SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

March 7, 2024
TrainingPeaks Partners with German Cycling as Official Software Provider
Louisville, Colo., March 7, 2024 /ENDURANCE SPORTSWIRE/ – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, is now the exclusive training software provider for the German Cycling Federation (BDR). TrainingPeaks will be used by BDR’s elite riders and their coaches for 2024 and beyond. The platform will also...

March 7, 2024
Humango and Challenge Family Announce Multi Year Agreement
Boulder, CO & Amsterdam, NL (March 7, 2024) /ENDURANCE SPORTSWIRE/ - Humango™, a revolutionary training platform integrating AI-powered technology, is announcing a multiyear agreement with Challenge Family, the leading global triathlon festival race series. This strategic partnership heralds a new era of innovation and support for endurance athletes worldwide. Serving...

March 7, 2024
TWENTY24 and Aevolo Launch Junior Women’s High Performance Team
Roanoke, VA - March 7, 2024 /ENDURANCE SPORTSWIRE/ - Virginia’s Blue Ridge TWENTY24 and Aevolo Cycling have launched the only high-performance junior women’s road cycling team in the United States. While TWENTY24 Aevolo will be a standalone team under its own management and operations structure, the athletes will have access...

March 7, 2024
Ruthless 719 Ride Returns for the 2024 SUAREZ Gran Fondo National Series
Gettysburg, PA – March 7, 2024 /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series is proud to announce the continuation of its partnership with the 719 Ride cycling event in Colorado Springs. For the second year, 719 Ride participants can earn points toward the season-long Gran Fondo National Series Points Competition and qualify for the...

March 6, 2024
Shamrock Run Portland Celebrates OHSU Doernbecher Children’s Hospital
PORTLAND, Ore. – March 6, 2024 /ENDURANCE SPORTSWIRE/ - The Shamrock Run Portland presented by Toyota is proud to announce its continued partnership with OHSU Doernbecher Children’s Hospital for the 26th consecutive year. As the iconic event gears up for its 46th annual run on St. Patrick's Day – Sunday,...

March 5, 2024
Acronis Announces New #TeamUp Partnership with Los Angeles Marathon, Supported by Mannassi
LOS ANGELES – March 5, 2024 /ENDURANCE SPORTSWIRE/ - Acronis, a global leader in cyber protection, today announced its latest Acronis #TeamUp partnership with the Los Angeles Marathon, which will be supported by Mannassi, a provider of innovative and comprehensive IT solutions. This collaboration, supported by Acronis's cutting-edge technology, marks...

March 5, 2024
ROKA Extends Partnership with IRONMAN World Champion Lucy Charles-Barclay
Austin, Texas (March 5, 2024) /ENDURANCE SPORTSWIRE/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, is thrilled to expand their current partnership with IRONMAN World Champion Lucy Charles-Barclay on a multi-year agreement to include both performance eyewear and...

March 5, 2024
ShowcasedINFINIT Nutrition Proudly Presents the 2024 Team INFINIT Elite Athlete Roster
Cincinnati, Ohio, March 5, 2024 /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, the pioneer in custom sports nutrition, is thrilled to introduce the professional and elite caliber athletes that make up the 2024 Team INFINIT Elite roster. This diverse team of top-tier athletes represents a range of disciplines including triathlon, cycling, mountain...

March 1, 2024
Renegade Running Celebrates BIPOC Athlete Team with First-Ever LA Marathon Retail Pop-Up
OAKLAND, Calif. (March 1, 2024)/ENDURANCE SPORTSWIRE/ – Renegade Running, a Latino-owned, specialty run store born and headquartered in Oakland, announces its first-ever pop-up location in Los Angeles. The retail experience celebrates the 26 BIPOC runners Renegade is sponsoring in the 2024 Los Angeles Marathon and will showcase Renegade’s distinctly unique apparel...

February 29, 2024
FORM Dive In With T100 Triathlon World Tour Partnership
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) is pleased to announce that FORM will become the Official Goggle Partner of the T100 Triathlon World Tour, as they extend their partnership. FORM is committed to innovating the swim experience for age grouper and professional athletes alike, through their groundbreaking...