The Land of Endurance Daily Recap – Wednesday, September 15, 2021

September 15, 2021

- Race week festivities for 2021 Intermountain Healthcare IRONMAN 70.3 World Championship Presented by Utah Sports Commission officially kick off with opening of IRONMAN Village and athlete check-in

St. GEORGE, Utah (September 15, 2021) – Race week for the 2021 Intermountain Healthcare IRONMAN^® 70.3^® World Championship presented by Utah Sports Commission has officially kicked off in St. George, Utah, bringing along a plethora of activities and events. Every year hundreds of thousands of triathletes across the globe register to make it to the IRONMAN 70.3 World Championship – ultimately it is the elite of the elite that are able to toe the start line for this prestigious event. The Land of Endurance Daily Recap pays homage to this year’s IRONMAN 70.3 World Championship’s theme and will recap the last 24 hours of activities up to race day.

Back in 2019, St. George, Utah was announced as the host city for the 2021 IRONMAN 70.3 World Championship, giving athletes the opportunity to compete and enjoy the unique Southwestern Utah community. More than 3,000 of the world’s top athletes are registered to compete in St. George, Utah on Saturday, Sept. 18 at the 2021 Intermountain Healthcare IRONMAN 70.3 World Championship presented by Utah Sports Commission. Athletes hail from over 85 countries, regions and territories, with North America leading the way with 76 percent of the athletes registered to race in the 2021 IRONMAN 70.3 World Championship. Despite the impact of COVID-19, more than 50,000 athletes toed the start line at 45 IRONMAN 70.3 qualifying races held worldwide to earn a coveted spot for the world championship.

IRONMAN Village Opens at the Intermountain Healthcare IRONMAN 70.3 World Championship presented by Utah Sports Commission:

The IRONMAN Village is the hub for event week, serving as the location of the Official IRONMAN Merchandise Store, Official Partners booths, athlete check-in, transition areas, bike tech support and information tents. Divided into swim, bike, and run zones, the store will feature technical products for training and racing along with everyday lifestyle products, including the official triathlon and cycling kits. Limited edition 2021 Intermountain Healthcare IRONMAN 70.3 World Championship presented by Utah Sports Commission products designed by premier partners will be available to the public at the Official IRONMAN Merchandise Store located at Town Square Park.

Official IRONMAN Merchandise Store hours of operations can be found on the event schedule listed on the 2021 Intermountain Healthcare IRONMAN 70.3 World Championship presented by Utah Sports Commission schedule of events page.

IRONMAN Partners Embrace The Land of Endurance:

Thanks to IRONMAN’s partners, world championship athletes and their friends and families, and community members will have the opportunity to take home world-class products and mementos leading up to and through race day. With dozens of premier partners represented at the 2021 Intermountain Healthcare IRONMAN 70.3 World Championship presented by Utah Sports Commission, athletes are encouraged to see the variety of the products and amenities available, ranging from training and athletic gear to nutritional supplements..

Santini, the Official Cycling and Triathlon Apparel Partner will have their limited-edition 2021 Intermountain Healthcare IRONMAN 70.3 World Championship presented by Utah Sports Commission Santini Viper Tri Suite & Cycle Gear available for sale at the Official IRONMAN Store located in the IRONMAN Village.

• Ventum, the Official Global Bike Partner of IRONMAN, debuted its latest in triathlon bike technology with the all-new Ventum ONE. On display at the Ventum booth located in IRONMAN Village, the Ventum ONE offers athletes improved adjustability, superior braking, and increased storage, making it their most aerodynamic bike yet.
• Gatorade Endurance, the Official Hydration Partner of the IRONMAN Global Series is educating athletes on proper hydration strategies and sampling a few different Endurance Formula flavors onsite. In addition, they are also handing out Gx Sweat Patches to athletes and spectators who want to better understand what they lose in their sweat, their sweat rate, and provides customized recommendations on how to best hydrate based on the results.
• HOKA ONE ONE, the Official running shoe of IRONMAN is featuring a pre-sale at the IRONMAN Village for their new BondiX maximally cushioned road shoe featuring their propulsive carbon-fiber plate. On race day, HOKA’s distinct Time to Fly zone will welcome athletes as they leave T2 and again when they run down the finish line chute.

IRONMAN Foundation Service Project (Sept. 15 – Sept. 17)

From Wednesday, Sept. 15 through Friday, Sept. 17, athletes are invited to the IRONMAN Foundation® booth inside of IRONMAN Village to help with the We’ve Got Your Back(pack) program. IRONMAN team members and volunteers will be packing 100 backpacks with school supplies and healthy snacks. The Washington County School District’s Foundation will then provide the backpacks to students in need.

Media Center

The Intermountain Healthcare IRONMAN 70.3 World Championship presented by Utah Sports Commission media center is located on the first floor of the Washington Country School District Building. The operating hours are:

• Thursday: 12:30 p.m. – 5:00 p.m. MST
• Friday: 9:00 a.m. – 5:00 p.m. MST
• Saturday: 5:00 a.m. – 7:00 p.m. MST

Rise To It: Looking Ahead To Tomorrow

• Pre-Race Press Conference
• Land of Endurance Fun Run

For more information about the 2021 Intermountain Healthcare IRONMAN 70.3 World Championship presented by Utah Sports Commission event, please visit www.ironman.com/im703-world-championship

For more information on the IRONMAN and IRONMAN 70.3 brands and global event series, visit www.ironman.com. Media may contact press@ironman.com.

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About the IRONMAN 70.3 World Championship

In 2006 the inaugural IRONMAN^® 70.3^® World Championship was held in Clearwater, Florida becoming another test for the world’s elite triathletes. Since that auspicious beginning, the IRONMAN 70.3 World Championship has grown in stature and popularity moving first to Henderson, Nevada in 2011, where athletes encountered a more challenging terrain and then to Mont-Tremblant, Quebec—its first stop on the new “global rotation” for the IRONMAN 70.3 World Championship. The event reached European soil for the first time ever in 2015, with Zell am See, Austria, hosting an epic and memorable event. In 2016, the race moved from the mountains to the beaches of the Sunshine Coast in Queensland, Australia. In 2017, the race returned to the United States, taking place in Chattanooga, Tennessee where it became a two-day event for the first time. In 2018, the event reached the African continent for the first time and was hosted in Nelson Mandela Bay in South Africa. Continuing the rotation, 2019 saw the French Riviera and Nice, France play host to the ever-growing IRONMAN 70.3 World Championship event. More than 200,000 athletes register to participate annually in a series of qualifying races, consisting of over 100 events in locations such as Australia, Brazil, China, Germany, North America, South Africa, and Switzerland. Hosting more than 5,000 athletes from around the world, participants in the IRONMAN 70.3 World Championship have ranged in age from 18 to 85-plus. In 2021, the event takes place in the Red Rocks of St. George, Utah on September 18 in the United States and again on October 28-29, 2022, before shifting to Lahti, Finland on August 26-27, 2023. For more information, visit www.ironman.com/im703-world-championship.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, the IRONMAN^® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf^®, Ultra-Trail^® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic^®, road cycling events including Haute Route^®, and gravel racing like Gravel Epic^®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.