The IRONMAN Group expands Trail Running Portfolio with acquisition of mozart 100 Race in Austria

October 7, 2020

More than 1,600 athletes from 70 countries are expected to race in next edition on June 19, 2021

SALZBURG / LONDON / TAMPA (October 7, 2020) – Today, the IRONMAN Group announced it has acquired the mozart 100^® trail running event, held annually in the Austrian city of Salzburg, birthplace of the world-renowned Austrian composer and the event’s namesake. It is the first major trail-running event in Europe owned by The IRONMAN Group and the first outside Oceania, adding to Ultra-Trail Australia and the Tarawera Ultra Marathon in New Zealand.

“We are excited to welcome Josef Mayerhofer and his team to The IRONMAN Group,” said Stefan Petschnig, Managing Director for The IRONMAN Group in Europe, Middle East & Africa. “Over the past nine years they have firmly put trail running on the European map. Going forward, Josef and our new colleagues will be an integral part of our trail running strategy in Europe and around the world.”

First held in 2012 with a humble 250 participants, mozart 100 has quickly become a centerpiece of the Ultra-Trail World Tour. Today, more than 1600 athletes from 70 countries participate across 6 single and 3 team events. Distances range from the 9km mozart city trail (5.5 miles) to the event’s ultimate test, the 108km (67 miles) long mozart 100 race.

The next mozart 100 event will take place on June 19, 2021.

“Creating and growing mozart 100 was a true team effort and I would like to extend my sincere gratitude to my colleague Claudia Kolussi and our race director Sepp Gruber who both pour their hearts and souls into this events year after year. I would also like to thank all of our partners and our host region for taking great care of us. Most importantly, we all want to say thank you to the athletes who have supported for the past eight editions of the event. Together, we are ready to take the next step and grow the event further as part of The IRONMAN Group,” added Josef Mayerhofer, the event’s founder and managing director.

For more information and registration, visit www.mozart100.com.

For more information on The IRONMAN Group and its global brands and series of events, visit www.ironman.com/about-ironman-group.

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About mozart 100

mozart 100^®, part of the Ultra-Trail World Tour is held annually in the city of Salzburg, a UNESCO world heritage site and birthplace of the world-renowned Austrian composer and the event’s namesake. First held in 2012 with a humble 250 participants, mozart 100 has grown into a feature race on the Austrian calendar with participants from over 70 countries racing in 6 single and 3 team events. Founded and developed by Josef Mayerhofer the event has been acquired by the IRONMAN Group in September 2020.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^®70.3^® Triathlon Series, the IRONMAN^® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series^®, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS^®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf^® presented by Westpac, Ultra-Trail World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic^®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance (www.advance.com), a private, family-owned business. For more information, visit www.ironman.com.

About Advance

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.