PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
February 8, 2023
Pace-tuned run shoe start-up Vimazi aiming to secure US$1m in funding
Pacific Northwest based running shoe start-up Vimazi opened its most recent funding round for US$1 million in preferred stock this week. By engineering its shoes according to the pace of the runner, Vimazi’s pace-tuned technology claims to provide more shock absorption with less energy loss than other brands. Endurance.biz
February 7, 2023
‘A movie that should have been made long ago’: New film celebrates cycling’s first Black World Champion
The list of trailblazing African Americans in athletics is long, and while the achievements of many competitors of color —like Jesse Owens, Jackie Robinson and Bill Russell— are well documented and celebrated today, others have fallen into obscurity. One such athlete is Major Taylor, cycling’s first Black World Champion and...
February 4, 2023
Meta wins fight to buy VR startup Within
A California judge is allowing Meta to close its acquisition of virtual reality fitness startup Within despite an ongoing antitrust case by the Federal Trade Commission, according to an unsealed ruling. On Wednesday, Bloomberg reported that the court denied the FTC’s request to block the deal but with a one-week...
February 2, 2023
Skip the sports drinks, non-alcoholic beer may be as good as, or even better, for post cycling recovery
While a cold pint of beer after a long day in the saddle is certainly enjoyable, we all like to ignore that beer and other alcoholic drinks have long been associated with adverse effects on performance and fitness. CW
February 1, 2023
How to be a greener cyclist: 10 steps you can take to reduce your cycling carbon footprint
I’m coming to the conclusion that the smaller the changes we make as cyclists in a bid to reduce our collective carbon footprint, the more achievable they are, and the more likely we are to adopt them for life. The question is, how can we spot the opportunities that make...
January 31, 2023
LA Fitness Owner Fitness International Launches New Fitness Brand
The first Club Studio opened in December at the Oak Creek Shopping Center in Irvine. Fitness International plans to open additional Club Studios around the country soon. The company website shows clubs opening soon in Long Beach, California, and Orlando, Florida. Dues run $189 per month for a single membership....
January 31, 2023
WHOOP and Hyperice Partner to Quantify Recovery
Wearable maker WHOOP is teaming with wellness tech brand Hyperice to explore the connection between recovery and overall health. A two-way integration, WHOOP members can log massage gun or compression boot sessions utilizing Hyperice products, revealing the impact on biometrics. Fitt Insider
January 31, 2023
Nike Sues Lululemon Over Sneakers, Claiming Patent Infringement
In a lawsuit filed Monday in a New York District Court, Nike alleged that Lululemon’s Chargefeel Mid, Chargefeel Low, Blissfeel and Strongfeel sneakers infringe on Nike’s patents related to its Flyknit technology. Specifically, Nike’s claims relate to the way the shoes in question are manufactured as well as textile and...
January 30, 2023
Polar Starts to License Their Sports & Fitness Algorithms
Polar has launched a website aimed at selling their sports/fitness/physiological algorithms to other companies. With this new venture, they aim to make it possible for other sport/fitness/etc. companies to leverage Polar’s algorithms. This could be used in areas such as sleep, activity tracking, training load, recovery, and more. In other words,...
January 24, 2023
Strava apologizes after price hike backlash: ‘We just moved too fast’
The activity-tracking behemoth responded to a blaze of criticism and canceled subscriptions with an official statement that sought to douse the flames caused by recent confusing price hikes. The past month saw social media simmering with bad vibes when the popular platform increased prices for its premium subscription. VeloNews
