SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

June 12, 2024
IU Health signs on as Official Medical Provider through 2026 for the CNO Financial Indianapolis Monumental Marathon
INDIANAPOLIS, IN /ENDURANCE SPORTSWIRE/ – Beyond Monumental today announced a multi-year partnership with Indiana University Health as they return as the Official Medical Partner of the CNO Financial Indianapolis Monumental Marathon for the third consecutive year. The annual race weekend features marathon, half marathon, and 5K distances and will take...

June 12, 2024
H2O Audio Partners with Inspiring Paralympic Medalist Jamal Hill
SAN DIEGO, June 12, 2024 /ENDURANCE SPORTSWIRE/ - H2O Audio, the leader in waterproof audio technology, proudly announces a strategic partnership with Jamal Hill, the inspirational Team USA Paralympic swimmer and Tokyo 2020 medalist. The collaboration combines H2O Audio's innovative technology with Hill's moving story and dedication to swim education...
June 11, 2024
How Olympic Contenders Can ‘Lose Money’ in Elite Running
In July 2022, Eric Holt finished fourth at the U.S. outdoor championships in the men’s 1,500 meters, just a fingernail short of the podium. In the two years since, he’s only gotten better. On Sunday in New York, he ran a lifetime best of 3:34.05, nearly beating ’22 world champion...

June 11, 2024
Marathon Tours & Travel Named Official Travel Agency & Tour Operator of Abbott World Marathon Majors
Global marathon travel brand to offer Six Star Hopefuls dedicated race weekend packages 4,000 runners to earn Six Star Medal in 2024 10,000 runners just one star away from completing their journey /ENDURANCE SPORTSWIRE/ – ABBOTT WORLD MARATHON MAJORS (AbbottWMM) is delighted to announce Marathon Tours & Travel (MTT) as...

June 11, 2024
Jetboil® Embarks on Adventure with Bound For Nowhere Partnership
June 11, 2024 -- Racine, WI /ENDURANCE SPORTSWIRE/ - Jetboil®, the #1 choice of backpackers, campers, and adventurers*, proudly unveils its collaboration with the renowned adventurers behind Bound For Nowhere, MAK and Owen. This first-of-its-kind partnership from Jetboil includes sponsorship of the couple’s latest film, “Press On: A High Sierra...

June 10, 2024
Shimano Returns as Official Technical Support Partner for 2024 Chicago Grit
Chicago, IL – June 10, 2024 /ENDURANCE SPORTSWIRE/ - Chicago Grit, formerly known as the Intelligentsia Cup, is proud to announce that Shimano is returning as the Official Technical Support Partner for the 2024 race series. This marks Shimano's fourth year in this critical role, underscoring their unwavering dedication to...
June 10, 2024
Saucony Signs Seven-Time USA Track and Field Champion Sam Chelanga
Saucony just bolstered its athlete roster with a seven-time USA Track and Field champion. On Monday, Saucony announced track and field star Sam Chelanga, 39, has signed a professional contract with the brand.Aside from being a seven-time USA Track and Field champion, Chelanga earned the silver medal at the 2023 Pan Am Games in the...

June 6, 2024
Ascension Seton Austin Marathon Announces BPN as Official On-Course Hydration and Nutrition
Austin, Texas, June 6, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5K is thrilled to announce Bare Performance Nutrition (BPN) as the official on-course hydration and gel provider for the 2025 race. This synergetic partnership ensures that participants will receive top-tier hydration and energy support...

June 5, 2024
Verge Sport Named Official Jersey Sponsor for Chicago Grit 2024
Chicago, IL – June 5, 2024 /ENDURANCE SPORTSWIRE/ - Chicago Grit, formerly known as the Intelligentsia Cup, is proud to announce Verge Sport as the official jersey sponsor for the 2024 and 2025 race series. Verge Sport has collaborated closely with the Chicago Grit team to create a stunning jersey...
June 5, 2024
HOKA is Reimagining the NIL Relationship for Some of America’s Best Amateur Athletes
HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality for NIL that goes beyond one-and-done deals. Instead, it opens doors for future opportunities and maintains relationships with athletes for years to ensure their success. In December 2023, the company took a major step toward fulfilling...