News Topics
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November 11, 2019
Gran Fondo National Series Launches 2020 Calendar with 9 U.S. Events
(Colorado Springs, CO – November 11, 2019) – The largest series of one-day gran fondo cycling events in the United States, the Gran Fondo National Series (GFNS) today announced their 2020 event calendar, the opening of registration, and new brand signature: “Ride for this”. 2020 Calendar Starting in southern California...
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November 8, 2019
Sixth Annual GFNY Cozumel gets ready to host 3000 riders from 55 countries
NEW YORK CITY, November 8, 2019 – GFNY, the Global Marathon Cycling Series, returns to Cozumel, Mexico for its sixth edition this Sunday, November 10th. GFNY Cozumel is Mexico’s largest and most international bike race with over 50 countries participating along with a field of top athletes from Mexico. Among...
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November 8, 2019
Ukrop’s Monument Avenue 10k Hosts Voting Contest to Help Select 2020 Participant Shirt Design
RICHMOND, VA – For the first time in the history of the Ukrop’s Monument Avenue 10k presented by Kroger, Sports Backers is hosting a public vote to help select the design for the participant shirt for the 2020 event. Voting is open now until December 7 at https://www.tfaforms.com/4772182 and the...
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November 7, 2019
Going Green: 2020 Life Time Miami Marathon and Half Marathon Announces New Green Initiatives, Reminds Field of Date Change
MIAMI, Fla., Nov. 7, 2019 — The 18th annual Life Time Miami Marathon and Half Marathon presented by cbdMD is set to kick-off its two-day expo on Friday, Feb. 7, followed by the Tropical 5K on Saturday, Feb. 8. The Life Time Miami Marathon and Half Marathon will be held on...
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November 7, 2019
Infographic: Running Shoes on the Podiums of World Marathon Majors in 2019
AMSTERDAM, NL (NOV. 7, 2019)- Running Shoes Guru publishes an infographic with all the running shoes worn by the runners who made the Podium at each of the 6 World Marathon Majors races in 2019. Running Shoes Guru has been tracking the shoes worn by men and women that placed...
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November 7, 2019
Argentinean teamwork tops the podium at GFNY Argentina San Juan
NEW YORK CITY, Nov 7, 2019 – The return of GFNY to Argentina last Sunday November 3rd saw a fast-paced race and heavy Argentinean dominance across both the overall men’s and women’s podiums. A controlled start for 5km through the streets of San Juan created an electric atmosphere at GFNY...
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November 6, 2019
100% Partners with Sagan Fondo San Diego
SAN DIEGO, California – November 6, 2019 – 100%, the San Diego-based sports performance company, has announced a new partnership with Sagan Fondo, a groundbreaking new cycling series started by seven-time Tour de France green jersey winner Peter Sagan. The third Sagan Fondo takes place this weekend in San Diego,...
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November 6, 2019
Injinji Launches Everyday Upcycled Collection in North America
SAN DIEGO, Calif. (Nov. 6, 2019)– Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces the launch of its newest addition to the Injinji Everyday line with the Everyday Upcycled collection. Available for purchase beginning today on injinji.com, the new, limited-edition collection incorporates sustainable design, an...
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November 5, 2019
CoolEvents Files Suit Against Obstacle Racing Media, Seeks Damages
PHOENIX, Nov. 5, 2019 (GLOBE NEWSWIRE) - CoolEvents, LLC (“the Company”), the nation’s largest experiential event company, recently filed a lawsuit in the Arizona Superior Court against Obstacle Racing Media (“ORM”) and its proprietor Matthew B. Davis. The lawsuit seeks to recover damages due to false and misleading information regarding...
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November 5, 2019
SBT GRVL, Presented by Canyon Bicycles, Opens Registration Dec. 3 for 2020 Event
STEAMBOAT SPRINGS, Colo. (Nov. 5, 2019) –SBT GRVL, a world-class gravel bike experience set in the picturesque ranching town of Steamboat Springs, Colo., will open registration Dec. 3 for its second-year event. SBT GRVL welcomed 1,500 cyclists for its successful inaugural year, all joining together to experience Routt County’s vast network...
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November 5, 2019
US Trail Running Conference heads to Fayetteville, AR for 2020 event
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that the 2020 edition of the industry-leading Conference will be held at Fayetteville, Arkansas, October 21 - 24. The 2019 US Trail Running Conference took place at the historic Stanley Hotel in Estes Park,...
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November 5, 2019
Gameface Media Joins Forces with MarathonFoto
Boston, MA – November 5, 2019 – Gameface Media Inc., the world’s largest publisher of free amateur athletic photos, today announced that it has merged its operations with MarathonFoto, the top provider of athlete photos at the world’s largest marathons. The combined company provides more than 15,000,000 digital images to...
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October 31, 2019
Casting for Recovery adds BUFF® as a 2020 National Sponsor
Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of BUFF®, proudly announce the expansion of their partnership to include a customized BUFF® collection of which...
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October 31, 2019
CNO Financial Indianapolis Monumental Marathon and Half Marathon Expect Most Competitive Elite Fields in Event History
October 31, 2019 – Known for being flat and fast, the CNO Financial Indianapolis Monumental Marathon and Half Marathon have once again attracted international fields of elite runners aiming for course records and fast times for the races taking place Saturday, November 9 in downtown Indianapolis. In addition to the...
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October 30, 2019
HOKA ONE ONE Named Presenting Sponsor of Western States 100
AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world, HOKA has a recognized place in our sport as an innovative voice for competitors of...
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October 30, 2019
Suunto Now Accepting Applications for 2020 Suunto Multisport Team
OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three categories: the Suunto Multisport Team, Suunto Squad and Suunto Factory Team. Interested triathletes, ultrarunners...
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October 29, 2019
NOCCO Beverage Company Announces Expansion into 500 Accounts Nationwide
LOS ANGELES (October 29, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company based in Europe – announced today that the brand has expanded into 500 accounts across the United States, including 50 gyms in Las Vegas. The rapid growth includes entry into the...
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October 28, 2019
Adventure Fit Events Seeking Sponsors For Its Highly Popular and Sold Out “Active, Outdoor Entertainment” Events
BOULDER, Colorado, October 28 2019 - Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official sponsorships with companies wanting to connect with outdoor lifestyle consumers through large-scale experiential events. Over 20,000 participants are expected to attend Adventure Fit’s “active outdoor entertainment” events in 2020, generating...
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October 28, 2019
Life Time Continues Gravel Race Expansion as Cyclists Increasingly Turn from Pavement to Dirt
BENTONVILLE, Ark., Oct. 29, 2019— On the heels of its inaugural year of ownership of the internationally renowned Garmin Dirty Kanza, Life Time is quickly solidifying itself as a lead player in gravel events with the launch of the Big Sugar—NWA Gravel. The all-new, ground-up gravel event is set to...
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October 23, 2019
Decathlon Collected 124 Tons of Trash on World Cleanup Day
EMERYVILLE, Calif. (October 22, 2019) – Decathlon today announced that the company collected 124 tons of trash at its World Cleanup Day events, held across 42 countries with over 24,000 participants worldwide. In the East Bay, Decathlon USA, together with Clif Bar & Company and IKEA Emeryville, in collaboration with...
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October 23, 2019
The 19th Annual Rio Del Lago 100 Mile Endurance Run Returns to Folsom, CA
(Folsom, CA) – The Rio Del Lago 100 Mile Endurance Run (www.rio100mile.com) presented by NorCalUltras is returning to Folsom for its 19th year on Saturday, November 2, 2019. The iconic race starts at Beal’s Point, a Folsom Lake State Recreation Area in the Sierra-Nevada Foothills. This year, more than 375...
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October 22, 2019
Top Trail Runners Gather in Nepal for Golden Trail World Series Final
NEPAL (October 22, 2019) – The second season of the Golden Trail World Series (GTWS) will culminate with the Grand Final this Saturday, October 26 at the Annapurna Trail Marathon in Nepal, where the crowning ceremony for the GTWS champions for men and women will take place. The top 10 men...
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October 21, 2019
SaltStick® Releases First Liquid Concentrated Electrolyte Add-in: Elixalyte™
MALIBU, Calif. (October 21, 2019)— Toker Engineering LLC, the maker of SaltStick® Electrolytes, announced today the launch of Elixalyte™, the first concentrated electrolyte add-in with all four major electrolytes: sodium, potassium, calcium and magnesium. Elixalyte™ features a proprietary high-performance formulation that closely resembles the electrolyte profile lost in sweat. The...
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October 21, 2019
Randall Reeves Becomes First Person to Solo-Circumnavigate American, Antarctic Continents in One Season
Oct. 21, 2019 (SAN FRANCISCO) On Saturday, October 19, 2019, bluewater explorer, Randall Reeves, navigated his 45-foot aluminum sloop, Mōli, under the Golden Gate Bridge and into the record books, becoming the first person to solo-circumnavigate both the American and Antarctic continents in one season, a feat he calls the...
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October 18, 2019
2019 US Trail Running Conference sets attendance record
Estes Park, CO – The 7th annual US Trail Running Conference was held October 9-12, at the historic Stanley Hotel in Estes Park, Colorado, and provided three and a half days of presentations, networking, vendor displays, morning trail runs, and panel discussions that inspired and educated. A new record was set...
