The Human Interest Group Celebrates 2016, a Year of Work and Reward Around the World

January 9th, 2017

The Human Interest Group Celebrates 2016, a Year of Work and Reward Around the World

(Boulder, CO) Mauricio Mendez winning the XTERRA World Championship, Heather Wurtele’s reign as the IRONMAN 70.3 North American Champion, and Ben Hoffman’s multi-media partnership with TransAmerica are among the highlights in A Year of Work and Reward(s): Professional Triathlon in 2016a summary of the accomplishments of the Human Interest Group (HIG) athlete clients.

“Thank you to our athlete clients, fans, sponsors, industry peers, and friends who made this a phenomenal year in triathlon,” says HIG Managing Director Franko Vatterott. HIG is a leading sports management and influencer marketing company.

“While our clients collected over 25 individual first-place wins this year, I’m especially proud that the power and influence of the HIG crew as a whole really took off,” adds Vatterott. “This past year has set all of us up for major developments in 2017. Stay tuned.”

Day after day in 2016, the Human Interest Group (HIG) stable of athletes enthused fans and engaged with sponsors through their hard work, professionalism, and an inspirational attitude.

HIG added IRONMAN 70.3 rising stars Jake Montgomery and Lauren Barnett to its international roster of road and off-road triathletes. New partnerships with leading companies were created and existing relationships sustained through the year.

“Stand-out performances and down-to-earth personalities of our clients extended the reach of sponsors and their brands this year. Craig Alexander inked a lifetime contract with Newton Running, Ben Hoffman helped develop a creative partnership with Transamerica, Team Wurtele’s Heather and Trevor signed on with Louis Garneau, while Tim Don, Rachel Joyce, and Paul Barny continued their work with Team Bravo,” says Human Interest Group Director Michael Cardoza.

“Athletes like Radka Vodičková, Sam Appleton, and Lesley Paterson showed that engaging both fans and sponsors can be genuinely rewarding for everyone.”

A Year of Work and Reward(s): Professional Triathlon in 2016 can be found on the Professional Triathlon website.

2016 Season Highlights by Human Interest Group Athlete Clients

  • Mauricio Mendez: 2016 XTERRA World Champion, 1st at XTERRA Denmark, Sweden, and Italy; 1st at IRONMAN 70.3 Los Cabos and Cozumel.
  • Heather Wurtele: 2016 IRONMAN 70.3 North American Champion; 1st at IRONMAN 70.3 Victoria, Monterrey, and California, and Challenge Iceland; and 3rd at IRONMAN 70.3 World Championship.
  • Lesley Paterson: 2nd at XTERRA World Championship, 1st at XTERRA Italy, France and Laguna Beach.
  • Tim Don: 2016 IRONMAN 70.3 South American Champion and 1st at IRONMAN 70.3 Monterrey.
  • Ben Hoffman: Top American at 2016 IRONMAN World Championship, Kona-Maui Double title (fastest combined time at IRONMAN and XTERRA World Championships), and 2016 IRONMAN African Champion.
  • Radka Vodičková: 1st at IRONMAN 70.3 Hefei and Putrajaya.
  • Craig “Crowie” Alexander: 1st at IRONMAN 70.3 Busselton (setting a new course record), Putrajaya, and Subic Bay.
  • Samuel “App0” Appleton: 1st at IRONMAN 70.3 Argentina, 2nd at IRONMAN 70.3 Chattanooga, and 3rd at IRONMAN 70.3 Boulder and Bahrain.
  • Jake Montgomery: 1st at IRONMAN 70.3 Geelong.
  • Lauren Barnett: 1st at IRONMAN 70.3 Racine and Raleigh.
  • Rachel Joyce: 2nd at IRONMAN 70.3 Pucón.
  • Trevor Wurtele: 2nd at IRONMAN 70.3 Victoria, Mont-Tremblant, and Monterrey; 3rd at IRONMAN Canada.
  • Paul “Barny” Matthews: 4th at IRONMAN Brazil and IRONMAN Mont-Tremblant.

About Human Interest Group

Based in Boulder, Colorado, the Human Interest Group (HIG) provides marketing bandwidth, sponsor activation strategies and services, and audience-building content for companies around the world. Our trademark PROTRI division is triathlon’s leading professional sports management agency. Our clients are established and entrepreneurial businesses in the triathlon, endurance sports, and the active lifestyle space. Whether needing a credible brand ambassador or wanting a fresher perspective on your business development strategy, clients value our relationships, knowledge, and credibility when it comes to building engagement within the active lifestyle communities. Got an idea? Contact us.

Visit for latest athlete bios and updated race reports.

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The Human Interest Group
Twitter: @BoulderCartel
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Human Interest Group

The Human Interest Group Celebrates 2016, a Year of Work and Reward Around the World

Contact Info

Franko Vatterott

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