Supersapiens Announced as Title Partner of The IRONMAN World Championship and Multiple IRONMAN European Events

April 7, 2021

Real-Time Energy Management experts expand existing partnership to include world’s pinnacle IRONMAN event and several flagship races in Europe

TAMPA, Fla. / ATLANTA, Ga. / LONDON (April 6, 2021) – It is arguably already the most talked-about device in all of endurance sports, but expect the hype to increase further as today, Supersapiens and IRONMAN announced a major expansion of their recent agreement, which will include title partnership for the 2021 and 2022 IRONMAN World Championship® in Kailua-Kona, Hawai`i as well as several marquee IRONMAN® events in Europe.

Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, is the first direct-to-consumer energy management ecosystem and application for athletes that gives users real-time visibility into their blood glucose, allowing them to fine-tune fueling strategies for training, racing, and recovery. Their collaboration with global healthcare leader, Abbott, and proprietary set of data interpretation tools within their app makes Supersapiens the only energy management ecosystem that directly integrates with a Bluetooth-enabled CGM (Continuous Glucose Monitoring), pushing the future of fueling and sports performance.

In addition to the world’s premier endurance racing event, Supersapiens will also become title partner for IRONMAN Hamburg in Germany, IRONMAN France in Nice, IRONMAN UK in Bolton and IRONMAN Italy Emilia-Romagna in Cervia. Today’s announcement expands the existing partnership, announced earlier this year when Supersapiens became the Official Real-Time Energy Management System Supplier for IRONMAN and IRONMAN®70.3® events in Europe. The original partnership between the two companies was announced in February 2021.

“As athletes, we understand the challenge, struggle, and commitment of training for endurance events like IRONMAN and IRONMAN 70.3,” says Supersapiens founder and CEO, Phil Southerland. “Don’t let fueling be the reason for not achieving your time goal. We’ve seen how more fueled training minutes can translate into bigger performance gains and more efficient recovery. We are truly excited to work with IRONMAN athletes. For these superhumans, they put so much time and energy in training for 1-2 key events per year. There is too much on the line for them to take a chance on fueling during race day. We look forward to seeing the personal satisfaction of goals achieved from 100’s of thousands of IRONMAN athletes around the world.”

“We are excited to extend our relationship with Supersapiens as title partner for our IRONMAN World Championship, the pinnacle event in our sport,” said Andrew Messick, President & CEO of The IRONMAN Group. “As many athletes have learned the hard way, getting nutrition wrong can ruin an athlete’s race. At IRONMAN we are committed to bringing solutions and technology to our athletes to help them prepare and perform in our events. Supersapiens’ innovativetechnology andreal-time insights give athletes the ability to achieve their performance goals as they endeavor for the ultimate red-carpet glory.”

“At our core, Supersapiens is a company of dedicated athletes who inherently understand the road to Kona,” said Vice President of Marketing and multiple IRONMAN finisher, Travis McKenzie. “Our innovative energy management system allows athletes to monitor their glucose levels in real-time using the Abbott Libre Sense Glucose Sport Biosensor and the Supersapiens app. Until now, effectively fueling an athlete’s training, recovery, and racing has been a guessing game. Using this innovative technology, athletes can make immediate performance gains and get a step closer to mastering the fourth discipline of triathlon.”

Additionally, IRONMAN and Supersapiens will introduce the Supersapiens Sub Club Training Platform giving athletes access to education, coaching and support to reach specific time goals in their upcoming IRONMAN events. The program will roll out in late-April and will be supported by the vast IRONMAN U Coaching Network, athletes will have access to exclusive content and expert knowledge to master fueling for their training, recovery and racing needs.

Supersapiens launched to the public in September 2020 and the Supersapiens Ecosystem, including the Abbott Libre Sense Glucose Sport Biosensor, is available now in select European markets at www.supersapiens.com. Athletes can also join this waitlist to be first in line when Supersapiens products becomes available in new markets.

For more information on the IRONMAN brand and global event series, visit www.ironman.com. For media related inquiries, please reach out to press@ironman.com.


About Supersapiens

Supersapiens is a US-based sports technology company focused on energy management systems to empower athletes to effectively manage in-training fueling to sustain high-intensity work, properly manage glucose levels to maximize recovery, and achieve bigger performance gains.

The Abbott Libre Sense Glucose Sport Biosensor is intended for athletes to measure glucose. Athletes are defined as individuals who perform exercise with the purpose of improving wellness and performance. When used with a compatible product, the biosensor allows athletes to correlate their glucose levels and their athletic performance. The biosensor is not intended for use in the diagnosis, treatment, or monitoring of a disease.

 The Supersapiens ecosystem, including the Abbott Libre Sense Glucose Sport Biosensor, is not yet available for sale in the U.S. For a full list of references and FAQs, please visit our Education Huband Help Center.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN®Triathlon Series, the IRONMAN®70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, Ultra-Trail®World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com.

About Advance

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.

Appendix A:

2021 IRONMAN Events:

  • IRONMAN 70.3 Kraichgau
  • IRONMAN 70.3 Switzerland
  • IRONMAN 70.3 Luxembourg
  • IRONMAN Frankfurt (European Championship)
  • Supersapiens IRONMAN UK
  • IRONMAN Austria
  • IRONMAN 70.3 Les Sables d’Olonne
  • IRONMAN Switzerland Thun
  • IRONMAN 70.3 Ireland
  • IRONMAN 70.3 Graz
  • IRONMAN Ireland-Cork
  • IRONMAN 70.3 Vichy
  • IRONMAN Vichy
  • Supersapiens IRONMAN Hamburg
  • IRONMAN 70.3 Duisburg
  • IRONMAN 70.3 Zell am See-Kaprun
  • Supersapiens IRONMAN France
  • IRONMAN 70.3 Nice
  • IRONMAN Wales
  • IRONMAN 70.3 Weymouth
  • IRONMAN 70.3 Aix en ProvencePays d’Aix
  • IRONMAN 70.3 Italy Emilia-Romagna
  • Supersapiens IRONMAN Italy Emilia-Romangna
  • IRONMAN 70.3 Venice-Jesolo
  • Supersapiens IRONMAN World Championships Kona
  • IRONMAN 70.3 Sardegna