SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

August 28, 2023
ShowcasedTaylor Knibb Joins The Feed High Performance Team
Broomfield, CO/ENDURANCE SPORTSWIRE/ – The Feed, the premier online marketplace for athletes to get all of their favorite sports nutrition, recovery gear, and high performance supplements, is excited to announce its partnership with Taylor Knibb, the newest athlete to join the High Performance Team. "I'm excited to partner with The Feed...

August 28, 2023
CamelBak® Redfines Limits at Dacia UTMB Mont-Blanc
PETALUMA, Calif. (Aug. 28, 2022)/ENDURANCE SPORTSWIRE/ – Today, CamelBak, the global leader in personal hydration products, and official hydration sponsor for UTMB Mont Blanc, announces several new events, partnerships and activities aimed at growing the ultrarunning community and redefining the limits of athletics at the Dacia UTMB Mont-Blanc. Through its ongoing partnership...

August 26, 2023
Turkish Airlines announced as Official Airline Partner of RBC GranFondo Whistler
[Vancouver, BC Canada]/ENDURANCE SPORTSWIRE/ - Turkish Airlines, national flag carrier of Türkiye and 8 times winner of the Skytrax Best European Airline award, including in 2023, today announced a new partnership with RBC GranFondo Whistler, the largest Gran Fondo cycling event in North America, becoming Official Airline Partner. This partnership...
August 24, 2023
USA Triathlon and Challenged Athletes Foundation Commit to Professional Prize Purse for a Third Year at USA Paratriathlon Nationals
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon, in partnership with the Challenged Athletes Foundation (CAF), announced that for the third year a professional prize purse with be offered to athletes who medal at the USA Paratriathlon National Championships. The $20,000 total purse, provided equally by USA Triathlon and CAF, will...

August 24, 2023
The Kerrville Tri and evamor Enhance Partnership
AUSTIN, Texas /ENDURANCE SPORTSWIRE/ – The Kerrville Triathlon Festival welcomes evamor as Official Water sponsor for the second year in a row. In addition to providing water to all finishers, the company will keep staff and volunteers hydrated as well as offer the public a chance to try the water at...

August 22, 2023
U.S. Air Force Special Warfare to Partner With Spartan
BOSTON, MASS. (08/22/2023)/ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance sports and extreme wellness brand, announced that the U.S. Air Force Special Warfare will return as an Official Partner of select races in August 2023 to April 2024. “At Spartan, we pride ourselves on promoting the same traits military recruiters...

August 22, 2023
CFG Bank to Serve as Official Banking Partner of Baltimore Running Festival
August 22, 2023- (Baltimore, MD)/ENDURANCE SPORTSWIRE/ – Corrigan Sports Enterprises (CSE) announced today CFG Bank will serve as the official banking partner of the Baltimore Running Festival and as CSE’s new corporate banking partner. The exclusive two-year deal kicks off with the 22nd running of Charm City’s biggest running event...

August 21, 2023
Team Novo Nordisk and Novo Nordisk confirm three-year renewal of historic partnership
Atlanta, GA/August 21, 2023/ENDURANCE SPORTSWIRE/ – The world’s only all-diabetes professional cycling team is excited to confirm the extension of their successful partnership with principal sponsor Novo Nordisk for another three years carrying Team Novo Nordisk into 2026. In 2021, Novo Nordisk & Team Novo Nordisk celebrated the discovery of insulin. This...

August 21, 2023
Humango Announces Partnership with Triathlete and Coach Matt Hanson
August 21, 2023, (Boulder, CO) /ENDURANCE SPORTSWIRE/ - Humango, an AI-powered digital coaching platform, has announced its partnership with professional triathlete, coach, and six-time Ironman champion, Matt Hanson. This sponsorship furthers the company’s commitment to improving athletic performance and motivation through personalized training plans. Hanson’s coaching business, Matt Hanson Racing,...

August 17, 2023
Lumaflex is Ready to “Lumanate” DEKA FIT Events with Red Light Therapy in New Partnership with Spartan Brand
MINNEAPOLIS, Minn. / August 17, 2023 /ENDURANCE SPORTSWIRE/ – Lumaflex, a healthtech startup that has developed the world’s first FDA-cleared portable, flexible, waterproof red light therapy device, has announced a new partnership with DEKA FIT by Spartan, one of the most well-known event-driven brands in fitness. Lumaflex will have a presence...