The Ironman Group announces additions to The Global Partnership Leadership Team

December 10, 2019

TAMPA, Fla. (December 10, 2019) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), is pleased to announce the addition of Matt Wikstrom and Chris Marciani to its Global Partnership leadership team. Wikstrom has been named Vice President of Global Partnerships, Global Business Development, where he will focus on global partnerships with companies that work outside of the endurance landscape. Marciani has been named Vice President of Global Partnerships, North America, where he will lead the North America sales team and efforts.

“We are pleased to welcome both Matt and Chris to The IRONMAN Group. They each bring a depth of knowledge, network, creativity and leadership that will be critical as we continue to develop our events portfolio and build our digital platforms,” said Matthieu Van Veen, Chief Revenue Officer for The IRONMAN Group. “As the largest mass participation event producer in the world with more than one million registered race participants each year, we provide a significant opportunity for enterprises looking to reach desirable demographics, communities of athletes and to associate with health and fitness values. Matt and Chris will complement each other well while bringing great experience to the Global Partnership team.”

Matt Wikstrom – Vice President of Global Partnerships, Global Business Development

Wikstrom was most recently with the Van Wagner Sports & Entertainment’s Team Advisory division as Senior Vice President, specializing in maximizing opportunities for VWSE’s team, property, and brand clients in naming rights, stadium development, sponsorship, premium ticketing, and analytics.

Prior to joining VWSE, Wikstrom spent 16 years at Wasserman, working in a variety of business development capacities, including selling the naming rights and cornerstone sponsors of MetLife Stadium, presenting sponsorship of Wembley Stadium, title sponsors for the UCI World Tour Team, RadioShack Nissan Trek, among other major sponsorships. Wikstrom also led the creation of an Endurance Division at Wasserman, which represented brands, properties and athletes along with owning and operating events within the endurance space.

Wikstrom is married with three children and is also a competitive cyclist.

 Chris Marciani – Vice President of Global Partnerships, North America

Marciani most recently worked for the Miami Heat of the NBA where he was in charge of managing the corporate partnership group. Prior to his time with the Heat, he spent four years with the PGA as Vice President, Tournament Revenue, where he oversaw a national sales team with many similarities to the one he will be leading at The IRONMAN Group.

With more than 20 years of corporate partnership sales experience, Marciani has generated significant revenue as a senior sales executive at Major League Baseball Properties, NASCAR, and Charlotte Hornets.

Marciani is married with two children and recently completed his 10th marathon.

For more information on The IRONMAN Group and global event series, visit Media related inquiries may be directed to

Those seeking career opportunities at The IRONMAN Group can visit here.


About The IRONMAN Group

As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit

About Wanda Sports Group

Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.