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February 16, 2021
Adidas is selling Reebok after defending the $3.8 billion purchase for years
Adidas acquired Reebok in 2006 for roughly $3.8 billion in an attempt to better compete with Nike, but the brand has posted disappointing sales figures in recent years. Adidas said Tuesday that it has begun a formal process to divest from Reebok, pivoting to focus on its core brand. Business...
February 4, 2021
Health tech startup Bold raises $7 million in seed funding for senior-focused fitness programs
Bold, a digital health and wellness service, plans to prevent chronic health problems in older adults through free and personalized exercise programs. TechCrunch
January 4, 2021
New details emerge on COVID-19 ‘bubbles’ for cycling and other sports at Tokyo Olympics
Athletes must clear COVID-19 tests upon arrival and will be placed into a pre-competition ‘bubble’ for 14 days, creating hurdles for many Tokyo-bound cyclists. VeloNews
January 4, 2021
The Best of the Best: Endurance Sportswire Announces Its Most Popular Press Releases and Industry News Items of 2020
San Diego, Calif. – As we embark upon 2021, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. Congratulations go to iFit. Thanks to SEO and a great news topic, the company's press release was opened 4,021 times....
December 4, 2020
A new challenge for professional triathletes: Toppling Ironman Inc.
For decades, the Ironman and other races filled with weekend warriors have dominated triathlon. Now, the elites are trying to take control with a new series. NYT (subscription)
November 9, 2020
Dorel Sports reports continued growth, new pandemic wave expected to impact Q4
Dorel Sports has seen its sixth consecutive quarter of revenue growth, with third-quarter revenue at $305.6 million, an increase of 22.1%. Read more on BikeBiz.
September 29, 2020
“Voice of IRONMAN” Mike Reilly to Emcee Inaugural Mind Body Tri
September 29, 2020 – Organizers of the Mind Body Tri, a first-of-its-kind virtual event designed to exercise the body and calm the mind, today announced that Mike Reilly, the official “Voice of IRONMAN,” will be the announcer of its inaugural event on October 24, 2020. Unlike a traditional triathlon, the...
June 25, 2020
Tour de France director gives update on safety measures for fans and riders
Throughout the coronavirus lockdown there has been speculation about the measures needed to keep spectators, staff, riders and media safe at the Tour de France. Tour director Christian Prudhomme has offered an update on the safety measures that are likely to be put in place for fans and the peloton. Read more...
May 6, 2020
Peloton Q3 earnings show huge revenue and membership spikes
Peloton bested Wall Street's high expectations, delivering a huge quarterly earnings report Wednesday that showed revenues climbing 66%. The company posted total revenues of $524.6 million for the quarter, besting estimates of $488.5 million. Total members grew from 2.0 million in Q2 to 2.6 million in Q3, a 30% quarter-over-quarter increase....
April 7, 2020
PHOOZY Donates More Than $25,000 in Protective Device Capsules to Healthcare Workers, Laboratory Workers, and First Responders
CHARLOTTE, NC (April 7, 2020): PHOOZY, maker of protective capsules for phones, tablets and laptops, is donating more than $25,000 in products to healthcare workers, laboratory workers, and first responders across the nation. The capsules will offer extra protection for their devices by reducing exposure to viruses, germs and bacteria...
March 6, 2020
RRCA Supported Athletes Shine at U.S. Olympic Team Trials – Marathon
Arlington, VA – On a hilly, challenging course whose difficulty was only exacerbated by gusting winds, 40 athletes (18 men, 22 women) who received a grant from the RRCA or attended RunPro Camp completed the U.S. Olympic Marathon Trials in Atlanta. The group was led by Aliphine Tuliamuk, (’19 grant...
February 27, 2020
UAE Tour halted after two coronavirus cases confirmed at the race
Teams at the UAE Tour have been informed that the race has been cancelled after two Italians at the race have tested positive for coronavirus. The entire race is staying at hotels on Yas Island, just outside of Abu Dhabi and race officials have asked everyone to stay in their hotel rooms under lockdown....
February 27, 2020
Orange Mud Renews Sponsorship with The Mid South
Orange Mud, a premier outdoor gear company, is a proud sponsor of The Mid South, formerly known as Land Run. “We love this event” said Josh Sprague, CEO of Orange Mud. “It’s one that has runners and riders of all types that are simply out to have an amazing day...
February 18, 2020
New Race Relief Cold Therapy Gel from Zealios now available – Sore, Tired, and Aching Muscles & Joints Finally Have The Relief They Deserve
With a proprietary blend of menthol and 12 natural herbal extracts, Race Relief delivers instant, long-lasting relief that absorbs quickly, is non-greasy, and is NSAID-, steroid-, and paraben-free (BEND, Ore.) – New Race Relief Cold Therapy Gel, the latest innovation from Zealios, a leader in performance body care products developed...
February 10, 2020
Outerbike Adds Four New Experiential Event Destinations, Activating ‘See Try Buy’ in Seven Iconic Riding Locations in 2020
New venues bridge core qualified consumers to more specialty brands + retailers nationwide MOAB, Utah (Feb. 10, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike and gear, celebrates a decade of successful partnership connecting specialty bike brands with qualified, enthusiast...
February 9, 2020
Boston Marathon announces changes to start times
Previously, the elite women got a head start on the elite men by about 28 minutes, which allowed for significant TV time devoted to the women’s race, before the men started. It also meant that the winner of the elite women’s race broke the tape ahead of the men’s winner. But in recent...
January 23, 2020
The Suunto Elite Team Announces its Athlete Selections for 2020
The Suunto Elite Team Announces its Athlete Selections for 2020 OGDEN, Utah (January 23, 2020) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the selection of its athlete team for the 2020 competition season. The Suunto Elite Team, formerly the Suunto Multisport Team, will...
January 22, 2020
Nomination Window Open for Kahtoola’s Annual TransRockies™ Run Team Giveaway
Passionate Trail Running Teams of Two Encouraged to Apply Flagstaff, Ariz. (Jan. 22, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, wants to let all trail runners who take their fun seriously know that the nomination window is now open for the Kahtoola Team Giveaway - for...
January 17, 2020
PrimaLoft Promotes Chris Humphris to Senior Vice President of Global Sales
PrimaLoft, Inc. announced the promotion of Chris Humphris to the position of Senior Vice President, Global Sales. LATHAM, N.Y. (January 17, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced the promotion of Chris Humphris to the position of Senior Vice President, Global Sales. This represents a...
January 15, 2020
LEM Helmets Continues Partnership with Italian UCI Pro Women’s Cycling Team BePink for 2020 Season
MORGAN HILL, Calif. (Jan. 15, 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s cycling team BePink. Continuing the success of its 2019 partnership, for 2020 the BePink team expands...
December 31, 2019
ENDURANCE SPORTSWIRE HOLIDAY PROMO EXTENDED THROUGH MONDAY!
Does your company offer services to the running, cycling or triathlon industry? If the answer is yes, Endurance Sportswire is the 'must have' marketing tool for your organization. Endurance Sportswire is the only press release distribution service and job board exclusively for the running, cycling and triathlon industries. We have distributed...
October 31, 2018
Press Coverage for Events: PR Essentials to Make Your Race a Success
Earned media1—any mention of your event or race in print or digital media, including social media, that you haven’t paid for—is a critical part of any communications or marketing strategy. Social media’s user reviews and word-of-mouth recommendations are important in spreading awareness of your event, but traditional media can still...
October 4, 2018
Spectrum Timing Services to Score the Skechers Performance Los Angeles Marathon with ACTIVE IPICO
Spectrum Timing Services, Inc.1, is set to time all Conqur Endurance Group events, including the 2019 Skechers Performance Los Angeles Marathon3. Thanks to a recent partnership with ACTIVE IPICO, all Conqur events for the next three years will feature ACTIVE IPICO timing equipment. Los Angeles Marathon: what to expect for...
August 16, 2018
Elements to Building an Award-Winning Race Event
With the growing number of endurance events in the world, producing award-winning race events is more than just a vanity metric; it’s evidence of smart marketing and a way to set yourself apart from the competition. Beyond the joy of putting on a good race, recognition on the world scale...
August 14, 2018
ACTIVEWorks® Endurance Expands Marketing Reach with Garmin Coach
ACTIVE Network, a leading provider of a suite of race management tools, has collaborated with Garmin® International, Inc. to integrate listings on ACTIVE.com with Garmin Coach through a new system integration (API), providing ACTIVE’s customers and their endurance events with expanded marketing reach. Garmin Coach™ is available through Garmin ConnectTM...
