The Giant Race Series Forms New Partnership with BANDAI NAMCO Entertainment America Inc. in celebration of PAC-MAN’s 40th Anniversary
March 2, 2020
March 2nd, 2020 (San Francisco, Calif): Giants Enterprises, the development and entrepreneurial arm of the San Francisco Giants Major League Baseball franchise, announced a new partnership today between the Giant Race Series presented by Alaska Airlines and BANDAI NAMCO Entertainment America Inc. in celebration of PAC-MAN’s 40th Anniversary. As part of the growing Health and Wellness initiative developed by Giants Enterprises, this unique partnership with Santa Clara based leading interactive entertainment company BANDAI NAMCO Entertainment America Inc. aims to excite and inspire families and individuals from all backgrounds to participate in fitness lifestyle events.
“We are excited to bring to life a new partnership of two iconic brands and celebrate PAC-MAN’s historic 40th anniversary throughout the 2020 Giant Race Series. We look forward to creating an unforgettable experience for runners, families, and Giants fans in Scottsdale, Sacramento, San Jose and San Francisco” said Stephen Revetria, President of Giants Enterprises.
For 40 years, PAC-MAN has always embodied family friendly entertainment, engaging millions of kids and kids-at-heart alike around the globe. As PAC-MAN turns 40 this year, he’s devoting more time to running outside of the maze in order to stay healthy and trim. PAC-MAN’s popularity has never skipped a beat; PAC-MAN continues to be an instantly recognizable icon and stays relevant today through crossover partnerships, new video games, and event partnerships. The Giant Race Series will deliver unique activations and surprises that will be integrated within all four events beginning this weekend in Scottsdale, Arizona, at the Giants’ Spring Training facility, and continuing in Sacramento on April 11, San Jose on June 6 and culminating in San Francisco September 4-6.
“I can’t wait to partner with the San Francisco Giants and the Giant Race Series to inspire families and individuals to come out for some fun runs in the sun,” says PAC-MAN.
This partnership embodies the unique and compelling collaborations that Giants Enterprises is known for. The Giant Race Series’ flagship event in San Francisco is celebrating its 11th year as one of the Bay Area’s premier endurance weekends, welcoming more than 20,000 participants to Oracle Park. September 4-6, 2020 will offer a robust spread of wellness events featuring PAC-MAN, as well as the Half Marathon, 10k, 5k and Kids and Family Relay. Spectators are welcome to all events and the free fitness expo will feature the latest in running apparel, nutritional products and partner activations.
In conjunction with the four upcoming races, the Giant Race is also launching the PAC-MAN 40th Anniversary Virtual Challenge. Participants can “Join the PAC” by registering and running a total of 40 miles between the first Giant Race in Scottsdale Arizona on February 29 and the San Francisco Giant Race on September 6, 2020. Participants can do their best PAC-MAN impression by walking, jogging or running on their own time, anywhere in the world, and receive a limited edition PAC-MAN 40th Anniversary Race Kit, featuring a commemorative medal, race bib, and finisher sticker. Registration will be announced shortly at www.giantrace.com.
About the Giant Race Series: The Giant Race Run/Walk Series represents the perfect combination of running and baseball. With annual events held in Scottsdale, Sacramento, San Jose and San Francisco, the Giant Race unites an array of Giants-inspired themes at every level of professional baseball. After stops in Scottsdale during Spring Training and at Minor League facilities in Sacramento and San Jose, the Series ends on the field at Oracle Park with a 20,000-participant race on the flattest and fastest course in San Francisco. The San Francisco Giants and Giants Enterprises have worked together to give baseball fans and running enthusiasts an unforgettable journey of run, walk, fitness, and training experiences all season long. For more information, visit www.giantrace.com.
About BANDAI NAMCO Entertainment America Inc.: BANDAI NAMCO Entertainment America Inc., part of BANDAI NAMCO Holdings Inc., is a leading global publisher and developer of interactive entertainment for all major video game consoles, iOS, Android, and online platforms. The company is known for creating and publishing many of the industry’s top video game franchises including PAC-MAN®, GALAGA®, TEKKEN®, SOULCALIBUR®, and ACE COMBAT®. BANDAI NAMCO Entertainment America Inc. is the premier publisher in the Western hemisphere for anime based video games including NARUTO SHIPPUDEN™, DRAGON BALL Z®, and ONE PIECE®. More information about the company and its products can be found at www.bandainamcoent.com or www.facebook.com/BandaiNamcoUS.
About Giants Enterprises:Giants Enterprises is dedicatedto the curation and development of new ventures complementary to the San Francisco Giants franchise by delivering larger-than-life experiences to millions at Oracle Park and beyond. At the intersection of sports, entertainment, meetings, events, tourism and hospitality, Giants Enterprises provides the rare combination of people and places to create giant impressions for locals and visitors from around the world. When it comes to making memories, Giants Enterprises believes in being bold as illustrated by past programming including the notable sports events such as the 34th America’s Cup, Rugby World Cup Sevens, and the annual Giant Race series. For more information visit www.giantsenterprises.com.