The IRONMAN Foundation Joins Absa Cape Epic as Official Charity

June 21st, 2017

The IRONMAN Foundation Joins Absa Cape Epic as Official Charity

The IRONMAN Foundation expands efforts to South Africa after providing over $50 million USD in charitable giveback since its inception

CAPE TOWN, South Africa/TAMPA, Fla. – The Absa Cape Epic® announced today the addition of The IRONMAN Foundation® to its Official Charity Program. As the world’s premier mountain bike stage race, the Absa Cape Epic attracts the best mountain bikers from around the globe to the Western Cape of South Africa.

The Absa Cape Epic will now have five official charities, with The IRONMAN Foundation joining the Anna Foundation, the Cape Leopard Trust, the Laureus-Sport for Good Foundation, and Qhubeka.

“This is great news,” said Kevin Vermaak, founder of the Absa Cape Epic. “We have a variety of things we look for when partnering with a charity, including that at its core, they make a sustained impact on local communities and the IRONMAN Foundation is a perfect fit.”

“The IRONMAN Foundation is an organization that encourages athletes and volunteers to take part in programs that demonstrate service through sport and commitment to community. It has a track record of helping local communities in need, which is what it will be doing in the Western Cape.”

The IRONMAN Foundation will make entries available for five teams of athletes to participate in the Absa Cape Epic. Those athletes will receive a VIP experience along with team registration to the event. Funds raised by The IRONMAN Foundation through these entries will then be donated back to organizations in the Western Cape region.

“We are honored to be chosen as one of the Official Charity Partners for the Absa Cape Epic,” said Whitney Staloch, IRONMAN Foundation Senior Manager of Fundraising and Development. “It is a fantastic opportunity to introduce mountain bike racing to IRONMAN® athletes while providing support for positive tangible change through local non-profit initiatives within the communities where this event occurs.”

Interested athletes can learn more about The IRONMAN Foundation – Absa Cape Epic Team and how to register by visiting Team IMF – Absa Cape Epic or contacting for more information.

For more information on IRONMAN and The IRONMAN Foundation, please visit and


About Absa Cape Epic

The Absa Cape Epic® is the world’s premier mountain bike stage race. The route changes every year, taking professional mountain bikers and aspiring amateurs from around the world through about 700km of unspoilt scenery and 15,000m of accumulated climbing over some of the most magnificent mountain passes in South Africa’s Western Cape province. The Absa Cape Epic is the most televised mountain bike event in the world and the only eight-day stage race classed as hors catégorie (beyond categorization) by the Union Cycliste Internationale (UCI), the same category as the iconic Grand Tours of road cycling. This official UCI status makes it a highlight of the professional rider’s calendar. The Absa Cape Epic also attracts amateur riders from around the world wanting to test themselves against the world’s leading riders. It is a full-service race, meaning that riders can concentrate on riding while services such as accommodation, food, bike cleaning and maintenance, laundry and medical assistance are provided for them.

About The IRONMAN Foundation

The IRONMAN Foundation® creates positive, tangible change in IRONMAN race communities by engaging athletes and volunteers to participate in programs that demonstrate service through sport and commitment to community. Since 2003, over $50,000,000 has been provided through IRONMAN Foundation programs to more than 6,300 local, regional, national and global nonprofit initiatives. Through these partnerships, IRONMAN athletes are powerfully linked to the community and together we leave the IRONMAN legacy behind in our race communities long after event day. For more information on IRONMAN Foundation programs, including Team IMF, Community Fund, Your Journey Your Cause, and Women For Tri, visit


A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races including the Absa Cape Epic, premier marathons including the Standard Chartered Singapore Marathon and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN ® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit

About Wanda Sports Holdings

Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

The IRONMAN Foundation

The IRONMAN Foundation Joins Absa Cape Epic as Official Charity

Contact Info

Sarah Hartmann

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