Synchrony Financial Announced as Title Partner of Rock ‘n’ Roll San Diego

April 25th, 2017

Synchrony Financial Announced as Title Partner of Rock ‘n’ Roll San Diego

Synchrony Financial Rock ‘n’ Roll San Diego Marathon & ½ Marathon set for June 3 – 4, 2017

San Diego, CA – Competitor Group, Inc. (CGI), operators of the Rock ‘n’ Roll Marathon Series, today announced that Synchrony Financial (NYSE: SYF), a premier consumer financial services company, will become the new title partner for the Rock ‘n’ Roll San Diego Marathon & ½ Marathon. The event, which returns June 3-4, will celebrate its 20th year running in 2017.

Last fall, Synchrony Financial and CGI announced a series-wide sponsorship. The consumer financial services company also signed on for the second consecutive year as a title partner for the Synchrony Financial Rock ‘n’ Roll Brooklyn Half Marathon, which will take place on October 14, 2017.

“We are thrilled to continue growing our coast-to-coast partnership with Synchrony Financial as the title partner of our flagship event in San Diego,” said John Smith, SVP of the Rock ‘n’ Roll Marathon Series. “Having a brand like Synchrony Financial as a leading consumer financial institution looking to empower others, adds to our message and together we can help runners enjoy the benefits of a healthy and active lifestyle.”

“Our purpose statement to pioneer the future of financing and improve the success of every business we serve and the quality of each life we touch is embodied in our partnership with the Rock ‘n’ Roll Marathon Series,” said Bart Schaller, executive vice president and chief marketing officer, Synchrony Financial. “These events encourage health and fitness, providing our employees and race participants with positive opportunities to work forward to their personal ambitions and goals.”

Synchrony Financial Rock ‘n’ Roll San Diego will welcome more than 30,000 marathon and half-marathon runners, showcasing some of San Diego’s most iconic neighborhoods. The races will take off from Balboa Park and travel through Hillcrest, North Park and Normal Heights before the marathon breaks from the half marathon at mile 8. The route will also run through Mission Hills, Old Town and Mission Bay Park before both distances finish downtown at Waterfront Park.

In true Rock ‘n’ Roll fashion, live bands, enthusiastic cheerleaders and spectators line the race route, concluding with a celebratory finish line festival and post race Toyota Rock ‘n’ Roll Concert Series headlined by Michael Franti and Spearhead.

The 2017 race will once again feature a second day of running with a 5K on Saturday, part of what’s dubbed the Remix Challenge. Runners who complete the 5K, plus any distance on Sunday, will receive a medal for each race, plus an exclusive Remix Challenge medal.

Race weekend kicks off with a free Health & Fitness Expo, where runners can find the latest in running technologies, fitness apparel, health and nutrition information and interactive displays. The Expo takes place at the San Diego Convention Center on Friday, June 2 from 11:00 a.m. to 7:00 p.m. and Saturday, June 3 from 9:00 a.m. to 5:00 p.m. The Expo is free and open to the public.

For more information about Synchrony Financial Rock ‘n’ Roll San Diego or to register for the event please visit

About Synchrony Financial

Synchrony Financial (NYSE: SYF) is one of the nation’s premier consumer financial services companies. Our roots in consumer finance trace back to 1932, and today we are the largest provider of private label credit cards in the United States based on purchase volume and receivables.* We provide a range of credit products through programs we have established with a diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers to help generate growth for our partners and offer financial flexibility to our customers. Through our partners’ over 365,000 locations across the United States and Canada, and their websites and mobile applications, we offer our customers a variety of credit products to finance the purchase of goods and services. Synchrony Financial offers private label and co-branded Dual Card credit cards, promotional financing and installment lending, loyalty programs and FDIC-insured savings products through Synchrony Bank. More information can be found at,, and

*Source: The Nilson Report (May 2016, Issue # 1087) – based on 2015 data.

About Synchrony Financial Rock ‘n’ Roll San Diego Marathon & ½ Marathon

The 20th annual Synchrony Financial Rock ‘n’ Roll San Diego Marathon & ½ Marathon will run through San Diego over the weekend of June 3-4. The race is known for lining the course with live bands and cheerleaders interspersed with themed water stations along each mile of the route. Runners and spectators can celebrate their accomplishments at the Toyota Rock ‘n’ Roll Concert Series in Waterfront Park headlined by Michael Franti and Spearhead. The original Rock ‘n’ Roll Marathon in 1998 is still recognized as the largest inaugural marathon in U.S. history with 19,979 entrants.

A free two-day Health & Fitness Expo at the San Diego Convention Center kicks off race weekend, featuring more than 80 fitness retailers, exhibits, free samples and interactive clinics. The event concludes Sunday afternoon with the Toyota Rock ‘n’ Roll Marathon Series Headliner Concert. Over the 20-year history of the race, runners have raised more than $320 million for charities. For more information about the Synchrony Financial Rock ‘n’ Roll San Diego, please visit

Media Contact

Dan Cruz, 619-925-7671,

# # #

Rock 'n' Roll Marathon Series

Synchrony Financial Announced as Title Partner of Rock ‘n’ Roll San Diego

Contact Info

Dan Cruz

Share This Article


Submit Your Press Release

Get your news delivered to thousands of media contacts and industry insiders in the running, cycling and triathlon industries now.


Join ESW Today!