The IRONMAN Foundation and the Firehouse Subs Public Safety Foundation Continue Partnership at IRONMAN Wisconsin to Provide $37,000 in Critical Lifesaving Equipment to First Responders

September 4, 2019

The IRONMAN Foundation to provide an additional $65,000 in charitable giveback to the greater Madison region

TAMPA, Fla. (September 4, 2019) – The IRONMAN Foundation® will partner with the Firehouse Subs Public Safety Foundation to provide $37,000 in critical lifesaving equipment to Sauk Fire District and Sauk City Fire Department as well as the Black Earth Joint Fire District. In addition, the IRONMAN Foundation will distribute an additional $65,000 in charitable giveback to non-profit initiatives and groups in the greater Madison region in conjunction with the 2019 IRONMAN® Wisconsin triathlon taking place on Sunday, September 8, bringing the total awarded to date to over $1.2 million.

“The IRONMAN Foundation is honored to partner with the Firehouse Subs Public Safety Foundation to create tangible impact in Madison and to recognize the lifesaving sacrifices of the brave men and women who are on the front lines of their communities,” said Sarah Hartmann, IRONMAN Foundation Executive Director. “We’re also deeply grateful to the Boys and Girls Club of Dane County for the opportunity to support local youth through the “Bike for a Kid“ program in partnership with FLO Cycling, as well as the Madison Area Sports Commission for the opportunity to support local youth sports programs.”

Firehouse Subs Public Safety Foundation

Now in their sixth year of partnership, the Firehouse Subs Public Safety Foundation and the IRONMAN Foundation program have provided more than $419,000 in equipment to 31 first responder organizations in 13 IRONMAN race communities. The Sauk Fire District and Sauk City Fire Department will receive vehicle extrication equipment and Black Earth Joint Fire District will receive an inflatable rescue boat with motor and trailer.

“We are so happy to continue to award lifesaving equipment at such an amazing event,” said Robin Peters, Executive Director for Firehouse Subs Public Safety Foundation. “Each IRONMAN race city provides a wonderful venue and we are honored to be part of making the Madison community safer with our support of their first responders.”

Bike for a Kid in Partnership with FLO Cycling

In addition to the grant funding, the IRONMAN Foundation, in partnership with FLO Cycling and Boys and Girls Club of Dane County, will host a “Bike for a Kid” pop-up service project in the IRONMAN Village from Thursday, September 5 through Saturday, September 7. Athletes who participate in the 2019 IRONMAN Wisconsin triathlon, along with their families and friends, are invited to visit the IRONMAN Foundation booth to assemble a bike for local kids in need. A total of 100 bikes will be built and distributed to children within the region.

The IRONMAN Foundation’s additional grant funding to local groups will include a $35,000 Community Grant to the Madison Area Sports Commission to support the programming of Dane County youth organizations that connect children to sports activities.

The IRONMAN Foundation Community Fund provides community and volunteerism grant opportunities to non-profit organizations where IRONMAN events are held. In 2019, the IRONMAN Foundation will distribute more than $1.8 million in grant funding to support the needs of IRONMAN race communities across North America.

For more information on IRONMAN and The IRONMAN Foundation, please visit www.ironman.com and www.ironmanfoundation.org. For media related inquiries, please contact [email protected].


About Firehouse Subs Public Safety Foundation

Firehouse Subs Public Safety Foundation was founded in 2005 in the aftermath of Hurricane Katrina, when Firehouse Subs Founders, Chris Sorensen and Robin Sorensen, traveled to Mississippi where they provided food to first responders and survivors. As they traveled back to Florida, they knew they could do more and Firehouse Subs Public Safety Foundation was born with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. Since its inception, the non-profit organization has granted more than $44 million to hometown heroes in 49 states, Puerto Rico and Canada.

About the IRONMAN Foundation 

The IRONMAN Foundation® creates positive, tangible change in race communities by engaging athletes and volunteers to participate in programs that demonstrate service through sport and commitment to community. Since 2003, over $50,000,000 has been provided through IRONMAN charitable giveback programs including the IRONMAN Foundation to more than 8,300 local, regional, national and global nonprofit initiatives. Through these partnerships, IRONMAN and Rock ‘n’ Roll Marathon Series athletes are powerfully linked to the community and together we leave the IRONMAN legacy behind in our race communities long after event day. For more information on IRONMAN Foundation programs, including Team IMF, Community Fund, Rock This Town™, Your Journey Your Cause, and Women For Tri, visit www.ironmanfoundation.org.

About The IRONMAN Group

As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit www.ironman.com.

About Wanda Sports Group

Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes.

Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.