Ally exceeds projected ad spend on women’s sports

November 27, 2023

Ally’s support for women’s sports has surpassed even its own expectations.

Stephanie Marciano, head of sports and entertainment marketing for the financial firm, revealed that the company is now on track to spend 45% of its sports marketing budget this year on women’s sports. That exceeds the 40% that Ally had projected in May, one year after it had pledged to achieve an even 50/50 split with men’s sports. Andrea Brimmer, chief marketing and PR officer, said she expects the firm will reach that milestone by the end of 2024.

This year’s success was built in part on marketing efforts around the FIFA Women’s World Cup and NWSL Championship.