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January 30, 2024
Planet Fitness Launches Media Network for Advertisers
Planet Fitness, the “Judgment Free” gym franchise, announced the launch of its PF Media Network. The project will operate as a multi-channel advertising solution, linking advertisers to Planet Fitness members both in-club and digitally across multiple channels with an intent to drive awareness and sales. Athletech News
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December 28, 2023
ACSM Trends 2024; Top Fitness Trends
ACSM’s Health & Fitness Journal® recently released its worldwide survey, polling thousands of industry professionals on 45 possible trends. The No. 1 fitness trend heading into 2024 is the use of wearable technology such as smartwatches, heart rate monitors and more to capture an individual's vital health information in real...
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November 20, 2023
Are fishing worms the new way of doping at the Tour de France?
Blood from worms usually used as fishing bait could be the newest doping technique in professional cycling, even at the Tour de France, reports over the weekend have alleged. Haemoglobin from arenicola marina lugworms, otherwise known as sandworms, is used for medical use because of the worms' incredible oxygen transporting abilities, and according...
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November 15, 2023
Pace Sportswear closes after 45 years
After 45 years in business, Pace Sportswear closed at the end of last month, the result of declining sales following the pandemic. Company president Maria Marsh on Wednesday wrote in an email that the company is looking for a buyer for the remaining inventory. Pace manufactured cycling headgear — including...
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October 30, 2023
Life Time revenue up 23% year to date
Life Time Group Holdings Inc., saw a 23% increase in revenue through the first three fiscal quarters of 2023 as member visits were up 24% over pre-pandemic levels at the company’s fitness clubs. Revenue in Life Time's athletic events business also was up, even though it sold two events earlier...
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October 26, 2023
Top cycling teams explore creating new league -sources
A number of major European cycling teams have been exploring plans to create a new competitive league in a move that could reshape the sport’s landscape and allocate more funding for participants. About five teams around Europe including Ineos Grenadiers are involved in the early-stage talks and more could join....
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September 26, 2023
DICK’S to Hire 8,600 Seasonal Teammates for Holiday Shopping Season
DICK’S Sporting Goods announced that it plans to hire 8,600 seasonal teammates for the 2023 holiday season. The sixth-annual “National Signing Day” on October 3 will kick off holiday recruiting efforts for positions at DICK’S Sporting Goods, Public Lands, DICK’S House of Sport, and Going, Going, Gone! stores across the...
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September 25, 2023
Kenyan runner loses two world records due to short course
Two weeks ago, Kenya’s Agnes Ngetich shocked the world at the Transylvania 10K in Brasov, Romania, when she broke not one, but two women’s world records in one 10K race. Unfortunately, Ngetich’s records will not be ratified, as the course was found to be short by 25 metres. Running Magazine
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August 25, 2023
Giant aware and working to get fake website taken offline
Giant Bicycles says it is aware of a fraudulent website mimicking its U.S. domain and has started the process of eliminating it by notifying the Federal Trade Commission, which investigates online scams in the U.S., and the brand's global legal team in Taiwan. BRAIN
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August 9, 2023
The Curious Case of The Disappearing Race Volunteer
Multisport events across the country rely on volunteers to operate, but not only are volunteers not always free, they're also becoming an endangered species. What happens when the helpers stop showing up? Triathlete
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July 17, 2023
One Runner Followed His Watch’s AI Training Plans for a Month. Here’s What Happened.
Could a Garmin watch actually know something a runner doesn't about his training progress? Could it replace a coach? Andy Cochrane decided to be a guinea pig, making a resolution to wear his Garmin for a full month, 24 hours a day, and do everything it recommended. Outside
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July 6, 2023
Brooks Launches ReStart Recommerce Program to Support Sustainability Goals and Increase Access to the Run
Brands that sponsor the Ladies Professional Golf Association (LPGA) are found to have gained up to a 400 per cent return on their investment, according to a report from SponsorUnited. The LPGA Marketing Partnerships Report for 2022/23 produced by the sponsorship data and advertising services firm found that the number of...
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June 27, 2023
The Vents in Nike’s New Jacket Open Automatically When You Sweat
The new Nike Aerogami Jacket is meant to both warm and cool an athlete by automatically opening vents for added breathability when they start to sweat and then closing in the absence of moisture. Gizmondo
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February 20, 2023
Life Time, The Largest Provider of Permanent Pickleball Courts, Hosting and Presenting Nine Pro Pickleball Tournaments Nationwide in 2023
CHANHASSEN, Minn., Feb. 20, 2023 -- Life Time (NYSE: LTH), the country's largest owner and operator of pickleball courts across its network of more than 160 luxury athletic country clubs, is bringing nine tournaments with thousands of players and spectators to its locations across the nation as the sport continues "pickling" up in...
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January 27, 2023
Giant Group buys minority share in Stages Cycling in $20 million deal
Giant Group has made a $20 million investment in Stages Cycling, acquiring 32.5% of the company's common stock according to a filing with the Taiwan stock exchange. According to the announcement in Taiwan, on Jan. 20 Giant's board approved the purchase of 32.5% of Stages Cycling Inc. common stock for...
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January 5, 2023
Peloton fined $19 million for dropping the ball on Tread Plus safety issues
Peloton is starting off 2023 with a $19 million fine. According to the US Consumer Product Safety Commission, the company has agreed to pay the civil penalty to settle charges that the company knowingly failed to immediately report safety issues with its recalled Tread Plus. Peloton continued to sell 38 Tread...
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November 29, 2022
USATF CEO’s $3.8 million salary for 2021 sparks outrage
Team USA athletes and track fans are outraged after it was reported that USA Track & Field (USATF) CEO Max Siegel earned a whopping $3.8 million last year, according to his tax form posted on the USATF website. Max Siegel's pay represented 11 per cent of the organization's total $33.6 million revenue in...
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November 15, 2022
Amazon gets back into the virtual care space with the launch of Amazon Clinic
Amazon announced the launch of Amazon Clinic, which it calls, "a virtual health storefront, bringing together clinical offerings from national, award-winning telehealth providers." With Amazon Clinic, customers are able to select the third-party telehealth provider that best meets their timeline and budget, then connect directly with a licensed clinician. Vator
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November 10, 2022
Bradley Wiggins disputes near £1m claim against him by liquidators
Sir Bradley Wiggins is disputing a near £1m claim against him made by the liquidators of his companies and is selling a property to raise funds. In an update on the liquidation filed at Companies House last month, administrators Georgina Eason and Michael Sanders of accountancy firm MHA Macintyre Hudson...
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October 26, 2022
Kanye West Peloton Swears Off His Music …For All Future Classes
Kanye West is persona non grata for Peloton -- the exercise company is banning his music from any new future classes. The statement comes on the heels of Peloton's Alex Toussaint -- a popular cycling instructor -- declaring he would not be playing Ye's tunes during any of his classes. Toussaint...
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October 9, 2022
New Study Strengthens the Link Between Exercise and Memory
Experts have long known that fitness is good for the brain. A recent paper connects different types of workouts with assorted improvements in memory. NYT (paywall)
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October 7, 2022
Pacific Cycle reduces North American workforce
Pon's Pacific Cycle has reduced its North American workforce in an attempt to restructure operations in response to what it called "challenging economic conditions in the retail mass market segment." A Pacific Cycle spokesperson said that the layoffs affected less than 10% of the workforce but did not give a...
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September 8, 2022
This Runner Couldn’t Find the Right Shoes for Races, So She Launched Her Own Women’s-Focused Brand
Hilma, was founded by Brooke Torres in 2019, when she could not find running shoes that fit her properly. Torres was disappointed with the one-fit shoes that were on the market, as well as the exclusion of women from product development in women’s running shoes and fits created off the...
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September 7, 2022
Your post-exercise ice bath is preventing you from building muscle
A study published in The Journal of Physiology argues that athletes using cooling methods to aid recovery may be preventing their bodies from synthesizing protein, an essential ingredient in the recovery process. Amino acids that come from ingested protein are crucial to rebuilding and strengthening muscles after exercise. Canadian Running
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August 29, 2022
TRX Acquired By Founder In Bankruptcy Proceedings
TRX, which filed for bankruptcy in June to pursue a sale, announced that its founder and former CEO, Randy Hetrick, and partner, Jack Daly, have acquired the fitness brand. Hetrick founded TRX in 2004 after inventing the Suspension Trainer as a SEAL team squadron commander and will now lead the...