The Right Stuff® (NASA-developed hydration) Announces Exclusive Partnership with Endurance Zone

November 10, 2020

The Right Stuff enters strategic partnership as the exclusive Hydration Partner with Endurance Zone™

Boulder, CO November 10, 2020: Wellness Brands, marketers of The Right Stuff® hydration formula from NASA, is thrilled to announce it has entered into a strategic partnership as the exclusive Hydration Partner with Endurance Zone™

“When we learned of EZTV, we were immediately excited about the need this streaming service fills for endurance athletes. There is so much potential for quality educational and entertainment content for this population that we knew we needed to partner with them. We share the same philosophy of supporting and educating endurance athletes to improve performance and enhance their competition experiences, all while providing entertaining content.” said David Belaga, President/CEO of Wellness Brands Inc.

With technology and science playing such a critical role in how endurance athletes monitor their training and nutrition through data and analytics, the team at Endurance Zone™ was intrigued by the data and the science behind The Right Stuff®. The formula was developed by NASA as a solution to address the severe dehydration symptoms astronauts suffer from upon re-entry into Earth’s gravity.

“For all endurance athletes, hydration is a foundational component of training and competing. Having completed 26 long course triathlons, I am all too aware of the importance of hydration. As someone who has struggled with cramping late into these events and having tried numerous products, the positive impact on my performance were proof enough for me to realize The Right Stuff® is the real deal. That effectiveness, combined with their company’s commitment to endurance athletes makes this is a great partnership. We knew this was something we had to share with our EZ community”, said Endurance Zone™ CEO J. Todd Jennings.

About The Right Stuff®

The formula was developed because astronauts suffer from severe dehydration upon re-entry into Earth’s gravity.  Based on over a decade of NASA-conducted studies, The Right Stuff electrolyte drink additive is far superior for:

1) Combating symptoms (cramps, headaches, muscle fatigue etc.) caused by heavy sweating, dehydration and electrolyte loss.
2) Protecting bodies from overheating in high heat setting and times of intense exertion.
3) Increasing endurance over 20% more than any other NASA-tested formula.

In addition to endurance athletes, the NASA formula is used by most major pro teams (NFL, MLB, NBA, NHL, MLS etc.) as well as colleges across the US and Olympic athletes for both training and competition.

Learn more at www.TheRightStuff-USA.com

About Endurance Zone™

Started by a group of veteran age group and professional athletes, Endurance Zone is an Endurance Sports Media and marketing company. Providing a comprehensive OTT (Over-the Counter) streaming platform Endurance Zone TV designed to provide all things endurance sports in a single source of positive, informative, inspirational, and entertaining content. Think of it as your omnichannel source for all Endurance Sports.

Currently, 14+ original Endurance Zone™ weekly shows hosted by some of the biggest names in sports such as Challenged Athlete Heroes with host Bob Babbitt of Breakfast with Bob fame, In the Zone with Co-Founder Fireman Rob, and Uncorked with Ironman Champion Meredith Kessler. In addition, Endurance Zone TV will also host several docu-series, live broadcast, as well as some pay-per-view events.

Learn more at EnduranceZone.com and EnduranceZoneTV.com