The IRONMAN Group and Visit Sacramento Announce Sacramento, California As Host City of New IRONMAN California Triathlon

February 28, 2020

Inaugural IRONMAN California triathlon scheduled for October 24, 2021 - General registration will open in July 2020

SACRAMENTO, Calif. / TAMPA, Fla. – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), in conjunction with Visit Sacramento announced today that Sacramento, California will serve as the newest host venue for a full-distance IRONMAN® triathlon. The inaugural event is scheduled to take place on Sunday, Oct. 24, 2021, with general registration opening in July 2020.

“We are thrilled to be continuing our relationship with the state of California by bringing a full-distance IRONMAN triathlon to Sacramento next year,” said Dave Christen, Regional Director for The IRONMAN Group. “Northern California has proven to be an amazing location to host world-class events and we believe that Sacramento will continue to build on the legacy that Santa Rosa created in the sport. We know our athletes will be excited to race another full-distance triathlon through the beautiful capital of the Golden State.”

Sacramento, California’s state capital, is the fifth largest city in the state and sits just under 90 miles northeast of Oakland and San Francisco. The city is known as one of the most historic cities in the state, filled with vibrant landmarks, museums, culture and farm-to-fork restaurants with local craft beer and wine. Considered to have a Mediterranean climate characterized by mild winters and dry summers, Sacramento offers ideal weather conditions for outdoor lovers making for a vibrant, active community.

Following the sunset edition of the IRONMAN Santa Rosa triathlon taking place on July 25, 2020, the inaugural IRONMAN California triathlon will continue the strong tradition of triathlon that has been built in the region offering the only full-distance IRONMAN event in the state. With course announcements soon to come, participants can expect a down-river swim, a scenic bike through the agricultural landscape that surrounds Sacramento and beautiful run along the river trail. This fast-paced course will bring the need for speed, with personal records within reach throughout the weekend.

“Visit Sacramento’s Sports Commission is thrilled to welcome IRONMAN to our city,” said Visit Sacramento CEO Mike Testa. “Our unbeatable weather coupled with our prime outdoor spaces and tremendous community of sports fans makes Sacramento an ideal host for this exciting event. We look forward to working with IRONMAN, our hospitality partners and the City of Sacramento to make the 2021 competition a success.”

General registration for the inaugural 2021 IRONMAN California triathlon will open in July 2020. The event will offer qualifying slots to the 2022 IRONMAN World Championship in Kailua-Kona, Hawai`i.

For more information on the 2021 IRONMAN California triathlon, visit www.ironman.com/im-california. For more information on the IRONMAN brand and global event series, visit www.ironman.com. Athlete inquiries can be directed to california@ironman.com. Media related inquiries may be directed to press@ironman.com.


About Visit Sacramento

Visit Sacramento works to improve the quality of life for locals by driving visitor spending that supports our local business community, creates jobs and makes Sacramento a better place to call home. As the premier economic development and services organization for the region’s convention and tourism industry, Visit Sacramento develops and executes sales, marketing and customer service programs, along with special events, designed to draw overnight visitors to the city and create market prestige. Brands operating under the Visit Sacramento umbrella include America’s Farm-to-Fork Capital, Sacramento Sports Commission, Sacramento365 (a joint partnership with Convention & Cultural Services and the Sacramento Metropolitan Arts Commission) and Sac Event Crew.

About The IRONMAN Group

As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit www.ironman.com.

About Wanda Sports Group

Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.