Uncategorized

December 13, 2021

Peloton Looks for Revival with ‘And Just Like That’ Ad

Peloton is looking to turn its fortunes around, starting with an ad that responds to the company's surprising role in a new HBO show. The company’s stock tumbled 16.1% from close of market Wednesday to close of market Friday and is down over 70% since the start of the year. Front Office Sports

November 15, 2021

Showcased

Guide to Increasing Attendee Engagement Through Effective Event Communications

No matter what type of event you’re organizing, (a 5k race, a food festival, a conference, etc.) it’s crucial for you to have a clear communication plan. In this eBook, you’ll learn the value of event communication plans, the event communication timeline, and communication tactics to use in all three...

June 12, 2021

Danish safety video is the best PSA we’ve seen promoting bicycle helmets

A video by the Danish Road Safety Council is quite brilliant, and a fun reminder that everyone should be wearing helmets when they ride. Even if they’re a careful rider…or a Viking. BikeRumor

May 12, 2021

Island Brands USA Launches Summer’s Two New Favorite Beers

Charleston, SC (May 2021)- Island Brands USA, producers of clean, better-for-you, super premium beer, is thrilled to announce the launch of their two newest products, Island Southern Peach & Island Lemonada. These two flavors are poised and ready to not only fuel awesome summer adventures, but also deliver a superior...

June 25, 2020

Tour de France director gives update on safety measures for fans and riders

Throughout the coronavirus lockdown there has been speculation about the measures needed to keep spectators, staff, riders and media safe at the Tour de France. Tour director Christian Prudhomme has offered an update on the safety measures that are likely to be put in place for fans and the peloton. Read more...

April 7, 2020

PHOOZY Donates More Than $25,000 in Protective Device Capsules to Healthcare Workers, Laboratory Workers, and First Responders

CHARLOTTE, NC (April 7, 2020): PHOOZY, maker of protective capsules for phones, tablets and laptops, is donating more than $25,000 in products to healthcare workers, laboratory workers, and first responders across the nation. The capsules will offer extra protection for their devices by reducing exposure to viruses, germs and bacteria...

February 10, 2020

Outerbike Adds Four New Experiential Event Destinations, Activating ‘See Try Buy’ in Seven Iconic Riding Locations in 2020

New venues bridge core qualified consumers to more specialty brands + retailers nationwide MOAB, Utah (Feb. 10, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike and gear, celebrates a decade of successful partnership connecting specialty bike brands with qualified, enthusiast...

February 9, 2020

Boston Marathon announces changes to start times

Previously, the elite women got a head start on the elite men by about 28 minutes, which allowed for significant TV time devoted to the women’s race, before the men started. It also meant that the winner of the elite women’s race broke the tape ahead of the men’s winner. But in recent...

January 23, 2020

The Suunto Elite Team Announces its Athlete Selections for 2020

The Suunto Elite Team Announces its Athlete Selections for 2020 OGDEN, Utah (January 23, 2020) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the selection of its athlete team for the 2020 competition season. The Suunto Elite Team, formerly the Suunto Multisport Team, will...

January 22, 2020

Nomination Window Open for Kahtoola’s Annual TransRockies™ Run Team Giveaway

Passionate Trail Running Teams of Two Encouraged to Apply Flagstaff, Ariz. (Jan. 22, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, wants to let all trail runners who take their fun seriously know that the nomination window is now open for the Kahtoola Team Giveaway - for...

January 17, 2020

PrimaLoft Promotes Chris Humphris to Senior Vice President of Global Sales

PrimaLoft, Inc. announced the promotion of Chris Humphris to the position of Senior Vice President, Global Sales. LATHAM, N.Y. (January 17, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced the promotion of Chris Humphris to the position of Senior Vice President, Global Sales. This represents a...

January 15, 2020

LEM Helmets Continues Partnership with Italian UCI Pro Women’s Cycling Team BePink for 2020 Season

MORGAN HILL, Calif. (Jan. 15, 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s cycling team BePink. Continuing the success of its 2019 partnership, for 2020 the BePink team expands...

December 31, 2019

ENDURANCE SPORTSWIRE HOLIDAY PROMO EXTENDED THROUGH MONDAY!

Does your company offer services to the running, cycling or triathlon industry? If the answer is yes, Endurance Sportswire is the 'must have' marketing tool for your organization. Endurance Sportswire is the only press release distribution service and job board exclusively for the running, cycling and triathlon industries. We have distributed...

November 21, 2018

GFNY heads to Chile for season ending race in Casablanca

(NEW YORK CITY, November 21, 2018) – An action-packed GFNY year comes to a close with the season ending GFNY Chile in Casablanca, Chile this Sunday November 25. A one-hour drive from Chiles’ capital, Santiago, the world-renowned Casona Vermonte Winery is the host of the start and finish of the...

November 21, 2018

GFNY heads to Chile for season ending race in Casablanca

(NEW YORK CITY, November 21, 2018) – An action-packed GFNY year comes to a close with the season ending GFNY Chile in Casablanca, Chile this Sunday November 25. A one-hour drive from Chiles’ capital, Santiago, the world-renowned Casona Vermonte Winery is the host of the start and finish of the...

July 22, 2018

Altra Previews Spring 2019 Shoes and Apparel at Outdoor Retailer Summer Market

(Logan, UT — July 22, 2018) Altra will showcase its newest shoes and apparel, launching Spring 2019, at Denver’s Outdoor Retailer Summer Market on July 23-25. Visit Altra’s booth #49129-UL to see its selection of trail shoes, road shoes, women’s specific shoes and apparel. Trail Shoes: Altra’s Superior 4 will...

June 2, 2017

IRONMAN Strengthens Position as the Global Leader in Endurance Sports with Acquisition of Competitor Group

TAMPA, Fla./SAN DIEGO, Calif. (June 2, 2017) – IRONMAN, a Wanda Sports Holdings Company, has acquired 100% of Competitor Group Holdings, Inc. (CGI). The combined entity further establishes IRONMAN as the leading Endurance Sports organization in the world. “This is an important step in the growth IRONMAN has seen over...

November 22, 2016

14 races in 2017 for Global Cycling Marathon Brand GFNY

NEW YORK CITY, November 22, 2017 - GFNY World, the global cycling marathon brand, continues expanding its portfolio of events in 2017. A total of 14 races will be held, including the Campagnolo GFNY World Championship in NYC and the regional championships Asia, Europe and Latin America. All the GFNY World...

August 26, 2015

Wanda Group Acquires IRONMAN for Equity Value Of $650 Million From Providence Equity Partners

Tampa, Fla./Beijing, China (August 26, 2015) – Dalian Wanda Group Co., Ltd. (“Wanda Group”), one of the leading Chinese private conglomerates, has reached an agreement to acquire 100% of IRONMAN for an equity value of approximately $650 million from Providence Equity Partners. As part of the transaction, Wanda Group will work with the current lending group and...

April 22, 2015

Sold Out Field at CRM GFNY Colombia, the World’s Highest Gran Fondo, on April 26, 2015

NEW YORK CITY, April 22, 2015: The inaugural CRM GFNY Colombia will be held on April 26, 2015. A sold-out field of 800 riders is expected to race the World’s Highest Gran Fondo. It’s no coincidence that it will take place in one of the most cycling-fanatic countries that has...

April 16, 2015

Gran Fondo New York Inc. announces inaugural GFNY Argentina to be held on December 6, 2015

NEW YORK CITY, April 16, 2015 - San Luis is Argentina's cycling hotbed so it's certainly no coincidence that the inaugural  GFNY ARGENTINA will be held there on December 6, 2015. The Tour de San Luis professional race in January has become one of the early season key preparation races. Participants of...

April 13, 2015

Campagnolo Gran Fondo New York introduces M-App

NEW YORK CITY, April 13, 2015 Gran Fondo New York Inc. introduces the M-AppTMI, an informational, analog tool for riders to navigate race weekend at the fifth annual Campagnolo Gran Fondo New York on May 17, 2015. M-AppTMI's main feature is its pre-installed content: the course map and time sheet are...

March 24, 2015

Riders enjoy fully closed roads at inaugural Oakley GFNY Barcelona

Oakley GFNY Barcelona on March 22, 2015 was the first ever mass-participation cycling event in Barcelona, Spain. A sold-out field of 1000 riders from 27 countries tackled the challenging course that started and finished in the heart of the city at the famous Montjuic. Riders enjoyed completely closed roads through Barcelona,...

March 18, 2015

Inaugural Oakley GFNY Barcelona Kicks Off on March 22, 2015

NEW YORK CITY, March 18, 2015 -  The inaugural OAKLEY GFNY BARCELONA will be held on March 22, 2015 in Barcelona, Spain. A sold out field of 1,000 riders from over 25 countries tackles the challenging course that starts at Placa d’Espanya in the heart of the city. It finishes...

March 17, 2015

Campagnolo Gran Fondo New York signs multi-year agreement with Selle San Marco

The 5th annual Campagnolo Gran Fondo New York will be held on May 17, 2015 and Selle San Marco is excited to announce that it will again be among the partners of the famous international cycling race with an Italian soul. A new agreement has been reached with the organizers of the event for...