Team Magic Rebrands to Magic Sports: A New Era in Sport Event Production

November 21, 2023

Nashville, Tennessee – [November 21, 2023] /ENDURANCE SPORTSWIRE/ – Team Magic, a pioneering force in the world of endurance sports event production since its founding in 1985, is excited to announce its transformation into Magic Sports. This rebranding reflects the company’s commitment to innovation, growth, and a continued dedication to delivering outstanding sports experiences while honoring its rich history.

Magic Sports, headquartered in Nashville, Tennessee, has solidified its reputation as one of the leading independent endurance sports event production companies in the United States. Over the years, the company has produced a wide range of triathlons and road running races, captivating athletes and enthusiasts across the Southeast.

The rebranding initiative marks a significant milestone in Magic Sports’ journey, symbolizing its evolution and expansion in the world of endurance sports and beyond. Faye Yates and Joe Fleenor, co-owners of Magic Sports, expressed their enthusiasm about this transformation.

Faye Yates stated, “Our journey began as Team Magic in 1985, and over the years, we’ve had the privilege of witnessing countless athletes achieve their goals. We’ve grown, learned, and adapted to the ever-changing landscape of endurance sports. With Magic Sports, we’re taking our passion for excellence to new heights while honoring our legacy.”

Joe Fleenor added, “Our commitment to providing athletes with premier events and unforgettable experiences remains unwavering. The rebranding to Magic Sports allows us to explore new opportunities and expand our offerings, all while maintaining the core values and standards that have made us successful for nearly four decades.”

One of the exciting features of this rebranding is the unveiling of a new logo, which not only reflects the dynamic and forward-looking spirit of Magic Sports but also honors where they came from. The logo incorporates elements that represent transformation, unity, and the company’s deep connection to the communities it serves. The lightning bolt from the original logo has evolved into a stylized element that signifies both the company’s dynamic energy and its enduring commitment to excellence.

For more information about Magic Sports, please visit their new website at www.magicsportsusa.com.

About Magic Sports:

Magic Sports, formerly known as Team Magic, is a prominent independent sports event production company in the United States. Founded in 1985, Magic Sports specializes in producing triathlons and road running races across Tennessee, Alabama, and Kentucky. Magic Sports commits to exceptional racing experiences, fueled by the quality and passion we’ve championed for decades. We’re not just about races; we’re about fun, friendship, and competition — a culture that lives in our events and within our team. With us, every race is a shared adventure, every finish line, a shared victory.


Joe Fleenor

Magic Sports

Phone: (615) 509-4498

Email: joe@magicsportsusa.com

Website: www.magicsportsusa.com