Sydney Marathon offers AI coaching program valued at more than $60 million

July 24, 2026

On Thursday, the TCS Sydney Marathon announced what organizers say is the world’s first partnership with Marathon State of Mind, an AI-powered sports psychology platform. More than 40,000 registrants will receive the digital mindset coaching program, valued at more than A$1,500 (C$1,475) per participant.

According to Marathon State of Mind, the final six weeks before race day are among the most mentally strenuous in marathon training, and its AI coaching develops personalized plans to support runners in these closing weeks. Every participant registered for the Aug. 30 Sydney Marathon in Australia received exclusive access on Thursday.

Australia’s two-time Olympian, Eloise Wellings, co-created Marathon State of Mind with performance psychology researcher Rory Darkins to bring structured psychological support to recreational runners—support they say has been traditionally reserved for elites. Running MAGAZINE