Team Wurtele’s Heather Named Canada’s 2016 Triathlete of the Year

January 17th, 2017

Team Wurtele’s Heather Named Canada’s 2016 Triathlete of the Year

(Boulder, CO) IRONMAN 70.3 Champion Heather Wurtele received another accolade for her stand-out 2016 season: Triathlon Magazine Canada and Triathlon Canada named Wurtele Canada’s Triathlete of the Year alongside fellow Canuck Lionel Sanders.

Citing her many accomplishments, including the IRONMAN 70.3 North American Championship, four long-course wins, and multiple course records in 2016, the magazine stated: “there’s lots of reasons to celebrate Wurtele’s impressive year.”

In giving the highest honor awarded to a Canadian multi-sport athlete, Triathlon Magazine Canada and Triathlon Canada also applauded Team Wurtele’s work ethic, saying “that commitment has earned both Wurteles lots of respect in the triathlon world.”

“Trevor and I had very successful years, so it means a lot to be recognized for that,” said Heather. “This year the recognition meant a bit more as I was named Canada’s triathlete of the year, whereas in years past it was specifically long course triathlete of the year.”

“Heather started and stayed strong in 2016, earning wins and titles thanks to dedication and consistent improvement. She’s a genuine pro, always working smart to be better,” said the Human Interest Group Director Michael Cardoza. “It’s great to see Heather recognized by the industry. Congrats, Heather!”

Triathlon Magazine Canada and Triathlon Canada, the country’s governing body for the sport, collaborated on this year’s awards that recognize top performances in multiple categories.

Heather Wurtele is part of HIG’s Professional Triathlon global roster that includes five-time IRONMAN World Champion Craig “Crowie” Alexander”, IRONMAN Champion Rachel Joyce, multiple XTERRA World Champion Lesley Paterson, XTERRA World Champion Mauricio Mendez, all-American IRONMAN Ben Hoffman, four-time World Champion Tim Don, Canadian Power Couple Team Wurtele (Heather and Trevor), Ironman 70.3 Champ Radka Vodičková’, triathlon’s Next Gen star Samuel Appleton, 70.3 Champs Lauren BarnettJake Montgomery, and Ellie Salthouse, and Aussie favorite Paul “Barny” Matthews. Visit for latest athlete bios and updated race reports.

 About Human Interest Group

Based in Boulder, Colorado, the Human Interest Group (HIG) provides marketing bandwidth, sponsor activation strategies and services, and audience-building content for companies around the world. Our trademark PROTRI division is triathlon’s leading professional sports management agency. Our clients are established and entrepreneurial businesses in the triathlon, endurance sports, and the active lifestyle space. Whether needing a credible brand ambassador or wanting a fresher perspective on your business development strategy, clients value our relationships, knowledge, and credibility when it comes to building engagement within the active lifestyle communities. Got an idea? Contact us.

Visit for latest athlete bios and updated race reports.

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Human Interest Group

Team Wurtele’s Heather Named Canada’s 2016 Triathlete of the Year

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