The IRONMAN Group and Madison Area Sports Commission Celebrates 20 Years With Partnership Extension To Continue Hosting IRONMAN Events In Madison, Wisconsin

October 20, 2021

- As part of new agreement, IRONMAN Wisconsin reverts back to historical race month with event taking place on September 11, 2022; IRONMAN 70.3 Wisconsin to take place on Sept. 10, 2022, creating race festival weekend - General registration for both the 2022 IRONMAN Wisconsin and IRONMAN 70.3 Wisconsin are now open by visiting, www.ironman.com/im-wisconsin and www.ironman.com/im703-wisconsin

MADISON, Wis. / TAMPA, Fla. (Oct. 20, 2021) /ENDURANCE SPORTSWIRE/ – Celebrating 20 Years of IRONMAN Wisconsin, IRONMAN in partnership with the Madison Area Sports Commission have announced a multi-year extension for IRONMAN^® and IRONMAN^® 70.3^® events to continue to be hosted in Madison, Wisconsin. As part of the agreement, next year’s IRONMAN Wisconsin triathlon will revert back to its historical race month, taking place on Sept. 11, 2022. Additionally, the 2022 edition of the IRONMAN^® 70.3^® Wisconsin triathlon will take place on Saturday, Sept. 10, 2022, creating a festival weekend. General registration for both the 2022 IRONMAN Wisconsin and IRONMAN 70.3 Wisconsin are now open by visiting, www.ironman.com/im-wisconsin and www.ironman.com/im703-wisconsin.

Commemorating the 20th anniversary of IRONMAN Wisconsin, athletes can anticipate special activities all week, including a Class of Parade, a signing wall, and a special award show style banquet that will honor the Best Male Performance, Best Female Performance, Most Inspirational Story, among other awards as athletes take home a commemorative gift to mark the occasion.

“Madison, Wisconsin is consistently voted as one of the top IRONMAN triathlon destinations of our global portfolio of events and we cannot be more pleased to be able to extend this partnership with the Madison Area Sports Commission to continue to bring IRONMAN events to this region for years to come,” said Elizabeth O’Brien, Managing Director for The IRONMAN Group. “While we previously announced that the event would be moving to a summer date, we collectively listened to athlete and community feedback and are glad to keep with tradition and the historical September date. We’re looking forward to hosting the 20^th celebration with two amazing IRONMAN-branded events in one weekend next year.”

Madison, Wisconsin and the surrounding region will host a half-distance IRONMAN 70.3 triathlon and a full-distance IRONMAN triathlon on consecutive days. Athletes in both events will complete the swim portion of the event in Lake Monona. Once out of the water and on the bike, the athletes will bike around south-central Wisconsin. The bike course features long climbs where crowds gather and fast downhills where bike handling skills are showcased. To finish their race, athletes will run through downtown Madison, inside the iconic Camp Randall Stadium, and around the University of Wisconsin campus that runs along the shore of Madison’s Lake Mendota before hitting their finish line at the footsteps of the Wisconsin State Capitol, a beautiful and unique midwestern race experience on the IRONMAN circuit.

“We are excited that IRONMAN Wisconsin is returning to Madison in September 2022 and beyond,” remarked Jamie Patrick, Vice President of Madison Area Sports Commission. “The 2022 race will feature an IRONMAN Festival weekend with both half and full distance triathlon races. This new festival format is the perfect way to celebrate 20 years and counting of one of the favorite race sites for IRONMAN athletes around the world.”

Madison is the capital of Wisconsin and the second largest city in the state. You won’t find a more passionate area about their sports; everything from youth soccer leagues to Wisconsin Badger football Saturdays, Greater Madison is always abuzz with athletes and fans that adore any opportunity for a little healthy competition. Madison is also known for its extensive biking infrastructure, with numerous bike paths and bike lanes throughout the city. Several of these bike paths connect to state trails. With a geographically diverse landscape, this makes Madison an ideal destination for all visitors.

The IRONMAN Wisconsin triathlon will offer qualifying slots to the 2023 IRONMAN World Championship^® in Kailua-Kona, Hawai`i. The IRONMAN 70.3 Wisconsin triathlon will offer qualifying slots to the 2023 IRONMAN 70.3 World Championship taking place in Lahti, Finland.

For more information on the 2022 IRONMAN Wisconsin triathlon, visit www.ironman.com/im-wisconsin. For more information on the 2022 IRONMAN 70.3 Wisconsin triathlon, visit www.ironman.com/im703-wisconsin. For more information on the IRONMAN brand and global event series, visit www.ironman.com. Media inquiries may be directed to press@ironman.com.

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About Madison Area Sports Commission

The Madison Area Sports Commission (MASC) is the greater Madison area’s official sports marketing organization. Launched in 2010, MASC is at the leading edge of national and trending sporting events, bringing them to a community that shares its passion for fitness and sporting activities. For more information, visit www.madisonsports.org.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, the IRONMAN^® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf^®, Ultra-Trail^® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic^®, road cycling events including Haute Route^®, and gravel racing like Gravel Epic^®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.