and co-founder Stephan Jacob of Cotopaxi were named an Entrepreneur Of The Year® 2020 Utah Region Award winner. The Entrepreneur Of The Year Awards program is one of...
October 20, 2020
100%® debuts the 2nd Generation of its Revolutionary Goggle Line
SAN DIEGO, Calif. – October 20, 2020– 100%® the San Diego-based sports performance company, has launched an updated line of the popular Racecraft, Accuri and Strata styles. With exceptional attention to detail, all Gen 2 styles have a 17.5 percent increased vertical field of view over the Gen 1 models....
October 20, 2020
Liking and Commenting on results at sodisp virtual challenge platform
The feature that was requested the most is now available for all virtual challenges. You can now like someone's result or add a personal comment to it. The recipient is notified by email to check their result. Another useful new feature (small though it is): it is now easier to filter all...
October 20, 2020
Orbiter Detects Tags on a Line
The Orbiter tag detection tool creates a line, rather than a fuzzy finish, for race timing. The advantage is truer and more accurate timing for your cross country race, your Fun Run or your fitness assessments. With Orbiter’s patented RFID side antenna technology, and its accompanying proprietary software, virtually anyone...
October 20, 2020
Spectrum Sports Management Launches California Coalition of Endurance Sports
LOS ANGELES — Southern California based endurance sports organizer Spectrum Sports Management today announces the formation of the California Coalition of Endurance Sports. Including endurance sports organizations up and down the state, the Coalition has come together to work with state and county representatives in the creation of a roadmap...
October 20, 2020
F2C Nutrition Welcomes Canadian Olympic Hopeful and 2019 Canadian Junior Triathlete of the Year Brock Hoel to Team F2C
Vancouver, B.C. October 20, 2020 – F2C Nutrition Inc. is happy to announce a partnership with Canadian Olympic hopeful and 2019 Canadian Junior Triathlete of the Year, Brock Hoel. F2C Nutrition, known for premium sports nutrition products and is internationally recognized for quality and innovation, has extended a nutritional partnership...
October 20, 2020
Challenged Athletes Foundation Raises Over $2.4 Million in Virtual Multiweek Fundraiser
Watch the Celebrations of Abilities award program here SAN DIEGO, CA — October 20, 2020 – For the past 26 years, CAF has hosted its flagship community fundraising weekend of events in October. This year’s creative pivot of the 2020 CAF Community Challenge presented by Vega has raised $2.4 million over...
October 20, 2020
Road Runners Club of America Announces 2020 Roads Scholar Grantees
Arlington, VA – The Road Runners Club of America (RRCA) announces and proudly introduces and congratulates its 25th Roads Scholar® class: Karis Jochen, Dhruvil Patel, Abbabiya Simbassa, and Futsum Zienasellassie. Since 1996, the RRCA has awarded over $730,500 in grants in support of elite runners in the U.S. In total, including those selected in...
October 20, 2020
Houston Marathon Committee Announces Brooks Running Company as Official Footwear and Apparel Sponsor for the Houston Marathon Weekend of Events
(Houston, Texas) – The Houston Marathon Committee (HMC) announced today a three-year partnership with Brooks Running as the official footwear and apparel sponsor for the Houston Marathon Weekend of Events which includes the Chevron Houston Marathon, Aramco Houston Half Marathon and We Are Houston 5K presented by Aramco and Chevron....
October 20, 2020
Hyperice Announced as Presenting Sponsor of Virtual Mind Body Tri
October 20, 2020 – Organizers of the Mind Body Tri presented by Hyperice, a first-of-its-kind, live virtual event designed to exercise the body and calm the mind, today announced that Hyperice, the leaders in recovery and movement enhancement technology, has signed on as the event’s presenting sponsor. With a wide range...
October 19, 2020
After 50 hours, 9 runners remain in Big’s Backyard Ultra
With 50 laps and more than 330K under their belts, nine runners are still on their feet at Big’s Backyard Ultra. Belgium, Sweden and the U.S. each have two runners left, and Mexico has three. All participants are running in their respective countries. Read more on Canadian Trail Running.
October 19, 2020
YogaWorks Files For Bankruptcy, To Closes All Studios
YogaWorks has filed for Chapter 11 bankruptcy protection but will continue to offer its digital and live-stream content. Serene Investment Management has agreed to acquire the YogaWorks digital and education business and intellectual property. YogaWorks Live and MyYogaWorks, as well as its teacher training and workshop departments will continue operation,...
October 19, 2020
Schmidt, St. George Join Grandma’s Marathon Board of Directors
(DULUTH, MINN.) - Grandma’s Marathon – Duluth, Inc. is pleased to announce the appointment of Kristi Schmidt and Louie St. George to the organization’s Board of Directors, effective immediately. “Our Grandma’s Marathon Board is comprised of a dedicated group of community leaders,” Executive Director Shane Bauer said, “and this addition...
October 19, 2020
NOCCO BCAA Beverage Brand Announces Top MMA Heavyweight Francis Ngannou as Global Brand Ambassador
LOS ANGELES (October 19, 2020) – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage company – has signed top MMA Heavyweight Francis Ngannou as one of the faces of the company among a talented roster of Global brand ambassadors. Dedicated to revolutionizing the sport through hard...
October 19, 2020
Mammut And The Lady Alliance Announce Second Adventure Safety Tour
(Denver, CO.) Oct. 19, 2020 -- Mammut and The Lady Alliance are teaming up again to host a second virtual Adventure Safety Tour, in response to an overwhelming positive and successful first event in June of this year. Mountain safety and outdoor gear brand Mammut and The Lady Alliance, a...
October 19, 2020
Zone3 Appoints Endurance Sport Expert, Ryan Dolan
Europe’s leading Triathlon & Open Water Swimming brand, Zone3, is thrilled to announce that endurance sports expert Ryan Dolan, formerly of TYR and ROKA, will be joining Zone3 as President of US Sales & Marketing. Zone3 took back control of the US market earlier this year after previously being managed...
October 19, 2020
USA Triathlon and Body Glide Renew Longstanding Partnership Through 2024
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has extended its partnership with Body Glide, the industry’s leading maker of skin protection for wetsuit rash, chafing, foot blisters and raw skin, through 2024. Body Glide is one of the National Governing Body’s longest-standing partners, having first teamed up with USA...
October 19, 2020
MYLAPS Sports Timing and njuko join forces to offer best-in-class event registration
Bidart/Haarlem, 19 October 2020 - MYLAPS Sports Timing and njuko announce a long-term partnership today. Njuko will offer its proven registration platform to the worldwide MYLAPS network and will be the exclusive MYLAPS registration partner in Europe, Middle East and Africa. Events and timers using the MYLAPS registration platform will...
October 19, 2020
ROUVY and Unipublic present ‘The Virtual La Vuelta 20’
ROUVY will create a special virtual Grand Tour programme so that cycling fans can complete iconic stages of La Vuelta 20’ that will be publicly available from the start of the race October, 20th. Between the 20th of October 2020 and the 8th of November 2020, along the pros on...
October 17, 2020
deboer wetsuits introduces the Ocean 1.0 wetsuit
Stamford, CT - October 17, 2020. deboer wetsuits is proud to introduce the Ocean 1.0 wetsuit. deboer took the flexibility from the Flōh 1.0 wetsuit, integrated a ThermaFur thermal lining, and designed an Ocellus pattern for improved visibility to produce the world first performance thermal wetsuit. When an athlete braves the elements they...
October 16, 2020
Kids Challenged to Complete 10 Pittsburgh-themed Fitness Activities in the EQT Kids Virtual 10 Presented by DICK’S Sporting Goods
PITTSBURGH (October 16, 2020) – For the first time ever, Kids of STEEL can get in on the EQT Pittsburgh 10 Miler fun with this year’s EQT Kids Virtual 10 presented by DICK’S Sporting Goods. The multi-day event will challenge kids and their families to complete 10 Pittsburgh-themed fitness sessions...
October 16, 2020
Peloton Recalls Pedals That Might Break on 27,000 Stationary Bikes
The stationary bike juggernaut Peloton announced that it was recalling about 54,000 clip-in pedals off 27,000 stationary bikes. The brand received 120 reports of pedal breakage, including 16 incidents leading to leg injuries, with some requiring stitches. Read more on GearJunkie.
October 16, 2020
USA Cycling Names 2020 UCI Cycling Esports World Championship Teams
COLORADO SPRINGS, Colo. – USA Cycling announced on Friday the athletes who will represent the United States at the 2020 UCI Cycling Esports World Championships, a first of its kind competition hosted by Zwift. This new event will take place on December 8-9, 2020 within Watopia, the world’s biggest virtual...
October 16, 2020
US Trail Running Conference announces US Launch of Kilian Jornet’s charter for outdoor sports
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that the 2020 event will feature the US launch of a charter for outdoor sports from top mountain and trail runner, Kilian Jornet. The Spanish mountain and trail runner will present information on his ground breaking charter...
October 16, 2020
Get the Secret to Peak Performance in UCAN’s Exclusive Interview with Sara Hall
Hot on the heels of Sara Hall’s incredible finish at the 2020 London Marathon, she joins UCAN for an exclusive video interview hosted by Olympian Carrie Tollefson. Sara discusses her experiences in the London bubble, the secrets to getting better with age and gives an in-depth look into her nutrition...
October 16, 2020
DelMoSports ends its season at Crest Best Run Fest with 530 Live Runners
Cape May, NJ (October 15, 2020) - Under the watchful guidance of local and state Covid-19 protocols, DelMoSports concluded its annual season with a real, live event. The 3rd Annual Crest Best Run Fest took place on October 10-11 in Wildwood Crest, NJ with over 250 runners each day: a...
October 16, 2020
Race Roster now offers 10 language options to participants
London, ON (Fri, October 16, 2020) - Race Roster recently introduced seven new language options, totaling ten languages available for customers to offer their participants. The ASICS owned event management company continues to expand their global offerings, allowing event industry professionals to connect their brands with larger audiences and provide...
October 15, 2020
COVID-19 outbreak at cycling studio leads to 69 cases and counting
At least 69 people, spread among staff and patrons at Spinco from Sept. 28 to Oct. 4, have been infected with the coronavirus in Hamilton Ontario, Canada, after a series of classes at a cycling studio led to an outbreak, even though there were many safety protocols in place. Public...
October 15, 2020
Cancellation of 2020 Spartan Trail World Championship series
In a year that has hit everyone across the endurance sports industry very hard, Spartan Trail has confirmed the cancellation of the 2020 edition of the Spartan Trail World Championship series. With the cancellations of Kodiak Big Bear in the US due to forest fires, and Patagonia Run due to...
October 15, 2020
Tracksmith Introduces the Off Roads Collection
BOSTON (Oct. 15, 2020) – Tracksmith, an independent running brand, today launches its Off Roads Collection, designed for exploration and featuring pieces crafted for the challenges of running outside the lines. Runners of all levels can unlock rewards from hitting the trail, whether it’s the single track in their local...
October 15, 2020
Darby Communications and Status Forward Announce Socially-Driven 2021 Stand Up Initiative
Asheville, NC – Oct. 15, 2020 – Darby Communications and Status Forward today announced the launch of their 2021 Stand Up Initiative. Previously geared toward nonprofits fighting to protect and preserve our public lands, the Stand Up team is proud to expand their pro bono program to also include nonprofits...
October 15, 2020
IRONMAN VR World Tour brings 20 Stunning Race Locations to Athletes around the Globe Virtually
TAMPA, Fla. (October 15, 2020) – It is no secret that IRONMAN® athletes love to travel. Whether it is for the thrill of a new challenge abroad or the once-in-a-lifetime experience of being welcomed to a new racing community on a different continent. International travel, however, is hard right now....
October 15, 2020
2XU Partners with Flexit to bring Virtual Personal Training to the 2XU Community.
NEW YORK – FlexIt, the platform that enables users to seamlessly access live, 1-on-1 virtual training with personal trainers and access fitness facilities all over the country, announces its partnership with 2XU, a proven leader in performance sports apparel. This collaboration will allow users to take full advantage of both...
October 15, 2020
Honey Stinger Ups its Recovery Game with New Cracker Bar
STEAMBOAT SPRINGS, Colo. (Oct. 15, 2020) —Honey Stinger, the honey-powered sports nutrition brand, today debuts its new and improved Cracker Bar, a flavorful, protein-packed, on-the-go recovery solution primed to satisfy hunger and tastebuds alike. The revamped bars feature the same unique format and beloved taste of the brand’s original Organic Cracker...
October 15, 2020
Professional Triathletes Organisation announces Tim Don, Flora Duffy, Gustav Iden and Jessica Learmonth as Wildcard Selections for PTO 2020 Championship
LONDON, ENGLAND: The Professional Triathletes Organisation announced that Tim Don, Flora Duffy, Gustav Iden and Jessica Learmonth have been selected as wildcards for the PTO 2020 Championship at CHALLENGE DAYTONA®. Charles Adamo, Executive Chairman of PTO, commented, “The second round of wildcard selections were as easy to make as the first....
October 15, 2020
Hyosung Collaborates with Team Intencity from University of Oregon Sports Product Management Program
October 15, 2020 – Portland, OR and Seoul, South Korea –With consumer research conducted and product concept on the drawing board, a five person group of graduate students from University of Oregon’s prestigious Sports Product Management (SPM) program, headed to ISPO Munich 2020 to find just the right materials to...
October 15, 2020
E Ola Mau: Over 8,000 Registered Athletes from around the World compete in First Virtual Full-Distance IRONMAN Triathlon, IRONMAN VR27 Kona, during IRONMAN VR World Championship Celebration Week
TAMPA, Fla. (October 15, 2020) – In a fitting week-long tribute to the iconic and beloved IRONMAN World Championship®, IRONMAN provided the entire endurance community a way to enjoy the magic of the event with the IRONMAN® VRTM Championship Celebration. The virtual celebration included the first-ever offering of a virtual...
October 15, 2020
MBT Unveils Its Most Ambitious Performance Running Shoe Yet
Saint Louis, Missouri — Blending their renowned health properties with decidedly modern running-shoe design and materials, global footwear brand MBT – who invented the now-ubiquitous deeply cushioned, rocker-midsole shoes – is thrilled to announce its most daring and advanced performance running shoe to date: the Huracan 3000. The premium $199...
October 15, 2020
Cali Condors Tap Bratter PA as 2020 ISL Season Sponsor
MIAMI BEACH, Fla. October 15, 2020 — As the International Swimming League (ISL) prepares to kick off its second season on Friday, October 16, the Cali Condors have tapped attorney Joshua Bratter’s BRATTER PA to be their 2020 ISL season sponsor. Led by General Manager and four-time Olympic gold medalist,...
October 15, 2020
Grandma’s Marathon signs ASICS as Official Shoe Sponsor
(DULUTH, MINN.) --- Grandma’s Marathon – Duluth, Inc. today is announcing a multi-year agreement to make ASICS the official running shoe sponsor of Grandma’s Marathon. The 45th annual race weekend will take place next summer, scheduled for June 17-19, 2021. As a presenting sponsor for the next three years, ASICS Corporation...
October 14, 2020
Why Don’t Runners’ Knees Fail More Often?
Biology suggests that decades of running should invariably blow out your knees. Scientists are trying to understand why that doesn’t happen. Find out why in this study on Outside.
October 14, 2020
Running Industry Executives Discuss Maintaining Momentum and Improving Diversity in This Running Boom
Footwear News gathered together a number of executives from the industry for a conversation on “Making the Most of the Running Boom.” The event took place on Oct. 14, with the panel discussing the impact of the boom on their business, its likely longevity, how the industry could sustain growth,...
October 14, 2020
Mammut: New Firmware Upgrade for Barryvox
The BarryHeart 3.4 firmware upgrade makes searching for avalanche buried subjects using the market leading Barryvox avalanche transceiver even faster and more intuitive. The upgrade includes improved sound quality and optimized resolution of amplifying stages in alternative search mode, optimized battery recognition, a software update for connecting devices to the...
October 14, 2020
Ready to Rock: Rock ‘n’ Roll Marathon Series Introduces Safe Return to Running Guidelines
TAMPA, Fla. (October 14, 2020) – The Rock ‘n’ Roll® Marathon Series, part of The IRONMAN Group, today announced it is Ready to Rock with the release of its Safe Return to Running Guidelines, a series of comprehensive operating principles prepared in accordance with industry standards for open air mass...
October 14, 2020
Digital Japan Cup Cycle Road Race Utsunomiya | Riders from UCI World and Pro Teams will race virtually on Oct 17th on ROUVY
Utsunomiya City, Japan / October 14th, 2020 - Japan Cup Cycle Road Race Organizing Committee together with ROUVY presents and brings Asia's premier road race to the global community of cycling enthusiasts around the world. The 2020’ edition of Japan Cup Cycle Road Race will have 2 virtual competitions, both “pros only”...
October 14, 2020
JP Medicalwear Launches New Production Line for Reusable Level 2 Medical Isolation Gowns
LYNWOOD, California (October 14, 2020)- JP Medicalwear, a subsidiary of JP Sportswear is pleased to announce their recent designation to produce FDA approved reusable Level 2 medical isolation gowns (PPE). All Level 2 medical isolation gowns are used in medical settings to protect both the wearer and the patient from transferring...
October 14, 2020
WHY Racing Launches FREE LEFTOVERS 5K
Vancouver WA The Inaugural FREE LEFTOVERS 5K is a virtual event with a mission to make a difference and help those in need. Although walkers and runners won’t be together physically, they will be together in spirit as they raise funds for SHARE, a local non-profit who lead the hungry and...
October 14, 2020
Professional Triathletes Organisation Announces Vincent Luis, Nicola Spirig, Kristian Blummenfelt and Georgia Taylor-Brown as Wildcard Selections for PTO 2020 Championship
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that Vincent Luis, Nicola Spirig, Kristian Blummenfelt and Georgia Taylor-Brown have been selected as wildcards for the PTO 2020 Championship at CHALLENGEDAYTONA® Charles Adamo, Executive Chairman of PTO, commented, “It certainly was not a difficult decision for the non-athlete members of the...
October 14, 2020
Life Time Foundation Joins Forces with Lake County School District to Improve Nutrition with $220,000 in Funding for School Food Program
Leadville, Colo., Oct. 14, 2020 — Leadville Race Series owner and producer Life Time, Inc., today announced a partnership that will deepen the Company’s commitment to Lake County. Specifically, the Life Time Foundation, a 501(c)(3) non-profit and charitable arm of Life Time, has partnered with the Lake County School District to...
October 14, 2020
Austin Marathon’s Philanthropic Program Receives Grant, Unveils New Name
AUSTIN, Texas, October 14, 2020 - Austin Marathon Gives presented by the Moody Foundation, formerly Austin Gives Miles, is the philanthropic program of the Ascension Seton Austin Marathon presented by Under Armour. The new name and logo stem from the growing partnership between the Austin Marathon and the Moody Foundation....
October 13, 2020
Fitness tech company JAXJOX raises $10M as it gets ready to ship AI-enabled workout system
JAXJOX, a fitness technology company, has raised $10 million in a new funding round to help pay for the research and development of its signature InteractiveStudio workout equipment. The Series A round included investors Dowgate Capital Ltd. and entrepreneur Nigel Wray, and brings total funding to $17 million for the...
October 13, 2020
Run Rock Vote partners with HeadCount.org to give Americans a fun and healthy alternative to Run, Rock, Register and Vote
With perhaps the most pivotal election the United States has ever witnessed less than a month away on Nov. 3, San Diego-based Run Rock Vote has partnered with HeadCount.org to get Americans excited about registering and voting by creating an added element of fun and fitness. The concept is simple....
October 13, 2020
Rock ‘n’ Road Trip heads to the Rockies for Rock ‘n’ Roll VR Denver, offering participants a Virtual Tour of the Mile-High City with Half Marathon, 10K, 5K, and Remix Challenge options
DENVER, Colo. / TAMPA, Fla. (October 13, 2020) – After another weekend of virtual racing that included over 10,000 participants touring the virtual streets of the Windy City for the Rock ‘n’ Roll VR® Chicago, the Rock ‘n’ Road Trip tour bus packs up and heads west taking Rock ‘n’...
October 13, 2020
100%® and Peter Sagan Raffle Host Raffle to Benefit Challenged Athletes Foundation
SAN DIEGO, Calif. – October 13, 2020 – 100%®, the San Diego-based sports performance company, has partnered with seven-time Tour de France points champion Peter Sagan to raffle off two pairs of ultra-limited 24K Speedtrap sunglasses to benefit Challenged Athletes Foundation (CAF). Designed in collaboration with the most exciting man...
October 13, 2020
“Spartan Games Presented by Harley-Davidson” Bring 24 Elite Athletes to the Green Mountain State to Film Grueling Competition and Drama
BOSTON (October 2020) – Spartan, the world’s leading endurance sports brand, brings 24 female and male athletes to the Green Mountain State to film a five-day competition with grueling mental and physical feats for $100,000 in prize money. The “Spartan Games: Battle of the Fittest, presented by Harley-Davidson”unfolds at Riverside...
October 13, 2020
CamelBak® Supports Students Staying Hydrated
PETALUMA, Calif. (Oct. 13, 2020)– CamelBak®, the global leader in award-winning personal hydration products, announces a new program offering discounts on group orders for educational institutions. As students have limited access to water faucets and fountains on school campuses, the need for all-day hydration becomes an everyday essential. “In support of...
October 13, 2020
Challenged Athletes Foundation (CAF) To Host Extraordinary Virtual Awards Program With Celebrity Presenters
Watch trailer here SAN DIEGO, CA – October 13, 2020 – Viewers around the world will have the opportunity to join co-hosts Bob Babbitt and top professional golfer and analyst Michelle Wie for the annual 2020 Celebration of Abilities Award Program presented by Aspen Medical Products. On Saturday October 17,...
October 13, 2020
Addaday, Motiv are off to the Races
SANTA MONICA – Addaday, a world leader in injury prevention and recovery technology, today announced a new partnership with Motiv’s portfolio of marquee events to help thousands of runners maximize their performance, avoid injury and recover faster. The partnership kicks off with the 36th edition of the Long Beach Marathon...
October 12, 2020
Spartan Trail partners with Pacific Coast Trail Runs for first standalone trail event in California
BOSTON (October 12, 2020) – Following its ascent on the trail running community, the 2021 Spartan Trail US Series Presented By CRAFT announces the first ever brand standalone trail event in San Jose (California) in partnership with the renowned event organizing company from the Bay Area, Pacific Coast Trail Runs....
October 12, 2020
Barebells Athlete Brand Ambassadors Dominate 2020 CrossFit® Games
LOS ANGELES (October 12, 2020) – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – was represented at this year’s CrossFit® Games from September 18th-19th by several competing athlete brand ambassadors. Fueled with Barebells’ protein and nutrition, the athletes brought leading performances all weekend long. “Barebells is dedicated...
October 12, 2020
NOCCO Athlete Ambassadors Perform at 2020 CrossFit® Games
LOS ANGELES (October 12, 2020) – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage company – took charge at this year’s CrossFit® Games, represented by several world-renowned CrossFit® athletes and brand ambassadors. Held on September 18th -19th, NOCCO supported competing athletes as they sweated through a weekend...
October 10, 2020
Batten Leads Team USA with 4th in U23 Women’s XCO
LEOGANG, AUSTRIA – The penultimate day of the 2020 UCI Mountain Bike World Championships in Leogang, Austria, saw the final day of racing for the cross-country events. The U23 Women, Elite Women, and Elite Men would all take to the technical and muddy course to contest the rainbow jersey. For...
October 9, 2020
Pocket Outdoor Media Acquires Big Stone Publishing
Boulder, Colorado, USA — October 9, 2020 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the acquisition of Big Stone Publishing (BSP), the longtime publisher of Rock & Ice, Trail Runner, and Gym Climber magazines and websites. The BSP brands join POM’s existing...
October 9, 2020
UCI finds Doltcini-Van Eyck director Marc Bracke guilty in harassment case
The UCI said that Marc Bracke, the general manager of women’s pro team Doltcini-Van Eyck, violated the organization’s code of ethics following an official investigation into allegations of harassment filed against him by two separate female riders. Read more on VeloNews.
October 9, 2020
Blevins takes Silver in U23 Cross-Country in Leogang
LEOGANG, AUSTRIA - During the third day of the 2020 UCI Mountain Bike World Championships in Leogang, Austria, Christopher Blevins (Durango, Colo.; Specialized Factory Racing) takes home silver in the U23 Men’s Cross-Country race. “It was a solid race all in all. I rode my own race from the start...
October 9, 2020
ROUVY releases virtual full-distance IRONMAN World Championship Bike Course
October 9, 2020 – ROUVY in partnership with IRONMAN has proudly released the virtual 112-mile IRONMAN® World Championship® bike course. The new virtual route was presented as part of the IRONMAN VR™ World Championship Celebration week, which saw the first virtual full-distance IRONMAN triathlon hosted on the IRONMAN Virtual Club, IRONMAN VR27 Kona®....
October 9, 2020
State Farm and EnMotive Announce Pride Stride Partnership
LOS ANGELES & CHICAGO – October 9, 2020 – State Farm has partnered with EnMotive to become a premier sponsor of the inaugural Pride Stride Virtual Run. More than 34 Pride organizations across the country, from Los Angeles to Des Moines to Washington DC, are uniting to recognize National Coming...
October 9, 2020
SPORTS Performance tech company Hyperice attracts slew of star athlete-investors, valued at $700 million
Performance technology company Hyperice has completed a Series A funding round for $48 million, which puts the firm at a $700 million valuation. The prominent athlete-investors, include NBA stars Anthony Davis, Chris Paul, Russell Westbrook, DeAndre Jordan, new Philadelphia 76ers coach Doc Rivers, and 2020 U.S. Open winner Naomi Osaka....
October 8, 2020
Dick’s Sporting Goods Is Hiring 9,000 Workers to Meet Online Demand During the Holidays
Dick’s Sporting Goods will employ the seasonal associates as part of its third annual “National Signing Day” on Oct. 14. They will provide extra staffing to their stores and distribution centers across the country, as well as its contactless services, like curbside pickup and ship-from-store orders. Read more on Footwear...
October 8, 2020
Nike Cutting 7-10% of Workforce as Part of Reorganization
Nike CEO John Donahoe sent a letter to employees in June where he wrote the company would overhaul its management structure that would likely result in job cuts. Nike has already laid off more than 100 vice presidents over the summer, and in a note to investors, its overall job...
October 8, 2020
Why Endurance Athletes Feel Less Pain
Compared to athletes from other sports, endurance athletes have a unique relationship with discomfort. After all, embracing open-ended challenges is exactly what endurance athletes do every day in training, so they are no stranger to pain tolerance. Read more on Outside.
October 8, 2020
No Tricks and All Treats with the Doggone Howloween Virtual 5k Benefiting Paws for Purple Hearts
SAN DIEGO, CA - The Doggone Events Series expands its virtual event offering with the launch of the Howloween Virtual 5k—a go-at-your-own-pace, Halloween-themed, costumes-encouraged 5k for people and their dogs, benefitting Paws for Purple Hearts. This virtual 5k invites participants nationwide to get outside with their dog on their favorite...
October 8, 2020
Equator Coffees, Boon and Sufferfest Beer Co. Announce The Weekender Bundle
Marin County, CA (October 8, 2020) - Today, Equator Coffees, GU Energy’s Boon and Sufferfest Beer Co. announce a limited edition bundle highlighting new products from all three Bay Area brands. From the start of the day beverage needs and snacks on the trail, to the liquid celebration at the...
October 8, 2020
Ready.Set.MOVE. Prepares Runners Up for Fall Fitness, and Introduces Three New Partners
PITTSBURGH (October 8, 2020) – P3R, the creators of the Ready.Set.MOVE., is proud to announce three new brand partners that will be featured in this Fall’s iteration of their seasonal subscription box, including La Colombe Coffee, Bracoo, and GoNanas. All three partners are debuting in the Fall Ready.Set.MOVE. box with...
October 8, 2020
Port Side Productions Introduces the Backcountry Marketing Podcast
Bellingham, WA – Oct. 8, 2020 –Port Side Productions is thrilled to present the Backcountry Marketing Podcast. The Backcountry Marketing Podcast dives deep with leaders of the outdoor industry to discuss the gritty details of their marketing, branding work, personal challenges, and latest adventures. In each episode, host and producer...
October 8, 2020
Headsweats Releases Exclusive Collection to Support Breast Cancer Awareness
BOULDER, Colo. (Oct. 8, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the science-based advocacy organization Breast Cancer Prevention Partners to raise funds for breast cancer awareness by donating 20% of the sale price from their new exclusive collection of hats and apparel. “Headsweats firmly...
October 8, 2020
USA Triathlon Teams Up with Marketing Consultant Jeremy Darlow to Help Elite Athletes Build Their Brands
COLORADO SPRINGS, Colo.— USA Triathlon today announced a new partnership with brand marketing consultant and author Jeremy Darlow to help USA Triathlon elite athletes develop and grow their personal brands. The organization is the first in the U.S. Olympic and Paralympic Movement to partner with Darlow, who has extensive experience...
October 8, 2020
Registration Now Open for “Together, We Thrive: Actions for Change” Summit, a Free Virtual Learning Experience on Nov. 7
COLORADO SPRINGS, Colo. — USA Triathlon today announced the opening of registration for its first-ever “Together, We Thrive: Actions for Change” Summit, a free virtual event open to the entire multisport community on Saturday, Nov. 7. The summit will explore topics related to diversity, equity, inclusion and access in multisport...
October 8, 2020
AI Endurance Training Platform PKRS Unveils Roster of Investors and Advisors
(Santa Monica, CA – October 8, 2020) — PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today unveils its full roster of investors and advisors, many of whom are stepping out into the public as PKRS evangelists for the first time. The roster includes some of the most...
October 8, 2020
Phelps Brand Welcomes World Champion Swimmer Penny Oleksiak as Global Brand Ambassador
VISTA, Calif. October 8, 2020 — Phelps Brand today announced Canada’s youngest World Champion swimmer Penny Oleksiak is joining the team as an official global ambassador. As part of the Phelps Team, Oleksiak will train and compete utilizing the industry-leading range of products from training equipment to performance swim suits,...
October 8, 2020
Litespeed Titanium Debuts New Watia Gravel Bike
Chattanooga, TN (October 8, 2020) — Litespeed unveiled the new Watia, bringing a new level of versatility—and innovative technical advances in titanium—to the ever-evolving gravel riding category. “The explosion of gravel excitement has been a healthy time both personally and professionally. What we’re expecting from our bikes has created a massive...
October 7, 2020
Why Women Are Biking in Record Numbers in N.Y.C.
When the pandemic hit, the subways were emptied of wary riders and the streets were drained of traffic. Cycling suddenly seemed like a safer way to get around, so more women began using the city’s bike-share program, with the number of women biking surging by 147% in July compared with...
October 7, 2020
ESPN Poised to Potentially Lay Off Hundreds
The economic shutdown caused by the pandemic is sparking painful fallout for media companies. ESPN could lay off hundreds of – sources pegged the potential number of job losses between 300 to 700 employees. The cuts will hit hardest the ESPN employees who work behind the camera, but some on-camera...
October 7, 2020
Rock ‘n’ Road Trip Stops in the Midwest for Bose Rock ‘n’ Roll VR Chicago, Offering Participants a Virtual Tour of the Windy City with Half Marathon, 12K, 5K, and Remix Challenge
CHICAGO, Ill. / TAMPA, Fla. (October 7, 2020) – After last weekend’s Rock ‘n’ Roll VR® San Jose that saw more than 10,000 participants run virtual streets of Silicon Valley, the Rock ‘n’ Road Trip tour bus makes its way to Chicago, Illinois for a date with a recently retired...
October 7, 2020
The IRONMAN Group expands Trail Running Portfolio with acquisition of mozart 100 Race in Austria
SALZBURG / LONDON / TAMPA (October 7, 2020) – Today, the IRONMAN Group announced it has acquired the mozart 100® trail running event, held annually in the Austrian city of Salzburg, birthplace of the world-renowned Austrian composer and the event’s namesake. It is the first major trail-running event in Europe owned by...
October 7, 2020
Ride for Racial Justice Announces Final Ride of 2020 in Colorado Springs
DENVER (Oct. 7, 2020) – Ride for Racial Justice today announces its fourth and final ride-event of the season, to take place on Saturday, October 10 in Colorado Springs, Colo. As consistent with all three past events in Denver, Boulder and Fort Collins, this ride will aim to rally support...
October 7, 2020
Live Feisty Media Launches Hit Play Not Pause – a Feisty Menopause Podcast
Victoria, BC— October 7, 2020. Live Feisty Media is releasing its 6th podcast, this time tackling the long-ignored subject of performance during menopause and beyond. The podcast is designed for active women who want to optimize their performance and feel fit and strong during their peri- and post- menopausal years,...
October 7, 2020
10th Anniversary GFNY NYC World Championship Jersey
NEW YORK CITY – The unveiling of GFNY’s 2021 Championship jersey showcases a new style, a brand-new fabric and nod towards GFNY’s trademark color, fluo green. The 2021 Championship jersey will commemorate the 10th edition of GFNY World Championship NYC on May 16th, 2021. Like all official GFNY Apparel, it...
October 7, 2020
Run Austin Virtual Series Launches Fourth Event, Makin’ Music 5-Miler
AUSTIN, Texas, October 7, 2020 - In July, the Ascension Seton Austin Marathon presented by Under Armour and 3M Half Marathon presented by Under Armour created the Run Austin Virtual Series. Everyone is invited to participate in the 6-month-long virtual series. The events provide monthly milestones as participants train for...
October 7, 2020
Alistair Brownlee Joins Incus Performance as Investor and Strategic Advisor
INCUS Performance are delighted to announce that Alistair Brownlee, one of the most high-profile triathletes of recent decades, has invested in the company and will sit as a strategic advisor. With his extensive triathlon background, Alistair will be well positioned to provide knowledge for both new product features and business...
October 6, 2020
Emerald Holding Launches Stock Buyback Plan
Emerald Holding Inc., the parent of Outdoor Retailer, Surf Expo and other trade shows, announced that its Board of Directors has approved the repurchase of up to an aggregate of $20 million of its common stock. The repurchases will be on the open market at prevailing market prices, and will continue...
October 6, 2020
New Study Predicts Marathon Performance from Wearable Data
Scientists from France and Finland have come up with a way to make predictions from smart-watch data logged during the last six months of an athlete’s training. They use mathematical models to accurately predict marathon times — and when someone is overtraining. Read more on Podium Runner.
October 6, 2020
TV helicopter causes freak crash in Giro d’Italia finale
Two riders from Italian team Vini Zabu-KTM were caught up in a freak crash during Tuesday’s stage 4 of the Giro d’Italia after a wind blast from a low-flying helicopter blew metal barriers into the road. The crash happened in the final meters of the 140-kilometer stage from Catania to...
October 6, 2020
New Running Industry Diversity Coalition Pushes for Equity and Inclusion
Two runner-activists, Verna Volker and Alison Mariella Désir, have been working to make the running community more inclusive, through founding Native Women Running and Harlem Run, respectively. They teamed up with six others and created the Running Industry Diversity Coalition to fight systemic racism in the running community and running...
October 6, 2020
Now Live on Kickstarter — Milo: The Action Communicator
SAN FRANCISCO, October 6, 2020— Milo™ (MY-low), the hands-free, phone-free group communicator wearable device that operates sans Wi-Fi or cell signal, launches its Kickstarter campaign today to begin taking pre-orders. The Milo Kickstarter campaign is at: https://www.okmilo.com/kickstarter Milo is the walkie-talkie revolutionized and reimagined on an advanced technology software and hardware...
October 6, 2020
The Digital Swiss 5 organized by Tour de Suisse, ROUVY, and Velon, wins the prestigious Digital Communication Award 2020
The situation around the coronavirus pandemic this spring called for a new approach to cycle racing, for professional teams and the many fans around the world. A platform was required to deliver a professional sporting event, while at the same time complying with the epidemic regulations of all countries. Based...
October 6, 2020
Taiga Coolers Unveils First Sustainably-Built, Hard-Sided Cooler
MESQUITE, Texas (Oct. 6, 2020)- Taiga Coolers, the American-made, veteran-owned brand known for crafting customizable, high-performance coolers, is proud to officially announce the launch of its sustainably-built cooler, the Taiga Terra. Developed with a plant-based polymer, the Taiga Terra cooler is the first of its kind on the market, and...
October 6, 2020
Tracksmith Launches Alumni Championship
BOSTON (Oct. 6, 2020) – Tracksmith, an independent running brand, today announces the launch of the Alumni Championship, a new virtual race aimed at reigniting the competitive spirit, and from which profits will go to support collegiate track and field programs facing extinction. The Alumni Championship is open to athletes...
October 6, 2020
First Tech Company Utilizing AI/AR Advances to See Dynamic Weight Loss
BELLEAIR BLUFFS, Fla., October 6, 2020/ “COVID-19 has helped our business by increased interest in EnvisionBody’s software amidst a surge of in-home connected workout devices,“ said Salina Ray, CEO of EnvisionBody. “With gyms forced to close, live streaming devices that allow access to personal trainers and exercise classes within the...
October 6, 2020
‘Discover Your Sweet Spot’ with Stryd’s New Automated Run Power Training
Boulder, CO, October 6, 2020 — Stryd, the global leader in run power technology, is releasing the world’s first fully-automated run power training system. Paired to work in concert with the Stryd power meter, the most accurate and consistent run training device on the market today, it makes achieving goals...
October 6, 2020
TrainingPeaks Announces Diversity and Inclusion in Endurance Sports Discussion Panel to be Hosted at 2020 Endurance Coaching Summit
Boulder, Colo., - TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, today announced the addition of a Diversity and Inclusion in Endurance Sports Panel, to be hosted live at the 2020 Endurance Coaching Summit – virtual and free to all registrants. The panel...
October 6, 2020
Machines For Freedom Launches Cool Weather Cycling Essentials Fall Collection
Los Angeles, Calif. (Oct 6, 2020) – Machines For Freedom®, the inclusive women’s cycling apparel brand, today announces the launch of its fall 2020 collection, to continue delivering problem solving, performance-wear for womxn cyclists. The new cool weather-ready line up consists of innovative apparel pieces such as the Essential Cycling Pant,...
October 6, 2020
Joe Friel’s RIDE INSIDE Brings Indoor Cycling Fitness So You Can Rule Zwift, Climb Leaderboards, and Achieve Your Goals
Boulder, CO, USA — October 6, 2020 — As the weather cools and days grow shorter, a new guide to indoor cycling from cycling’s top coach is here. RIDE INSIDE from celebrated cycling coaches Joe Friel and Jim Rutberg is the essential guide to get the most out of indoor cycling,...
October 5, 2020
Two COVID-19 positives for USA Cycling ahead of MTB Worlds.
USA Cycling announced on Monday that two members of its delegation for this week's UCI Mountain Bike World Championships in Leogang, Austria have tested positive for COVID-19. Find out who they are on Cycling News.
October 5, 2020
Parent company shutters Bike magazine
A360 Media, which acquired Bike magazine last year, is “pausing” the mountain bike magazine and its digital publications indefinitely. A360 Media notified Bike editorial and sales staffers Friday afternoon that they were being furloughed. On Friday A360 Media also furloughed staff at its Snowboarder and Surfer magazines, and Powder magazine staff will be furloughed Nov. 20. Read more on Bicycle Retailer.
October 5, 2020
Cold weather next challenge for fitness industry.
A chunk of the fitness industry has sustained itself amidst COVID-19 two ways: virtual workouts and outdoor offerings. The latter will become difficult — if not impossible — in much of the nation as fall stretches into winter. What's the plan? Read more on Front Office Sports.
October 5, 2020
A new book on Nike pulls no punches.
We're gonna check it out. According to Outside, 'Win at All Costs' is an indictment of more than just the Nike Oregon Project.
October 5, 2020
ICON Health & Fitness Announces $200 Million Growth Investment Led By L Catterton
LOGAN, Utah--(October 5, 2020) - ICON Health & Fitness (“ICON”), the world leader in innovation, design and distribution of connected fitness equipment and software, today announced a $200 million growth investment led by L Catterton, the largest and most global consumer-focused private equity firm, and is joined by existing investor Pamplona Capital...
October 5, 2020
NOCCO BCAA Beverage Brand Announces Partnership With Classic Distributing and Beverage Group Inc.
LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has partnered with Classic Distributing and Beverage Group Inc. to expand their Southern California footprint due to swelling consumer demand. With Classic Distributing, NOCCO’s flavors will become more widely available to regional consumers...
October 5, 2020
Five Amputees Surprised with Life-Changing Össur Running Prosthetics as Grants from Challenged Athletes Foundation (CAF)
SAN DIEGO, CA - Through a 20-year partnership, CAF and Össur have given the gift of mobility to thousands of amputees around the world. Through several surprise moments with high-profile celebrities and professional athletes, there are five new grant recipients who received Össur running prosthetics. Surprise moments included MLB’s Eric...
October 5, 2020
NYCRUNS Unveils “Run This One” Virtual Racing Platform
New York, NY — NYCRUNS — one of New York City’s largest running organizations — announced last week that it will launch a second “Subway Systems Challenge” virtual race using its Run This One platform, following the success of its original challenge. The first event, which challenged participants to run...
October 5, 2020
Two Members of Team USA Test Positive for COVID
Colorado Springs, Colo. - USA Cycling has been notified by the UCI that two people planning to travel from the UCI Mountain Bike World Cup event in Nove Mesto, Czech Republic to join the USA Cycling delegation at the UCI World Championships in Leogang, Austria tested positive for COVID-19 during...
October 5, 2020
USA Triathlon to Ride Through 2021 With Quintana Roo as Official Bike Partner
COLORADO SPRINGS, Colo. — USA Triathlon today announced it has renewed its bike partnership with Quintana Roo, the only company in the world entirely devoted to triathlon bikes, through 2021. An official partner of USA Triathlon since 2013, Quintana Roo will continue to support USA Triathlon’s high-performance programming and elite...
October 5, 2020
Track, Calories and Stair Climbing Challenges added to sodisp
In our mission to provide the most complete Virtual Challenge Platform we have released three new challenge types at sodisp.com: Track Challenge: A Track Challenge allows you to upload the gpx file of an actual course and each participant should run exactly that track in order to qualify. This allows you...
October 5, 2020
20/21 ROUVY CAREER YEAR – A Season With Italian Fleur and Up to $20,000 in prizes
October 5th, 2020 - October 1st, every year is when ROUVY starts over the Career Season. The 20/21 season is the 5th edition since the official introduction of the feature on the ROUVY platform. Additionally to Augmented Routes, Official Races, Workouts library and Challenges, CAREER is one of the top 5 features...
October 5, 2020
Dr. Tekemia Dorsey, CEO of International Association of Black Triathletes, Receives U.S. Olympic and Paralympic Committee’s Rings of Gold Award
COLORADO SPRINGS, Colo. — USA Triathlon and the U.S. Olympic & Paralympic Committee today announced that Dr. Tekemia Dorsey, Founder and CEO of the International Association of Black Triathletes, is the recipient of the USOPC’s 2020 Rings of Gold Award. The Rings of Gold Awards, presented annually since 1996, recognize...
October 5, 2020
USABA Named Winner of 2020 Robert Wood Johnson Sports Award
COLORADO SPRINGS – The United States Association of Blind Athletes has been selected as one of five 2020 winners of the Robert Wood Johnson Foundation (RWJF) Sports Award, from a pool of 270 applicants. The winners receive a $25,000 cash award and were honored at a virtual ceremony on October 4...
October 5, 2020
Live Event Photography – powered by Space
A UK space company has launched a service to deliver real time events photography for the first time – removing the unnecessary waiting time for images after a sporting event. A £900,000 investment from the UK Space Agency in partnership with the European Space Agency will support developers at AWOL,...
October 5, 2020
2021 Houston Marathon Weekend of Events to be Held Virtually
Houston (Oct. 5, 2020) – In response to the ongoing public health concerns brought on by the COVID-19 pandemic, the Houston Marathon Committee (HMC) announced today that the 49th annual Chevron Houston Marathon and 20th annual Aramco Houston Half Marathon will be held as part of the 2021 Virtual Houston...
October 2, 2020
Strava Seeks New Investors at $1 Billion-Plus Valuation
Strava Inc., a social network for athletes with nearly 70 million global registered users, is looking to raise its equity by more than $1 billion, also hiring an adviser to raise between $150 million and $400 million. A deal that vaults the company to unicorn status would roughly triple Strava’s...
October 2, 2020
Introducing the Colorado Classic Virtual QOM Jersey Challenge
Denver, Colo. (October 2, 2020)— The Colorado Classic #InspiredWeRide Jersey Campaign is off to a roaring start with thousands of people already joining the competition to win signed race jerseys from the 2019 event and other prizes. Launched at the start of September, the #InspiredWeRide Jersey Campaign aims to inspire...
October 2, 2020
Almost 5,000 Runners Keep the Tradition Alive in the Virtual 2020 Richard S. Caliguiri City of Pittsburgh Great Race
PITTSBURGH, PA (October 2, 2020) – The Richard S. Caliguiri City of Pittsburgh Great Race tradition lives on through the runners who participated virtually in the month-long event. From neighborhood children to the Perfect Great Racers (the 21 men who have participated each and every year since the race’s inception),...
October 2, 2020
Dygert Released From Hospital After Road Worlds Crash
Colorado Springs, Colo. - Today, Chloé Dygert (Brownsburg, Ind.; Team TWENTY20) was released from the Hospital Maggiore in Bologna, Italy and will return home accompanied by her family. Dygert, the 2019 UCI Time Trial World Champion, crashed last Thursday during the time trial event of the 2020 UCI World Championship in Imola,...
October 2, 2020
USA Cycling Announces 2020 USA Cycling Esports Trials
Colorado Springs, Colo. - In response to the announcement of the 2020 UCI Cycling Esports World Championships in September, USA Cycling has been hard at work finalizing plans for Team USA selection. In the true spirit of this digital discipline, we are excited to announce the 2020 USA Cycling Esports...
October 2, 2020
Finding Fellowship in 2020: USMES Virtual Army Ten-Miler Team
US Military Endurance Sports (USMES) Boulder, CO – Oct 2, 2020 – In January, triathlete and Army physician Lisa Hesse was deployed to respond to the COVID pandemic, serving as a medical epidemiologist for the CDC. “Prior to this I was a preventive medicine doctor, but I was transferred to...
October 2, 2020
2020 IRONMAN VR World Championship Celebration Kicks off Sunday, October 4 with Week-Long Programming through the IRONMAN Now Facebook Watch Page
TAMPA, Fla. – Following the five-week-long IRONMAN® VR Kona® Series hosted on the IRONMAN® Virtual Club platform, IRONMAN will commemorate the magic of its pinnacle event, the IRONMAN World Championship®, with a week-long celebration that includes the first-ever offering of a virtual full-distance IRONMAN triathlon with IRONMAN VR27 Kona. The...
October 2, 2020
LEOMO Launches Remote Bike-Fitting Service for Cyclists and Triathletes
Boulder, CO — LEOMO Inc. has launched the world’s first technology-enhanced remote bike-fitting service in Japan using TYPE-S Sensor Kit Pro. Utilizing LEOMO’s revolutionary portable motion analysis technology and LEOMO’s expertise in cycling form data, the new service allows all levels of cyclists and triathletes to fine-tune their position and...
October 2, 2020
Sports Backers announce new ‘7 Marathons 7 Continents’ virtual running event to launch on November 7
RICHMOND, VA – Fresh off of providing opportunities for participants to virtually conquer the United States and Europe in running events, Sports Backers is now going trans-continental with their newest event, ‘7 Marathons 7 Continents,’ which launches on November 7 and ends on January 31, 2021. During the event, individuals...
October 2, 2020
Woodruff, Finsterwald Take the Top Step at the Inaugural Pikes Peak APEX in Colorado Springs
Colorado Springs, Colorado—The Pikes Peak APEX presented by RockShox was held last week on September 24-27, 2020 in perfect, fall Colorado weather. Strict COVID-19 safety measures were in place to pull off one of the few mountain bike races to be held in North America in all of 2020. The...
October 1, 2020
Can Neck Gaiters Really Be Just as Effective as Masks?
Researchers from the University of Georgia found that single-layer gaiters provided a 77% average reduction in respiratory droplets versus no face covering at all. Two-layer masks just edged them out at 81%. However, multi-layer gaiters were the big winners with a 96% reduction. Read more on Gear Patrol.
October 1, 2020
Runners Should Trust Thirst, New Study Says
Not only does your brain sense when you’re dehydrated, it monitors what you drink and eat and adjusts your thirst immediately. Runners should pay attention. Read more on Podium Runner.
October 1, 2020
2021 Spartan Trail US Season calendar released
BOSTON (October 1, 2020) – Spartan Trail continues its ascent into the North American trail running scene with 26 events for the 2021 Season in the US and Canada. Starting with new locations, events, and formats that aim to attract everyone from new runners to experienced trail runners. From 10k...
October 1, 2020
USA Triathlon to Host Power Within Virtual Tri Across America Presented by Toyota from Oct. 15-Nov. 29
COLORADO SPRINGS, Colo. — USA Triathlon today opened registration for the Power Within Virtual Tri Across America presented by Toyota, a six-week team challenge that encourages athletes to share their love of the outdoors while collectively swimming 7 miles, biking 2,400 miles and running 905 miles between Oct. 15-Nov. 29....
October 1, 2020
Gerber Partners with Team Rubicon to Raise Funds for Wildfire Relief
Portland, Ore. (Oct. 1, 2020) – Gerber Gear, an industry-leading manufacturer of knives and multi-tools continues its partnership with Team Rubicon, a veteran-led non-profit organization whose primary mission is to provide disaster relief for underserved communities, to raise funds in an effort to support relief for the Pacific Northwest’s wildfires....
October 1, 2020
Brompton Bicycle Selects OutsidePR as Agency of Record
NEW YORK (Oct. 1, 2020)– Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, has selected OutsidePR as its public relations agency of record. OutsidePR will manage Brompton's public relations and communications strategy in North America—targeting cycling, outdoor and consumer lifestyle mediawith a focus on the brand's deeply-rooted...
October 1, 2020
Knog Introduces the Bilby Headlamp to North American Market
October 1, 2020 – Melbourne, Australia – Knog, the designer of cult-favorite bike accessories and outdoor lighting products is thrilled to announce the official North American launch of the Bilby—the world’s most powerful silicone headlamp. Rechargeable, lightweight and seriously bright, the new Bilby 400 Lumen Silicone Headlamp is guaranteed to...
October 1, 2020
ROUVY Rolls Out Earlier Announced Drafting and Pricing Plan, effective from Oct 1st.
ROUVY’s platform enables fun and realistic virtual riding and racing and the possibility to cycle the world from home over thousands of great locations. The 20/21 ROUVY Season starts October 1st, 2020 and ends September 30, 2021. For the start of the indoor training season, based on community feedback, ROUVY’s...
October 1, 2020
Dragon Alliance Debuts New Lens Changing Technology in Winter 2020 Goggles
SAN CLEMENTE, CA, (Oct. 1, 2020)–Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, rounds out its extensive goggle lineup with the addition of the PXV2 and RVX OTG. The PXV2 is an update to the groundbreaking PXV goggle, now featuring Swiftlock...
October 1, 2020
Registration Opens Tonight For 45th Annual Grandma’s Marathon Weekend
(DULUTH, MINN.) - Registration opens in a limited capacity tonight for the 45th annual Grandma’s Marathon weekend, which is scheduled for June 17-19, 2021. Online registration for each of the weekend’s three races will open on a first-come, first-served basis at 7:00 p.m. CT on Thursday, October 1. In response to the...
October 1, 2020
Nuun Hydration and CorePower Yoga Announce Free At-Home Yoga Experience
SEATTLE—Today, Nuun Hydration and CorePower Yoga launched “Muuv With Nuun + CorePower Yoga”, a free 6-week, at-home yoga program. The program is led by two CorePower Yoga Teachers and includes three guided yoga workouts a week. Participants can do these workouts on their own schedule and in their own home....
October 1, 2020
Master Spas Welcomes Professional Triathlete Meredith Kessler to Brand Ambassador Program
FORT WAYNE, Ind. — OCTOBER 1, 2020 — Master Spas, the world’s largest swim spa manufacturer, is excited to announce a partnership with professional triathlete and IRONMAN champion Meredith Kessler. “Master Spas couldn’t be happier to welcome Meredith Kessler to our family of brand ambassadors,” says Kevin Richards, Vice President of Sales...
October 1, 2020
50th Anniversary of the BMW Dallas Marathon Festival Moved to April 30-May 2, 2021
[DALLAS] - Today the Board of Directors and Staff of the BMW Dallas Marathon announced the postponement and new date of the running of the 50th Anniversary of the BMW Dallas Marathon Festival, from December 11-13, 2020 to the weekend of April 30 – May 2, 2021, along with the introduction...
October 1, 2020
Mind Body Tri Presented by Hyperice Announces Master Yoga Instructor and Trainer to Lead New Virtual Fitness Event
October 1, 2020 – Organizers of the Mind Body Tri presented by Hyperice, a first-of-its-kind virtual event designed to exercise the body and calm the mind, today announced that master yoga instructor Kelli Harrington will lead participants through the yoga and meditation portions of its inaugural event on October 24,...
September 30, 2020
How the Pikes Peak Apex MTB stage race operated amid COVID-19
The four-day Pikes Peak Apex MTB stage race was held last week, Sept. 24-27 in Colorado Springs, with a series of safety measures around COVID-19. The race one of the first mass-participant cycling races to be held in the United States since the pandemic shut down most events back in...
September 30, 2020
Dick’s Sporting Goods Commits to Remove All Single-Use Plastic Bags From Stores by 2025
The Coraopolis, Penn.-based retailer also revealed that it has joined forces with Closed Loop Partners’ Center for the Circular Economy to seek more sustainable solutions to replace the current retail bag through the Beyond the Bag initiative. Read more on Footwear News.
September 30, 2020
Rock ‘n’ Road Trip Heads West to Speed City for Rock ‘n’ Roll VR San Jose, Offering Participants a Virtual Tour of Silicon Valley with Half Marathon, 10K, 5K, and Remix Challenge Options
SAN JOSE, Calif. / TAMPA, Fla. (September 30, 2020) – Following another exciting weekend of running that saw nearly 9,500 participants hit the virtual streets of Dallas, Texas, the Rock ‘n’ Road Trip tour bus packs up and heads west to California’s Speed City – San Jose, California. Home of...
September 30, 2020
BUFF® Expands on Filter Mask Offerings with New Filter Tube
SANTA ROSA, California (Sept. 30, 2020) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes is proud to officially announce the launch of its BUFF® Filter Tube. The new accessory is the second offering in BUFF®’s filtered mask collection that...
September 30, 2020
New Holland Brewing Celebrates Black Is Beautiful
(Holland, MI) Sept. 30 2020 -- New Holland Brewing of Holland, MI is partnering with Michigan-based non-profit The Diatribe, as part of the the Black is Beautiful Beer initiative; “a collaborative effort amongst the brewing community and its customers, in an attempt to bring awareness to the injustices that many...
September 30, 2020
PeaceHealth AppleTree overcomes all odds!
Vancouver WA – If it wasn’t Covid-19 to shut down PeaceHealth AppleTree Marathon Festival, it would have been the forest fires on the west coast causing the area to be covered with the most hazardous air quality in the world. Karissa Schoene, event director for Why Racing Events explains “We...
September 30, 2020
Athletes Across the Nation Give More Than $320,000 to School Food Programs after COVID-19 Forces Race Cancellations
MINNEAPOLIS, Minn., Sept. 30, 2020 — With endurance events across the world cancelled due to COVID-19, Life Time, which owns and produces more than thirty premier marathons, triathlons and cycling races, worked with athletes to create unique and impactful philanthropic opportunities to benefit children and their families in need. To...
September 30, 2020
Saints Virtual 5K Presented by Community Coffee Open for Registration
The New Orleans Saints and Easy Day Sports announced yesterday that this year’s Saints 5K will be virtual due to local and state CDC guidelines surrounding Covid-19. Online registration for the 2020 Saints Virtual 5K presented by Community Coffee is now open at https://saints5k.com/. The ninth annual Saints 5K (3.1...
September 29, 2020
Companies are releasing shoes that aren’t race-legal
Running brands are releasing shoes that aren't WA-compliant by raising the stack height on their trainers beyond what's legal in races. Read more on Canadian Running.
September 29, 2020
Sports doctor confesses to distribution of illegal drugs and doping in Germany and Austria
Sports doctor Mark Schmidt, in an ongoing trial that started on Sept. 16, admitted that since 2012, he had been using doping methods and given prohibited substances to athletes. Read more on Inside the Games.
September 29, 2020
London Marathon virus testing finds runner, coach positive
An Ethiopian runner had to pull out of the London Marathon after she and the coach of two other elite marathoners tested positive for the coronavirus. Degitu Azimeraw, 2019 Amsterdam Marathon winner, and coach Haji Adilo tested positive in Ethiopia. Adilo is the coach of Ethiopian runners Shura Kitata and...
September 29, 2020
Pinarello Introduces Limited Edition Hani Rashid Dogma F-12
TREVISO, Italy – Pinarello, a leading brand of premium road bicycles, accessories, and apparel, today announced a new collaboration with Hani Rashid, a visionary architect, educator, and co-founder of New York City based architecture firm Asymptote Architecture. Together, Pinarello and Hani Rashid have developed a super limited collaboration, with Hani...
September 29, 2020
Motigo Solutions Prove Truly Unique For Today’s Virtual Run World
Denver, Colorado – September 29, 2020 – Motigo, a pioneer in delivering personalized audio to athletes during their race day, is proving to be the go-to-choice among virtual events big and small during this fall event season. With its personalized audio messaging, the Motigo app is allowing these now virtual...
September 29, 2020
INCUS Performance partners with Claire Cashmore on her road to become Paralympic Champion
INCUS Performance are delighted to announce the start of a long-term partnership with Claire Cashmore, a talented multisport athlete based in Loughborough, UK. Originally a swimmer Claire has competed in 4 paralympic games and won 8 medals, including a Gold and Silver medal at Rio 2016. After these games, Claire...
September 29, 2020
UCAN Welcomes Running Superstar Sara Hall to Its Team of Elite Athletes
One of the fastest US marathoners of all time, Sara Hall, has officially joined Team UCAN. Hall ran 2:22 at the Berlin Marathon last year, holds the World Record for the half marathon on the treadmill in 1:09:03, and is a 3-time US 10 Mile Champion. Sara will be racing...
September 29, 2020
Velo Releases Limited Edition Saddle Colorways
September 29, 2020: Based on early successes of the Senso Ray saddle, Velo is launching three limited edition colorways this fall of their newest saddle. The Senso Ray was launched earlier this year and will be available in a marbled red, marbled silver and an oil slick option. Velo’s flagship...
September 29, 2020
“Voice of IRONMAN” Mike Reilly to Emcee Inaugural Mind Body Tri
September 29, 2020 – Organizers of the Mind Body Tri, a first-of-its-kind virtual event designed to exercise the body and calm the mind, today announced that Mike Reilly, the official “Voice of IRONMAN,” will be the announcer of its inaugural event on October 24, 2020. Unlike a traditional triathlon, the...
September 28, 2020
Flywheel Files Chapter 7 Bankruptcy, Closes All Of Its Studios
On Sept. 14, Flywheel Sports Inc. closed its 42 studios, laid off its 1,200 employees and filed for Chapter 7 bankruptcy in U.S. Bankruptcy Court in New York. Flywheel had $10 million to $50 million in liabilities and less than $50,000 in assets. Read more on Club Industry.
September 28, 2020
UCI plans to introduce time penalties for riders littering during races
David Lappartient, President of cycling’s governing body, says he saw unacceptable behaviour during the recent Tour de France of riders incorrectly disposing of their rubbish in nature – which is unacceptable. Read more on Cycling Weekly.
September 28, 2020
4 Ways Climate Change Affects You As a Runner
Rising temperatures, extreme weather, degraded air quality, and ravaged ecosystems could hold catastrophic consequences for endurance sports. Read more on Podium Runner.
September 28, 2020
Specialized Recalls 36,000 Bikes With Faulty Cranks
Last week, Specialized initiated a voluntary recall of about 36,000 Sirrus and Sirrus X bikes in the U.S. and another 3,200 in Canada after it learned the crank arms could disengage from the bike while riding. The brand also said it received seven reports of injuries related to the defect,...
September 28, 2020
Womxn Run The Vote Relay Raises $270,620 For Black Voters Matter
Washington, D.C. - September 28, 2020 - The Womxn Run the Vote Virtual Relay, co-sponsored by Oiselle and Run 4 All Women, raised $270,620 for Black Voters Matter. 10,000 participants paired off into 667 teams to cover the 686-mile virtual journey from Atlanta, GA to Washington, D.C. from September 21-27....
September 28, 2020
USA Cycling Announces Cancellation of 2020 Cyclocross Nationals
COLORADO SPRINGS, Colo. – After months of planning and seeking alternatives to hold a safe and successful Cyclocross Nationals, USA Cycling is announcing today the cancellation of the 2020 Cyclocross National Championships and Collegiate Cyclocross National Championships. Although there has been a return to some local racing, the continued impacts...
September 28, 2020
Ventum Releases GS1, a New Performance Gravel Bike
(Heber City, UT) Building off its existing performance-inspired line of triathlon and road bikes, Ventum has announced its first-ever gravel bike, the GS1. Whether riding on forest trails or gravel frontage roads, the versatile GS1 is designed to go fast where the pavement ends. The bike will officially go on...
September 28, 2020
Mayweather Boxing + Fitness Announces Opening of Greenville, SC Studio
Greenville, SC (September 28, 2020) – Mayweather Boxing + Fitness – a group fitness and boxing experience created by legendary boxer Floyd Mayweather – announced today the opening of their Greenville, South Carolina Studio, the first location to open since the onset of COVID-19. On Saturday, October 3rd, the Mayweather...
September 28, 2020
RunSignup Raises $2.6 Million in Series A Funding from Payroc for Strategic Initiatives
Moorestown, NJ and DesPlaines, IL - Payroc is making a minority investment in the RunSignup|GiveSignup business to help fund the continued rapid expansion of the RunSignup customer base and provide additional fundraising capabilities to the nonprofit market with GiveSignup. RunSignup has seen unparalleled opportunity amidst the pandemic and sought additional...
September 28, 2020
USA Triathlon to Host National Athlete Recovery Day on Oct. 12
COLORADO SPRINGS, Colo.— USA Triathlon today announced it will host the first-ever National Athlete Recovery Day on Oct. 12, the would-be day after the canceled 2020 IRONMAN World Championship in Kailua-Kona, Hawaii. The new annual event, which encourages athletes to focus on the importance of rest and recovery, will take...
September 28, 2020
OluKai Launches Premium Shearling, Leather, and Wool Slippers
Irvine, CA – Sept. 28, 2020– OluKai, the premium Hawaiian-inspired lifestyle brand, is thrilled to introduce several new slipper styles for men and women. According to Google Trends, 2020 research searches for slippers have already doubled over the 5-year trend. Known for comfort, OluKai is taking the aloha spirit one...
September 28, 2020
JAM Collective to Host a Virtual, Multi-Week Sustainability Instagram Live Series with Industry Leaders
San Francisco, Calif. – September 28, 2020– JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications and strategic partnerships is thrilled to announce its upcoming Instagram Live Series: JAM Sustainability Sessions. Starting this week, JAM Sessions presents a multi-week sustainability series featuring prAna, Osprey, Houdini, LifeProof, and...
September 28, 2020
Believe In The Run Concludes GRIT, A Summer Distance Project Presented By Polar
BALTIMORE, Md., Sept. 28, 2020 – Believe in the Run, in partnership with Big Run Media, recently concluded GRIT, a summer distance project sponsored by Polar and ASICS. Over the course of the summer months (June 21 through Sept. 22), over 1300 registrants from all 50 states and 32 countries...
September 27, 2020
Kuss is Team USA top finisher in last day of the 2020 UCI Road World Championships
The UCI Road World Championships concluded Sunday with four Americans competing in the Men’s Elite Road Race through the countryside of Italy. Racing 258.2 kilometers over the course of 9 laps with over 5000 kilometers of climbing, this course proved to be difficult for the field of 177 riders. With...
September 26, 2020
Team USA Initiates Action Early On Day 3 In Imola
COLORADO SPRINGS, Colo. – Six Americans competed in the 2020 UCI Road World Championships in the Elite Women’s Road Race on Saturday in Imola, Italy. This was one of the most challenging courses for a World Championship road race. After five laps of the course, totaling 144km, Anna van der...
September 25, 2020
Tokyo Olympics announces potential cost-reduction plan for 2021 event
The Tokyo Olympics organizers announced a proposal to cut the number of officials for next year’s event by 10 to 15 per cent in order to save money. This is just one part of their cost-reduction proposal, which reportedly includes 50 other measures to simplify the Games. Read more on...
September 25, 2020
2020 California International Marathon Canceled Due to COVID-19
SACRAMENTO, Calif. - The 38th annual California International Marathon, organized by the Sacramento Running Association and scheduled to run Sunday, Dec. 6 2020, has been canceled due to health and safety guidelines associated with the COVID-19 pandemic. All 2020 CIM registrants will receive a voucher for free registration into either...
September 25, 2020
McNulty and Craddock Finish Top 30 In Time Trial at Road Worlds
COLORADO SPRINGS, Colo. – Brandon McNulty (Phoenix, Ariz; UAE Team Emirates) and Lawson Craddock (Houston, Texas; EF Education First Pro Cycling) raced the Elite Men’s Time Trial today in Imola, Italy. With three medals and a rainbow jersey at the U23 and Junior Time Trials, McNulty performed well at his...
September 25, 2020
Third Annual Title Nine Movers and Makers Pitchfest Announces 2020 Winners
Emeryville, Calif, Sept. 25, 2020 - Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, held its third annual Movers and Makers Pitchfest today. In a year particularly fraught with devastation and disappointment for many communities, Pitchfest is designed to support, promote and encourage...
September 25, 2020
OCR 100m international standard course draws 60M video views
Rybnik, Poland: The international standard OCR 100m course was unveiled for the first time in Europe at the 2020 Polish OCR Championships and has drawn over 60 million views of the live coverage and over 100 million interactions on Facebook. Paweł Murawski established the men’s European and Polish records in...
September 25, 2020
Seirus Innovation Launches HeiQ Tech in the Face of COVID-19
SAN DIEGO, CA (September 25, 2020) -- Seirus Innovation, a family-owned company focused on keeping extremities comfortable with over 20 patents since 1984, announces the introduction of the Swiss technology HeiQ V-Block into over 20 products starting this Fall in multiple lines including the highly anticipated EVO Arc Masque ™,...
September 25, 2020
Alta Cycling Group Rolls Out New Beeline Connect Bridge Software
KENT, Wash., (September 25, 2020) — Alta Cycling Group, a premier cycling company, is incorporating Beeline Connect’s new Bridge software to facilitate a new dealer locators integrated on Diamondback, Redline, IZIP, Haibike and Raleigh websites, to provide added support and improve processes for their authorized dealer network. This added software...
September 25, 2020
Ski & Snowboard Club Vail and SWIX Sport USA Launch Two Year Strategic Partnership
With the recent adoption of rules by F.I.S. and US Ski & Snowboard banning the use of fluoro waxes effective immediately this season, Ski & Snowboard Club Vail (SSCV) is thrilled to announce a two year strategic partnership arrangement with SWIX Sport USA (SWIX) in support of all of its...
September 25, 2020
New Technical ‘Session in a Bottle’ released
In addition to our 3 fitness bottle offerings we are pleased to add a 4th Green Swim Technique Bottle. With full support from its dedicated supporting website, there are drills demonstrations via Video, a glossary of terms and full explanations. Your technical warmup and subset read around the top of the...
September 25, 2020
49ers Legends Kickoff 49IN49 Virtual Fitness Challenge benefitting the Golden Heart Fund
(Santa Clara, CA) Today kicks off day one of the 49IN49 Virtual Fitness Challenge, running from September 20 – November 8, 2020. The global community of 49ers Faithful of all ages, abilities and fitness levels are invited to join some of the greatest 49ers Legends of all time to complete 49...
September 25, 2020
Tutus, Necklaces and Bling rally Girlfriends to go Virtual
Vancouver WA – What do you do when Covid-19 keeps wrecking havoc on Live events? You straighten your crown, put on your sneakers, RISE, and go for a Run or Walk! Although Girlfriends is transitioning to a virtual option, the event will instead offer an official 6K, 10K & Half...
September 25, 2020
BASE Performance celebrates victory at Bear Lake Brawl Victory with Danielle Dingman
Boulder, CO, September 25, 2020. Coming off a 2nd place podium at Ironman Dubai 70.3 and 3rd place at Ironman Campeche 70.3, the Covid season took hold and North American racing for professionals came to a stop. With the backing of the PTO, the Bear Lake Brawl was able to...
September 25, 2020
OCR 100m international standard course draws 60M video views
Rybnik, Poland: The international standard OCR 100m course was unveiled for the first time in Europe at the 2020 Polish OCR Championships and has drawn over 60 million views of the live coverage and over 100 million interactions on Facebook. Paweł Murawski established the men’s European and Polish records in...
September 24, 2020
Neben and Stephens finish Top 10, Dygert Crashes Out of World Championship Time Trial
Riding on the countryside of the Emilia-Romagna region of northern Italy, Chloe Dygert (Brownsburg, Ind.; TWENTY20), Amber Neben (Lake Forest, Calif.; Cogeas–Mettler Cycling Team), and Lauren Stephens (Mesquite, Texas; Team TIBCO Silicon Valley Bank) raced the 32km Time Trial on Thursday. Lauren Stephens was the first US rider to take the line. At...
September 24, 2020
USA Cycling’s Official Statement Regarding Dygert’s Condition After Crash at World Championships
COLORADO SPRINGS, COLO. – During the Elite Women’s Time Trial event of the 2020 UCI Road World Championships in the Emilia-Romagna region of northern Italy, 2019 Elite Time Trial World Champion, Chloe Dygert (Brownsburg, Ind.; TWENTY20) suffered a crash during her race. She sustained a laceration to her left leg as...
September 24, 2020
Adventure Journal To Be First Carbon Neutral Publisher through Climate Neutral
Monarch Beach, CA – September 24, 2020–Today, Adventure Journal, the online and quarterly print magazine devoted to outdoor adventure, announced its commitment to being carbon neutral in 2020. This commitment will be certified by Climate Neutral, the nonprofit organization founded in 2019 by the leaders of Peak Design and BioLite. ...
September 24, 2020
Walton Family Foundation and PeopleForBikes Partner to Support Increased Bicycling Through Area Businesses in Northwest Arkansas
BOULDER, CO (Sept. 24, 2020) — PeopleForBikes announced a five-year program to help Benton County, Arkansas businesses become national leaders in bicycling, realize the return on investment from an active workforce that embraces bicycling, both for transportation and recreation and position Northwest Arkansas as the national model for getting more people...
September 24, 2020
mountainFLOW Announces B-Corp Status and USDA Certification
(BOULDER, CO - September 2020)- mountainFLOW, the innovative and award-winning Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that is now a certified B-Corporation, and that all of the company’s celebrated products are also certified bio-based by the USDA. Launched...
September 24, 2020
San Luis Obispo Woman to Make Solo 135-Mile Run Through Death Valley
SAN LUIS OBISPO, Calif. – (September 24, 2020) – On October 20th through 23rd, ex-couch potato turned ultra endurance athlete Samantha Pruitt will attempt a solo 135-mile run through Death Valley, CA, where temperatures hit 100 plus degrees Fahrenheit. Starting at the lowest point in North America, the Badwater Basin,...
September 24, 2020
Another Kenyan marathon runner banned for evading drugs tests.
The Athletics Integrity Unit (AIU) has banned a Kenyan athlete who ran from drugs testers and then jumped over a fence to get away - taking the number of athletes from the East African country currently serving suspensions to 66. Read more on Inside the Games.
September 24, 2020
iFit-Powered NordicTrack Treadmill Wins Good Housekeeping’s Best Treadmill of 2020
(LOGAN, Utah, September 24, 2020) — iFit, the patented, interactive, connected fitness platform, is the key feature that won the NordicTrack Commercial 1750 treadmill a spot in Good Housekeeping’s highly coveted “Best Home Gym Equipment Essentials of 2020.” Good Housekeeping’s standard for including equipment on the list is based upon...
September 24, 2020
Communication Issue? Echelon’s ‘Prime Bike’ Scrubbed from Amazon
Echelon Fitness went from promoting a “Prime Bike” sold exclusively on Amazon to having all its at-home spinning bikes yanked from the online retail giant for about 24 hours. Read more on Front Office News.
September 24, 2020
Walton Family Foundation and PeopleForBikes Partner to Support Increased Bicycling Through Area Businesses in Northwest Arkansas
BOULDER, CO (Sept. 24, 2020) — PeopleForBikes announced a five-year program to help Benton County, Arkansas businesses become national leaders in bicycling, realize the return on investment from an active workforce that embraces bicycling, both for transportation and recreation and position Northwest Arkansas as the national model for getting more people...
September 24, 2020
Adventure Journal To Be First Carbon Neutral Publisher through Climate Neutral
Monarch Beach, CA – September 24, 2020–Today, Adventure Journal, the online and quarterly print magazine devoted to outdoor adventure, announced its commitment to being carbon neutral in 2020. This commitment will be certified by Climate Neutral, the nonprofit organization founded in 2019 by the leaders of Peak Design and BioLite. ...
September 24, 2020
mountainFLOW Announces B-Corp Status and USDA Certification
(BOULDER, CO - September 2020)- mountainFLOW, the innovative and award-winning Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that is now a certified B-Corporation, and that all of the company’s celebrated products are also certified bio-based by the USDA. Launched...
September 24, 2020
XTERRA Olympic Canyon VR powered by Gatorade Endurance, Sept 24-28
HONOLULU, HI (Sept. 24, 2020) - The XTERRA Olympic Canyon VR Duathlon powered by Gatorade Endurance, to be held over five days from September 24-28, 2020, is the fourth of eight virtual races designed to engage the endurance community as they train to stay sane, healthy, and positive. Inspired by...
September 23, 2020
Strava Metro now free for urban planners and advocates
Strava has announced that its Strava Metro data, which compiles anonymous ride data from Strava users for transportation planners, is now free of charge for urban planners, city governments and safe infrastructure advocates. Read more on Bicycle Retailer.
September 23, 2020
French lead chorus of doubt in wake of Tour de France
Following a stunning comeback from Tadej Pogačar to win the yellow jersey in Saturday’s time trial and the domination of Jumbo-Visma throughout much of the race, some within the French cycling establishment are publicly questioning the veracity of the results. Read more on VeloNews.
September 23, 2020
Reebok Has a Plant-Based Performance Running Sneaker Coming Soon — With Some Veggies on the Side
Reebok is set to deliver a USDA-certified, plant-based sneaker in the performance-focused run category. The athletic brand announced that it will launch the Forever Floatride Grow next month, an athletic shoe crafted with breathable eucalyptus tree uppers, midsoles made from sustainably-grown castor beans, odor-fighting Bloom algae foam sock liners and...
September 23, 2020
Tough Mudder and Marvel Team Up to Create an Unprecedented Digital Fitness Experience
Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Edition: a 21-day digital fitness adventure engaging a connected community around pushing their boundaries physically and mentally, and ultimately “Find Their Power.” Kicking off in October as part of the...
September 23, 2020
Rock ‘n’ Road Trip Heads South to the Lone Star State for Rock ‘n’ Roll VR Dallas, Offering Participants a Texas Two-Step of Virtual Racing with 10K, 5K, and Remix Challenge Options
TAMPA, Fla. / DALLAS, Texas (September 23, 2020) – After last weekend’s Rock ‘n’ Roll VR Philadelphia saw nearly 12,000 participants enjoy the virtual streets of Philadelphia, Pennsylvania, the Rock ‘n’ Road Trip tour bus heads south to the Lone Star State and the Big D – Dallas, Texas, home...
September 23, 2020
Third Annual USABA National Blind Sports Day Expands To Week of Virtual Activities in 2020
(Sept. 23, 2020) -- Join the United States Association of Blind Athletes for National Blind Sports Week (Sept. 28-Oct. 3), a six-day virtual experience focused on participation and awareness of sports and opportunities available to athletes who are blind and visually impaired. The week culminates with the 3rd annual National...
September 23, 2020
WATERMONSTER™ Announces Touch-Free and Socially-Distanced Water Provision Solution for Large Events
[KERRVILLE, TEXAS, September 2020] – WaterMonster™, presented by Event Hydration Solutions, LLC (EHS) today announced immediate availability of their comprehensive touch-free and social distance enabled hydration system for large events, including all types of race events. Expanding on our proven flagship WaterMonster tanks, our new line of accessories includes two...
September 23, 2020
Newberry College in South Carolina Adds Women’s Triathlon as Varsity Sport
COLORADO SPRINGS, Colo.— USA Triathlon, along with Newberry College Director of Athletics Ralph Patterson, today announced that Newberry College in Newberry, South Carolina, will add women’s triathlon to its varsity sport offerings. The school is the 14th at the NCAA Division II level, and the only school in South Carolina,...
September 23, 2020
CAF and Strava Team Up for a Two-Week Cycling Challenge to Help Athletes with Physical Disabilities Gain Access to Sports
SAN DIEGO, CA – (September 23, 2020) – Starting on October 4, cyclists across the United States will have the opportunity to join the Ride for Challenged Athletes Foundation Strava Challenge, a two-week, 100-mile challenge, for a chance to win incredible prizes and support athletes with physical disabilities. From October...
September 23, 2020
The Pikes Peak APEX Attracts Top Professional Cyclists to Colorado Springs for Inaugural 4-Day Mountain Bike Challenge
Colorado Springs, Colorado — The Pikes Peak APEX presented by RockShox is attracting a strong professional field of racers for the 4-day mountain bike challenge on the slopes of Pikes Peak. The first-year event has attracted professional cyclists from several different disciplines which will create a unique battle between cyclocross,...
September 23, 2020
Bliz Eyewear to Partner with Athletes of Elite Runner Management
MADISON (WI)- Bliz Eyewear, Scandinavia’s #1 eyewear brand, announced today that it will be the exclusive eyeglass provider to the professional athletes of Elite Runner Management (ERM), a Michigan based sports agency headed by Chris Mengel. The announcement was made by Andy Gerlach, director of Bliz America. “Bliz is extremely...
September 23, 2020
2021 Rookie Triathlon Opens Registration
AUSTIN, Texas, September 23, 2020 -- High Five Events, one of the largest privately owned event production companies in the United States, opens registration for the 17th annual Rookie Triathlon this Sunday, September 27th. The 2021 Rookie Triathlon will take place on Sunday, May 2nd, at Walter E. Long Metropolitan...
September 23, 2020
Race Directors Nationwide Come Together to Launch Virtual Mind Body Tri
September 23, 2020 - Six industry leaders in the endurance sports industry have united to form the Mind Body Tri, a first-of-its-kind virtual event designed to exercise the body, calm the mind and kick off the day on October 24, 2020 with thousands of people worldwide. Unlike a traditional triathlon,...
September 22, 2020
Nike Blows Past Analysts’ Estimates, Sending Stock Up High Single Digits
Shares for Nike Inc. are up in the high single digits at market close on Tuesday after the sportswear giant posted better-than-expected earnings and sales. For the three months ended Aug. 31, Nike’s posted diluted earnings per share of 95 cents — up 10% from the prior year and trouncing...
September 22, 2020
Tour de France draws 40m domestic TV viewers
The 2020 Tour de France proved a domestic TV ratings hit for France Télévisions (FTV) as more than 40 million viewers tuned into the public service broadcaster’s coverage of the three-week cycling grand tour. FTV reportedly saw its total viewership increase by seven million - more than 21% - on...
September 22, 2020
Amazon taps Echelon for the Prime Bike, a $500 Peloton knock-off.
Amazon teamed up with Echelon to build and sell the Prime Bike. The $500 exercise bike is a virtual clone of the $1,900 Peloton bike minus the screen — even the color scheme and design are the same. The bike is available now from Amazon (and Walmart, with slightly different...
September 22, 2020
LeMond relaunches with two upscale, carbon fiber city e-bikes; road and gravel to come
The first two models feature carbon frames and upscale parts for the category: Shimano GRX 1x11 drivetrains, Deore XT hydraulic disk brakes and with Di2 shifting as an option. They also have carbon seatposts, integrated handlebars and stems with built-in lighting systems, Spurcycle bells and ebikemotion X35 rear hub motors...
September 22, 2020
The Voice wins 5 Folio: awards
The Voice, SNEWS’ premier bi-annual trade magazine, had five big wins this year at the coveted Folio: Awards. Folio:’s Eddie Awards are the largest and longest-standing recognition program in the magazine industry. Thousands of entries are received each year. In 2019, The Voice won Best B2B Magazine Launch. "The Eddie & Ozzie...
September 22, 2020
Boxed Water Is Better® Welcomes Industry Veteran Charles Murray as Director of Operations
Holland, Mich. – Boxed Water Is Better® – already the most sustainable water brand in the category – has welcomed Charles Murray as the Director of Operations to lead the brand’s R&D, production, and distribution. Murray’s background in beverage operations, automation and quality management, will position the brand to handle surging...
September 22, 2020
Chicago Bike Industry Leaders Team Up With The Newberry Library to Benefit Blackstone Bicycle Works
CHICAGO, IL (Sept. 22, 2020) — PeopleForBikes Ride Spot, the Newberry Library and the CRR1919 Commemoration Project invite Chicagoland residents to participate in the Chicago Race Riot of 1919 Route, a historical biking tour to remember a monumental moment in Chicago history and raise money for Blackstone Bicycle Works. Thanks...
September 22, 2020
Tadej Pogačar and UAE Team Emirates Wins 2020 Tour de France with Stages Cycling
(Boulder, CO - September 22, 2020) StagesⓇ Cycling congratulates Tadej Pogačar on his historic Tour de France win. In his first Tour, the 21-year-old Slovenian won three stages and clinched the White Jersey for best young rider, the Polka Dot Jersey for best climber, and the Malliot Jaune for overall victory,...
September 22, 2020
A Bright Future for Knog and Darby Communications
September 22, 2020 – Melbourne, Australia – Knog, the award-winning manufacturer of unconventional bike accessories and outdoor lighting products, is proud to announce its partnership with PR and Digital Marketing agency Darby Communications. Connected by a strong mutual relationship with Vancouver-based Eartheasy Distribution, Darby Communications will assist Knog with bolstering...
September 22, 2020
MYLAPS launches world’s smallest timing decoder
In many countries sports events are picking up again, and with that MYLAPS keeps on innovating to offer the ultimate experience to events, timers and athletes. The sports timing company launches the world’s smallest decoder: the ProChip Smart Decoder, a light-weight decoder with the proven MYLAPS accuracy of 0,003 seconds....
September 22, 2020
USA Triathlon Renews Partnership with Rudy Project North America Through 2024
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has renewed its partnership with Rudy Project North America through 2024. Rudy Project is the premier supplier of sunglasses, helmets and prescription eyewear in North America for the multisport community. As USA Triathlon’s Exclusive Eyewear and Helmet Partner for adult and youth...
September 22, 2020
Machines For Freedom and ROKA Launch Eyewear Collab For Bike And Outdoor Pursuits
Los Angeles, Calif. (Sept 22, 2020) – Machines For Freedom®, has teamed up with ROKA, to design two pairs of versatile, innovative and stylish cycling sunglasses. Machines, the inclusive women’s cycling apparel brand and ROKA, the award-winning performance sunglass and prescription eyewear brand, joined forces to collaborate on not only a...
September 22, 2020
Looking Back as The IRONMAN Group Celebrates Return to Triathlon Racing with Five Events in Estonia, France, Germany, and Poland
LES SABLES D’OLONNE / GDYNIA / HAMBURG / TALLINN / TAMPA – It was a week to remember and arguably one of the most emotional weekend’s in triathlon history. On September 4, 5 and 6, after an almost 200 days of COVID-19-induced hiatus, The IRONMAN Group celebrated a remarkable return...
September 22, 2020
US Trail Running Conference announces sponsor partnership with Race Directors HQ
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced a sponsor partnership with Race Directors HQ. Race Directors HQ is an online resource and community network for race directors, providing tools, how-to guides, document templates, product reviews and expert advice on all aspects...
September 22, 2020
BibBoards is proud to be a part of Emma Coburn`s Elk Run 5k Virtual race
BibBoards have always been excited to get involved with significant social events aimed to raise awareness and support healthcare, wellness, and environmental protection. In 2020 those kinds of campaigns are crucial as they unite humanity in the face of a common threat, inspire solidarity and collaboration between people and nations....
September 21, 2020
ABC Financial Acquires Trainerize
ABC Financial (ABC), a provider of technology and related services for the fitness industry, has acquired Trainerize, a Vancouver-based mobile fitness solution for personal training and member engagement. With Trainerize, ABC can extend the health club beyond the walls of the gym to include all the aspects of fitness in...
September 21, 2020
Two arrested following hotel raid at Tour de France
Two people were in police custody after an investigation was opened into suspected doping at this year’s Tour de France by the Arkéa-Samsic team, French prosecutors announced. Laurens added that the two people had many health products including drugs in their personal belongings, but also and above all a method...
September 21, 2020
Cowboy introduces free software update to detect crashes and collisions
Belgium start-up Cowboy is introducing Crash Detection – software designed to detect crashes and collisions. Using sensitive built-in sensors combined with GPS signal tracking, the bike communicates with the Cowboy app to detect a fall. Cowboy alerts the rider’s emergency contacts, to check-in and offer help, while sharing the real-time...
September 21, 2020
Viral Video: Athlete lets competitor finish race after latter takes wrong turn
Spanish triathlete Diego Méntriga stopped in his tracks to let his fellow competitor, British triathlete James Teagle, take a lead after the latter took the wrong turn just 100 metres before the finishing line. Read more on The Indian Express.
September 21, 2020
Two in custody in Tour de France doping probe – Marseille prosecutor
Two people were taken in custody on Monday after an investigation was opened into suspected doping by the Arkea-Samsic team at this year’s Tour de France, according to a Marseille prosecutor. The prosecutor did not name the main rider. The leader of the Arkea-Samsic team is Colombian Nairo Quintana. Read...
September 21, 2020
CDC Just Issued a Warning About Gyms
While health experts have remained cautiously skeptical, warning that exercising in an indoor space around others could potentially expose you to the virus, the fitness industry has attempted to promote a message that there is little to no risk. Read more on Yahoo! Life.
September 21, 2020
Marathon Training Academy, UCAN and MetPro Create Another Viral Virtual Challenge
One immensely popular race has led to another for Marathon Training Academy and nutrition brand, UCAN. Just after the onset of the pandemic, the two companies launched The “Social Distancing” Run in honor of the un-run races that were being cancelled day after day. The event almost immediately went viral...
September 21, 2020
California-Based Hudski Enters the Bike Market with Innovative and Versatile Sport-Utility Shredder
Sausalito, CA – September 21, 2020– Hudski, a new bike brand based in Northern California, is thrilled to announce the official launch of its lightweight and rigid frame and fork design with three unique build options. The Hudski Doggler is designed to maximize the versatility and stoke of a rigid...
September 21, 2020
Vasa, Inc welcomes Keith Watson as Chief Operating Officer
September 21, 2020, Essex Junction, VT – Vasa, Inc today announces the hire of Keith Watson to the position of Chief Operating Officer. Keith comes to Vasa after spending 12 years in executive positions at Peaksware Holdings, LLC, (home of TrainingPeaks.com) as well as 10 years with Intuit, Inc. Keith...
September 21, 2020
DelMoSports and its athletes step up to the plate
Cape May, NJ (September 21, 2020) - As events around the country have been challenged to keep going amidst the uncertainly caused by COVID-19, many local charities which rely on the support of these events have been significantly impacted as well. DelMoSports is pleased to report that through converting a...
September 18, 2020
Wattie inks deal with California Triathlon as official apparel partner
California Triathlon has partnered with Wattie Ink, makers of endurance sports apparel, to outfit 5,000 California Triathlon members and the participants in the Cal Tri Events Race Series. Wattie Ink will supply the official California Triathlon race suits and custom branded triathlon apparel through the end of 2022. The deal...
September 18, 2020
Endura Launches Improved MT500 Waterproof Range: A Force For Good
Endura introduces the fourth generation of The MT500– Undisputed King of Mountain Jackets, along with the rest of the committed, feature-packed and majorly breathable MT500 line. This much-loved bombproof kit has been redes