The IRONMAN Foundation Launches Volunteer Appreciation Initiative at 2017 IRONMAN North American Events

March 30th, 2017

Wear It. Give It. Thank (& Race) Your Heart Out: Athletes to Acknowledge Volunteers for their Service through Sport and Commitment to Community

TAMPA, Fla. (March 30, 2017) – The IRONMAN Foundation® announced today that as part of their commitment to community, it has launched a Volunteer Appreciation Program at all 2017 North American events, beginning with the IRONMAN® 70.3® Oceanside and IRONMAN® 70.3® Texas triathlons, to acknowledge volunteers for their contributions over race weekend. As athletes check-in, they will receive a red IRONMAN Foundation wristband with the instructions to give them to their favorite volunteers as a token of thanks for their service through sport and community. The Volunteer Group with the most wristbands at the end of race weekend will receive special acknowledgement from the IRONMAN Foundation.

“It takes thousands of volunteers to bring IRONMAN athletes across the finish line every year,” said Sarah Hartmann, Community Relations Manager for The IRONMAN Foundation. “The red wristband is now our ‘Symbol of Service,’ providing athletes with the opportunity to show appreciation to a volunteer who helps them reach their IRONMAN triathlon goals.”

Volunteer Captains are encouraged to share their wristband photos with their Volunteer Director and through social media on Facebook, Twitter and Instagram with #IMFVolunteer.

For more information on IRONMAN and The IRONMAN Foundation, please visit and For media related inquiries, please contact



A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 44 countries. For more information, visit

About Wanda Sports Holdings

Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

About The IRONMAN Foundation

The IRONMAN Foundation® creates positive, tangible change in IRONMAN race communities by engaging athletes and volunteers to participate in programs that demonstrate service through sport and commitment to community. Since 2003, over $50,000,000 has been provided through IRONMAN Foundation programs to more than 6,300 local, regional, national and global nonprofit initiatives. Through these partnerships, IRONMAN athletes are powerfully linked to the community and together we leave the IRONMAN legacy behind in our race communities long after event day. For more information on IRONMAN Foundation programs, including Team IMF, Community Fund, Your Journey Your Cause, and Women For Tri, visit

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Contact Info

Dan Berglund

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