December 23, 2025

Aravaipa Running Partners with Lake Sonoma and Healdsburg Running Company to Launch the Sonoma Fall Classic

December 23, 2025 /ENDURANCE SPORTSWIRE/ — Aravaipa Racing, a premier U.S. race production company, is proud to announce a new partnership with the iconic Lake Sonoma 50 and the Healdsburg Running Company to launch the Sonoma Fall Classic, debuting in October 2026. This collaboration unites ultrarunning pioneer Tropical John Medinger...

December 23, 2025

7 of the Biggest Layoffs to Hit Footwear in 2025

This year’s job market has taken a hit across industries, as higher retail costs led to weaker consumer demand and concerns continued to mount over how artificial intelligence will affect future job creation. Looking closer at the U.S. Department of Labor’s most recent jobs report in November, the overall economy...

December 23, 2025

Soul Focus Sports Celebrates Two Decades of Sports Industry Impact with new Multi-Year Partnership with HOKA®

Soquel, CA — December 23, 2025 — ENDURANCE SPORTSWIRE - Soul Focus Sports today announced a major milestone in its work with HOKA, celebrating a decade of collaborative activations spanning grassroots run clubs, high school competitions, and pro race days across the United States. Over the past ten years, Soul...

December 23, 2025

BikeInsure Launches New Enrollment Platform to Simplify Bicycle and E-Bike Insurance Nationwide

Washington, DC (December 23, 2025) /ENDURANCE SPORTSWIRE/ – BikeInsure, a U.S.-based Insurtech company focused exclusively on bicycle and e-bike insurance, today announced the launch of its new enrollment platform. The upgraded platform features a simple, streamlined two-minute online sign-up experience, making it easier than ever for bike owners nationwide to secure...

December 22, 2025

Grand Slam Track Owes More Than $31 Million, New Filings Show

Grand Slam Track’s latest bankruptcy filings show the league is in dire financial straits. The league is requesting court approval to receive more cash from Winners Alliance, its former-minority-investor-turned-lifeline. The move is a standard part of the bankruptcy process, one expert tells Front Office Sports, but the new documents contain previously...

December 22, 2025

Americans Plan To Spend $60B on Fitness in 2026, Cut Back on Other Expenses Instead

A new survey shows fitness is a top spending priority for Americans, with many respondents indicating they‘d rather spend less on dining out and travel before cutting back on gym memberships Fitness remains the most popular New Year’s resolution for Americans — and a top spending priority. A new nationwide...

December 22, 2025

Monumental Sports & Entertainment and Under Armour Step Up D.C. Students’ Access to Athletic Shoes with ‘District Kicks’ Initiative

WASHINGTON, D.C. (December 22, 2025) /ENDURANCE SPORTSWIRE/ — Monumental Sports & Entertainment (MSE) today announced “District Kicks,” one of the year two marquee initiative of the District of Play platform, led by the Washington Wizards in partnership with Under Armour and DC Public Schools (DCPS). Building on the success of...

December 22, 2025

rabbit Trail Tour Expands to 32 Races in 2026

Santa Barbara, CA /ENDURANCE SPORTSWIRE/ - rabbit’s Trail Tour returns bigger than ever, partnering with 32 standout races across the country to celebrate the achievements of runners and create unforgettable moments on the trail. At each race, runners will earn a free, custom-designed race pin, shipped straight to their doorstep...

December 22, 2025

Spartan Celebrates Standout 2025 Season With 1.45M Finishers as Endurance Racing Booms Globally

United States (December 22, 2025) /ENDURANCE SPORTSWIRE/ Spartan, the world's leading endurance and obstacle course racing brand, has officially concluded its 2025 season, marking a year of global growth, historic firsts, and the crowning of 12 new Elite World Champions - all while on their way to welcoming over 1.45...

December 19, 2025

Should more marathons introduce a lower cut-off time?

Every year, the debate resurfaces: how long should a marathon be allowed to shut down city streets? Now, one big-city marathon is taking a firm step toward the middle ground. At the 2025 Valencia Marathon, runners who had not reached the 40-kilometre mark by five hours and 30 minutes were...