Swiftwick® launches MAXUS™ socks with REPREVE® recycled polyester
March 6, 2023
With this launch, Swiftwick completes their goal of including Recycled, Renewable, or Responsible fibers in 100% of their product lines
Franklin, TN (March 6, 2023) /ENDURANCE SPORTSWIRE/ – Swiftwick is thrilled to announce the launch of the MAXUS sock with a REPREVE® high-performance, recycled polyester footbed. With the release of the MAXUS featuring REPREVE, Swiftwick has achieved their 2023 goal of including Recycled, Renewable or Responsible fibers in 100% of their products made.
Swiftwick is committed to sustainability without compromise. The REPREVE high-performance recycled polyester incorporated into the MAXUS footbed maintains the same plush comfort and moisture wicking capabilities of the original MAXUS line. Now, each pair of socks uses one post-consumer water bottle, helping to keep single use plastic out of our oceans and landfills.
“Sustainability across both our business practices and our finished goods is important to our company and top of mind for our customers, which is why we’re excited to share the new MAXUS made with REPREVE,” Joanna Mariani, Chief Marketing Officer at Swiftwick, said. “We continuously work to reduce our environmental impact across our manufacturing processes, and this new release helps to close the gap in our sustainable product offerings.”
In addition to launching the MAXUS with REPREVE this spring, Swiftwick is also committing to sourcing 80% of their Merino wool raw materials from RWS (Responsible Wool Standard) certified sources by the end of 2024, working towards 100% by 2027. RWS aims to improve the welfare of sheep and the land that they graze on and independently certifies animal welfare and land management practices in wool production and tracks certified material from farm to final product.
Each year, Swiftwick is taking steps to make a more positive impact on the planet. In 2019, they removed all single-use plastic from their consumer packaging, and are currently working to increase their total percentage of sustainable fibers. Additionally, Swiftwick continues to support key community organizations that place a focus on connecting underserved youth with the outdoors, helping foster a love and respect for chasing adventure and keeping our environment clean and safe for all to enjoy. They also partner with organizations in need of socks, donating over 13,000 pairs in 2022. You can learn more about Swiftwick’s impact and sustainability commitments here: https://swiftwick.com/pages/our-impact
Swiftwick was founded in 2008 with the purpose of creating the best, high-performance, moisture-wicking socks designed with an incredible, contoured fit. Today, based in Franklin, TN, they are an international brand developing performance and lifestyle socks for every adventure. All Swiftwick products are made in the USA using the most sustainable practices available and are backed by the company’s “Best sock you will ever wear” guarantee. www.swiftwick.com
Made by Unifi, Inc. (NYSE: UFI), REPREVE® is the global leader in recycled performance fibers. Leveraging its proprietary regeneration technology, REPREVE® has transformed more than 35 billion plastic bottles into recycled fiber that is trusted by leading brands to develop sustainable products worldwide. REPREVE® o!ers advanced fiber technology that delivers enhanced comfort, greater performance, superior durability, thermal regulation, and more. As the only eco-performance fiber with U TRUST® product verification to certify transparency and traceability, REPREVE® is uniquely positioned to empower brands and consumers to champion sustainability. As a catalyst for change, REPREVE® is committed to leading the global shift towards a more sustainable future by innovating today. For more information on REPREVE®, vist www.repreve.com REPREVE® is a registered trademark of Unifi, Inc.
Media Contact: Maddie Jarrard
Purple Orange PR