PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
August 11, 2022
Zwift’s future direction: A doubling-down on project innovation and, eventually, VR headsets and AR
His answers are deliberately vague but Zwift CEO Eric Min has hinted at the future directions the company and the platform may take, including new product innovation and, in a matter of years, the possibility of virtual and augmented reality enhancing the riding experience. Velo News
August 9, 2022
Garmin Enduro 2 ultraperformance smartwatch adds mapping, touchscreen and its longest-ever battery life
OLATHE, Kan., August 09, 2022 - Garmin International, Inc., a unit of Garmin Ltd. (NYSE: GRMN), today announced the Enduro™ 2 ultraperformance multisport GPS smartwatch. Purpose built for endurance athletes, the rugged yet lightweight Enduro 2 includes built-in TopoActive maps with multicontinent coverage, a superbright LED flashlight and Garmin’s exclusive SatIQ™ technology to...
August 2, 2022
McLaren Steps into Sports Apparel with $450 Sneakers
McLaren is tapping into the fashion market with the debut of its first athletic footwear line, HySpeed. The British luxury carmaker is entering the $3 trillion fashion market to expand its reach and attract more consumers behind the growing popularity of its Formula 1 racing team. FOS
August 2, 2022
Porsche eBike Performance GmbH launches into cycling market
If there were any remaining doubt about how serious performance vehicle manufacturer Porsche is about eMobility, that has been officially ended with the launch of Porsche eBike Performance GmbH. The car maker announced it, “wants to increase its activities in the eBike segment. To this end, two joint ventures founded...
August 1, 2022
Pepsi to pay US$550m for 8.5% stake in fitness-drink maker Celsius
PEPSI will pay US$550 million for a stake in fitness-energy drink maker Celsius Holdings as part of a long-term strategic distribution agreement. Pepsi is getting convertible preferred stock equating to 8.5 per cent ownership in Celsius, the companies said on Monday (Aug 1) in a statement. The soft drink giant...
July 14, 2022
Lululemon Is Debuting Another ‘Female-First’ Training Sneaker This Month
Lululemon is rolling out the next silhouette in its new collection of footwear, designed for women first. The Vancouver, British Columbia-based athleisure brand will launch its second sneaker style on July 26: the Lululemon Chargefeel, a versatile training shoe. The sneaker includes a dual-density foam layering system, which allows for...
July 11, 2022
Triathlete Moves Exclusively Online
After nearly 40 years, we've shipped out our last print magazine—and now we turn our attention to bringing you more digital resources than ever. After almost 40 years, the magazine issue hitting your doorsteps right now will be the last regular print issue of the magazine. Triathlete
July 7, 2022
Apple set to unveil ‘rugged’ Watch in push to win over extreme sports athletes
Apple is expected to unveil a rugged version of its smartwatch that feature its biggest display so far and is aimed at extreme sports athletes, according to a report. The coming Watch Series 8 is said to have a version that has a tougher steel casing, bigger battery and a...
July 6, 2022
Finally, Women’s Running Shoes Are Being Made for Women’s Feet
With so many women on the roads, tracks, and trails, female athletes no longer want to compromise on footwear, forcing their feet into running shoes designed for the geometry of a different gender’s foot, then simply sized down to accommodate their own feet. And with more female designers working for...
July 1, 2022
Platform Media launch Stelvio magazine and digital platform
A new print and digital offering for the road cycling market has launched under the Stelvio banner, as fronted by cycling journalist and author, Jeremy Whittle. The first issue landed earlier this month, delivering 132-pages with an emphasis on the 2022 Tour de France that just kicked off. Published by...